Role of electronic commerce tools in European automobile trade

Abstract

This paper details an overview and performance analysis of existing electronic commerce (e-commerce) tools in automobile industries focusing trade. The underlying relevant aspects of these tools and their impacts are detailed with examples and case studies. During analysis, the leading players in European automobile industries, their production, distribution/warehousing and retailing locations are regionally segmented according to their internet domain. Later, current e-Commerce tools are examined for their merits and complexities using Strengths Weaknesses Opportunities and Threats (SWOT) analysis.