Development Of Ecological Tourism Research Articles

Fuzzy Comprehensive Evaluation-Based Development System for Eco-Agricultural Tourism Resources

This manuscript outlines a systematic evaluation of agricultural eco-tourism resources, focusing on the Taihang Mountain Grand Canyon scenic area. Employing fuzzy mathematics principles, we construct a comprehensive evaluation model to assess various dimensions of agro-ecotourism potential. The framework includes hierarchical levels (A, B1-B3, C1-C8) covering ecological resource value, environment condition, and tourism development. Using the fuzzy comprehensive evaluation method, we determine indicator weights via expert assessments and statistical analyses. Notably, ecological resource value and environment quality emerge as pivotal criteria. The resulting comprehensive score of 82.875 suggests Grade IV suitability for eco-tourism development. Our findings support strategic planning and sustainable management, emphasizing the importance of ecological preservation amidst China's urbanization. Graphical representations and detailed steps provided enhance practicality for sustainable tourism researchers and practitioners.

REGIONAL FEATURES OF THE INTERSECTION OF ECO- AND RURAL TOURISM IN VINNYCHCHYNA DURING MARITAL STATE

The article examines the tourist potential of the Vinnytsia region and determines that the region has significant natural and recreational potential for the development of ecological and rural tourism. It has been established that the development of these types of tourism is due to the increase in demand for domestic tourism as a result of the war in Ukraine. Therefore, the main consumers of eco- and rural tourism services in Vinnytsia region are internally displaced persons, as well as connoisseurs of Ukrainian folk traditions due to the attractiveness of the nature, its environmental friendliness and rural lifestyle. Regulatory and legal documents regulating rural tourism, namely the Regional Development Strategy of the Vinnytsia Region until 2027, as well as the main directions of activity of the public organization «Vinnytsia Regional Branch of the Association for the Promotion of the Development of Rural Green Tourism in Ukraine» were studied. The tourist route Camino Podoliсo or St. Jacob’s Way, which covers two regions of Khmelnytskyi and Vinnytsia, was studied. It was found that this project is a unique opportunity to gain impressions from getting to know the unique sights, customs and traditions and natural features of Podillia. The significant areas of Vinnytsia region, the village of Busha of the Yampil district, on the territory of which there are outstanding monuments of the archaeology and architecture of the famous Bushan relief (carved out of stone in the Rock Temple by the hands of our glorious ancestors) and the remains of the Bushan fortress – a stone tower, the Haydamatskyi ravine, the remains of multi-layered settlements of Trypillia, Chernyakhiv, Penkiv and Scythian cultures, a medieval cemetery. The possibilities of Mogilev-Podilskyi, Barskyi and Vinnytsia districts regarding the development and intersection of eco- and rural tourism in wartime are also described. In the article, with the help of a SWOT analysis, the strengths and weaknesses, opportunities and threats of the development of eco- and rural tourism in Vinnytsia are given. It was found that the combination of eco- and rural tourism is a necessary condition for the economic development of rural areas, and rural recreation should strengthen the ecological awareness of tourists in order to preserve the environment.

Развитие экологического туризма в регионе: холистический подход к управлению стратегическими коммуникациями

In recent decades, there has been a change in the system of tourism development and its gradual integration into the socio-economic space of the regions of the Russian Federation, which requires comprehensive work with goals, risks, and target audiences and involves the use of strategic communication based on a holistic approach. The purpose of the article is to present the concept of the strategy and practice of regional ecological tourism development from the point of view of holistic marketing and strategic management. The issue reflects increased competition between Russian regions for leading positions in the domestic market and the attraction of incoming tourists. The empirical basis of the study is based on holistic marketing and analysis of ecological tourism indicators in the regions over time. The authors of the article conducted a study of modern approaches to the use of strategic communication in the development of ecological tourism in the Ural Federal District of the Russian Federation, as well as the identification of possible development vectors. In the article, the researchers assessed the impact of strategic communication on the ecological tourism management system at the regional level and also determined the role of strategic communication in management decision-making, as well as the use of technologies and tools to minimize risks. Based on the analysis carried out by the authors of the article, a model of strategic communication was developed to achieve the key goal, i.e., the effective development of ecological tourism in the constituent entities of the Russian Federation.

NATIONAL NATURE PARK “KARMELIUKOVE PODILLIA” AS A STRUCTURAL ELEMENT OF THE NATIONAL ECOLOGICAL NETWORK

On the basis of complex ecological monitoring, geobotanical, zoogeographical, landscape-ecological, hydroecological, forest typological, agroecological principles and approaches, and own field research, the general ecological-geographical characteristics of the National Nature Park “Karmeliukove Podillia” as a structural element of the national ecological network from the standpoint of physical-geographical and geobotanical zoning. It is shown which objects of the nature reserve fund are part of the characterized park. The following key territories (natural cores) in the structure of the ecological network have been identified: 1 — Britavske; 2 — Chervonogreblyanske; 3 — Verbske; 4 — Bondurivske; 5 — Kurenivske; 6 — New Ukrainian; 7 — Lyubomyrkivskei; as well as restoration territories: 1 — Novoukrainskaya; 2 — Verbska; 3 — Stratiivska; 4 — Bondurivska; 5 — Luzka; 6 — Chervonogreblyanska. Flora and fauna are described, rare and endangered species are highlighted, which are included in the Red Book of Ukraine, as well as phytocenoses of the Green Book of Ukraine. The need to include the “Vyshenka” tract, with an area of 47.7 hectares, as a complete natural complex, represented by unique landscapes of various types of ecosystems, including forest, meadow-steppe and wetlands. The specified territory is characterized by 8 biotopes with valuable associations of plant groups, which include 15 regionally rare species and 9 species that are included in the Red Book of Ukraine, where more than 50 species of animals with international and national zoological status live. In general, it is expedient to transfer other territories to the NPP for permanent use: ornithological reserve of local importance “Stavky” — 6.9 hectares; land of historical and cultural purpose — 17.3 hectares; reserve land for forestry purposes — 7.7 hectares; agricultural reserve land — 25.5 hectares; shrubs, reserve land — 7.3 ha. The total area of these plots is 64.7 hectares, which, together with the Vyshenka tract, will make up an area of 112.4 hectares. The inclusion of these territories in the park will make it possible to preserve representative landscapes with diverse flora and fauna, rationally use the recreational potential, promote the development of ecological tourism, sport hunting and fishing, introduce permanent ecological and educational, nature conservation and ecological educational work, create new jobs for local population that will support the established regime of park protection and engage in organic farming.

Особенности организации экологического туризма в регионе

and Sports of the National Research Lobachevsky State University of Nizhny Novgorod, PhD in Pedagogy, Associate Professor This article considers the peculiarities of ecological tourism development in the region on the example of Nizhny Novgorod region. The relevance of this publication lies in the assessment of tourist and recreational resources and the study of the potential of the created and formed special protected natural areas of the region. The paper presents the results of the experiment on activation of ecological and cognitive activity of students aimed at the expansion of ecological tourism. The authors believe that the most active part of ecotourism is the youth. Therefore, close attention is paid to this group. Tourism development programmes are given, according to which an eclectic development of ecotourism in Nizhny Novgorod region is proposed. To improve ecotourism it is proposed to use favourable factors of ecotourism of special protected natural areas and activation of cognitive and conscious attitude to nature. This is what the activities of government agencies should be aimed at.

ANALYSIS OF CONSUMERS' ATTITUDES TOWARDS THE SUSTAINABLE DEVELOPMENT OF THE TOURISM SECTOR IN THE LITHUANIA REGIONS

In the article, the author analyzes the attitude of consumers towards the sustainable development of the tourism sector in the Lithuania regions. The purpose of the research is to analyze the attitude of consumers towards the sustainable development of the tourism sector in the Lithuania regions. During the research, a quantitative survey (questionnaire survey) was conducted. Data collection methods - analysis of scientific literature and sources, document analysis, questionnaire survey. The article analyzes the consumers' attitude towards the sustainable development of the tourism sector from a theoretical point of view and presents the results of the conducted research. It is concluded that the respondents consider the following factors of sustainable development of the tourism sector to be the most important: development of ecological tourism; accessibility of tourism; creation of tourist routes accessible to all; certification of tourism services; development of the common national route and development of bicycle tourism infrastructure, etc. According to the respondents, the following problems of sustainable development of the tourism sector are usually encountered: economic problem: insufficient investments in the development of sustainable tourism; lack of knowledge about the essence and principles of sustainable tourism in local politics; underdeveloped tourism sector infrastructure, etc.

ВЛИЯНИЕ ПРИРОДНЫХ ФАКТОРОВ НА АРХИТЕКТУРНОЕ ПРОЕКТИРОВАНИЕ ОБЪЕКТОВ ЭКОЛОГИЧЕСКОГО ТУРИЗМА НА ОСОБО ОХРАНЯЕМЫХ ПРИРОДНЫХ ТЕРРИТОРИЯХ КАМЧАТСКОГО КРАЯ

The Kamchatka Territory has significant potential for the development of ecological tourism in specially protected natural areas (protected areas). However, currently there is insufficient development of the scientific and theoretical base in the field of architectural organization of tourist facilities in this area, especially taking into account the preservation and development of unique natural systems. Based on this, the purpose of the study is to identify methods of architectural design of ecotourism facilities in protected areas of the Kamchatka region. The objectives of the study are aimed at considering the specifics of local natural conditions. The methods used in scientific work are the analysis of tourist buildings with similar natural characteristics and the study of the influence of environmental factors on the architectural design of tourism facilities. The article considers the natural, climatic and landscape conditions of the Kamchatka Territory, such as various landforms, temperature conditions, precipitation and wind conditions depending on the part of the peninsula. In addition, examples of tourist buildings placed in the desired or similar natural conditions were studied. As a result of the study, various methods of architectural design of tourist buildings and structures in the protected areas of the region were identified, including means of forming a master plan of the complex, approaches to creating functional planning and spatial organization of structures, as well as the choice of effective design solutions and engineering technologies for the operation of facilities. It is concluded that the proposed methods of architectural design of buildings and complexes will contribute to the formation of eco-tourism facilities in the protected areas of the Kamchatka Territory, taking into account the preservation of the unique natural complexes of the region.

Analyzing the applicability of wetland ecological modes in the Minjiang Estuary wetland

Wetlands are badly damaged in many parts of the world. The wetland management of Minjiang Estuary wetland has achieved remarkable results. This provides valuable experience for wetland management in other areas. Minjiang Estuary wetland can achieve the effect, mainly because of the adoption of the water quality management, ecological restoration, and ecological tourism development. However, different management modes have their own scope of application. In order to spread its successes, three differential game modes related to Minjiang Estuary wetland management are constructed, and their equilibrium results are compared and analyzed. Finally, research shows that the amount of water quality control by governments is directly proportional to the resilience of wetlands. The amount of social organization culture is proportional to the degree of better water quality. The amount of development by the government and social organizations is directly proportional to the decrease of investment in the spontaneous tourism industry. When the loss caused by flood or the ecological restoration effect is large, the wetland should adopt the ecological restoration mode. When the increased income or reputation of ecotourism is large, the ecotourism development mode should be adopted. This provides a reference for how to manage wetlands and how to promote the management mode of Minjiang Estuary wetland to other areas more effectively.

Features of ecological tourism development in specially protected areas

The article considers aspects of the management of conservation area areas on the example of foreign experience. The author’s systematization of the components of the service content of tourism in protected areas is proposed.

Issues of Ecological Tourism Development on the Territory of Pribaikalye

Over the past few years, Russians' interest in domestic tourism has been steadily growing. This trend is due not only to external factors, but also to the initiatives of the Russian Government and governors implemented at the federal and regional levels. Tourism is becoming a strategic resource for the development of the Russian economy. The article gives examples of regions that are leaders in eco-tourism, demonstrates data confirming the development of tourism in Russian regions. Irkutsk region is characterized by the richness of flora and fauna, diversity of specially protected natural areas (SPNA). Protected areas are represented by two federal reserves (Baikal-Lensky and Vitimsky), Pribaikalsky National Park, two wildlife sanctuaries (Tofalarsky and Krasny Yar). Also in the Irkutsk region there is a part of the territory subject to protection — Lake Baikal World Natural Heritage Site. The ecosystems of protected areas are fragile in their structure, and serious interference in their structure can lead to destruction and death. Therefore, it is important to strike a balance between the development of tourism infrastructure and the preservation of natural heritage. In the world practice ecological tourism is a tool that allows designing modern ecological centers of international scale. This issue is particularly relevant for Pribaikalsky Krai; a number of documents at the federal and regional levels have identified the development of eco-tourism as one of the priority directions. In this context, it is very important to find such tools and mechanisms that will allow to preserve the environment for future generations, since the influx of tourists not only brings profit, but also leaves behind unfavorable consequences for the environment.

The coordinated evolution of ecological environment, public service, and tourism economy along the Silk Road Economic Belt, using the Dual-Carbon Targets

Carbon peak and carbon neutrality (dual-carbon) are important targets for the international response to climate change. The Silk Road Economic Belt is a strategic resource region and is important for future ecological environment and tourism development. Based on the “dual-carbon” targets, the Single index quantification, Multiple index synthesis, and Poly-criteria integration evaluation model were used in this study to measure the coordinated development index of the ecological environment, public service, and tourism economy along the Silk Road Economic Belt and to analyze its spatial and temporal evolution. Further, it explores the dynamic evolution and development trend of the three systems using the Kernel Density and Grey Markov Prediction Model. The results show that the coordinated development index along this region needs to be improved during the study period. Furthermore, the coordinated development index of the Southwest region is relatively higher than that of the Northwest region. From the development trend of the three systems, all of them develop in a stable manner; however, the tourism economy system is easily affected by external disturbances. The coordinated development index of the three systems changes dynamically and tends to be in a good state of coordination. There is a certain spatial and temporal heterogeneity. The gravity center of the coordinated development index has been in the Southwest region. During the forecast period, the coordinated development index along this region will improve significantly, while insufficient and unbalanced development will continue.

Study on the coupling coordination effect and dynamic relationship between tourism development and the ecological environment: a case study of Hainan Island

As a Free Trade Port in China, the protection of ecological environment and high-quality tourism development on Hainan Island have become a national strategy. Exploring the coupling relationship of the two subsystems holds great practical significance for promoting the island’s international demonstration area and high-quality development. Based on the characteristics of international islands, a comprehensive index system is established to explore the coupling coordination evolutionary process and interactive stress relationship of tourism development and the ecological environment in Hainan Island from 2005 to 2020. The results show: (1) From 2005 to 2019, the comprehensive evaluation index of the two subsystems of Hainan Island generally showed a continuous growth trend. (2) From 2005 to 2019, the coupling degree of the two subsystems of Hainan Island strengthened continuously, the coupling coordination degree increased steadily from a moderate imbalance to good coordination, and tourism development and the ecological environment entered a stage of parallel and benign interactive development. (3) In 2020, affected by COVID-19, the tourism development indicators declined rapidly, while the ecological environment still maintained a rising trend. (4) Based on the inverted U-shaped curve model, when the tourism development index reaches 0.7269, the ecological environment quality reaches the maximum value of 0.7956, which is the best state between the two subsystems. The ecological environment and tourism development of Hainan Island are generally in a benign interaction, but there are signs of interactive stress starting in 2017. In the future, the pressure on the ecological environment of Hainan Island will increase.

Tourist Satisfaction Analysis Based on SEM Model – A case study of Hunza Valley

With the development of Pakistan's tourism industry, many ecologically protected areas have experienced varying degrees of tourist-driven exploitative development, but there exists both a mutually beneficial relationship and contradictions between ecological protection and tourism development. This paper focuses on the Hunza Valley in the Gilgit-Baltistan region of Pakistan.Byconductingon-site survey questionnairesalong with SEM model analysis, the study found that the ecological tourism development in Hunza Valley has a significant impact on overall tourist satisfaction, followed by tourism infrastructure, management quality and services. The study also reveals that the transportation conditions in the area do not have a significantly impact on tourist satisfaction, and tourist satisfaction determines the repeat visitation rate. In conclusion, this research suggests that ecological tourism plays a positively significant role in the development of the tourism industry. Areas like the Hunza Valley, which primarily rely on ecological resources, should prioritize the enrichment of communication and display methods for ecological tourism, strengthen the level of tourism services and product offerings, and thus achieve the coordinated development of conservation and development under the premise of protection.

ASIAN EXPERIENCE IN CREATING AND DEVELOPING ECOTOURISM AND THE PERSPECTIVE OF USING IT IN UKRAINE

The study determined that many Asian countries recognize ecotourism as a key area of their national economy. At the same time, the population of these countries understands the importance of preparing for the reception of "green" tourists, which is due to the ecological features of natural territories. The goal of this study is to scientifically substantiate the prospects for the development of ecological tourism in Ukraine, using Asian experience. Because many Asian countries recognize ecotourism as a key area of their national economy. It has been established that China and Vietnam have the best mechanisms for regulating the development of ecotourism, which can be used in Ukraine. The restraining factors of the development of recreational, historical, cultural and natural potential have been clarified: Based on the results of the research, the priority areas of ecotourism development that need to be implemented in Ukraine have been identified: awareness of the country's population of the need for ecotourism development, improvement of the legislative framework and policy for the development of ecotourism; development of human resources in this area. The scientific novelty and theoretical significance of the obtained results lies in the fact that, based on the conducted research, the areas that need to be implemented in Ukraine for the development of ecological tourism, based on the experience of China and Vietnam, are proposed. The practical significance of the article lies in the development and substantiation of scientific and practical provisions regarding the formation and development of ecological tourism in Ukraine using the experience of Asian countries.

Research on the Management of Ecological Agricultural Characteristic Tourism Development Based on Artificial Intelligence Technology

Abstract Eco-agricultural characteristic tourism is one of the important contents of China’s tourism research, and is also one of the important initiatives to solve the “three rural problems” and realize comprehensive well-off. This paper proposes a particle algorithm-optimized RBF neural network model based on a neural network, which greatly overcomes the defects of its busy convergence speed and complex learning and calculation process. This paper uses this neural network to analyze and summarize the existing historical data on ecological and agricultural characteristics of tourism management, and presents the current problems of agricultural characteristics of tourism management to the tourist site managers in the form of data, to develop the ecological and agricultural characteristics of tourism management mechanism. The analysis of data focuses on passenger flow management, human resource structure management, and tourist satisfaction management in tourism management. The data calculation indicates that the staff at the scenic spot has an inadequate educational degree and lacks strong professionalism. In this regard, the eco-agricultural tourism attractions make corrective measures, the proportion of employees with a bachelor’s degree and above is pulled to 39%, and the average value of tourists’ experience of the attraction reaches 0.737. The neural network model proposed in this paper can effectively analyze and summarize the data of the characteristic tourism management, and provide data support for the improvement and development of the eco-agricultural characteristics of the management of tourism.

Spatio-temporal evolutionary analysis of ecological economic resilience in typical Chinese tourist cities

Abstract In recent years, China’s tourism sector has experienced rapid growth. Ecological economic resilience, a crucial metric for assessing urban comprehensive strength, has increasingly garnered attention from academics and governmental bodies. In this study, we assess the resilience of tourism cities’ ecological economies using 28 selected indicators. By employing the entropy value method, we establish the weights for these indicators, facilitating an exploration of their temporal evolution. Spatial evolution characteristics are examined through spatial autocorrelation analysis, incorporating the global Moran’s I index. Utilizing a coupled coordination model, we calculate the ecological, economic resilience, and urban tourism development levels across various cities. Our findings indicate a significant increase in ecological resilience, rising from 0.2129 in 2014 to 0.2807 in 2023. The Moran’s I index rises from the trough value of 0.0532 to the peak value of 0.0951 and then steadily declines to 0.0738, presenting a fluctuating trend of alternately increasing and decreasing development. The coupling coordination degree is more significant than 0.5 in 2023, which is at a highly developed stage. This study serves as a reference for the sustainable development of urban tourism.

ЕКОТУРИСТИЧНА АТРАКТИВНІСТЬ РЕГІОНАЛЬНОГО ЛАНДШАФТНОГО ПАРКУ «ПРИТИСЯНСЬКИЙ»

Purpose. The purpose of the article is scientific and practical research into the possibilities of using ecotourism attractiveness within the regional landscape park "Prytysianskyi" (hereinafter referred to as RLP) of the Transcarpathian region. Methodology. The study is based on the integration of scientific approaches to the study of various aspects of the development of ecotourism attractiveness at the regional level. The main research methods are comparative- geographical, statistical, descriptive and analytical. Results. A number of works of domestic scientists, legislative, regulatory and program documents regulating tourist traffic within nature protected territories were analyzed. The essence of the tourist attractiveness of the study area, the possibilities for the development of ecological tourism, and the prerequisites for the functioning of ecotourism infrastructure at the regional level are revealed. It has been proven that attractiveness is the tourist attractiveness of a territory, which is formed primarily in the presence of natural, historical and cultural objects. The prospect of using tourist attractions within a large spacial environmental object is analyzed. A detailed analysis of the ecotourism opportunities of the regional landscape park "Prytysianskyi", located within the Carpathian region of the Transcarpathian region, is given as an example. Based on a thorough analysis, natural, historical and cultural attractions have been studied, and the most popular tourist sites within the RLP have been identified. In addition to interesting tourist sites (natural or historical and cultural), the territory of the Prytysianskyi RLP is conditionally divided into three parts: 1) Latorytska; 2) Borzhavska; 3) Tysianska. For each part, a characteristic of the uniqueness of plant and animal biotopes has been compiled. The Regional Development Strategy of the Transcarpathian Region for the period 2021-2027 has been analyzed, problematic issues of the development of tourism and recreation have been highlighted. For example, the presence and condition of tourist heritage objects, the absence of an investment policy, the outflow of personnel from the service sector abroad, and the low interest of residents of the study area in travelling through their own and neighboring territorial communities are omitted. Scientific novelty. The main accents of the relationship "tourist attractiveness - recreationist (ecotourist) - nature conservation area" have been determined. For the first time, the main tourist attractions within the "Prytysianskyi" RLP have been highlighted. Practical significance. The problems and prospects for the development of ecotourism related to the use of ecotourist attractions, the need to develop tourist routes and brands of the study area, the creation of a unified information space, and modern advertising are highlighted.

ОПЫТ РАЗВИТИЯ СИСТЕМЫ НАЦИОНАЛЬНЫХ ПАРКОВ И ЭКОЛОГИЧЕСКОГО ТУРИЗМА В РОССИЙСКОЙ ФЕДЕРАЦИИ (1983–2023 гг.)

Against the background of the growing environmental awareness among the population and the reorientation of touristflows toward domestic tourism as well as active state support for tourism development, the Russian network of national parks, established in 1983, is experiencing considerable expansion, and an increasing significance of ecological tourism for its development isbecoming more and more noticeable. In recent years, land allocation for new national parks has been pursued with the aim of preserving unique ecosystems, creating conditions for organized outdoor recreation, and promoting environmental education. This article examines the history of development and the current state of the national parks system in Russia as well as the implementation of ecologicaltourism practices in the parks, taking into account key strategic documents and changes in the legislation of the Russian Federation.Onthe basis of the previously developed stages of the protected areas network formation up to 2001, a characterization of new, contemporary stages related to the implementation of the national project Ecology is proposed. Based on government statistics, the currentstate and specific features of funding for the national parks system are characterized. Through the study of the process of creating fournew national parks – Zigalga, Katalyk, Samursky, and Salair – the patterns and common problems of sustainable development ofecological tourism are analyzed, including conflicts with local communities, low tourist flow levels, and the need for the planning oftourism activities. The analysis based on the case-study methodology revealed the main issues that arose during the organization of thenew national parks in the Russian Federation, which include determining the recreational load, the maximum permissible and optimalflow of tourists and excursionists, and the possibilities for infrastructure placement. The authors have identified the main ways toimprove the management system of ecological tourism in the parks.

Tourist product in the segment of ecological tourism in Ukraine in today's conditions

The article deals with the state of development of ecological tourism in Ukraine. The resource potential for the development of ecological tourism in Ukraine is highlighted and the competitive advantages of ecological tourism in Ukraine are highlighted. An overview of existing ecological tourism products in Ukraine was carried out and new promising places for the development of ecological tourism were identified. Proposals for improving the ecological tourism product were provided.
 Ukraine has sufficient natural resources for the development of ecological tourism (ecotourism), which became popular among domestic tourists in the context of the COVID-19 pandemic and gained special importance with the beginning of a full-scale invasion of Ukraine by Russia in 2022. The main feature of ecological tourism is the obligation to preserve natural heritage and biological diversity, which is mercilessly destroyed by Russian aggression. 257 cases of ecocide, which causes irreparable damage to the environment in the long term, have been established.
 When authoring the article, general scientific research methods and approaches were used: analysis, synthesis, induction, and deduction.

Approach to the development of ecological tourism in specially protected natural areas on the basis of system analysis

The study is aimed at analyzing the development of ecological tourism in specially protected natural areas in Almaty region using a systematic approach. The purpose of the study is to comprehensively analyze and develop a strategy for the development of ecological tourism in this region. The study is based on the relationship between natural areas and tourism infrastructure, taking into account all factors and influences. To achieve the goal, various research methods were applied. A search for scientific materials on Scopus, Web of Science, ResearchGate, Google Scholar and other platforms was conducted. Keywords for the search included «ecotourism», «specially protected natural areas», «tourism», «nature protection», «system analysis», «tourism in Almaty region». The search for materials was conducted for two months, from February to May 2023. Domestic and foreign experience was studied on the materials devoted to the topic of ecological tourism development. Also during the study a comparative analysis and SWOT-analysis of ecological tourism development in specially protected areas of Almaty region was conducted. The results of the study indicate methods for the conservation of natural heritage and biodiversity in the development of ecotourism. They emphasize the importance of sustainable use of resources, compliance with environmental standards and principles of environmental responsibility. The role of local community participation in ecotourism development is also emphasized to preserve cultural heritage, ensure sustainable development and create positive interaction between tourists and local people.