Eco-friendly Hotel Research Articles

The Impact Of Consumer Environmental Consciousness On Hotel Consumption Intention: A Case Study Of Democratic Republic Of Congo Consumers

The rising interest in "green" hotels is indicative of a broader trend toward eco-consciousness in the hospitality sector. Environmental concerns are currently capturing the interest of Congo's academics, businesses, and governments. Sustainable development is seen to necessitate this. The study looked at how buyers' beliefs, realistic objectives, money, and the hotel's responsibility affected their propensity to spend more for eco-friendly hotels. The purpose of this research was to identify the factors (such as consumer awareness, environmental control policies, and consumer behavior and preferences) that affect the amount that guests are prepared to pay for environmentally friendly hotel rooms. The investigation, which took place in the DRC, used a quantitative approach by analyzing data obtained from 700 hotel visitors using regression analysis. This study contributes to the literature on sustainable tourism by shedding light on the variables that influence financial backing for environmentally conscious hotel projects. It also lays the groundwork for further research, especially in understudied areas like the DRC. There was a strong correlation between environmental consciousness and the results showing that consumers' perceptions of their own efficacy significantly impacted their norms and intentions to do positively. There was a negative moderating effect of perceived price, an external cost, on the link between consumers' behavioral intentions and their personal norms

Carbon Emissions Dynamics and Environmental Sustainability in China’s Tourism Sector: A 22-Year Comprehensive Regional Study

China’s tourism industry has rapidly grown over the past two decades, significantly contributing to the national economy but also increasing carbon emissions. This has raised concerns about environmental sustainability, especially given China’s commitments to peak carbon emissions by 2030 and achieve carbon neutrality by 2060. This study analyzes the changes in carbon emissions, carbon carrying capacity, and the Tourism Carbon Pressure Index (TCPI) of China’s tourism industry from 2000 to 2022, aiming to support the green transition of the sector. Examining data from 31 provinces, we observed a significant growth trend in carbon emissions, with a temporary decline during the COVID-19 pandemic in 2020, followed by a rebound in 2021 and 2022. The findings reveal that carbon emissions and carrying capacity are relatively stable in the eastern regions, but more pronounced in central and western regions, particularly the west. The TCPI is higher in the east, indicating greater environmental pressure, while it is rapidly increasing in central and western regions. To achieve sustainable tourism development, we propose promoting green transportation, eco-friendly hotels, and green scenic spots, improving resource utilization efficiency, enhancing policy support and technological innovation, and adopting regional development strategies. These measures will help reduce tourism-related carbon emissions and contribute to national carbon neutrality goals. This study provides a comprehensive analysis and actionable insights to guide the sustainable transformation of China’s tourism industry.

Servicescape, experiential value, and behavioral intention toward the development of eco-friendly hotels in Ilocos region

Servicescape, experiential value, and behavioral intention toward the development of eco-friendly hotels in Ilocos region

Impact of environmental awareness and knowledge on purchase intention of an eco-friendly hotel: mediating role of habits and attitudes

PurposeThis study explored the impact of environmental awareness, knowledge, habits, attitudes, subjective norms and perceived behavioural control on purchase intention towards an eco-friendly hotel from a hotel guest perspective. The mediating role of habits and attitudes in the relationships was also examined.Design/methodology/approachAnchored on an extended theory of planned behaviour (TPB) model, the study employed a quantitative method through a self-administered questionnaire. Convenience and snowball sampling approaches were used to select 241 respondents. Structural equation modelling was adopted to examine relationships between constructs.FindingsResults showed that hotel guests’ perceived environmental awareness positively influences their habits and that environmental knowledge positively affects their attitudes. Hotel guests’ habits, attitudes and perceived behavioural control also influence their purchase intention towards an eco-friendly hotel. In addition, habits and attitudes have a mediating effect on the relationship between environmental awareness and knowledge and purchase intention.Practical implicationsHotel operators should implement marketing campaigns to arouse hotel guests’ eco-friendly habits and attitudes by promoting environmental awareness and knowledge such as energy saving initiatives and green activities, which can increase their purchase intention.Originality/valueThe findings extend the current hospitality and tourism literature advocating for the mediating role of habits and attitudes with the consequence of environmental awareness and knowledge about purchase intention. Moreover, this study increases the original TPB’s predictive power in the context of eco-friendly hotels by adding complementary constructs.

Analysis of Green Hotel Implementation at Holiday Inn Jakarta Kemayoran

The tourism industry often overlooked environmental vulnerability, especially its contribution to climate change, necessitating attention. Hotels, a key tourism sector, significantly impact the environment, emitting substantial carbon dioxide and consuming large amounts of water. The Indonesian Ministry of Tourism emphasizes eco-friendly hotel management through the Green Hotel program. This research, a comprehensive investigation, employs qualitative methods, including documentation review, observation, and interviews with hotel personnel, including the General Manager, Chief Engineer, Business Development Executive, and Housekeeping Manager. The study explores Green Hotel practices at Holiday Inn Jakarta Kemayoran, part of IHG. The data analysis, involving data collection, data reduction, data display, and concluding/verifying data, is robust and thorough. It shows that the effective implementation of Green Engage at the hotel, IHG's sustainability program, is evident in eco-friendly materials, energy efficiency, water conservation, and waste management. These efforts contribute to environmental conservation and reduce costs, emissions, and waste while increasing occupancy rates, reflecting guest preference for green accommodations. This research underscores the positive impact of Green Hotel implementation on both the hotel's performance and environmental conservation, instilling hope for a more sustainable future. Continuous efforts are needed to enhance sustainability practices, embracing more eco-friendly initiatives and involving guests in environmentally conscious actions.

Consumer Attitudes and Behavior towards Eco-Friendly Hotels in Yunnan Province

Based on the Theory of Reasoned Behavior (TPB) framework, this study deeply explores the attitudes and behaviors of eco-friendly hotel consumers in Yunnan Province. Using a mixed research design, including quantitative questionnaires and qualitative interviews, we analyze the impact of consumer attitudes, subjective norms and perceived behavioral control toward eco-friendly hotels, and the impact of these factors on actual choice behavior. Research results show that consumers generally have positive attitudes towards eco-friendly hotels, but actual choice behavior is affected by multiple factors, including environmental awareness, social expectations and perceived actual control. The TPB framework shows good applicability in explaining consumer attitudes and behaviors, but the influence of other factors still needs to be paid attention to. This research provides important market insights for the hotel industry in Yunnan Province and provides theoretical support for the development of eco-friendly hotels.

Empirical Review of Attitude towards Eco-Friendly Hotels

This paper provides an empirical review of consumer attitudes towards eco-friendly hotels, emphasizing the psychological and behavioral components that influence such preferences. Attitudes towards eco-friendly hotels are shaped by cognitive beliefs about the environmental impact and sustainability of these hotels, affective responses such as feelings of satisfaction or ethical alignment, and behavioral tendencies that lead to actual patronage. The paper synthesizes findings from various studies to illustrate how these attitudes can be significantly shaped by individual beliefs, values, emotional responses, and the perceived benefits of sustainability. It highlights the importance of understanding these psychological drivers in order to enhance marketing strategies and hotel management practices that align with growing consumer demand for environmentally responsible travel options. The paper argues that a positive attitude towards eco-friendly hotels can lead to increased customer satisfaction and loyalty, thereby providing competitive advantages to hotels that successfully implement sustainable practices. This study offers valuable insights into the dynamics of consumer behavior in the context of the hospitality industry's shift towards greater sustainability.

Assessing Green Practices on Eco-Friendly Hotel Customer Loyalty: A Partial Least Squares Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Hybrid Approach

With a global focus on environmental sustainability, hotels worldwide are actively transitioning their services from conventional to eco-friendly practices. This study aims to comprehensively understand the factors that contribute to visitors’ satisfaction in eco-friendly hotels and how this satisfaction influences customers’ future reactions towards such environmentally conscious establishments. Employing the Stimulus-Organism-Response theory, this study collected data from 277 respondents using a robust quantitative research strategy. A combined approach of Partial Least Squares Structural Equation Modeling (PLS-SEM) and Fuzzy-Set Qualitative Comparative Analysis (fsQCA) was employed, to uncover deep insights into visitors’ satisfaction and their reactions towards eco-friendly hotels. The PLS-SEM results reveal significant associations between customers’ satisfaction towards eco-friendly hotel services and service quality, green practices, perceived value, and environmental sensitivity. Moreover, this study highlights a positive correlation between satisfaction and crucial outcomes like revisit intention (RVI), willingness to pay a premium (WTPP), and word-of-mouth intention (WOMI). Complementing these findings, the fsQCA analysis uncovers intricate causal relationships among antecedents that influence customer satisfaction in eco-friendly hotels. By offering critical marketing insights, this study provides guidance for hotels, the tourism industry, and policymakers on attracting customers to eco-friendly hotels, to meet the increasing demands for environmental sustainability.

Eco-friendly hotels and guesthouses as a new opportunity for resilience and sustainability: Evidence from the Czech Republic.

The economic recovery of the tourism industry after the Covid-19 pandemic to find modern and efficient trends to increase profitability is accompanied by the adoption of comprehensive accommodation approaches towards resilience and environmental sustainability. The research aims at the application of environmental management elements and measures in all types of accommodation facilities in the Czech Republic (n1 = 1,016). A qualitative focus group method complemented the quantitative research using correspondence analysis, Levene's, Kruskal-Wallis, and Tukey's HSD tests (n2 = 9 + moderator). The results indicate that the differences in the number of environmental measures implemented were minimal for the monitored hotels and guesthouses. On the other hand, the star rating of accommodation facilities is not a key parameter in the environmental impact assessment. The most used environmental measures were devices reducing electricity consumption (hotels 94%, guesthouses 94%), separating waste (hotels 88%, guesthouses 89%), and water consumption reduction (hotels 85%, guesthouses 86%). At the same time, the most minor used were measures reducing chemical consumption (hotels 23%, guesthouses 22%) communication and environmental education of employees and guests (hotels 32%, guesthouses 18%).

Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions

Sustainable practices are becoming increasingly important to tourists and hotel guests. As a result, destinations, hotels, and booking platforms are implementing eco-friendly practices and displaying sustainable badges to communicate their efforts to guests. While the use of sustainable badges increases the visibility of eco-friendly hotels, it is unclear whether they actually influence guests’ choices. This study aimed to explore the effects of the presence of sustainable badges and the awareness of sustainable practices on tourists’ attitudes and behavioral intentions using an experimental design. People who previously used a hotel-booking platform were randomly assigned to four hotel-booking scenarios with the manipulated presence of sustainable badges and awareness about sustainable practices on the website. The data analysis techniques included an analysis of variance, moderation, and a mediation analysis. The study’s results provided empirical evidence that the presence of a sustainable badge could have a positive impact on guests’ attitudes toward a hotel and intentions to book a hotel. These results contributed to the body of knowledge on the impact of sustainable practices, addressed an attitude–behavior gap between tourists’ attitudes and behavioral intentions, and provided valuable insights for destination management organizations, hotel managers, booking platforms, and policymakers interested in promoting sustainable tourism practices.

Sustainable and Circular Hotels and the Water–Food–Energy Nexus: Integration of Agrivoltaics, Hydropower, Solar Cells, Water Reservoirs, and Green Roofs

The hotel industry in Iran faces critical challenges that underscore the urgent need for sustainable practices, specifically in the realms of energy, water, and food. Despite industry growth, a mere three percent of hotels fall into the five- and four-star categories, emphasizing the need for widespread adoption of sustainable practices. Focused on Ramsar in Mazandaran, the study underscores the importance of eco-friendly strategies to tackle challenges related to the food–water–energy nexus. Employing the SCOC, Fuzzy BWM, and Z-MARCOS methods, the research proposes a robust framework for evaluating hotel development strategies. The case study reveals a concentration of hotels in Khorasan Razavi, Mazandaran, and Tehran, urging prioritization of sustainable practices in these regions. Analyzing Ramsar’s climate, the study suggests leveraging solar energy and implementing green roofs, emphasizing an integrated approach to achieve eco-friendly hotel construction. Furthermore, the research provides a prioritized set of strategies based on SCOC, aligning with criteria regarding the water–energy–food nexus. It emphasizes internal strengths, opportunities, and strategic technology partnerships while acknowledging external challenges such as political stability and climate change risks. The discussion introduces an Importance–Performance Analysis (IPA) to guide managerial decisions, presenting an insightful perspective for effective strategy implementation in Iran’s evolving hotel industry.

Are eco-friendly hotels inconvenient? An Implicit Association Test

In the extant literature, findings about customers' attitudes and intentions to patronize eco-friendly hotels are mixed. Both favorable associations, such as satisfaction, and unfavorable links (for example, barriers such as inconvenience) are evident in the literature. These studies examined the explicit attitudes of consumers, which have been deemed sensitive and potentially generate social desirability bias. Conversely, this study employed the Implicit Association Test, which measured reaction times to extract customers’ implicit stereotypes towards eco-friendly hotels, followed by a questionnaire-based survey to assess their explicit attitudes. With a sample of 297 American travelers, the findings of the implicit and explicit tests show moderate and strong relationships between eco-friendly hotels and the convenience concept, respectively. That is, our findings show that customers do not attribute inconvenience to eco-friendly hotels. The implications of the study are significant given the emphasis on responsible tourism as a domain of study in which customer attitudes arguably play a significant role in a changing environment.

Exploring the criteria for a green and smart hotel: insights from hotel managers' perspectives

PurposeThis study aimed to explore the adaptations and perspectives of hotel managers regarding green and smart hotel technologies within the context of sustainability.Design/methodology/approachA comprehensive literature review guided the formulation of this study, followed by face-to-face, semi-structured interviews with hotel managers. A total of 17 prepared questions were finalized after examination by two expert academicians. The responses were analyzed using qualitative research methodology and the results were weighted using the step-wise weight assessment ratio analysis (SWARA) method.FindingsInterviews with sustainability and operational managers yielded insights into environmentally friendly practices and strategies such as reducing energy and water consumption, waste and chemical reduction, supporting local entrepreneurs and adopting smart technologies. These factors are crucial in eco-friendly hotels. According to the SWARA analysis, 'reducing energy consumption' is the most effective criterion.Research limitations/implicationsThis study offers insights into green and smart hotel management by focusing on the perspectives of hotel managers with a small sample. In future studies, research with larger samples on customer perspectives and the effect of hotel selection is recommended.Practical implicationsThis study offers insights to hotel managers on energy conservation and customer satisfaction enhancement through green and technological applications. These technological applications can improve hotel service quality and provide personalized experiences, fostering customer loyalty.Originality/valueThis pioneering study focuses on the intersection of green and smart practices in hospitality. By intertwining the often separately discussed concepts of “green” and “smart,” this study presents a novel approach to the sustainability practices in the hospitality industry, holding a key position, especially in Turkey. Implementing these concepts can yield environmental and economic benefits, offering invaluable insights to hotel managers and policymakers into integrating smart technologies with sustainability.

Going green: predicting tourists' intentions to stay at eco-friendly hotels – the roles of green attitude and environmental concern

PurposeBy anchoring on the ability-motivation-opportunity (AMO) framework, this research aims to examine the effect of tourists' green ability, motivation and opportunity to access green information on digital media platforms (green AMO) on their intention to stay at green hotels. The study also tests the moderating role of environmental concern and the mediating role of green attitude in this relationship.Design/methodology/approachAn online survey was conducted on large Facebook groups and by an international tour operator in March 2022. Through convenience sampling, 600 responses were collected from local and international tourists. Partial least squares structural equation modeling was performed to validate the research model.FindingsThe results reveal that tourists' intention to stay at green hotels is positively affected by their green AMO through indirect and direct channels. Specifically, green AMO indirectly effects tourists' intention to stay at green hotels by raising their green attitude. The results also indicate that the direct effect is moderated by environmental concern.Research limitations/implicationsThe findings demonstrate the importance of facilitating tourists' access to environmental information on social media platforms, which enhances green attitude and intention to stay at green hotels. This study also proposes practical solutions that managers of green hotels can employ to target green-oriented customers and conduct environmental campaigns on digital platforms.Originality/valueThe research is the first to investigate the effects of tourists' green AMO on their intention to stay at green hotels. It is also the first to explore the roles of environmental concern and green attitude in this relationship.

Can eco-friendly hotels affect customer willingness to pay more?

ABSTRACT The aim of this study was to determine the impact of customers’ environmental concerns and perceptions of ecofriendly hotels on their willingness to pay more for these hotels. According to the study’s findings, environmental concerns and the perception of environmentally friendly hotels have a positive effect on the willingness to pay more for these hotels. Businesses that aim to implement a hotel service approach with high environmental awareness should conduct studies to be able to understand the sensitivity to environmental concerns as indicated from this study. The significance of the ecofriendly hotel concept has been highlighted from the results of this study, and it has become clear that there should be more research to support tourist lodging at these businesses.

Why Should Hotels Become More Environmentally Friendly? Does Gender Matter in Customer Feedback?

A year after the Coronavirus 2019 (COVID-19) pandemic, the hotel industry is showing signs of recovery. Environmental issues have also increased the pressures on this sector. As such, this study examines the effect of eco-friendly hotel practices on customer feedback in the post-COVID-19 era. The relationships between green practices, customer satisfaction, and loyalty to green hotels, and the effect of customer feedback on sustainability through intentions to revisit and word-of-mouth are also examined. In addition, the role of customer satisfaction and loyalty to green hotels as mediators is considered while the role of gender in these relationships is explored. PLS-SEM and PLS-MGA were used to create a cross-sectional descriptive and analytical design.
 Results demonstrate a significant association between the implementation of ecologically friendly practices and consumer satisfaction and loyalty to green hotels. Word-of-mouth and COVID-19 concerns have a substantial effect on intentions to revisit. The main findings are that in terms of associations between design and landscape and revisit intentions, women are more loyal to green hotels than men.
 In conclusion, the positive association between green practices and various guest-related outcomes implies that hotels aiming for sustainability must prioritize effective communication, strategic branding, employee engagement, and ongoing improvement. Females’ loyalty to green hotels and intentions to revisit have been found to be strongly correlated, providing hotels with the chance to establish a distinctive brand and win over a devoted clientele. Additionally, environmental policy is confirmed to enhance sustainable practices in the hotel sector.

The Relationship between Environmental Ethics Awareness, Environmentally Friendly Behavior and Person-Organization Fit in Eco-Friendly Hotels

Bu çalışmada, otel işletmelerinde çalışan personelin çevre etiği farkındalığı, çevre dostu davranışı ve birey-örgüt uyumu arasındaki ilişkinin ortaya çıkarılması amaçlanmıştır. Bu bağlamda çevre etiği farkındalığının çevre dostu davranış üzerindeki etkisinde birey-örgüt uyumunun aracılığı ele alınmıştır. İlişkisel tarama modelinin kullanıldığı araştırmada veriler İstanbul ilinde faaliyet gösteren çevreye duyarlı konaklama tesisi belgesine sahip beş yıldızlı otel işletmelerinden anket tekniği ile toplanmıştır. Çevre etiği farkındalığının çevre dostu davranış üzerindeki etkisine birey-örgüt uyumunun aracılık ettiği tespit edilmiştir. Araştırma, çevreye duyarlı otel işletmelerinde çevre dostu davranışın yerine getirilmesinde birey-örgüt uyumunun önemli bir unsur olduğunu ortaya koymaktadır. Bu sonuçlar doğrultusunda yönetsel ve teorik birtakım önerilerde bulunulmuştur.

ENVIRONMENTALIZATION OF HOTEL AND RESTAURANT BUSINESS

The aim of this article is to summarize and methodize the current information about ecological problems of hotel and restaurant sector, including Ukraine; to identify the main principles with the aim of ecologization of this tourism component based on world experience. Due to the current state of the world, Covid‑19 eco-friendly hotels are also in a good position. Greening is an added security health. Organic cuisine supports strong immunity. Natural and hypoallergenic materials in the hotel equipment have only a positive effect on the human body. Landscaping and interior landscaping spacious rooms provide cleaner air and favorable conditions for living, wellness, and rest. Worsening factors have emerged environmental indicators (increase in waste, mandatory individual packaging, etc.). The current state of hotel activities has led to the search for new one’s environmental measures and development strategies. In recent decades, the hotel business in Ukraine has been developing dynamically. Significant changes have been made for account of entering the market of hotel services of international networks such as Rixos, Rezidor, Hyatt, Wyndham Hotel Group. The policy of their activities contributed adjustments to the competitive position of the industry. Signs efficient hotel facility is a high level and quality control of services, environmental orientation, modern equipment and innovative technologies.

Power of eWOM and Its Antecedents in Driving Customers’ Intention to Revisit: An Empirical Investigation on Five-Star Eco-Friendly Hotels in Saudi Arabia

In recent years, electronic word-of-mouth (eWOM) has greatly impacted the hotel industry, as social media and online review platforms have given customers many opportunities to share their personal experiences with other individuals. Hence, this study aimed to empirically investigate several relationships within the setting of five-star eco-friendly hotels in Saudi Arabia. These included: (1) the direct impact of perceived quality (PQ), positive emotional experience (PEE), and customer satisfaction (CS) on promoting positive eWOM; (2) the potential intermediary role of CS in the connections between PQ, PEE, and eWOM; (3) the direct influence of eWOM on intention to revisit (ITR); and (4) the potential intermediary role of eWOM in the PQ–ITR, CS–ITR, and PEE–ITR relationships. To achieve these objectives, an online questionnaire was developed and directed to a sample of Saudi individuals who have stayed in five-star eco-friendly hotels, particularly in Riyadh City. Based on their previous interactions with these hotels on the TripAdvisor website during the last six months and their willingness to participate in the field study, a convenience sampling technique was utilized to select participants for data collection. The study mainly focused on Saudi individuals to investigate their behaviors and attitudes toward eco-friendly hotels, which have been considered a growing trend in the country in recent years. Participants were emailed individually, and a total of 423 acceptable forms were gathered and subjected to analysis using the PLS-SEM method. The research’s findings revealed that PQ had the strongest predictive power for promoting positive eWOM, leading to a greater increase in ITR than PEE and CS. Moreover, the study identified the significant mediating influence of CS in exploring how PEE and PQ contribute to customers’ intention to spread positive eWOM. Additionally, the results showed the substantial role of eWOM in mediating the relationships between PQ, PEE, CS, and ITR. Based on these findings, the study suggests practical implications for hotel operators and marketers looking to promote positive eWOM and increase revisit intentions.

Visitors’ eco-innovation adoption and green consumption behavior: the case of green hotels

PurposeGreen hospitality studies have not adequately focused on the diffusion of eco-innovative hotels amongst visitors. This study aims to fill this gap by identifying green hotel attributes that influence visitors’ adoption of eco-friendly hotel and their intentions to partake in green initiatives.Design/methodology/approachThe paper uses a mixed-method approach to explore the drivers of customers’ green hotel adoption and consumption. In the qualitative phase, data were collected via 20 open-ended interviews and analyzed to derive a measurement scale. The scale was then tested through a survey comprising 500 respondents using structural equation modelling.FindingsThe study results elucidate how guests’ visit intentions and green consumption behavior is built through their perception of newness and uniqueness of eco-innovative attributes. Findings shed light on how green hotel’s sustainable communication and corporate social responsibility outreach efforts positively influence guest visit intentions.Research limitations/implicationsStudy results reveal perceived eco-innovativeness as an important antecedent of visit intentions. Based on guest’s preferences, green hotels striving to increase its visitors’ base could begin by expanding their eco-innovative attributes.Originality/valueContrasting previous studies that have exclusively used the theory of planned behavior constructs, this study argues that diffusion of innovation constructs also offer valuable insights into guests’ visit intentions. While existing studies have covered limited number of eco-innovative attributes, this study adds to the literature by presenting a comprehensive set of attributes including trustworthiness of communication and observability of its social impacts.