AbstractIn this work, a series of eight different bipolar molecules were designed and calculated using density functional theory (DFT) and time‐dependent functional theory (TD‐DFT) for organic light emitting diodes (OLEDs) as efficient luminescent and charge transfer materials. The eight donor‐π‐donor type small molecules (D1‐D8) were composed of triphenylamine (TPA) donor (D) unit connected to 1,8‐naphthalimides (NI) acceptor (A) unit though different π‐conjugated or R‐groups (as π‐spacer). The effect of substitutions made in π‐spacer was investigated on optical, electronic, and stability properties. This calculation analysis showed that different substitutions in π‐spacer resulted smaller Eg (range from 1.63 to 2.00 eV), broader absorption with the lowest excitation energy covering both visible and near infrared regions of solar spectrum, especially D3, D4, D5, and D6 molecules. The analyses of local densities of states, frontier molecular orbitals, and natural population analysis of orbitals revealed that studied molecules exhibited π‐π* electronic transitions of absorption in singlet excited states, but D5 and D6 also show intramolecular charge transfer (ICT) characteristics. The study of chemical indices, molecular electrostatic potential (MEP) surfaces, and charge transfer properties turned out that D4, D5, and D6 are expected to show good potential for luminescent and hole transport materials in the favor of OLEDs.