Abstract
Background. Management of e-commerce projects, which is aimed at individual orders, is gaining more and more value. This is due to the transformation of business and consumer demands. The results of the analysis of literary sources made it possible to establish the openness of the issue of combining the project approach and electronic commerce tools. It has been established that for a rational combination it is appropriate to form project management tools and e-commerce tools (platforms, design, analytics, etc.) that satisfy the project conditions and business models in the network. Methods. Two stages of selection of tools for online projects of personalized orders are proposed. Expert methods are the basis of the first stage of tool selection. Experts are IT and production specialists. The next stage of the analysis of tools that will be timely and ensure the competitiveness of the project in the conditions of electronic commerce is the processing of statistical information of the project, which is proposed to be selected from the database and knowledge base of the project. Results. The triad of knowledge in the development of an online project of personalized orders is presented; a conceptual model of e-commerce project management aimed at individual orders. This model is based on information analytics of the information space of the project. The work presents an example of the application of the presented concept in online projects of personalized orders in the confectionery sector. Сonclusions. The implementation of the conceptual model will increase the effectiveness of the implementation of small business creation projects or the development of existing ones.
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