Abstract
Numerous research studies examined the variables affecting internationalization. Market allure, demand ambiguity, country risk, and lastly cultural similarity were examined. Even though the research focused on a few variables, there was no systematic attempt to evaluate these variables and how they affect the service firm's choice of entrance strategy. According to this study, technology should be considered while deciding how to enter foreign markets. Some service businesses can go worldwide right away, but there are some services that cannot be produced and disseminated digitally. E-commerce technology can still be used to boost the effectiveness of service creation and delivery.
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