E-commerce Technology Research Articles

Comparison of Classification Performance Based on Dynamic Mining of User Interest Navigation Pattern in e-Commerce Websites

The use of e-commerce in companies or other types of business has supported them to develop and correspondingly cope with business pressures of high levels of competition. More consumer information can be gathered based on the interactive nature of e-commerce technology. In an e-commerce competition, all information relating to consumer behavior, such as the knowledge of the visitor interests in a product marketed by e-commerce, is of value to e-commerce players. Users can use the Web Usage Mining techniques to explore these interests. This study aimed to compare three classification algorithms by using the dynamic mining approach of user interest navigation pattern. The results of the study showed that the Decision Tree Classifier performed optimally in both the unbalanced data and independent or dependent data models.

E-Commerce Adoption by Small Medium Enterprises: An Extensive Literature Review

This study aims to review academic research work carried out in the field of e-commerce adoption. The e-commerce area has been classified into three broad categories, namely technological context, organizational context and environmental context. Finally, this study identifies the important role of SMEs, an overview of e-commerce technology and the adoption of e-commerce. This study collected 52 research studies in the field of e-commerce. This research provides a systematic review of the above studies. This study classifies 3 important factors in e-commerce adoption, namely technology, organization and environmental factors. This study identifies that to increase the success of e-commerce, it is necessary to consider the determinants of e-commerce adoption so that e-commerce players can excel in the competition. This study will make a positive contribution to understanding e-commerce adoption for academics, industry, regulators, and other e-commerce users.

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce

V-commerce is emerging as a promising technology for a new type of e-commerce application, which can address the critical need for integrating both social and technical aspects of online shopping. This research provides a theoretical framework to understand the antecedents and consequences of consumer attitudes toward v-commerce. Our framework extends the technology acceptance model (TAM) by incorporating immersion, enjoyment, trust and VR self-efficacy as potential antecedents; and consumers’ intention to purchase, intention to visit the company’s online and/or physical store and intention to recommend v-commerce to others as potential consequences. Furthermore, this research proposes that processing fluency, need for touch, propensity to trust and gender have a moderating effect on consumer attitudes toward v-commerce. Overall, the propositions derived from this study can help marketers identify and analyze the factors leading to the acceptance of v-commerce (and other future e-commerce technologies) among consumers. The study concludes with a discussion of theoretical and managerial implications for future research.

Impact of introducing e-commerce on small and medium enterprises – a case on logistics provider

PurposeSmall and medium enterprises (SME) significantly alleviate poverty and generate employment to achieve sustainable economic growth. Using electronic devices, e-commerce allows an immediate and advanced communication service to accomplish business transactions. Considering logistics provider as a case, this paper aims to examine the impact of adopting an e-commerce technology on its customers’ and agents’ satisfaction.Design/methodology/approachThe authors use the difference in difference methodology to examine these effects and find positive impacts on both customers and service providers.FindingsAs SMEs are widely considered as the powerhouse of an economy, the authors’ findings suggest that using e-commerce not only makes an SME agent more efficient but also accelerates an SME business transaction, which ultimately helps to achieve sustainable economic growth.Originality/valueA few studies are conducted in examining the impact of SME on economy. However, according to the authors’ knowledge, this is the first research that examines the impact of e-commerce on SME.

ТЕОРЕТИЧНЕ ОБҐРУНТУВАННЯ ПОНЯТТЯ «ЕЛЕКТРОННА КОМЕРЦІЯ» ТА ЇЇ КЛАСИФІКАЦІЯ

The rapid growth of force majeure (pandemic, war), as well as the intensification of competition in the market require innovative solutions. In this case, the main role of an important factor in increasing competitive advantage is given to e-commerce. It is the rapid development of digitalization, which has taken place in all sectors of the domestic economy, requires the constant growth of informatization of society. Today, communication between businesses takes place through e-commerce technology. In recent years, trade transactions have been concluded via the Internet, using advanced e-commerce technologies that significantly increase the level of competitiveness of the enterprise. In Ukraine, the use of e-commerce technologies is a phenomenon that is gaining momentum, and the issue of choosing e-commerce technologies is particularly acute. Studies of the scientific literature have shown that the analysis of the theoretical foundations of e-commerce terminology has written a lot of scientific papers. However, in our opinion, the question of choosing the features by which e-commerce technologies can be classified remains little studied. The rapid development of e-commerce dictates new requirements for domestic enterprises. It is the involvement of e-commerce mechanisms that allows the company to gain a competitive advantage. Acquired advantages will allow you to gain an advantage over competitors. Becoming a leader in the use of information technology will allow you to take an active position in the implementation of new business ideas and projects. To improve the business environment using e-commerce technologies, it is necessary to improve the regulatory framework concerning the interaction of enterprises with each other, with consumers and government agencies. E-commerce technologies such as B2B, B2C and C2C are widespread in Ukraine. However, a significant percentage of trades are conducted by buyers through foreign rather than domestic sites. This is due to the difference in prices set by manufacturers. Thus, modern business without the effective use of the Internet has no future.

ТЕОРЕТИЧНІ АСПЕКТИ ВИБОРУ ТЕХНОЛОГІЙ ЕЛЕКТРОННОЇ КОМЕРЦІЇ

The rapid growth of digitalization processes in all sectors of the domestic economy dictates the conditions for the constant growth of informatization of society, which leads to the deepening of globalization processes. The development of communications between enterprises takes place through e-commerce technologies, so managers and top managers should consider this factor as a necessity in increasing the level of competitiveness. Today, worldwide, there is a rapid increase in the number of trade transactions concluded via the Internet, as well as sales, so businesses that do not use e-commerce technology are becoming less competitive, losing previously gained market position. The main consumers are the younger generation, which actively uses modern gadgets. In Ukraine, the use of e-commerce technologies is a phenomenon that is gaining momentum, and the issue of choosing e-commerce technologies is particularly acute. Studies of the scientific literature have shown that the analysis of theoretical aspects of the terminology that characterizes e-commerce, as well as the legal aspects that form the rules of e-business written a lot of scientific papers. However, in our opinion, the question of the choice of e-commerce technologies remains little studied. The introduction of e-commerce technologies allows the company to gain new competitive advantages, become a leader in the use of information technology, take an active position in the implementation of new business ideas and projects, but e-commerce is so unpredictable, and its analysis should be permanent and monitoring systems E-commerce requires innovation and regular improvement. To improve the business environment using e-commerce technologies, it is necessary to improve the regulatory framework concerning the interaction of enterprises with each other, with consumers and government agencies. E-commerce technologies such as B2B, B2C and C2C are widespread in Ukraine. However, a significant percentage of trades are conducted by buyers through foreign rather than domestic sites. This is due to the difference in prices set by manufacturers. Thus, modern business without the effective use of the Internet has no future.

E-Commerce Supply Chain Process Optimization Based on Whole-Process Sharing of Internet of Things Identification Technology

With in-depth development of the Internet of Things (IoT) in various industries, the informatization process of various industries has also entered the fast lane. This article aims to solve the supply chain process problem in e-commerce, focusing on the specific application of Internet of Things technology in e-commerce. Warehousing logistics is an important link in today’s e-commerce transactions. This article proposes a distributed analysis method for RFID-based e-commerce warehousing process optimization and an e-commerce supply chain management process based on Internet of Things technology. This article first introduces the advantages and disadvantages of shared IoT identification technology and the IoT resource sharing platform based on the three-layer abstract data model and representational state transfer (REST) style. Combining actual IoT applications and the characteristics of an existing platform, a REST-based IoT resource sharing platform is proposed. Combined with actual projects, a REST-based IoT resource sharing platform was built, and key technology experiments were conducted for verification. Finally, optimizing the e-commerce supply chain management process under Internet of Things technology and explaining the advantages of optimized e-commerce supply chain management are discussed. Research on this subject provides a theoretical basis for the application of the Internet of Things in e-commerce and has practical significance and practical value for managing service capabilities and service levels in e-commerce.

ТЕОРЕТИКО-МЕТОДОЛОГІЧНІ ПОЛОЖЕННЯ ФУНКЦІОНУВАННЯ І РОЗВИТКУ СИСТЕМИ ЕЛЕКТРОННОГО БІЗНЕСУ

Today, e-business is an important part of doing business. Active development of information technologies, simplification of the Internet access, a significant level of the distribution of smartphones and other electronic devices have contributed to the creation of new types of business that operate solely on the use of modern digital technologies. The development of e-business is also an important component of ensuring innovative development of the national economy. Active introduction of e-commerce technologies, the use of payment systems is already an integral part of the economic activity of all economic entities. Within the article, theoretical and methodological provisions of the e-business system are considered. The results of the analysis make it possible to state today the important role of the outlined system in the development of the national economy. Taking into account the essence of this system, the peculiarities of its functioning in the national economy, the prerequisites for its formation and transformation were determined. The main functions of such a system are also singled out and analyzed in detail, which include the following: market, development, innovation and social. Considerable attention was paid to the principles of the outlined system, which were divided into three groups: formation (evolution, informatization, innovation, resource provision), functioning (systemic, structured, adaptive, dynamic) and development (science, legality, exogenous coherence, transformation); their features are considered.Thus, the results of the study allow to establish the objective impact of e-business on the functioning of the national innovation systems, significant potential for further development of this system, which leads to new research in the transformation of economic relations as a result of active use of new digital technologies

Factors affecting online shopping behavior in Malaysia

With the continuous innovation and development of Internet technology, an emerging service industry "e-commerce" is in people’s lives. Gradually developing and growing, the e-commerce industry has gradually become a new economic driving force (Parment, A.(2013).This chapter focusing on the discussion and research on the factors that influence online shopping of Malaysian consumers. We discussed that with the continuous development of e-commerce technology, people’s consumption patterns have also changed, and more people have begun to accept online shopping to satisfy their consumption desires. So what factors can influence consumers to choose online shopping? We assume four dependent variables: cultural factors, social factors, personal factors, and emotional factors (Passyn,K.A,Diriker,R.B.(2011). We will start from these four aspects to study the effects of these independent variables on us. Affect the relationship between. This chapter will mainly explain the purpose of our research and the deficiencies in the research. And analyze and discuss the research results.

Determinants of e-commerce adoption: a literature-derived model for developing nations

The present paper aims to develop a deeper understanding of the various determinants of e-commerce adoption among small and medium enterprises in developing countries through an extensive review of 43 empirical studies on 22 developing nations. The paper reviews the research methods, models followed, countries of study and the factors affecting the adoption of e-commerce in developing nations. Through the diverse adoption factors studied in these empirical researches, a reference model has been derived to be used for similar studies in developing economies in future. The proposed model will help in addressing the issues restricting the adoption of e-commerce technologies in SMEs in developing nations in the 21st century's digital era.

Acceptance and Use of E-Commerce Technology among Micro & Small Women Entrepreneurs in India: Analysis of Determinants

Acceptance and Use of E-Commerce Technology among Micro & Small Women Entrepreneurs in India: Analysis of Determinants

Factors that positively influence e-commerce adoption among professionals in Surulere, Lagos, Nigeria

Nigeria has a large population and growing consumer class, which makes it an attractive market for e-commerce. Despite the growing appetite for e-commerce in Nigeria, data shows that most Nigerians are still lagging in e-commerce evolution by continuing to dwell on traditional ways of shopping. If the full potential of e-commerce is to be reached, it is crucial to understand professionals’ perspective on e-commerce technology, because they have the spending capacity to adopt and use this technology. This study examined the factors that positively influence the adoption of e-commerce among professionals in the Surulere area of Lagos, Nigeria. A quantitative approach using a modified UTAUT2 framework was adopted. Data was collected from professionals in the Surulere area of Lagos by means of convenience sampling. The results show that behavioural intention is significantly influenced by performance expectancy, effort expectancy, social influence, the facilitating conditions, hedonic motivation, price value and perceived trust. The regression analysis showed that the model used accounts for 65% of the variance in e-commerce adoption in Nigeria. These findings provide online retailers and the Nigerian government important factors to enhance the adoption and usage of e-commerce in Nigeria, thus enhancing efficiency and effective productivity in the Nigerian economy.

Аналіз факторів впливу на розвиток аграрних підприємств на основі технологій е-комерції

Мета. Метою виконаного дослідження є аналіз і систематизація факторів, які впливають на розвиток аграрних підприємств на основі технологій е-комерції. Для досягнення цієї мети виконано експертне дослідження на предмет ідентифікації переліку факторів і встановлення їхньої відносної значущості; виділено структурні компоненти, які є спільними для усіх факторів, і застосовано кластерний аналіз для побудови кластеру факторів і дендриту; класифіковано фактори й побудовано метод урахування факторів під час формування обґрунтованих управлінських рішень.
 Методологія / методика / підхід. Під час виконаного дослідження застосовано метод експертних оцінок, а саме метод анкетування для збору первинної інформації, необхідної для ідентифікування переліку факторів і встановлення їх відносної значущості. Для виявлення характеру зв’язків між факторами та їх групування застосовано кластерний аналіз (метод куль, специфікацію clast_izomorf_trec ППП Microsoft Excel) і структурно-процесний науковий підхід, що надало можливість побудувати кластери і дендрит факторів. Для формування класифікації факторів і формулювання сутності понять «потенціал факторів до зміни траєкторії умов, у яких формуються підприємницькі рішення» і «траєкторія зміни умов» застосовано системно-динамічний науковий підхід.
 Результати. Доведено, що на розвиток аграрних підприємств на основі технологій е-комерції впливає низка факторів, які доцільно класифікувати за змістом, характером, значущістю і структурною подібністю. Виділення цих класифікаційних ознак і відповідних їм груп факторів необхідне для уможливлення аналітичної обробки управлінської інформації. Ця інформація необхідна для прийняття управлінських рішень, що передбачають застосування технологій е-комерції. На відміну від інших, запропонована класифікація факторів побудована шляхом виявлення їхньої структурної подібності. Це стало підставою для введення в економічну науку понять «потенціал факторів до зміни траєкторії умов, у яких формуються підприємницькі рішення», «траєкторія зміни умов», а також розроблення методу урахування виділених факторів під час прийняття управлінських рішень.
 Оригінальність / наукова новизна. Уперше введено в економічну науку поняття «потенціал факторів до зміни траєкторії умов, у яких формуються підприємницькі рішення» і «траєкторія зміни умов». Ці поняття сформульовано на основі ідентифікування структурної подібності факторів і вимірювання ізоморфних відстаней між ними. У категоріально-понятійному апараті економічного аналізу ці поняття уточнюватимуть предмет параметризації факторів. Набули подальшого розвитку: а) класифікація факторів, які впливають на розвиток аграрних підприємств на основі технологій е-комерції, яка, на відміну від наявних, базується на виділенні класифікаційних ознак і, в їхніх межах, видів факторів; б) метод урахування факторів, який, відрізняється від наявних тим, що уточнює ізоморфну природу цих факторів і зв’язки між ними, що дозволяє параметризувати фактори й урахувати їх під час прийняття управлінських рішень.
 Практична цінність / значущість. Побудована класифікація факторів і, на її основі, метод урахування цих факторів під час формування управлінських рішень є прикладним інструментом вибору оптимального управлінського рішення з ряду альтернативних. Запропонована класифікація та побудований метод можуть бути застосовані для моделювання прикладних програмних продуктів у ролі специфікації наявних систем підтримки прийняття рішень.

E-Commerce on Fashion Business

The purpose of this study is to identify developments and opportunities by using technology as well as the benefits of e-commerce on the fashion business. To support this research, this study used a descriptive method by describing the situation. The results of this study show the extent of technological developments and opportunities on the fashion business. This study also discusses the ease the use of e-commerce for sale fashion products that will be carried out by companies using e-commerce technology.

E-Commerce Models suited to the Micro, Small and Medium Enterprises in India

Micro, Small and Medium Enterprise (MSME) sector in India has been blooming significantly in respect of the number of units and in generating new employment, annually. The MSMEs are looking forward to an enhanced customer base and increased profits by using modern e-commerce technology. The Budget 2020 contains a long list of proposals to boost investment cycle, infrastructure development and growth of MSME sector. Of this, the most vital proposal is the provision for additional channel to promote marketing. It is made clear that the Government plans to start an e-commerce platform on the lines of other private e-commerce giants to sell products from MSMEs. Future of e-commerce in India, thus, is bright with the mobile platforms, personalization, social media analytics, and omni-channel services. In this backdrop, an attempt is made in this paper to identify the befitting e-commerce models for the MSMEs in line with the Budget proposals..

WIC Participants’ Perspectives of Facilitators and Barriers to Shopping With eWIC Compared With Paper Vouchers

Objectives(1) To describe facilitators and barriers to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food shopping via electronic benefits transfer (eWIC) compared with paper vouchers. (2) To explore suggestions that WIC participants had for modifying the program to enhance their overall WIC experience. DesignQualitative, semistructured, in-depth interviews. SettingWIC participants in East Tennessee. ParticipantsTwenty-four primary food shoppers of WIC-participating households aged at least 18 years were recruited using a purposive sampling strategy. Phenomenon of InterestPerceived facilitators and barriers to use of eWIC as compared with paper vouchers. AnalysisInterview transcripts were analyzed using a grounded theory approach to identify emergent themes. ResultsParticipants identified several ways eWIC has improved their food shopping experience, including ad hoc redemption of WIC benefits and a quicker, more discrete checkout. Participants’ chief complaint about eWIC was transaction errors at checkout. Participants identified other barriers to shopping for WIC foods that cannot be addressed by the card alone, such as difficulty identifying WIC items in-store. Participants reported changes to their benefit tracking behaviors and provided suggestions to improve WIC further. Conclusions and ImplicationsThe transition to eWIC was viewed favorably among WIC participants, although participants identified a need for additional support in addressing transaction errors. This finding presents an opportunity to modify messages delivered to WIC participants by WIC nutrition educators and enhance collaboration between WIC agencies, retailers, and e-commerce technology providers.

Conflict and performance in channels: a meta-analysis.

Conflict between channel members is of great interest to marketers given its presumed negative impact on the channel’s business performance. In a comprehensive meta-analysis of the empirical literature spanning six decades between 1960 and 2020, we observe channel performance is indeed negatively linked to channel conflict. However, we find that this conflict–performance link has evolved significantly over time, roughly in keeping with the growth and maturing of e-commerce technologies. Further, the damage caused by conflict appears to be more pronounced for channels with international operations, and for channels with greater dependency between channel members. Additionally, businesses in North America seem to suffer the consequences of channel conflict more than others. Our results also show several study characteristics related to measurement and sampling significantly impact the empirical conflict–performance links reported in the literature. We base our conclusions on correlational analyses, two-stage meta-analytic structural equation modeling (TSSEM), and meta-analytic regression analyses (MARA).Supplementary InformationThe online version of this article (10.1007/s11747-020-00751-1) contains supplementary material, which is available to authorized users.

Ensemble of deep sequential models for credit card fraud detection

In the recent years, the fast development of e-commerce technologies made it possible for people to select the most desirable items in terms of suggested price, quality and quantity among various services, facilities, shops and stores from all around the world. However, it also made it easier for fraudsters to abuse this huge opportunity. As credit card has become the most popular mode of payment, the fraudulent activities using credit card payment technologies are rapidly increasing as a result. Therefore, it is obligatory for financial institution to think of an automatic deterrent mechanism to prevent these fraudulent actions. Although many works have been done in this area using traditional statistical and machine learning methods, most of them do not take the sequential nature of transactional data into account. In this paper, we proposed an ensemble model based on sequential modeling of data using deep recurrent neural networks and a novel voting mechanism based on artificial neural network to detect fraudulent actions. In addition, we present a novel algorithm for training the aforementioned voting approach. Our experimental results on two real world datasets demonstrate that the proposed model outperforms the state-of-the-art models in all evaluation criteria. Moreover, the time analysis of the proposed model shows that it is more efficient in terms of real-time performance versus the recent models in the field.

Application of Big Data Technology in E-commerce

Big data is a new type of conceptual content in recent years. Through the application of big data, it can effectively analyze massive amounts of data and associate various data together, which can have a positive significance for various social productions. This article summarizes the application advantages of big data technology in e-commerce based on previous work experience. The author also discusses the application of big data technology in e-commerce field from investigating target market, optimizing internal management, carrying out precision marketing and optimizing credit evaluation these five aspects of brand effect.

Правовой эксперимент как механизм апробации технологий электронной торговли

E-commerce is currently a dynamically developing branch of the Russian economy. Owing to modern digital technologies, new opportunities are opening up for business, government and consumers. The development of this scope requires the adoption of balanced legal decisions, which is not always possible in the context of the emergence of new and transformation of existing e-commerce technologies. And here it is appropriate to talk about the need for legal experiments in order to create effective legal regulators in the field of electronic commerce in the future. The author outlines the main features of a legal experiment, presents arguments justifying the need for such experiments in the field of electronic commerce. The experience of the Russian Federation and a number of foreign countries in organizing and conducting such experiments is also analyzed. Based on the results of the study, it was concluded that conducting a legal experiment contributes to a more successful implementation of e-commerce technologies in the Russian legal system, increases the efficiency of adopted legal acts, the quality of activities of public authorities and business, and as a result, the achievement of the intended results.