Effective Business Communication Research Articles

Improving ChatGPT's Competency in Generating Effective Business Communication Messages: Integrating Rhetorical Genre Analysis into Prompting Techniques

This study explores how prompting techniques, especially those integrated with rhetorical analysis results, may improve the effectiveness of artificial intelligence (AI)-generated business communication messages. I conducted an experiment to assess the effectiveness of these prompting techniques in the context of crafting a negative message generated with ChatGPT 3.5 ( n = 85). A multiple regression was calculated to explore prompting techniques’ impact on the negative message grades and how each technique influences the message grade. The results ( F(4, 80) = 31.84, p < .001), with an adjusted R2 = .595, indicate a positive relationship between prompting techniques and the effectiveness of AI-generated messages. This study also identified challenges related to students’ AI literacy. I conclude the study by recommending practical measures on how to incorporate AI into business and professional writing classrooms.

Социальное взаимодействие как универсальная компетенция бакалавра менеджмента: сущность и содержание

The article reveals the essence and content of social interaction as a fundamental core of universal competence, which is essentially important in the activity of a future bachelor in the field of management and administration. On the basis of the analysis of scientific, pedagogical, psychological and sociological sources had been revealed the features of the formation of the targeted competence of a student as a subject of self-realization in teaching, research, practice-oriented activity in the environment of higher education. It was described the developing potential of humanities disciplines actualising a set of comprehensive knowledge, skills, abilities and creative abilities of students. It was shown the indicators of formation of universal competence of social interaction from the position of scientific and pedagogical approaches. It is demonstrated how the experience of social interaction acquired in higher education becomes a means of effective business communication and interpersonal relations for students, enriching the content-functional aspects of his professionalism and personal qualities, establishing the basic foundations of communication humanism in personnel management, in solving disputable and conflict situations. It is proved that the ability to build effective social interaction is an integral part in achieving the set goals of a successful career of future bachelors of management and administration.

Peran Kompetensi Komunikasi Bisnis dalam Kesuksesan Wirausaha Mahasiswa STIE Ganesha

This research aims to analyze the relationship between business communication competencies obtained during education at STIE Ganesha and success in developing businesses or startups by students. With a focus on twenty students who are active entrepreneurs, this research uses a qualitative approach to collect and analyze data. Through in-depth interviews and content analysis of business communications carried out, this research identifies how communication skills such as negotiation, presentation, and interpersonal communication contribute to their entrepreneurial success. The research results show that students with higher business communication competencies tend to experience greater success in their entrepreneurial activities. These findings imply the importance of integrating effective business communication training in higher education curricula, especially for students interested in entrepreneurship. It is hoped that further implications of this research will provide insight to educational institutions to develop communication training modules that are more effective and relevant to the needs of the job market.

Business Communications of Hospitality Industry Enterprises in Conditions of Political Instability

Topicality. Ukraine is going through a complex period of its societal and economic transformation. The hotel and restaurant business of our country faced significant challenges during the Russian aggression. The aim of the article is to develop a roadmap for business communications in the hospitality industry under political instability. Research methods. When conducting this research, general scientific methods were used, such as: induction and deduction, for synthesising ideas on business communication in the hotel and restaurant business; abstraction, theoretical analysis, and synthesis, for defining the business communication strategy in the hotel and restaurant industry; comparison, for assessing the dynamics of the number of establishments in the hotel and restaurant business of Ukraine; generalisation, for determining the share of Sole Trader in the hotel and restaurant business; inference, for constructing the roadmap for business communication in the hotel and restaurant business; survey, for evaluating the state of business communication in the hotel and restaurant industry; graphical method, for interpreting survey data from 30 respondents in Volyn region. Results. It is established that the majority of hotel and restaurant business establishments are Sole Trader subjects. They quickly adapt to changes, still, they are the most vulnerable ones. The study of 30 respondents in Volyn region showed the absence of an effective business communication strategy in the hotel and restaurant industry. The business communication strategy should be grounded as a road map in which relevant goals, tasks, analysis of the target audience, verification of the messages relevance, tools and tone of voice, risks, implementation terms and evaluation of results are defined. Conclusions and discussion. It is found ou that business communication is an important process in the activity of hotel and restaurant business enterprises. It is established that 86–91 % of small enterprises function in the form of small business entities in the hotel and restaurant business. It is noted that the war and instability in the country in total provoked new paradigms for conducting the hotel and restaurant business. Most of the establishments have been repurposed in accordance with customers’ requests. It is mentioned that business communications play an important role in the vast majority of the surveyed respondents. The main elements of the business communication strategy in the hotel and restaurant business are goals, tasks, target audience, results, risks, implementation terms, results evaluation. On the basis of this study, it is concluded that most hospitality industry establishments in Volyn region do not evaluate the business communication strategy according to a number of qualitative and quantitative indicators, which makes it impossible to identify their problematic issues.

About the Russian and Persian verbs of speech impact in business communication

Nowadays, business contacts between Iran and Russia are expanding more and more, and the success of this kind of communication depends on the level of proficiency in effective business communication skills. In this article are analyzed verbs of speech impact, used in business communication situations in the Russian and Persian languages. The purpose of the article is to identify these verbs, their functions and specifics in the Russian and Persian languages. The relevance of this article is determined by the necessity and importance of studying verbs of speech impact for Iranian students, especially in business communication. Due to the expansion and successful development of Iranian-Russian business, cultural, economic, and trade relations, there is a need to teach business communication, official business correspondence to Iranian students studying Russian as a foreign language. If we take into account the fact that the learning process is conducted outside the language environment, the topic of this article becomes even more relevant. These verbs are an integral part of oral and written business communication. They are an important component, without which business correspondence and business communication are impossible. The relevance of the work is also determined by the goals and objectives of teaching Russian as a foreign language in an Iranian audience and correct language knowledge in a non-linguistic environment. The theoretical and practical significance of the work lies in the fact that students as well as translators can use the conclusions of the article as additional material in classes of Russian as a foreign language at the departments of Russian in Iranian universities.

Spotlight on a Thought Leader - How to Become an Effective Communicator: Schulz von Thun’s Contribution to Business Communication

This article explores the ingredients of effective business communication, presenting the extensive work of German psychologist and communication expert Friedemann Schulz von Thun. Over the course of his 50-year career, Schulz von Thun has developed numerous frameworks and tools that enhance our understanding of how to talk to one another to settle disagreements, promote strong relationships and foster individual as well as organizational success. We offer a concise synthesis of his most influential concepts (i.e., the square of communication, the inner team, and the value square) and illustrate their application in communication research and practice.

Review of the training manual. Khomenko Oleksandr. (2023).

Tutorial on effective business communications: electronic educational publication for students of the second (master’s) level of higher education under the «Marketing and Management» educational programme: KNLU

THE CULTURE OF BUSINESS COMMUNICATION IS A DECISIVE FACTOR OF LEADERSHIP IN THE MANAGEMENT OF ORGANIZATIONS

The purpose of the research is to reveal culturally specific and psychological features of business communication, to provide practical recommendations for effective business communication in order to develop leadership skills in the management of organizations.
 The research uses general scientific research methods. The main theoretical methods were the following: analysis, synthesis, comparison, generalization, with the help of which theoretical and practical data on the research problem were summarized, and the state of its development was determined.
 The article analyses the importance of the culture of business communication in the professional activity of managers. The essence of the concept of «communication» was studied, which made it possible to outline the peculiarities of the development of business communication in the context of the formation of leadership in the management of organizations. Indicators characterizing the speech of a business person are proposed. The methods that allow activating the process of forming a culture of business communication as one of the factors of leadership in the professional activity of managers of organizations are indicated. The culture-specific and psychological features of the manager's business communication are revealed, and practical recommendations for effective business communication within the organization and beyond are provided.
 In the study, communication is revealed as the most effective means of social communication, which contributes to the achievement of adequate mutual understanding, the involvement of partners in each other's values. Communicative competence is defined as a largely conscious experience of communication between people, which is formed and actualized in the conditions of direct human interaction.
 It is substantiated that the culture of business communication also contributes to the development of internal leadership in the organization. This is when each employee feels their own responsibility for their actions and impact on the organization's results. It helps attract and retain talent, improves teamwork and fosters innovation. In addition, a culture of business communication helps leaders communicate effectively with external stakeholders such as customers, partners, and public organizations. This is important for maintaining and developing mutually beneficial relationships with these groups and ensuring the success of the organization. The culture of business communication is a decisive factor of leadership in the management of organizations.

Formation of special and leadership competencies of the head of an organization: the approach of the educational environment

In modern economic conditions, the most important factor in increasing the efficiency and productivity of personnel is the strategy of developing special and leadership competencies of line and functional managers of industrial organizations. Currently, there is an increase in the scope of responsibility of managers: implementation of project activities; digital transformation of business processes; building effective business communications; carrying out timely prevention of destructive conflicts and professional stress of personnel, etc. These factors increase the requirements for the competence of a modern manager: for his special, leadership competencies and for the level of emotional intelligence. In order to timely solve strategic problems of innovative development, it is necessary to create favorable socio-psychological and organizational conditions of the internal environment of an industrial organization, ensuring an increase in the level of development of not only professional competencies, but soft skills. The presence of a set of these groups of competencies in the «portfolio» of managers’ competencies makes it possible to demonstrate the effectiveness of managerial work. By the effectiveness of managerial work, the authors understand the degree of achievement of the tactical and strategic objectives set in the organization for the development of human resources, taking into account the costs of production factors and management competencies. It is necessary to increase this indicator based on a strategy for expanding management competencies, which allows for optimal use of production factors, thereby increasing the pace of socio-economic development of the organization. In this study, we adhere to the hypothesis that the strategy for the formation of special and leadership competencies must be considered as a mandatory element of the active personnel policy of a modern organization, ensuring the harmonization of social and labor relations. The following methods were used in this study: method of comparison and synthesis of information; questionnaire; expert survey. As part of the theoretical stage of the study, an analysis of scientific publications was carried out, the results of which are of practical importance for determining the principles and methods of developing special and leadership competencies of managers. At the empirical stage of the study, a questionnaire survey and an expert survey were conducted to assess the importance of management competencies of line and functional managers of industrial organizations in the oil and gas industry. The article presents an analysis of the results of questionnaire and expert surveys. In the study, the experts were line managers of an industrial organization in the oil and gas industry (three experts), and the respondents in the survey were students studying in the field of «Management» at Samara State Technical University

Using Needs Analysis to Foster Sustainability of Business English Courses: A Case Study of a University in the South of Chile

The purpose of this study is to conduct an in-depth needs analysis in order to create a sustainable business English course. Drawing critical insights from the development and implementation of a sustainable curriculum, a mixed-methods approach was carried out that involved data collected via a structured questionnaire administered to 117 university students of business administration and accounting. The findings indicated that a substantial majority of respondents perceived their level of English language proficiency to be low, with merely 25% evaluating their English skills as either “good” or “excellent”. Several language skills such as speaking, listening, and writing were recognized as communicative needs for effective business communication and studies, with over 86% interested in registering for the course. Regarding pedagogical needs, the emergence of preferences for face-to-face teaching, making the course mandatory, varying perspectives regarding the frequency and duration of courses, and inclination towards small group learning were established. For the sustainability of the business English course, this study suggests an integrated, responsive, and adaptive course that emphasizes interactive learning and curriculum alignment with global business trends.

Business Communication in Improving the Entrepreneurial Skills of SME Members

The Sapta Mandiri Entrepreneurs Association, representing Small and Medium Enterprises (SMEs) in Bandung Regency, stands out as an association of business actors that has successfully weathered the challenges posed by the Covid-19 pandemic. This association actively engages in business communication to enhance the entrepreneurial skills of its members. This article presents the findings of research conducted on this phenomenon. The primary objective of this research is to analyze the different types of business communication utilized, the factors influencing business communication, and the specific purposes behind such communication in improving the entrepreneurial skills of SME members. The research approach employed for this study is a case study, while data collection techniques include literature review, in-depth interviews, and observation. The research informants comprise administrators from the Sapta Mandiri Entrepreneurs Association. The results of the study reveal two main types of business communication practiced within the association of entrepreneurs: horizontal communication and vertical communication. Several factors have been identified to influence business communication, including perception, credibility, accuracy, suitability, and control. The primary purposes of business communication are to provide essential information, persuade members, and foster cooperation, thereby contributing to the enhancement of entrepreneurial skills among SME members. In conclusion, the Sapta Mandiri Entrepreneurs Association has demonstrated resilience during the Covid-19 pandemic by employing effective business communication strategies. This has enabled the association to support its members in enhancing their entrepreneurial skills and navigating through the challenging business landscape.
 Keywords: business communication, entrepreneurship, SME business people, the Covid-19 pandemic

Pelatihan Teknik Fotografi Produk Iklan UMKM di Kelurahan Jatinegara Kaum

The closing of the Implementation of Restrictions on Community Activities (PPKM) during the Covid-19 pandemic by the government in Indonesia became the starting point for the rise of Micro, Small and Medium Enterprises (MSMEs) actors. So, to run a business again, MSMEs need marketing innovations that are adapted to technological advances. However, not many of MSME business actors use digital media technology for marketing their products. Therefore, this community service activity aims to provide knowledge and training in advertising design photography as a brand management strategy and as well as marketing communications to MSME business actors in Jatinegara Kaum. The training begins with an explanation regarding effective business communication when marketing a product or service. After that, it was continued by providing material related to soft selling techniques in brand management which was then carried out in practice. The method of implementing this training is carried out with questions and answers, demonstrations, direct practice and evaluation. The results of this training show that using a camera as a product promotion tool does not require a high price. Instead, MSME business actors can use their cellphones to take photos of these products with the right technique.

Social Responsibility of Business as a Potential of Russian-African Relations (Empirical Research Experience in the Countries of the African Continent)

The image of Russia and the credibility of its policies are closely linked to the image of its business. The positive or negative perception of Russia as a whole largely depends on how Russian companies do business in Africa. The article presents a study of the social perceptions of Africans of the social responsibility of businesses operating in African countries. A comparative analysis of the representations of the «African side» and the «Russian side» is demonstrated. The empirical basis of the study was the data collected by the author. The results obtained demonstrate significant differences in the perceptions of social responsibility of business among African and Russian respondents. In some cases, diametrically opposite results were obtained. The data indicate that there is a problem area at the level of social perceptions – a potential basis for a lack of understanding or even a conflict between the Russian and the African sides. The author concludes that the ideas of the «correct» models of social responsibility of business among Africans are connected with their value system, with the understanding of «social justice». Knowledge of preferred and rejected business social responsibility models among African partners can be a competitive advantage in establishing Russian-African business relations. It can be assumed that information about the «problem areas» will help to avoid communication errors and «traps» associated with ignorance, misunderstanding and disregard of the social perceptions of African partners. The author suggests that knowledge of the social perceptions, needs, moods, «requests» of the African side is an important condition for building effective business communications and can contribute to the realization of the potential of the Russian-African partnership.

BUSINESS COMMUNICATION АS AN INTEGRAL COMPONENT OF THE MANAGEMENT ACTIVITY OF THE HEAD OF A SOCIAL INSTITUTION

The article is devoted to the disclosure of the type of business communication in the managerial activity of the head of a social institution; business communication is defined as a specific form of activity of participants in the management process; the subject, purpose, functions and principles of business communication are disclosed; it has been proven that communication in management is an important tool for performing the main management functions: organization, motivation, planning and control; the main content and main responsibilities of the manager of a social institution are revealed, as well as the rules he must follow in communicating with subordinates. Using the example of a seminar conducted by the authors of the article (the annual school-seminar "Modern Pedagogical Technologies in Education", held at the National Technical University "Kharkiv Polytechnic Institute"), the effectiveness of the proposed methods for determining the communicative competence of the head of a social institution was proven; training exercises for acquiring knowledge and building business communication skills are offered, which prove that effective business communication can and should be learned for successful professional management activities.

Strategi Efektif Komunikasi Bisnis Dalam Menangani Keluhan Pelanggan Pada Aplikasi Tiktokshop

It is hoped that this research can identify and examine appropriate procedures in business correspondence that can be used to determine client complaints in the Tiktokshop application. The Tiktokshop application is now one of the most widely used e-commerce platforms between buyers and sellers in today's digital era. However, the problem of customer complaints is also growing as a result of the rapid growth of platform users and transactions. This study uses a subjective examination strategy by leading meetings from top to bottom with various Tiktokshop clients and dissecting information using substance investigation techniques. The results of the examination show that an effective business communication strategy for dealing with customer complaints on the Tiktokshop application consists of several important steps. First, it is important to have a well-trained and responsive customer support team. This team must respond quickly to customer complaints and provide the right solutions. Second, effective communication through the Tiktokshop platform itself is also important. The use of private messages or comments under posts can be used to interact directly with customers and provide real-time problem solutions. When dealing with customer complaints on the Tiktokshop application, an effective business communication strategy includes quick responses, effective cross-platform communication, an empathetic approach, and a long-term relationship building system. This study contributes to understanding the importance of effective business communication in handling customer complaints in the fast-growing e-commerce era.

ПРОБЛЕМЫ ПЕРЕВОДА НАИМЕНОВАНИЙ РУССКИХ И НЕМЕЦКИХ ДОКУМЕНТОВ ФИЗИЧЕСКИХ ЛИЦ В АСПЕКТЕ ДЕЛОВОЙ КОММУНИКАЦИИ

The need to optimize translating the documents of individual persons and the names of these documents is caused by the demand for the documents to ensure effective business communication. The focusing of the translator attention on the translation cognitive aspect as on the intersection of the external communicative context and the internal set of knowledge makes it possible to explicate the multifaceted translation specificity of the names of individual person documents from German into Russian and from Russian into German.

A Model of ESG-Transparency Index in Corporate Reporting

The increasing importance of Environmental, Social, and Governance (ESG) assessments in advancing the international sustainable development agenda necessitates the disclosure of ESG reporting information by public companies. Such disclosure plays a crucial role in facilitating effective global business communication with stakeholders and enhancing the credibility of ESG transparency measurements. The primary objective of this study is to develop and validate a robust model for a business transparency index. By leveraging mathematical tools, this model quantitatively measures the level of Environmental, Social, and Governance (ESG) transparency, taking into account the requirements of stakeholders and evaluating a public company's ability to disclose comprehensive information.The research hypothesis posits that assessing ESG transparency in public company reporting based solely on the "quantity" of estimated values, while neglecting the critical factors of "quality" and "reliability," undermines the accuracy and reliability of the results. By utilizing existing mathematical tools, a business value management model is constructed, incorporating a balanced system of "quantity," "quality," and "reliability" factors present in the ESG information disclosed in public company reports.The research methodology adopts a comprehensive approach, combining logical and structural analysis, mathematical modeling, and content analysis methods. A thorough examination of the regulatory framework, international and Russian practices, and scientific research in ESG disclosure reveals the emergence of authoritative professional standards and frameworks between 2000 and 2023. These standards and frameworks play a pivotal role in shaping the disclosure of financial and non-financial information related to sustainable development in corporate reporting. However, a significant gap exists in established practices for determining ESG transparency levels. Current "transparency indices" fall short in incorporating these factors, leading to methodological incomparability and gaps in assessing the "quality" and "reliability" of estimated values.To address this gap, the authors propose a novel mathematical model for the ESG transparency index in corporate reporting. This model effectively integrates the factors of "quantity," "quality," and "reliability" within the disclosed information of public companies. Through a comparative analysis of disclosure and verification practices across various types of activities within Russian public joint-stock companies (PJSCs), the established model enables the creation of an industry rating gradation. This rating gradation assists in determining the level of information disclosure about public companies' activities, fulfilling societal (state) requirements and optimizing business objectives.

EFFECTIVE BUSINESS COMMUNICATION: KEY TO SUCCESS

Communication is the process of communicating thoughts or information from one person to another. We translate our ideas into effective communication when we do it in a straightforward manner. When two parties communicate, one acts as the transmitter and the other as the receiver. For a Business to succeed, effective communication is crucial. Without communication with its customers, employees, or other businesses, a business cannot function. Effective corporate communication is crucial because it builds brand recognition and client loyalty. It strengthens the bonds between management and employees. Effective business requires good communication. An organization, service, or product can be promoted with the use of business communication. The way business communicators interact with both internal and external users will determine how it grows. Businesses can connect with their linked parties through a variety of techniques, such as video conferencing, email, letters, presentations, in-person meetings, etc. Businesses operate in changing environments, where better decisions may be made through good communication. The goal of Business communication is the same as the goal of communication in general, which includes entertaining, influencing, informing, and educating. A business communication's goal must be consistent with the accomplishment of institutional and organizational goals, both formal and informal, including social This paper will cover the purposes of successful communication, strategies for effective business communication, and the effectiveness of business communication in the modern business world.

Intercultural Communication: Hampering and Facilitating Factors in International Business

Abstract Objective This paper aims at uncovering the hampering and facilitating factors in intercultural communication that professionals encounter in their business relationships. Methodology The data collection process involved conducting individual interviews and two rounds of focus groups with professionals who shared their experiences in working with another culture. The transcripts were analyzed using Thematic Analysis (Braun & Clarke, 2012) with the assistance of Atlas.ti 9. Findings The key challenges that emerged were differences in communication styles: too direct versus too indirect; misunderstandings and misconceptions when communicating in non-native languages; differences in business customs, such as separating business from private life versus blurred business and personal relationships; differences in decision-making and stereotyping. Value Added We offer a new perspective about existing models and theories of intercultural dimensions, highlighting the risks they entail when superficially generalized. Our paper contributes to professional practice by illustrating how language, differences in the communication style, business etiquette and stereotyping can prevent successful interactions. We show that business English may facilitate international communication but may easily become a source of misinterpretation. Recommendations Intercultural flexibility can play a fundamental role in contextualizing communication and providing true meaning to businesses exchanges. Adjusting language, focusing on building trustful relationships and creating alignment processes can all be instrumental for more effective and successful business communication. Future research with business professionals from diverse cultural backgrounds would enrich our understanding of intercultural business communication.

THE IMPORTANCE OF EFFECTIVE BUSINESS COMMUNICATION ON THE PERFORMANCE OF THE EMPLOYEES

The presence of effective business communication, both internal and external, is of great importance for the organization. The subject of this research relates to the importance of effective business communication on employee performance, that is, internal communication. The goal of the research is to indicate the contribution of effective business communication in the organization. The results of the work indicate that it is important to develop skills that lead to the so-called effective business communication so that, thanks to this, employee performance and job satisfaction lead to the achievement of the goals and mission of the organization.