E-commerce Technology Research Articles

Effective Application of Computer Network Security Technology in E-commerce Operation and Maintenance

As an important part of the modern economy, the security of e-commerce operation and maintenance directly affects the business continuity of enterprises and the trust of users. This paper explores the application of computer network security technology in operation and maintenance, analyzes existing technologies and actual cases, evaluates its effects, and looks forward to future development trends. The paper shows that the use of advanced network security technology can significantly improve the security and reliability of e-commerce systems.IntroductionIt has developed rapidly around the world and has become an important way for people to shop and for enterprises to operate e-commerce. However, the booming development of e-commerce also inevitably brings serious security threats, including data leakage, hacker attacks, and malware. In order to ensure the normal operation of e-commerce systems and the security of user data, the application of computer network security technology is extremely important. This paper aims to systematically explore the actual application effects of these technologies in e-commerce and provide reference for future research and practice.

ADOPTION OF E-COMMERCE TECHNOLOGY AMONG WOMEN ENTREPRENEURS IN COIMBATORE DISTRICT: A UTAUT 2 PERSPECTIVE

The COVID-19 pandemic has significantly accelerated the adoption of e-commerce technology across various sectors, including among women entrepreneurs. Many women entrepreneurs have shifted their businesses online to adapt to changing consumer behaviors and restrictions on physical retail during the pandemic. This shift has been particularly evident in sectors such as retail, fashion, food, and handicrafts. This study focuses on E-commerce Technology adoption by women entrepreneurs in Coimbatore district, Tamilnadu. The questionnaire was framed based on The Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) framework to analyze the acceptance and use of e-commerce technology among women entrepreneurs and to study various constructs that encouraged women entrepreneurs to adopt and use e-commerce. It is seen the construct- behavioral intention to use technology and facilitating conditions were found to have a significant influence on women entrepreneurs to use e-commerce applications and all other constructs have influence on one another and have an greater impact on women entrepreneurs to adopt and use e-commerce technology. KEYWORDS: UTAUT 2, Women entrepreneur, E-commerce, Technology

The Implementation of AI and Immersive Technology in E-Commerce: The Role of Customer Engagement as a Mediating Variable

The headway of information and communication technology has led to significant changes in various industries, particularly in e-commerce. The integration of artificial intelligence (AI) and immersive technologies such as augmented reality (AR) and virtual reality (VR) has created new opportunities for e-commerce to improve customer experiences. This study analyzes the effects of implementing AI and immersive technology in e-commerce, focusing on customer engagement as a mediating factor. A sample of 99 participants was examined and analyzed using PLS-SEM by SmartPLS 4 software, and the findings indicate that AI and immersive technology have a positive, significant impact on online purchase intention. Customer engagement cannot mediate the relationship between artificial intelligence and online purchase intention. However, it does mediate the relationship between immersive technology and online purchase intention. Keywords: Artificial Intelligence; Immersive technology; Customer Engagement; Purchase Intention; e-commerce

Training on the Utilization of E-Commerce Technology and Product Design for Processed Mangrove Products at LKP Walidayna

Training on the Utilization of E-Commerce Technology and Product Design for Processed Mangrove Products at LKP Walidayna

NAVIGATING JUSTICE AND LEGAL EQUILIBRIUM IN AUTOMATIC PRICING ALGORITHMS: A CROSS BORDER LEGAL APPROACH

Automatic pricing algorithms with artificial intelligence (AI) technology in e-commerce have a significant impact on the running of the industry. This creates benefits as well as reaps polemics. Discrimination against consumers is one of them. For this reason, comprehensive treatment is needed to prevent negative impressions from occurring and can lead to the creation of justice and fairness. This research is normative qualitative research with the support of case and comparison approaches. The research results show that the algorithm uses AI to set prices based on market factors, production costs, and competition, providing price flexibility, price relevance, and increased business efficiency. Positive impacts include increased efficiency, price relevance, and consumer reach, while negative impacts involve the risk of discrimination and supervisory difficulties. Regulation and supervision are needed to maintain justice and legal balance. Unfair competitive practices, such as sudden price fluctuations, need to be monitored. Explicit regulations are needed to address the gap between AI developments and the existing legal framework. The implementation of automatic pricing algorithms must pay attention to aspects of justice and legal balance.

Bibliometric Study of Emerging Technology Trends in E-Commerce

In recent years, the interest of electronic commerce (E-commerce) has emerged among researchers. However, a comprehensive synthesis of the pertinent literature in this domain remains lacking. To achieve this objective, an approach in bibliometric analysis was employed. The bibliometric analysis identified a dataset comprising 1219 documents, revealing an insight into the research landscape concerning technology trends in e-commerce. The findings from the bibliometric analysis reveals that the core research themes are business & user behavior, computer science & cybernetics, mathematics, and interdisciplinary applications. As a result, this research also gives the prominence of China-based institutions as leaders in this area. Additionally, most research papers concerning technology in augmented reality, blockchain, and artificial intelligence are the top emerging technology trends in e-commerce. Overall, this research aspires to empower researchers and practitioners with actionable insights and pave the way forward for fruitful advancements in the dynamic field of technology in e-commerce.

The Applied Research of E-commerce Technology from the Perspective of Communication Studies

The Applied Research of E-commerce Technology from the Perspective of Communication Studies

Integration of artificial intelligence technology and visual communication design in metaverse e-commerce and its potential opportunities

Integration of artificial intelligence technology and visual communication design in metaverse e-commerce and its potential opportunities

Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce.

Misshapen organic vegetables in the food supply chain can easily be discarded in the market if they do not meet aesthetic standards. E-commerce technology enables the distribution of imperfect organic produce from farmers to potential customers, mitigating agri-food waste issues. Green consumers are prospective customers of imperfect produce because their purchasing decisions are made based on sustainability and environmental considerations. However, each individual's degree of green consumption differs, impacting their preferences and behaviors toward green buying activity. Considering the gap between the varying levels of green consumers and their intention to purchase imperfect organic produce through e-commerce, this study aimed to profile three distinct green consumers and explore factors affecting their Online Green Purchase Intention (OGPI) for imperfect organic vegetables. The Unified Theory of Acceptance and Use of Technology (UTAUT) was applied in this study, and Web-Based Label Quality (WLQ) was introduced as an extended construct to describe green consumers' perceptions of the credibility and reliability of labels or product-related information displayed on e-commerce platforms. This study involved 668 internet users from environmental platforms and online communities of organic food enthusiasts. First, the consumers were classified into dark-green, semi/light green, and non-green using a cluster analysis approach. Then, Structural Equation Modeling (SEM) and Multi-Group Analysis (MGA) were employed to determine the factors affecting OGPI among green consumer groups. This research found that Performance Expectancy (PE), Social Influence (SI), and WLQ positively influenced dark-green consumers' online green purchase intention. Only Performance Expectancy (PE) positively affected semi/light-green consumers' OGPI. Meanwhile, the Facilitating Condition (FC) positively affected non-green consumers' online green purchase intentions. This research revealed dark-green consumers as the target segment, broadening customers' perspectives on accepting imperfect organic products, including e-commerce technology. Moreover, the research results can be utilized for marketing and business purposes and contribute to food policy.

An Investigation into the Influence of E-commerce Platforms on Local Retailers: A Case Study of Kollam District

The impact of the Internet and e-commerce on traditional retailing has been a topic of extensive debate, with divergent views ranging from apocalyptic predictions of the demise of physical retail to assertions of minimal impact on traditional retailing. Despite the exaggerated hype, occasional high-profile failures, and the multitude of conflicting perspectives, e-commerce processes offer the potential for a profound reevaluation of retail operations and retailer behavior. Indeed, the advent of e-commerce necessitates a reassessment of existing retail practices and cost structures in response to the influx of new technologies and evolving retail structures. While the e-commerce market continues to expand rapidly, it is important to note that this growth does not necessarily translate to a significant decline in the traditional retail market. Shopping malls are not shuttering at an alarming rate, nor are the retail outlets of beloved brands disappearing due to online competition. However, there is undeniably a paradigm shift underway, with consumers increasingly turning to online platforms for their shopping needs. This shift presents a unique challenge for private sector employers in the retail industry, who must navigate the changing landscape and adapt their strategies to remain competitive. While online shopping offers unparalleled convenience and accessibility, traditional retailers must leverage their strengths in areas such as personalized customer service, immersive shopping experiences, and community engagement to differentiate themselves in an increasingly crowded marketplace. As e-commerce continues to reshape the retail landscape, it is imperative for retailers to embrace innovation, invest in digital capabilities, and explore new business models to thrive in this evolving environment. By understanding and harnessing the potential of e-commerce technologies, retailers can not only survive but also thrive in the dynamic and interconnected world of modern retailing.

Manfaat E-Commerce terhadap Dunia Bisnis

Electronic Commerce (e-commerce) is the process of buying, selling or exchanging products, services and information via computer networks. e-commerce is part of e-business, where the scope of e-business is broader, not only commercial but also includes business partners, customer service, job vacancies. Apart from www network technology, e-commerce technology also requires a database, email or electronic mail (e-mail), and non-computer technology as well as other delivery systems, and payment tools for e-commerce. With electronic commerce (e-commerce), customers can access and place orders from various places. Considering the increasingly advanced era of technology, customers who want to access e-commerce do not have to be everywhere, this is because in big cities in Indonesia there are many places that provide internet access facilities just by using a laptop/notebook. . or with a Personal Digital Assistant (PDA) using wifi technology. Thus, currently it is very necessary and desirable for companies to implement e-commerce services. The use of e-commerce in Indonesia is still very limited. From the existing background, the author will discuss how e-commerce is utilized for business purposes.

The Role of AR And VR Integration in Elevating the E-Commerce Experience

Virtual reality (VR) and augmented reality (AR) technology integration with e-commerce platforms has become a disruptive force that is changing how customers engage with businesses and items online. In order to clarify the critical role these immersive technologies play in improving the digital purchasing experience, this article examines the dynamic interaction between AR/VR and e-commerce. This study highlights the numerous advantages of integrating AR and VR in e-commerce environments through a thorough examination of current trends, case studies, and technology developments. Augmented reality (AR) and virtual reality (VR) empower individuals to make better educated and confident purchasing decisions by providing virtual product try-ons, interactive product demos, personalized shopping trips, and a reduction in purchase uncertainty. Additionally, this study looks at the difficulties and roadblocks preventing wider adoption, such as the complexity of the technology, financial concerns, and user experience issues. By examining these intricacies, we are able to provide businesses looking to use AR/VR capabilities to increase customer engagement, improve conversion rates, and set themselves apart in the crowded e-commerce market with useful insights and strategic recommendations. Anticipating further advancements and development in AR/VR e-commerce technologies, we believe that these developments will usher in a new era of immersive, engaging online purchasing. Keywords – augmented reality, virtual reality, e-commerce, customer engagement, online shopping experiencefd

E-commerce recommender system based on improved K-means commodity information management model

Since the start of the 21st century, there has been a rapid development of internet technology, causing electronic computers and smartphones to become increasingly popular. The e-commerce industry also experiences quick development. However, the recommendation technology of e-commerce progresses slowly, hindering it from keeping up with the changing times. To enhance the efficiency and accuracy of e-commerce recommender systems, this research introduces an e-commerce recommender system that utilizes an enhanced K-means clustering algorithm to manage commodity information. This method combines the K-means algorithm with a genetic algorithm by encoding the genetic algorithm, setting the initial population, defining the fitness function, and configuring other parameters. The results of the test indicated that the K-mean clustering algorithm and fuzzy C-mean algorithm had a recommendation accuracy of 87.9 % and 84.8 % respectively under the test dataset. The highest recommendation accuracy was observed from the improved K-mean clustering algorithm, which was 91.1 %. The convergence rate of the improved K-mean clustering algorithm was faster by 44 % compared to the traditional K-mean clustering algorithm and 73 % quicker than the fuzzy C-mean algorithm. The study's findings demonstrate that the refined K-means clustering algorithm greatly enhances the recommendation proficiency and precision of the e-commerce recommendation system, in comparison to other comparable algorithms. This research can potentially advance the e-commerce industry and stimulate its growth.

The Use of New Technologies in E-Commerce: A Study of Consumer Experience and Impact Based on Consumer Care Mechanisms

The Use of New Technologies in E-Commerce: A Study of Consumer Experience and Impact Based on Consumer Care Mechanisms

Legal Aspects Related to Intellectual Property Protection in the Field of Digital E-Commerce Technologies

Intellectual property created through digital technologies plays a crucial role in the economy, serving as a vital tool for developing the domestic market. Therefore, it is essential to ensure adequate protection of intellectual property rights in the sphere of digital technologies and electronic commerce. This research aims to analyse the legal regulation of intellectual property protection in digital technologies for electronic commerce. The following methods were used: formal-legal, comparative-legal, formal-logical, analysis and synthesis, dialectical, and functional-instrumental. The article identifies the peculiarities of conducting electronic commerce in Ukraine. This text discusses the determination of intellectual property objects in digital e-commerce technologies and common violations in this area. It highlights the need for comprehensive legal norms to prevent violations and compensate for damages. Additionally, the text examines the problems through which violations of intellectual property rights often occur and studies the American and European models of intellectual property protection. Civil law instruments protect intellectual property rights in digital technologies and e-commerce. The text outlines the importance of protecting intellectual property as a foundation for innovation and proposes practical tools for protecting rights in this sphere. It is important to note that the development of e-commerce presents advantages and challenges that impact the regulation of this market's growth and innovation. This is due, in part, to violations of legal property rights.

How the e-commerce environment affects the economic development of traditional enterprises: Taking business innovation as an example

With the proliferation of e-commerce, traditional enterprises have increasingly resorted to it for more business opportunities and market share. However, this environment has presented some challenges and confusion to these enterprises. The present study aims to investigate the impact of the e-commerce environment on the economic development of traditional enterprises. The study highlights the advantages and disadvantages of this novel environment. The study employs empirical research methods, including a series of case analyses and data research, to demonstrate how the e-commerce environment affects the economic development of traditional enterprises. The findings reveal that e-commerce can help traditional enterprises broaden their market, improve their brand influence, achieve diversification, and better adapt to changes in market demand. Nevertheless, these enterprises face challenges in mastering e-commerce technology and channels, brand positioning, and image adjustment during the transformation process. The study’s conclusion is of significant reference value for traditional enterprises seeking economic development in the e-commerce environment.

Pemanfaatan E-Commerce Dalam Pengembangan Usaha Bawang Goreng Di Desa Oloboju Kabupaten Sigi

The use of information technology, especially e-commerce, has brought about fundamental changes in the way business is conducted. This article presents a literature review of how business development can be achieved through implementing e-commerce strategies. E-commerce not only provides greater access to consumers but also opens up new opportunities for business actors to increase operational efficiency, optimize supply chains, and expand market share. The discussion began by detailing recent developments in e-commerce technology and their impact on business transformation. Next, the focus is placed on business development strategies that can be implemented by business people to optimize the benefits of e-commerce. This research highlights the importance of adaptation and innovation as key elements in facing changing market dynamics. By understanding the potential of e-commerce and implementing the right strategies, businesses can gain a significant competitive advantage and achieve long-term success.

Teknologi Marketplace dan E-Commerce dalam Jual Beli Menurut Fiqih Muamalah

The purpose of this study is to determine whether online sales through marketplaces and e-commerce are compliant with Islamic law that can be upheld. This study anticipates problems that sellers, buyers, and shipping companies may encounter in Islamic law. This type of research methodology is known as theoretical sketching, which involves conducting literature reviews on books that discuss the use of marketplace and e-commerce technology in the sale of goods in accordance with Islamic law. Additionally, research is conducted on journals and the internet regarding the subject matter and the role of Islamic law in addressing it. The conclusion drawn from this research is that marketplace and e-commerce technologies in the context of buying and selling do not conflict with Islamic law, which is the principle of mutual benefit between one person and another. By paying with a unique code, both parties will not feel cheated, hence reducing pressure and selection. Because marketplaces and e-commerce are platforms with the function of third parties, they are sometimes referred to as sales and purchase channels in the course of the buying and selling process.

Factors of acceptance of e-commerce technology among society: integration of technology acceptance model

This paper discusses the factors of Acceptance of E-commerce technology among society. It uses Preferred Reporting Items for Systematic Reviews and Meta-analyses (PRISMA) guidelines to articles published in 2015-2023. This study involved an analysis of 150 papers from various database sources, and 26 papers were selected as data references for this study. As the results, there are three main quantitative and qualitative analysis which being observed as part of the Technology Acceptance Model (TAM) integration to examine the factors involved in the acceptance of e-commerce technology among society.

Applications and Ethical Challenges of Artificial Intelligence Technologies in E-Commerce

Abstract The theory and technology of artificial intelligence are becoming more and more mature, and its application fields are expanding, greatly changing people’s lifestyles and work modes. The article sorted out the power mechanism and interaction relationship of AI technology to promote the development of e-commerce, and innovated the development mode of e-commerce based on AI empowerment, but also illustrated the ethical challenges brought by its application. Combining the BERT model and LSTM model to establish a sentiment analysis model for online reviews of e-commerce products, using the BiGRU model to obtain users’ long-term preferences, and learning users’ short-term preferences through the multi-head self-attention mechanism to establish a personalized recommendation model for e-commerce products. The study explores the algorithmic discrimination of AI-enabled e-commerce and introduces economic concepts to analyze the consumer’s perceived betrayal and kill-off phenomenon through experiments. At the lowest level, the individualized recommendation model only has an MAE value of 0.679, while the BERT-LSTM model has a sentiment analysis accuracy of 0.837. The average level of perceived betrayal and deliberate attribution of the low-priced group is 4.035 and 4.369, respectively, which is lower than that of the high-price group is lower, and the killing phenomenon brought by algorithmic price discrimination can be alleviated when the elasticity of demand is 0.4.AI-enabled e-commerce needs to be legally regulated from the five perspectives of legislation, law enforcement, judiciary, law-abiding, and law-monitoring as a way of circumventing the algorithmic discrimination and ethical challenges brought about by AI technology.