Halo Effect Research Articles

Negative halo effects of sustainable packaging

AbstractMore firms are adopting “green packaging” due to regulatory and environmental concerns. The alcoholic beverage industry has recently joined the lobby and major producers have introduced creative paper bottles for their alcoholic drinks. Previous research on sustainable labeling (e.g., eco‐friendly labels) has shown the positive halo effect where sustainable labeling induces positive evaluations. In contrast, our research aims to reveal the negative halo effects of sustainable packaging in the case of paper‐bottled alcoholic beverages. Across three studies, we explore consumers' perceptions toward alcoholic drinks packed in innovative paper bottles. Studies 1–2 demonstrate that consumers hold inferior expectations (i.e., sensory attributes, price, and purchase likelihood) toward alcoholic beverages packed in paper bottles. Study 3 demonstrates that the enforced messaging and attractive packaging can mitigate the negative halo effect for self‐consumption and gifting. These findings contribute to the literature on sustainable packaging, especially in the novel space of paper‐bottled alcoholic drinks.

Attention-based deep learning model to improving multi-criteria decision-making for customer loyalty

Understanding the factors that influence product loyalty is crucial for businesses to effectively attract and retain customers. This study suggests a novel approach to assess the importance and weight of criteria that lead to product loyalty by considering the Halo effect in customer decision-making. The suggested method utilizes an attention-based deep learning model to analyze customer feedback collected through the Net Promoter Score (NPS) scale, incorporating the insights of a large number of customers. The proposed method overcomes the limitations of traditional methods that rely on expert judgments or data mining, providing a more comprehensive and customer-centric perspective. By considering the Halo effect, which can lead to biased perceptions of product features, the method offers a more accurate assessment of criteria weights and their impact on product loyalty. A case study focusing on mobile phone selection and loyalty is conducted to explain the applicability and efficiency of the suggested method. The outcomes are compared with the NPS index and several common multi-criteria decision-making (MCDM) techniques. The findings highlight the superiority of the suggested method in capturing the complex relationships between criteria and product loyalty, surpassing the limitations of expert-based approaches and outperforming traditional MCDM methods. The suggested technique provides valuable insights for companies seeking to enhance customer loyalty and optimize product development strategies. However, it is important to acknowledge limitations related to the reliance on customer feedback and the contextual specificity of the results.

Urbanization, rural energy-poverty, and carbon emission: unveiling the pollution halo effect in 48 BRI countries.

The Belt and Road Initiative (BRI) is a significant economic development strategy directed by China. Its primary objective is to establish connectivity across a vast region encompassing over 70 countries in Asia, Europe, and Africa. This endeavor significantly impacts worldwide development, economic advancement, and environmental sustainability. Nevertheless, insufficient pertinent evidence exists when exploring the correlation between urbanization, rural energy poverty (Rural_EP), and carbon emissions (CO2_Em) in the BRI region. The present study examines panel data encompassing 48 countries participating in BRI from 2001 to 2020. This research addresses existing gaps by employing the System-GMM and Driscoll and Kraay Standard Error (DKSE) models to investigate factors influencing CO2_Em. The findings indicate that the presence of energy poverty in rural areas is associated with higher levels of CO2_Em, while urbanization has a mitigating effect on such emissions. Furthermore, adopting production methods and environmentally sustainable technologies by foreign corporations leads to a decrease in CO2_Em, thereby providing evidence of a pollution halo effect in BRI. Moreover, economic growth and industrialization have detrimental environmental consequences, primarily through the amplification of CO2_Em. Based on the empirical evidence, the study proposes policy measures that advocate for promoting renewable energy sources, adopting sustainable urban development practices, implementing energy conservation strategies, and establishing carbon pricing mechanisms.

How Do the Halo Effect and Horn Effect Influence the Human Resources Managers Recruitment Decision in an Occupation Interview?

How human resources managers make their recruitment decision has been one of the popular research questions of the century. Although existing research has demonstrated that human resources managers decisions are highly likely to be influenced by external biases like halo and horn effects that are not included in the selection criteria, there are still unanswered questions and areas for investigation, especially how and why these biases are inevitable in human resources managers decisions and the strategies to minimise them. The following literature review analysed and evaluated past research to explore the nature of the human decision-making process, pertaining to the research topic How do the Halo Effect and Horn Effect influence the Human Resources Managers Recruitment Decision in an Occupation Interview? The results of the literature reviews have indicated that halo and horn effects play a critical role in human resources managers recruitment decisions. The effects are strongly influenced by stereotypes and differ in different occupations, diverse cultural backgrounds, and genders. Current reviews suggest that improving the interview structure and adding a pre-admission test will efficiently mitigate the undesirable consequences of the halo and horn effects. Future investigations are recommended to focus on AI technologies and blind hiring methods in the recruitment process.

Research on the Spillover Effect of Fan Behavior on Star Image in the Idol Industry Era

With the increasing public influence of stars, this paper takes the famous '2.27' event among Chinese fans as the fundamental perspective to deeply analyze the formation process of the Chinese idol industry and fan culture. In this process, it is found that fan behavior plays a vital role in the public perception of a star's image, which can not only make the celebrity more valued by the sponsor but also make the public have a strong aversion to a particular star. This study summarized and analyzed the specific behavior of fans and its significance. Based on the existing studies, it elaborated how the spillover effect of star image from the psychological perspective produced and had a cognitive impact on the public through the primacy effect, recency effect, and halo effect. In view of the negative spillover effect caused by fans' behavior, the paper also gives two levels of stars' personal and social supervision to deal with the problem and attempts to improve the wrong order in the star-worshiping group.

Self-report or coach-rating? The predictive validity of different approaches to assess athletes’ achievement motivation in team and individual sports

ABSTRACT The critical role of psychological features in talent identification research is well established. What remains open is how they should be captured, as self-report as well as coach-rating approaches can be subject to bias when used for talent selection purposes (e.g., social desirability and halo effect). The purpose of this study was to examine which of three different approaches (self-report, coach-rating, and a combination of both) to assess constructs related to achievement motivation offers the highest validity for predicting performance levels of youth athletes in individual and team sports over a two-year period using binary logistic regression models and the DeLong test. Descriptively, the combination model displayed the highest predictive validity, followed by coach-ratings and self-reports. However, only the comparison of the combination and self-report models displayed meaningful differences. The findings do not allow a definitive conclusion, but coach-ratings might be the least biased and most cost and time effective approach.

Proton halo effects in the 8B+64Zn collision around the Coulomb barrier

The 8B+64Zn reaction at 38.5 MeV has been studied at HIE-ISOLDE CERN to investigate proton halo effect on the reaction dynamics. For the first time it was used the only existing post-accelerated 8B beam. The measured elastic scattering angular distribution showed a small suppression of the Coulomb-nuclear interference peak, opposite to what observed for the one-neutron halo nucleus 11Be on the same target where a large suppression was observed instead. Inclusive angular and energy distributions of breakup fragments were also measured showing that, both, elastic and non-elastic breakup contribute. The presence of the additional Coulomb interactions halo-core and halo-target in 8B makes the reaction dynamics in this proton-halo nucleus different than the neutron-halo case.

Category versus labeled magnitude scale measures of immediate conscious leisure experiences: Engagement, immersion, and absorption

We developed and validated single-item category (CAT) and labeled magnitude (LM) scales of three recalled immediate conscious leisure experiences: engagement, immersion, and absorption. These minimally invasive scales are suitable for use in experiments, surveys, and evaluations in the travel and leisure industries. The CAT scales followed a familiar Likert-type format, while the LM scales involved calibration by 169 judges using two modalities (drawing lines of differing lengths and providing numeric magnitude judgments) to establish empirically determined ratio-scaled distances among seven modifiers (not at all, slightly, somewhat, quite, very, greatly, and extremely). We collected 3,821 experience observations from 621 visitors to entertainment, recreation, and tourism venues using both scales. Theoretical determinants and results of engagement, immersion, and absorption were measured. Results supported the validity of both scales. LM measures are preferred because they reduced halo effects, generated greater variance, and provided ratio-level measures of intensity of the three immediate conscious experiences.

Spillover Effects and Performance Optimization of Air Pollution Control Policies: Evidence from the Yangtze River Delta Region, China

Government policy is crucial to control air pollution, while industrial structure upgrading and green technology progress are needed to optimize air pollution control performance (APCP). Meanwhile, policy spillovers from one region to another affect the APCP. This study applied systems theory to explain the mechanisms that drive both environmental policy spillover and APCP. We evaluated the APCPs of 41 cities in the Yangtze River Delta region from 2006 to 2020 using a super-efficiency SBM-DEA model. We then analyzed the paths by which industry and technology drive APCP using a spatial Durbin model (SDM) and investigated heterogeneity across different regional governance groups. The effects generated by the regulatory spillover of air pollutants were decomposed into four subsystems: chain transmission effect, vibration effect, ripple effect, and halo effect. The results show the following: (1) Throughout the study period, the APCP of most of the regional governance groups in the Yangtze River Delta region showed a fluctuating trend with continuous improvement. The APCP was higher and more stable in the Zhejiang Province in the southeast, and lower and more drastic in the Jiangsu and Anhui Provinces in the north, and shows a significant positive spatial correlation. (2) Industrial structure upgrading and green technology progress had different impact paths on the APCP. Industrial structure upgrading had a significant indirect contribution to the APCP, but the direct effect was not significant. Green technology progress had a significant direct inhibitory effect and an indirect promoting effect on the APCP. (3) In the optimization path of the APCP, industrial structure upgrading played a more important role than green technology progress, but they did not reinforce each other’s enhancement of the APCP. (4) There was regional heterogeneity in the impacts of industry and technology on the APCP. The paths and actual effects of industry and technology on the APCP varied greatly among different regional governance groups.

From Halo to Conditioning and Back Again: Exploring the Links Between Impression Formation and Learning

Impression formation effects – such as the halo effect – and learning effects – such as evaluative or attribute conditioning effects – are often seen as separate classes of phenomena. In a recent conceptual paper, De Houwer et al. (2019) suggested that both may actually qualify as instances of feature transformation, where a source feature (e.g., attractiveness of a face; valence of an unconditioned stimulus; US) influences judgements about a target feature (e.g., social competence of a person; valence of a conditioned stimulus; CS). In halo effects, the source and target features typically differ (e.g., a person with an attractive face is judged as more socially competent) but belong to the same object. In evaluative conditioning, source and target features are the same (e.g., a neutral CS is judged as more positive after being paired with a positive US) but belong to different objects. In this paper, we highlight a phenomenon at the crossroads of the two previous effects: feature transformation where source and target features are different (as in halo studies) and belong to different objects that are paired together (as in evaluative conditioning studies). Across six pre-registered experiments (n = 1050), we obtained evidence for this phenomenon in the context of person perception (i.e., attractiveness halo) and food perception (i.e., health halo). We also show that this type of feature transformation is influenced by several known moderators of halo and conditioning effects (beliefs about traits relationship, memory of pairings, and salience of the source feature).

Improving autonomy support: a collaborative learning experience

The ACESO project, which was part of the Autonomy support in health national experimentation, brought together 21 partners from Ile-de-France. Among these partners, 14 had practices similar to autonomy support. Partners’ presupposition was that experimenting a cooperative approach would encourage the empowerment of participants, improve their autonomy support and put into place the conditions necessary for the empowerment of people who would be supported. To help participants to meet this goal, the project leader took on a role as third party whose function was to facilitate the cooperative approach by proposing a framework and a method. The study aimed to report the effects of this approach on the participants’ practices as well as to identify the process for achieving this. The participants’ learning enabled them to align themselves with the good practice guidelines collectively constructed within the project. With the project leader’s support, they initiated a transformative learning process that allowed them to develop their reflexivity and empowerment. These transformations had repercussions on their teams and structures, through a halo effect. The halo effect varied, in each partner structure, according to the participation and involvement of the project referent and the other members of the structure, in particular managers. This study has highlighted the value of a cooperative approach to facilitate the learning necessary for sustainable practices transformations and the improvement partners autonomy supports. This resulted in gains in autonomy for the autonomy support practitioners and the people they supported.

Governance or reputation? Flexible tax enforcement and excess goodwill: Evidence from the taxpaying credit rating system in China

This study investigates the effect of flexible tax enforcement on firms’ excess goodwill using unique manually collected data on taxpaying credit rating in China from 2014 to 2021. We document that A-rated taxpayer firms have less excess goodwill; A-rated firms reduce excess goodwill by 0.005 vis-a-vis non-A-rated firms, which accounts for 100% of the mean value of excess goodwill. This finding holds after multiple robustness tests and an endogeneity analysis. Moreover, this negative effect is more pronounced in firms with low information transparency, that are non-state-owned and that are located in regions with low tax enforcement intensity. The channel test results suggest that taxpaying credit rating system as flexible tax enforcement reduces firms’ excess goodwill through a reputation-based effect and not a governance-based effect. This study reveals that the taxpaying credit rating system in China as flexible tax enforcement can bring halo effect to A rating firms, thereby limiting irrational M&As and breaking goodwill bubble.

Overthinking environmentally friendly? Need for cognition moderates the sustainability signal of natural patterns in biodegradable tableware

Biodegradable, single-use tableware is gaining in popularity and its use presents clear benefits for the environment. This short communication reports how consumer perception of natural imperfection in biodegradable palm sheath plates affects business-relevant outcomes, such as purchase intent and the sensory evaluation and consumption of foodstuffs served on this type of product. Individual differences in need for cognition influence how imperfections in palm sheath plates are perceived, either as an attribute of sustainability or aesthetics.Two conditional serial mediation models test the indirect effect of natural patterning and color variation on purchase intent for biodegradable serving plates. Propensity for cognition differentially moderates the effect of perceived imperfection on the evaluation of the attributes “environmental friendly” and “clean.” Both attributes positively affect purchase intent, which predicts the hedonic evaluation of tortilla roll ups served on biodegradable plates and amount consumed, thus, suggesting that the evaluation of the tableware exerts a halo effect on the foodstuffs served on it.Without providing additional information regarding its cause, the overall effect of natural patterning on purchase intent is negative. The initial results illuminate consumers' message processing, and hint at a potential conflict between competing consumer desires as for sustainability and aesthetics. These insights can be used in targeting and communications to promote consumer acceptance of seemingly inferior products.

Analysis of the Causes of Appearance Anxiety of Contemporary College Students and Its Countermeasures

The problem of appearance anxiety is becoming more and more serious in today’s society, and it has even risen to become a major focus problem that affects people’s physical and mental health and social development. Among all appearance-anxious people, college students are major victims of appearance-anxiety problems. In this survey, we took college students as the survey objects and collected 101 questionnaires about appearance anxiety. We found that the main causes of college students’ appearance anxiety are the single definition and pursuit of beauty in social media, the rigid requirements and halo effect in job hunting, the lack of self-confidence in the growing environment, and certain defects in appearance itself. On the basis of the analysis of the reasons, this article will propose corresponding solutions and programs to help college students relieve anxiety and promote the development of society in a positive and healthy direction.

The spillover effects of positive and negative buzz on brand attitudes

PurposeThis paper aims to investigate the effects of buzz about the focal brand on competing brands’ attitudes.Design/methodology/approachBrand-related buzz can be defined as “a general sense of [positive or negative] excitement about or interest in [a brand], as reflected in or generated by word of mouth” (Oxford dictionary). The authors investigate the spillover effects of such positive and negative buzz on brand attitudes of 648 brands in 43 categories over five years.FindingsThe authors find that spillover effects are widespread across product categories and affect competing brands through (negative) halo effect and (unfavorable) preference substitution. The authors do not find evidence of positive spillover effects for non-focal brands.Research limitations/implicationsThe authors provide generalizable evidence that positive and negative buzz spills over competing brands’ attitudes for hundreds of brands across the largest sectors of the US economy. Interestingly, positive and negative buzz have asymmetric effects on consumer attitudes. These effects vary by consumer attitude metric and are moderated by brand news intensity, strength and similarity.Practical implicationsFirst, marketing managers should monitor the buzz of competing brands. Second, if managers are concerned with impressions, they should intervene when there is a negative buzz about competitors (halo effect). Third, managers should stimulate positive buzz to negatively affect their competitors’ purchases. Fourth, managing a smaller brand has advantages regarding impressions and recommendations, while news intensity can shield from negative spillover effects for impressions. Finally, brand similarity amplifies the spillover effects across the board.Originality/valueThis paper provides evidence that spillover effects are pervasive and urges marketing managers and academics to incorporate competing buzz in their frameworks and strategies.

Research on the influence mechanism of key halo effect and Matthew effect on product online word-of-mouth: considering the moderating role of online store service quality

Research on the influence mechanism of key halo effect and Matthew effect on product online word-of-mouth: considering the moderating role of online store service quality

How Halo Effect Phenomena Works on Financial Performance, Corporate Social Responsibility Disclosure, and Stakeholder Pressure

How Halo Effect Phenomena Works on Financial Performance, Corporate Social Responsibility Disclosure, and Stakeholder Pressure

유관순 열사 유적의 천안(天案)8경(景) 재선정과 지속 가능한 활성화 방안 연구

The purpose of this study is to revitalize the Cheonan 8 Scenes so that they can continue, focusing on the remains of martyr Yu Gwan-soon, which was re-selected as one of the 8 Scenes of Cheonan. Considering this aspect, a plan to activate public awareness of Yu Gwan-soon and the March First Independence Movement was proposed. It was judged that it would be much more efficient to link it with the remains of martyr Yu Gwan-soon, which was re-selected as one of the eight scenic spots in Cheonan. This study focuses on the fact that most of Cheonan's tourism and cultural resources are related to the independence movement. Accordingly, through the halo effect, such as the well-known martyr Yu Gwan-sun and the popularity of the historical and cultural resources of the Independence Hall of Cheonan, we tried to promote the remains of martyr Yu Gwan-sun, who were not active.
 In particular, the format and contents of the contents related to the martyr Yu Gwan-soon were reviewed to present a sustainable revitalization plan. As a result, first, we tried to maximize it by holding related festivals and memorial events related to the martyr Yu Gwan-soon. Second, the operation of various experiential education programs in connection with the Yu Gwan-soon Martyr Education Center was proposed. Third, it was proposed to hold a metabus and VR festival with martyr Gwansun Yu. Fourth, it was proposed to hold musicals, exhibitions, photo exhibitions, and concerts related to the martyr Yu Gwan-soon. Fifth, it was proposed to vitalize the character business with the martyr Yu Gwan-soon as a motif. Sixth, a plan to connect with the academic conference hosted by the Yu Gwan-soon Research Institute at Baekseok University was deduced.
 Despite the results of this study, it is hoped that future research will conduct an empirical analysis and an in-depth analysis of content for the revitalization plan related to the martyr Yu Gwan-soon.

How Moral Goodness Drives Unethical Behavior: Empirical Evidence for the NGO Halo Effect

With the occurrence of high-profile scandals in the nongovernmental organization (NGO) sector, scholars and practitioners alike have questioned why “good” organizations behave badly, yet little empirical research has explored this topic in depth. The present study examines the NGO halo effect, a conceptual framework that proposes three mechanisms to explain how NGO moral goodness can lead to NGO unethical behavior, that is, moral justification, moral superiority, and moral naivety. Through an analysis of 34 interviews with NGO staff and volunteers, we identify 151 unique cases and 17 different types of unethical behavior. We find that 92% of these cases are related to the halo effect, with 22% through moral justification, 25% through moral superiority, and 45% through moral naivety. This study provides empirical support for the NGO halo effect as a factor for understanding NGOs’ unethical behavior, with implications for future research.

The Role of Negative Perfectionism and the Relationship between Critical Thinking and the Halo Effect: Insights from Corporate Managers in Human Resources.

This research aims to explore the relationship between critical thinking and the halo effect among managers working in the Human Resources (HR) departments of corporations. By utilizing a sample of over 301 corporate HR managers as participants, this study provides valuable insight into the dynamics between critical thinking, the halo effect, and the mediating role of negative perfectionism. The findings of this study suggest a significant negative relationship between critical thinking and the halo effect, as well as a significant positive relationship between negative perfectionism and the halo effect. Notably, negative perfectionism acts as a mediator between critical thinking and the halo effect. Our research also reveals that compensation level moderates this relationship, with lower-income HR managers exhibiting a stronger association between negative perfectionism and the halo effect compared to higher-income HR managers. These findings significantly contribute to our understanding of the interplay between critical thinking and the halo effect among HR managers in corporate settings. Identifying negative perfectionism as a mediating factor clarifies the underlying mechanisms between critical thinking and the halo effect, while the moderating effect of compensation level highlights the importance of considering contextual factors. The practical implications of this research include the significance of promoting critical thinking skills among HR managers to mitigate the halo effect in job recruitment and performance evaluation. Additionally, organizations should prioritize fairness and consistency in compensation levels to minimize the influence of negative perfectionism and its impact on the halo effect.