ASIAN EXPERIENCE IN CREATING AND DEVELOPING ECOTOURISM AND THE PERSPECTIVE OF USING IT IN UKRAINE

Abstract

The study determined that many Asian countries recognize ecotourism as a key area of their national economy. At the same time, the population of these countries understands the importance of preparing for the reception of "green" tourists, which is due to the ecological features of natural territories. The goal of this study is to scientifically substantiate the prospects for the development of ecological tourism in Ukraine, using Asian experience. Because many Asian countries recognize ecotourism as a key area of their national economy. It has been established that China and Vietnam have the best mechanisms for regulating the development of ecotourism, which can be used in Ukraine. The restraining factors of the development of recreational, historical, cultural and natural potential have been clarified: Based on the results of the research, the priority areas of ecotourism development that need to be implemented in Ukraine have been identified: awareness of the country's population of the need for ecotourism development, improvement of the legislative framework and policy for the development of ecotourism; development of human resources in this area. The scientific novelty and theoretical significance of the obtained results lies in the fact that, based on the conducted research, the areas that need to be implemented in Ukraine for the development of ecological tourism, based on the experience of China and Vietnam, are proposed. The practical significance of the article lies in the development and substantiation of scientific and practical provisions regarding the formation and development of ecological tourism in Ukraine using the experience of Asian countries.