Eco-friendly Hotel Research Articles

Big social data analysis for impact of food quality on travelers’ satisfaction in eco-friendly hotels

Revealing customer satisfaction through big social data has been an interesting research topic in tourism and hospitality. Big data analysis is an effective way to detect customers’ behaviors in their decision-making. This study aims to perform big social data analysis to reveal whether food quality impacts the relationship between hotel performance criteria and travelers’ satisfaction. A two-stage methodology is developed to address the objectives of this study. The findings demonstrated that there is a positive relationship between eco-friendly hotels’ performance criteria and satisfaction. The results and implications for managers and future research directions are discussed.

What Predicts Behavioral Intention in Eco-Friendly Hotels? The Roles of Tourist’s Perceived Value and Satisfaction: A Case Study of Thailand

Currently, the hospitality industry is related to environmental issues, generating both positive and negative impacts for the earth. Tourists are interested in staying and spending money in hotels that care about the environment. Based on the previous research in the hotel industry, empirical studies showed a relationship between perceived value and tourist satisfaction in general. Consequentially, this study aimed to empirically investigate the relationship between eco-friendly perceived value (EFPV), tourist satisfaction (TS) and behavioral intention to revisit eco-friendly hotels (BIVE) in Thailand. Data was collected from tourists who used to stay in an eco-friendly hotel in Thailand. This study investigated the mediation of TS in the relationship between EFPV and BIVE. Accordingly, the method employed structural equation modeling (SEM) to appraise the hypotheses. The results showed significant positive influences between EFPV, TS and BIVE. Moreover, EFPV and TS had significant and direct positive impacts on BIVE. Additionally, TS partially mediates the relationship between EFPV and BIVE. Regarding the finding, the theoretical and practical implications for enhancing EFPV and promoting TS toward increasing BIVE in the hotel industry are proposed in this study.

Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms

The present research attempts to understand whether the members of Generation Z are willing to opt for sustainable transportation modes or book an eco-friendly hotel while they are planning a journey. On the theoretical side, this research assumes a normative perspective to investigate the two-abovementioned pro-environmental behaviors. Specifically, the injunctive social norms construct is integrated with the norm activation model to evaluate both the effect of contextual factors and intrinsic/personal motivations. To collect data a survey was distributed online. A total of 785 young Italians aged between 15 and 24 participated in this research. Descriptive statistics, crosstabs, and structural equation modelling were performed to analyze data. Results show that personal norms constitute the main predictor. Injunctive social norms exert a positive effect on Generation Z’s intention to opt for sustainable transportation modes both directly and indirectly through personal norms. Injunctive social norms do not have a significant direct effect on the intention to choose an eco-friendly hotel. However, injunctive social norms influence Generation Z’s intention to choose an eco-friendly hotel indirectly through personal norms.

Green innovation in hospitality industry: role of environmental strategies and top management support

Sustainability concerns are becoming pressing in the hospitality sector, which requires incorporating the green innovation approach to yield excellent business performance and preserve the environment. However, the drivers that underpin green innovation have yet to be comprehensively established. This study aims to examine the drivers of green innovation and investigate top management support as a moderator. Data were sourced from 121 eco-friendly hotels, which comprised 276 respondents analyzed with SEM-PLS. The results demonstrated that embedding environmental strategies significantly affected top management support and green innovation. In addition, the results notably denoted that top management support mediated and moderated the relationship between environmental strategies and green innovation. This paper also discusses the theoretical and managerial implications in further detail.

Business Excellence of Eco-Friendly Hotels in the Region of the Western Balkans: Case Study of Eco-Friendly Hotels in Serbia

Hotel industry, as a very dynamic activity within the tourism industry, applies innovations in business and develops voluntary eco-business standards for developing sustainable tourism. The paper aims to assess business excellence of hotels that are holders of the international eco-certificate Green Key in Serbia, a country in the Western Balkan region, by using the BEX model. The study reviews and presents the current situation when it comes to implementation and valorisation of eco-principles and standards in hotel business in Serbia, while examining their business excellence, as well as the opportunities for better positioning in the international tourism market. The research results show that the examined companies do not have poor ranks of business excellence. It is recommended for these hotels to continue with the current business while implementing innovations in sustainable business in order to improve business results. By monitoring the value of the BEX index, it is possible to avoid business risks, while expanding eco-awareness and implementing sustainable business policies, which would help hotel companies improve their business.

Level Up Eco-Friendly Hotel Stay: Guest Power Up and Save Energy with Gamification

Hotel businesses endeavor to achieve successful green practices for long-lasting business success. The key issue is to promote consumers’ willingness to participate in such practices. Despite increased environmental awareness among today’s consumers, a relatively large percentage of consumers hesitate to actively engage with green practices because they are unwilling to sacrifice their comforts and convenience for their paid experience. This report introduces a gamification approach to hotels’ green practices through an investigation of how game components motivate guests’ energy-saving participation. This report finds that the energy-saving game can improve hotel guests’ willingness to save energy and even revisit the hotel. This paper offers fruitful suggestions on using gamification to encourage guests’ energy-saving and revisit behaviors.

Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior

This study attempts to provide insight into consumer decision-making, which has become increasingly difficult to understand and anticipate in today's sustainable development environment. A lack of awareness of tourists' perceptions and attitudes toward eco-friendly advertising in the hotel industry may impede hotels' capacity to attract consumers' purchasing power and negatively influence expected consumer response. As a result, this research article adds to our understanding of people's attitudes toward recommended eco-friendly hotel advertisements and their impact on the unplanned purchase of eco-friendly tours. Structural equational modelling was used to understand the relations of the factors under consideration. The findings revealed that good attitudes regarding eco-friendly hotel ads influence consumer decision-making in buying unplanned eco-friendly services, influenced by informativeness and credibility as values perceived by eco-friendly hotels. This research has implications for tourists, marketers, hotel managers, promoters, and customers.

Green Practices as Antecedents of Tourists’ Perceived Value, Satisfaction and Loyalty: With Special Reference to Eco Hotels in Sri Lanka

Hotels, as a resource-intensive industry, have caused massive harm to the environment. Thus, there has been a tremendous effort in creating “eco-friendly” awareness and initiating green practices in the hotel industry. However, how tourists perceive such green initiatives and the relationship between such initiatives and tourists’ perception is not well established. By selecting “eco-friendly” awarded hotels in Sri Lanka and adopting the stakeholder theory perspective this study explores the said relationship using four variables: value perception of tourists, satisfaction, revisit intention, and readiness to spread positive word of mouth. Findings show a positive influencing role of green hotel practices on tourists’ perceptions. Furthermore, it shows that tourists look beyond tangible demonstrations of “eco-friendly hotels” towards a higher aesthetic value that judges the greenness of hotels. Environmental recycling programs represent the most highly ranked initiative. Furthermore, energy efficiency, water-saving measures, and informational efforts have been identified as critical factors in attracting tourists.

Determinants and Consequences of Green Investment in the Saudi Arabian Hotel Industry

Hotels in today’s business environment are no longer solely concerned with profit, but rather with profit, people, and the planet (3Ps). In corporate terms, green investment (GI) is regarded as a strategy that aims for maximum profit with minimal environmental impact. As a result, the current study primarily aims to empirically investigate the impact of internal and external drivers on GI adoption in Saudi Arabian eco-friendly hotels. Additionally, it explores to what extent GI affects eco-friendly hotels’ environmental, economic, and social performance. To achieve these objectives, a web-based questionnaire was developed and addressed to the senior manager/director in charge of environmental management in all four- and five-star eco-friendly hotels in Saudi Arabia. The total number of certified eco-friendly hotels in all regions of Saudi Arabia was 403. Only 298 forms were received and were valid for statistical analysis. A structural equation modeling (SEM) technique with maximum likelihood estimation was employed to test the study hypotheses. The findings of this study illustrate that GI is significantly positively affected by external as well as internal drivers. Adaptation to/mitigation of climate change was the highest perceived driver. Additionally, GI has a significant positive contribution to enhancing hotels’ environmental performance, increasing economic performance, and boosting social performance. Based on the study findings, eco-friendly hotel operators should consider GI in their strategic plans, as a corporate strategy aiming at maximizing profit and enhancing the quality of social life without harming the environment.

The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers’ Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach

With the growing awareness of the climate change effects, hotel customers progressively intend to favor green products and services that minimize adverse environmental effects. The key factors affecting customers' green behavioral intentions in the hospitality industry context are still under research. Accordingly, this study primarily aims at empirically investigating the nexus between green perceived quality (GPQ), green satisfaction (GS), green trust (GT), and customers' green behavioral intentions (CGBIs) in a sample of five-star eco-friendly hotels in Egypt. More specifically, the study first endeavors to investigate the direct impact of GPQ on GS, GT, and CGBIs besides exploring the direct impact of GS and GT on CGBIs in addition to examining the potential effect of GS and GT as mediators in the nexus between GPQ and CGBIs. To achieve the study's aim and associated objectives, a self-administrated questionnaire was developed and distributed to a convenience sample of local guests staying at certified five-green star hotels. A total of 500 questionnaires were distributed, and only 304 valid forms, representing 60.8%, were used in the statistical analysis. Seven hypotheses, reflecting the direct and indirect relationships between study constructs, were examined by using Structural Equation Modeling (SEM) with bootstrapping technique. The study findings revealed that GS, GT as well as CGBIs are significantly positively affected by GPQ, respectively. Furthermore, GT and GS have a significant positive effect on CGBIs. Moreover, GT as well as GS partially mediate the nexus between GPQ and CGBIs. From the previous findings, it could be concluded that the increase in investment in enhancing GPQ significantly contributes to the improvement in GS, GT, and CGBIs. Additionally, the higher the GT, GPQ, and GS, the greater the revisit intention to green hotels, positive green word-of-mouth (GWoM), and intention to pay a premium for staying in environmentally friendly hotels. As a result, for enhancing CGBIs and sustaining a customer-hotel long-term relationship, hotel operators should make efforts towards maintaining GT, improving GPQ, and increasing customers' GS as key predictors of CGBIs in the hotel industry context.

A Study on Eco Hotels and Green Operations in Indian Hospitality (Hotel) Industry

Globalization is the trend towards increased commercial production, circulation, transportation, technology, tourism, and other corporate operations on a worldwide scale. Not only did this improve human dexterity, but it also raised living standards for people everywhere. However, it also heightens the ecological threat, which puts humans under stress in their surroundings. Thus, as the field of sustainability grows, so does the amount of study on how to achieve sustainability across all industries. Making an organization greener is a difficult endeavour that calls for a lot of work and the active involvement of both management and staff. Since 1950, as the number of emerging countries has increased, the global hotel business has experienced significant growth. According to earlier research, the number of international visitors is expected to climb by 4 to 5 percent a year over the next ten years, which will raise demand for hotel rooms. Due to increased environmental effect on a worldwide scale, eco hotels are becoming more and more important in the hotel industry. The impact of sustainable operations and their implementation in the Indian hotel industry will be examined in this study. The study's main focus is on diverse ecological practices, or ECOHOTELS. The report offers some social consequences of sustainable practices for environmental preservation for ecofriendly hotels and eco-friendly tourists.

The Nexus between Environmentally Sustainable Practices, Green Satisfaction, and Customer Citizenship Behavior in Eco-Friendly Hotels: Social Exchange Theory Perspective

Recently, with increasing customer awareness about environmental issues, guests staying in hotels and potential consumers are more and more concerned about environmentally sustainable practices and their associated consequences. From the hotel industry perspective, empirical studies conducted on the association between customer citizenship behavior (CCB) and environmentally sustainable practices (ESPs) with the existence of green satisfaction (GS) are scarce. Consequently, the primary aim of the current study is to investigate the impact of ESPs on GS and CCB in a sample of five-star eco-friendly hotels in Egypt, as well as exploring the potential mediative role of GS in the relationship between CCB and ESPs. Additionally, we attempt to empirically determine to what extent GS directly impacts CCB. The study suggests a conceptual model for testing four hypothesized relationships between ESPs, GS, and CCB. Structural equation modeling (SEM) with bootstrapping was employed for testing our hypotheses. The findings of the study confirmed the significant positive impacts of ESPs on GS and CCB. Further, GS significantly and positively affects CCB. Moreover, GS partially mediates the relationship between CCB and ESPs. Given the study findings, some practical implications for improving GS and boosting CCBs in the green/eco-friendly hotel industry context are suggested.

Davranışsal Niyetin Yeşil Satın Alma Niyeti Üzerindeki Etkisinde Kontrol İnançların Aracı Rolü: Turizm Sektöründe Bir Araştırma

Doğayı korumanın yeşil ürünleri tüketmekten geçtiğine inanan tüketiciler, günlük hayatlarında satın alma davranışlarına bu doğrultuda yön verebilmektedir. Buradan hareketle araştırmanın temel amacı, planlanmış davranış teorisi çerçevesinde tüketicilerin davranışsal niyetlerinin yeşil satın alma niyetlerine etkisinde kontrol inançlarının aracılık etkisini araştırmaktır. İlgili alan yazın incelendiğinde davranışsal niyet ve kontrol inançlarının yeşil satın alma davranışı üzerindeki etkisini turizm sektöründe inceleyen çalışmaya rastlanılmamış olması araştırmanın sağlayacağı katkısı itibariyle önemini ortaya koymaktadır. Araştırma, daha önce çevre dostu otellerde konaklayan veya çevre dostu otel uygulamaları ve yeşil otelcilik konusunda bilgisi olan kişilerle sınırlandırılmıştır. Tesadüfi olmayan örneklem yöntemlerinden biri olan amaçlı (kasıtlı) örnekleme yöntemi, araştırma için en uygun örneklem seçim yöntemi olarak görülmüştür. Verilerin toplanmasında online anket formu kullanılmıştır. Araştırma bulgularına göre, yeşil satın almaya yönelik tutumun, öznel normların ve algılanan davranış kontrolünün yeşil satın alma niyeti üzerinde pozitif yönde etkisinin olduğu tespit edilmiştir. Diğer taraftan algılanan davranış kontrolünün yeşil satın alma niyeti üzerindeki etkisinde kontrol inançlarının aracılık etkisine ilişkin anlamlı bir etki bulunamamıştır.

Guest service experience in eco-centric hotels: a content analysis

PurposeSustainable tourism is becoming more popular all over the world. Eco-friendly (green) hotels are properties that are friendly to the environment and are becoming increasingly popular among green travellers. Electronic word-of-mouth is a technique of communicating with consumers in order to share their experiences, and it is a significant marketing tool for hotels. This paper aims to identify the main themes shared in online reviews by tourists visiting eco-friendly hotels, and which of these themes were associated with satisfaction and dissatisfaction ratings.Design/methodology/approachThe research used qualitative content analyses to analyse 1,202 user-generated content of the top 10 hotels in UK shared by guests on an online platform.FindingsThe analyses revealed nine themes in descriptions of airline travel experiences. These are “hotel amenities”, “services”, “location”, “staff”, “eco” (eco-friendly activities), “value” and “recommend/revisit” (intentions). Negative comments are associated with the “bathroom”, “mattress”, “water”, “bed”, “price”, “shower”, “Wi-Fi” and “restaurant” concepts.Originality/valueThis study differs from previous research in which it aims to address a void in the literature on the shortcomings of research focused on finding the dominant themes expressed in online reviews by tourists visiting eco-friendly hotels, and it does so using data mining approach.

특급호텔 친환경 인적자원관리와 종사원의 인식, 조직풍토 및 조직시민행동과의 관계에 대한 연구: AMO의 모델을 적용하여

The purpose of study is to investigate the relationship between green HRM of a hotel, green awareness, green organizational climate, and green citizenship behavior. This survey was conducted from May 15 to May 30, 2022 for 15 days, sample target working in green hotels that actively carry out eco-friendly packages were selected. The hotels selected nine hotels that actively carry out eco-friendly packages among global chain hotels certified by LEED (Leadership in Energy and Environmental Design) that employees can recognize as eco-friendly hotels. Specifically, the hotel

The Effect of Environmentally Sustainable Practices on Customer Citizenship Behavior in Eco-Friendly Hotels: Does the Green Perceived Value Matter?

In the green marketing literature, environmentally sustainable practices (ESPs), green perceived value (GPV), as well as customer citizenship behavior (CCB) have not received significant attention, particularly in the hotel industry context. The current study aims to examine the effect of ESPs on CCB in a sample of five-star eco-friendly hotels in Egypt. Furthermore, it attempts to identify the potential mediating role of GPV in the relationship between ESPs and CCB and to examine the extent to which GPV directly affects CCB. To achieve the study aim, a self-administrated questionnaire was developed and directed to a convenience sample of five-star eco-friendly hotel guests. A structural equation model (SEM) was applied to 374 forms from guests of the surveyed hotels. The findings of the study reveal that ESPs significantly and positively affect GPV and CCB. The GPV has a positive and significant effect on CCB. The GPV partially mediates the relationship between ESPs and CCB. These findings emphasized that environmentally sustainable hotel properties are rewarded by customers in the form of CCBs (i.e., feedback, helping others, advocacy, and tolerance) directly and indirectly (through GPV). Upon this, some practical implications have been suggested to improve managers’ understanding in order to enable them to better manage their ESPs and to achieve positive and optimum outcomes.

Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective

The growing body of literature around eco-friendly hotels indicates an increase in popularity for such hotels. However, the low booking rate in eco-friendly hotel is a major concern for sustainability and profitability. Therefore, the current study addresses the long-lasting attitude-behaviour gap by investigating the role of environmental concern (altruistic values), health concern (egoistic values), environmental attitude, and service quality on increasing the tourists’ eco-friendly behaviour. The model and hypotheses were tested using a two-step approach of structural equation modelling on 450 responses collected from Indian travellers through Amazon Mechanical Turk. The findings suggest that the environmental concern and the health concern are important factors in determining tourists’ eco-friendly behaviour. Additionally, service quality emerged as a key factor in bridging the attitude-behaviour gap in the eco-friendly hotel context. Our findings provide insightful implications for hospitality managers, practitioners and policymakers in devising effective marketing strategies. • The value-attitude-behaviour model is expanded to investigate eco-friendly behaviour. • Travellers egoistic as well as altruistic values positively recognise the eco-friendly behaviour. • Environmental attitude partially mediates the relationship of eco-friendly behaviour with egoistic and altruistic values. • Service quality positively moderate the relationship between environmental attitude and eco-friendly behaviour.

Society of Eastern Poland in Light of the Use of Hotels Providing Pro-Environmental Activities

The aim of the study is to analyse the attitudes of the society of Eastern Poland (Lublin voivodeship, Podkarpackie voivodeship and Podlaskie voivodeship) towards a range of hotels that declare the pro-ecological activities in their offer. Efforts have been made to identify barriers to higher prices for respondents from the surveyed regions as an increased cost of protecting the environment. The paper presents the hypothesis: on the market of accommodation services in Eastern Poland there are groups of tourists who, when booking an accommodation, pay attention to the environmental aspects of hotel operations, including the ISO 14001 certificate, an economical energy policy and a rational waste policy in the hotel. To achieve the intended purpose, the study used the method of a diagnostic survey with a research tool in the form of an original questionnaire that provided necessary data. The study was conducted from May to October 2017 among residents of Eastern Poland (0.02 % the population of residents in Lublin voivodeship, Podkarpackie voivodeship and Podlaskie voivodeship) using hotel accommodation services. The discriminant function analysis was used for statistical calculation. Among the population of Eastern Poland aged over 60, the interest in choosing a hotel that conducts pro-environmental activities is low. As many as 25.89 % of them are not able to pay a higher price for an accommodation in a hotel that conducts activities and investments in the field of environmental protection. This is mainly due to the low income of this social group. However, in groups of younger Poles from the Eastern Poland Region, the lower the age range, the fewer people would refuse to additionally pay for a service in a hotel that pursues pro-ecological policy. Eastern Poles up to 30 years old are more environmentally conscious. As many as 86.31 % of them are able to pay up higher price for a night in an ecofriendly hotel. At the same time, these people generate a greater demand for the services of ecological hotels. The significant statistical factors in choosing an ecofriendly hotel by guests from Eastern Poland were: the preparation of meals from organic products, running a cost-effective energy policy and having the ISO 14001 certificate. However, the statistically significant barriers were: low income related of consumers from Eastern Poland, lack of knowledge about environmental activities in hotels, no promotion of ecological hotels, to desire to purchase the cheapest accommodation by guests.

An analytical approach for big social data analysis for customer decision-making in eco-friendly hotels

Sustainable tourism is an emerging trend around the world. Eco-friendly (green) hotels are environmentally friendly properties that are becoming more popular among green travellers. Electronic Word-of-Mouth (e-WOM) is a method of communicating with customers to share their experiences and is a powerful marketing tool for hotel marketing. This paper investigates the role of online reviews of eco-friendly hotels for preference learning using multi-criteria decision-making and machine learning techniques. We develop a new method using multi-criteria decision making, supervised and unsupervised learning techniques. The Expectation-Maximization (EM) algorithm is used as an unsupervised learning technique to cluster travellers’ online reviews. We use the Higher-Order Singular-Value Decomposition technique along with a similarity measure to find the most similar customers based on their preference. To predict travellers’ preference for eco-friendly hotels, we employ a neuro-fuzzy system, the Adaptive Neuro-Fuzzy Inference System, as a supervised learning technique. To select the most important criteria, we use the entropy-weight approach in each segment. Several experiments were performed on the collected data from the Czech Republic's eco-friendly hotels on the TripAdvisor platform. The results demonstrated that the hybrid approach is effective for customers’ segmentation, and preference learning and prediction in eco-friendly hotels.

A study on influence of eco-friendly technologies in hospitality industry

The Hospitality sector contributes initiatives taken towards the eco-friendly environment and faces lots of challenges towards customer satisfaction and repeat business. With a new modernization of market segments, technology awareness, customers are getting advancement in the field of technology. They are conscious about their health and environment, which is why the hospitality industry needs to pay attention to the customer’s and employee’s health and environment. Promoting eco-friendly technologies by the hospitality industry is useful in both the ways for the customers and sustainability for the environment by adopting the three Rs i.e. reduce, reuse, and recycle. The guests are also getting sensitive about environmental issues. The hospitality industry, therefore, strives to involve them in sustaining the mission of three Rs, which is good for the environment, customer, employee health and the hotel. This research paper aims to discover customer’s behavior, attitude, and level of satisfaction derived from the green technological approach of the hospitality industry and also to understand the level of satisfaction of the employee towards the Eco-Friendly technologies in the hospitality industry in terms of the employee engaging with eco-friendly hotels for the longer period.