Servants Research Articles

Investment attractiveness of enogastronomic destinations

Tourism is a multiplier of socio-economic development, a vital sector of the economy with significant investments and a wide range of dynamically developing sectors of the national economy. One of the priority directions for the development of modern tourism is the support and development of domestic and inbound tourism. An important research direction is the study of investment attractiveness in tourist destinations. Therefore, the need to attract investments in the service sector, the development of enogastronomic destinations that form a specific tourist product, will contribute to the development of entrepreneurship in this area, increase the economic effect and development of rural areas, which is an essential direction for ensuring sustainable development. The publication aims to research ways to increase the attractiveness of investment in enogastronomic destinations to increase their competitiveness. The article examines the issues of research on inestimities and ways of increasing investment attractiveness in enogastronomic destinations. The essence of the concepts "investment", "investment attractiveness", "public-private partnership" was determined. It is substantiated that until 2020, a positive trend was observed regarding the volume of capital investments in the country's economy. It has been proven that in modern conditions, an essential place in investment activities is the introduction of investments in tourist activities and developing tourist destinations. Factors affecting the assessment of investment attractiveness are determined. It is substantiated that public-private partnership is one of the critical mechanisms for implementing the policy of increasing investment attractiveness to solve significant socio-economic problems. The essence of public-private partnership in forming the investment attractiveness of food and wine destinations and the result of the interaction of the public and private spheres have been determined. The interaction of the state and business to solve socially significant tasks becomes relevant in connection with globalization, increased competition on the world market, the complication of social and economic conditions, and the need to ensure the appropriate competitiveness of domestic goods and services. A key factor of public-private partnerships in forming investment attractiveness and developing food and wine destinations is the guarantee of benefits from the joint use of resources. Keywords: tourism, enogastronomic destination, investment, investment attractiveness, public-private partnership

Why women from fishing communities in Andalusia (Spain) not enlist on fishing vessels? Socio-economic and ideological factors of their non-recognition and initiatives for their inclusion

Andalusia, located in southern Spain, has a long coastline and a rich history of fishing activities that encompass extraction, industrialization, and commercialization. However, women have traditionally been underrepresented in various stages of the fishing chain in this region. Despite this, women have made significant contributions to the sustainability and social well-being of fishing households through their involvement in diverse fishing-related tasks. Women in Andalusia have taken on diverse roles in the fishing sector, including administration and support tasks for fishing units, as well as responsibilities related to care and maintenance of domestic services. In 2018, the Andalusian Association of Women in the Fishing Sector (ANDMUPES) was launched with the aim of promoting the effective incorporation of women in different tasks. The study conducted an in-depth questionnaire across 25 ports in Andalusia to gather comprehensive data on the labor situation of women in the fishing sector, as well as to expose the picture of ideological factors and socio-economic conditions that are hindering the access of women to the fishing sector. The study aims to highlight the role of women in the fishing sector and their potential contributions to the innovation, transformation, and sustainability of small-scale fishing.

ПСИХОЛОГИЧЕСКИЕ ФАКТОРЫ ВОЗНИКНОВЕНИЯ КОНФЛИКТОВ В ПРОФЕССИОНАЛЬНОЙ ДЕЯТЕЛЬНОСТИ СОТРУДНИКОВ ОРГАНОВ ВНУТРЕННИХ ДЕЛ

The article examines the problem of the emergence of conflicts in the professional activities of employees of internal affairs bodies; an analysis of domestic and foreign works on the research problem is carried out; the relevance of scientific understanding of the reasons for the growth of conflict and tension in the team is substantiated; The results of our own research aimed at identifying psychological factors in the emergence of conflicts among employees are presented. The sample is represented by 80 employees of the internal affairs bodies of the Main Directorate of the Ministry of Internal Affairs of Russia for the Stavropol Territory. During the study, methodological tools were used aimed at identifying psychological factors that contribute to the emergence of conflicts: personal characteristics underlying the subject’s tendency to conflict; features of the emotional sphere, manifested in the professional behavior of employees and allowing to identify the presence of the syndrome and the leading symptoms of emotional burnout; features of employee perception of interpersonal and socio-psychological contradictions that arise in the group, the combination of which can provoke conflicts. Based on the analysis of empirical data, conclusions were made that a certain combination of personal and emotional properties of employees, features of the perception of contradictions, which, from the point of view of the subjects, manifest themselves in the work team and which relate to both interpersonal and professional spheres of interaction, can become provocative factors of conflicts.

THE IMPACT OF LABOR REFORM ON TOUCHING DOMESTIC EMPLOYEES

Objectives: This study aims to identify through Complementary Law No. 150/2015 the impacts that the Labor Reform brought with Law No. 13,467 / 2017 for domestic employees. What will happen in the form of a literature review about this legal system and its impacts, based on bibliographic research with qualitative bias and exploratory purpose. Method: The methodology used in the article is bibliographic research on the subject. This study will be divided into topics, where it takes the form of a historical concept of domestic work based on Complementary Law No. 150/2015, the impacts brought by Law No. 13,467 / 2017 and finally, in the last topic will be explored rights that are not applied to domestic servants. Results: The results show that the new rights of the domestic worker and the financial condition of the employer is one of the determining elements for the formation of the bond to be formalized between the family and the domestic worker, with consequences on job security, as the employer will be at ease and confidence to the employee that he / she will be sure of his / her guaranteed rights the moment he / she develops his / her work activities. Conclusion: The Labor Reform could be improved, as the legislation is constantly changing, undergoing evolutions to specifically address each existing case, when the worker needs judicial support.

Immigration enforcement and the institutionalization of elderly Americans

This paper examines the relationship between immigration enforcement and institutionalization rates of the elderly. Exploiting the staggered implementation of the Secure Communities (SC) immigration enforcement program across U.S. counties from 2008 through 2014, we show that SC led to a 0.26 percentage points (6.8 percent) increase in the likelihood that Americans aged 65 and above live in an institution. Supportive of supply shocks in the household services market as a central mechanism, we find that the elderly who are most likely to purchase domestic worker services are also the most likely to move into nursing homes following the implementation of SC. Additionally, we find suggestive evidence of significant reductions in the work hours of housekeepers, personal care aides, and home health workers hinting at the critical role of negative supply shocks in occupations that facilitate aging in community.

Effectiveness of inosine pranobex in the treatment and prevention of infectious diseases (system review)

The purpose of the article is a systematic review of studies conducted in recent decades in children and adults, with an emphasis on domestic works, on the use of inosine pranobex preparations, in the treatment of infectious diseases. The clinical and immunological effectiveness of inosine pranobex in the treatment and prevention of relapses in patients with recurrent respiratory viral infections against the background of persistent herpesviruses types 4-6 has been demonstrated. Using the example of multicenter comparative as well as placebo-controlled studies, not only the effectiveness, but also the safety of long-term courses of therapy is shown. A promising direction is the use of inosine pranobex in the treatment of COVID-19 and post-Covid conditions, taking into account its immunomodulatory effect without the risk of increasing the “cytokine storm”, as well as studies of the direct antiviral effect on the SARS-CoV-2 virus in vitro.

Repeatability of spirometrys expiratory flows

The quality of the spirometry is estimated with criteria of acceptability and repeatability. The repeatability criteria accepted by consensus is < 0.150 L. To know the repeatability in quality A spirometry. Analytical cross-sectional design. The demographic variables and the 3 best spirometry curves with normal, suggestive of restriction and bronchial obstruction profiles were obtained from consecutive subjects of both genders from 18 to 80 years of age. The repeatability was analyzed with the mean difference (bias) and the intraclass correlation coefficient. 630 curves from 210 subjects were accepted. Group age 60 ± 15 years. Female predominance 113 (53.8%), occupation: domestic services 61 (29%), and diagnosed with chronic obstructive pulmonary disease: 70 (33.4%). The differences in the curves were < 0.150 L. The mean difference (bias) and the intraclass correlation coefficient (95% confidence interval, 95% CI) of the forced expiratory volume in the first second were 1 vs. 2 maneuver: -0.01 (0.13, -0.14), 0.997 (95% CI 0.996, 0.998); 2 vs. 3 maneuver: 0.00 (0.13, -0.13), 0.997 (95% CI 0.996, 0.998), and maneuver 1 vs. 3: -0.00 (0.16, -0.17), 0.995 (95% CI 0.994, 0.996). Forced vital capacity: 1 vs. 2 maneuver: -0.01 (0.17, -0.18), 0.996 (95% CI 0.995, 0.997); 2 vs. 3 maneuver: 0.01 (0.17, -0.16), 0.997 (95% CI 0.0.996, 0.998), and maneuver 1 vs. 3: -0.00 (0.18, -0.19), 0.996 (95% CI 0.995, 0.997). The repeatability obtained in spirometry with quality A validates the use of the repeatability criterion of 0.150 L.

Language as a Linguistic Barrier in Black Immigrants Accessing Domestic Violence Services

This research paper investigates the impact of language barriers on help-seeking behaviors among Black immigrants, with a focus on their experiences in various domains, including accessing and utilizing domestic violence services. The research engages ten service providers, including frontline workers from domestic violence agencies. The study adopts a qualitative approach, incorporating interviews and focus groups, to comprehensively explore the complexities of language barriers and Black immigrant help-seeking behaviors through service providers’ perspectives. The qualitative findings reveal that language proficiency plays a pivotal role in shaping the help-seeking behaviors of Black immigrants. Participants with limited language skills expressed challenges in articulating their needs, understanding available resources, and navigating different service systems. Moreover, cultural stigmatization surrounding help-seeking in certain communities further discourages Black immigrants from accessing support services, contributing to underutilization. The research highlights the importance of culturally sensitive service provision and the need for social work practitioners to receive training in cultural competence. Bridging the linguistic divide and creating inclusive service delivery models are crucial steps toward providing equitable access to support resources for Black immigrants. Furthermore, the study calls for future research to explore effective interventions and strategies to overcome language barriers and encourage help-seeking behaviors in this vulnerable population.

Passing a Bill “Nobody Especially Cared About": The Creation of the Department of Education

This article is a case study of the creation of the Department of Education. President Jimmy Carter promised to create a separate Department of Education during his 1976 campaign. The National Education Association (NEA) provided the impetus for the legislation but it was the White House Domestic Policy staff and OMB Director that guided the bill through by working to narrow the scope of the conflict over the proposed legislation to ensure passage. Using both primary and secondary sources I explore the methods the Carter administration used to advance passage of the bill. Carter domestic policy advisor Elizabeth Abramowitz noted that, “if we get the Department, it will be a good example of the President’s ability to get something through Congress nobody especially cared about” (Abramowitz 1979). As a result, a new cabinet agency was created with little broad-based political support and substantive policy change, creating a Department that continues to be vulnerable to calls for abolishment partially due to a lack of broad public support.

Caste, food and colonialism: ‘Outcaste’ domestics in the European houses of Madras Presidency

This article argues that in the Madras Presidency, the caste Hindus treated both the European masters and their ‘outcaste’ domestic servants as impure due to their shared practice of beef-eating. This, consequently, fostered a relationship of mutual dependence between them. Although not all servants participated in the preparation of food in European houses, they had to deal with beef in one way or another, such as purchasing and serving it, or simply working with the people who ate beef. Therefore, a willingness to handle beef was one of the essential criteria for employment in colonial bungalows that benefitted the outcastes exclusively. These new employment opportunities under colonialism created an educated ‘higher-class’ among them. This class later played a pivotal role in organising the outcastes and advocating for their rights. Though dependent on each other, the relationship between Europeans and their outcaste servants was not always cordial; there was tension inherent in it. The article further posits that attempts to maintain European racial and cultural dominance did not always succeed in the domestic sphere.

New materials about the secret supervision of A. I. Turgenev (reports of gendarmes and agents from the archive of the III Section)

It has long been known in historical literature that the III Section conducted secret supervision of the statesman and public figure of the first half of the XIX century, historian, archaeographer and writer Alexander Ivanovich Turgenev (1784-1845), but researchers rarely turned to the surveillance materials themselves. The purpose of the article is to familiarize readers in more detail with the gendarmerie documents, highlighting the characteristic features of the supervision of A. I. Turgenev in Moscow and Simbirsk. This will allow us to raise questions again about the effectiveness of the supervision of the III Section for cultural figures of Pushkin's time and about the overall value of the reports. In the process of research, it is established how much information from the papers of the III Section correlates with real facts from the life of A. I. Turgenev, which is important for studying the biography of the historian and writer. The article uses a comparative method: the reliability of information from the documents of the III Section is checked by comparing them with information from the correspondence of A. I. Turgenev and his friends and from the formulary list of our hero. In addition, in order to better visualize the specifics of the content of supervision materials, the data are systematized, similar plots are grouped. As a result of the study, we come to the conclusion that A. I. Turgenev knew about the supervision of the III Section for himself. The supervision was not effective, did not lead to the adoption of specific measures against our hero, because there were no legitimate grounds for that. When reviewing the gendarmerie materials, the opinion of the different qualifications of the informants of the III Section, which has developed in historiography, is convincingly confirmed: high gendarmerie officials in their reports admit that Turgenev's speeches and actions were monitored by domestic servants. In general, the analyzed documents expand our understanding of the daily life of A. I. Turgenev in Moscow and Simbirsk, however, caution is required when working with them: the information contained in them is not always confirmed by other sources (this applies to a number of dates of the arrival / departure of our hero, his relationship with his brother and future plans for life).

Domestic Labor and Racial Democracy in Modern Cuba - Hierarchies at Home: Domestic Service in Cuba from Abolition to Revolution. By Anasa Hicks. New York: Cambridge University Press, 2022. Pp. 202. $ 99.99 cloth.

Domestic Labor and Racial Democracy in Modern Cuba - Hierarchies at Home: Domestic Service in Cuba from Abolition to Revolution. By Anasa Hicks. New York: Cambridge University Press, 2022. Pp. 202. $ 99.99 cloth.

The gender dimensions of food security: Ethnographic accounts of agro-pastoralists of the Ittu Oromo, East Africa

Gender is the most important but overlooked aspect of food security analysis. Informed by experiential narrative resilience framework, this paper thus discusses the gender dimensions of food security based on the accounts of Ittu Oromo agro-pastoralists. Ethnographic data were collected through participant observation, focus group discussion and narrative interview, and analyzed thematically. Accordingly, four major themes have emerged: women vis-à-vis food among Ittu Oromo, gender division of labour, consumption decision making, and mutual support (quubii) as food security strategy. The finding thus indicated that women are an important actor in food preservation, preparation and allocation in agro-pastoralists of Ittu Oromo. In division of labour, women are largely engaged in such domestic works as caring and cooking while men engage in farm and other non-domestic activities though there are changes today. Consumption decision-making appears to be collective though men tend to dominate. In household food allocation, women seem powerful though they tend to eat least and last but given precedence – during pregnancy and post-partum period. In the context of dearth, women proved innovative that they put heads together to support each other through such village-based institutions as quubii. Among the agro-pastoralists of Ittu Oromo, quubii plays a pivotal role in building women capacity to deal with food shortage. Women, however, remained to be vulnerable particularly when they are head of the family that culturally sound resilience building intervention such as increased access to resource, enhanced participation in decision making, and strengthening mutual support and cooperation (such as quubii) appears crucial.

Неформальная занятость: влияет ли налоговый режим на профессиональный доход?

Informal employment is one of the most demanded economic issues in both developed and developing countries. The experiment on the introduction of a professional income tax, which started in Russia in 2019, had a certain positive impact on financial and economic indicators, including tax deductions. However, the question of the actual impact of the tax regime on the number of people employed in the informal sector is still open. The usual comparisons of statistical data do not allow us to speak unequivocally about the impact of a new tax regime on informal employment in Russia. The study purpose is to assess the impact of the professional income tax on the informal employment using econometric methods. One of the quantitative methods of policy assessment, the “difference-in-differences” method, was chosen as the main research method. The introduction of the regime in Russian regions at different times allows us to apply this method. Such estimates are not yet available in domestic works. The information base was Rosstat data on employment in the informal sector in the context of 82 regions for 2019–2020. A regression model with fixed effects was evaluated, taking into account the effects of time. The evaluation results showed that the tax introduction variable turned out to be statistically insignificant. Thus, we cannot say that it was the professional income tax that had a decreasing or increasing effect on the share of people employed in the informal sector. Data on the number of people employed in the informal sector in subsequent years are multidirectional, which indirectly also confirms the difficulty of an unambiguous answer to the question of the impact of the tax regime on employment in the informal sector, which includes the self-employed.

DESIGN VIOLANCE REPORTING SYSTEM HOUSEHOLD IN MATARAM CITY

Currently, cases of domestic violence are social and humanitarian problems that need attention. In 2020, the most dominant forms of domestic violence are psychological violence as much as 40%, sexual violence 26%, physical violence 22%, and economic 12%. The number of domestic violence cases in Indonesia also increased in 2019 from 1,419 cases to 2,389 cases in 2020. The increasing number of cases of domestic violence should be a serious concern for all parties. The Regional Technical Implementation Unit for the Protection of Women and Children (UPTD PPA) is a regional technical implementing unit formed by the regional government that can provide services for women and children who experience domestic violence, services, special protection, consultation, and others. The process of reporting domestic violence in Mataram City is still done conventionally, where people still need to visit the office to report incidents of domestic violence. Then the UPTD PPA will conduct a team discussion for the next action. From the current reporting process flow, the Mataram City UPTD PPA also still takes a long time to follow up on the domestic violence report. So there is still a lack of facilities and media that can assist the community in reporting domestic violence and assist the UPTD PPA in following up on reporting domestic violence. With the development of existing technology and the increasing number of people using android gadgets, from the problems above, researchers will design and build a Domestic Violence Reporting System in the City of Mataram to make it easier to report domestic violence directly without having to go to the authorities to handle the problem. The method that will be used for the development of this system is the Extreme Programming (XP) method.

Донорское движение в Москве в 1950–1970-е гг.: по документам Центрального государственного архива города Москвы

The article is devoted to a little-studied topic in Russian research circles - the history of gratuitous blood donation in the capital under the auspices of the Moscow City Committee of the Red Cross Society (MCC RCRS) in 1950-1970s. The donor movement for several decades has come a long way from spontaneously initiated events to the formation of a sustainable community of donors with its traditional actions, support and motivation system. The work actualizes the problem of development of the sectoral sphere of volunteer efforts application - gratuitous blood donation - from the historical point of view. The systematic and planned development of the donor movement of the MCC RCRS allowed to increase the donor activity of the capital's population, to form the ideology of socially significant practice with its key principles and the culture of responsible behavior of citizens. The MCC RCRS used a wide arsenal of organizational forms of social mobilization of citizens on a voluntary basis to attract the attention of the capital's residents to the problems of regularity and gratuitousness of donations. The article describes the measures of social support of donors that proved their effectiveness in practice. The joint activity of the MCC RCRS, district committees and primary branches with blood services, health care institutions in close contact with the authorities was the key to the successful fulfillment of the planned obligations to involve Soviet citizens in the ranks of gratuitous donors of the capital in the 1950-1970s. The empirical basis of the study was formed by the archival materials of the Central State Archive of Moscow, many of which the author introduces into scientific circulation for the first time. Of particular interest is the office work documentation of the MCC RCRS (transcripts, reports, annual activity reports, orders, circulars, decisions and resolutions), diverse in nature and content. The methodological basis for a comprehensive study was the principles of systematicity, historicism, objectivity, as well as the integrated use of a wide range of sources, generally accepted in historical science, which allowed us to consider the development of the gratuitous donor movement in Moscow in the conditions of specific-historical determinism, social conditionality and consistency of its design. Taking into account the historical experience of development of gratuitous donation is relevant nowadays in the process of solving both modern and prospective problems of the Russian health care system. Besides, it is in demand by the All-Russian public movement "Medical Volunteers" and the Russian Red Cross in the conditions of implementation of volunteer programs, volunteer initiatives and projects of development of the domestic blood service.

Foreign trade of the Republic of Moldova: analysis, evaluation and perspectives

This research is dedicated the foreign trade of the Republic of Moldova and the goal is to is to analyze the foreign trade of the country, identify the challenges, analyze and evaluate the situation in this domain. The trade policy of the Republic of Moldova is the main component of the country's economic policy and is aimed at developing foreign economic relations, in particular by promoting exports, protecting the national economy from foreign competition, regulating and monitoring imports and maintaining the trade balance. The analysis in this research was based on information from national and international scientific research, data from the National Bureau of Statistics of the Republic of Moldova, data from national and international Reports. The amount of foreign trade in goods in the first half of 2023, decreased by 3.4% compared to the same period of the previous year. Thus, the volume of foreign trade in goods in this period amounted to 6413.8 million USD. Exports of goods decreased by 10.9% or 249.2 million USD, while imports increased by 0.5% which amounts to 21 million USD. In recent years there have been important changes in Moldova's foreign trade. The EU being the main partner, this is due to the international relations, namely the cooperation and partnership process with the European Union. These relations also have a favorable impact on the development of the Moldovan economy and play an important role in strengthening the country. At the same time, the EU supports small and medium-sized enterprises by providing financial support in the form of grants, loans, coaching and advisory support. EU financial support is aligned with the DCFTA objective and represents a favorable framework for increasing exports, enhancing the competitiveness of domestic producers, diversifying relations with European and international business partners, increasing the productivity of companies by streamlining production processes and efficient use of natural resources, improving the quality management of enterprises by increasing the quality of domestic products and services.

Критерії та показники рівнів сформованості навичок слухового самоконтролю майбутнього викладача мистецької школи на заняттях з інструментального ансамблю

The article analyzes scientific approaches for the development of criteria and indicators of the levels of formation of auditory self-control skills of a future art school teacher in instrumental ensemble classes. The most relevant works of modern scientists, who consider the issue of various types of self-control in the professional training of a teacher of musical disciplines, which are covered in domestic and foreign scientific works, are highlighted. The purpose of the article is formed, which involves the definition of criteria, indicators of the levels of formation of auditory self-control skills of the future art school teacher in instrumental ensemble classes. The criteria, indicators of the levels of formation of auditory self-control skills of the future art school teacher in instrumental ensemble classes are determined. The concepts of “criterion” and “indicator” are considered. The main criteria for auditory self-control skills of a future art school teacher in instrumental ensemble classes are defined as: need-reflexive, cognitive-knowledge, perceptive, praxeological. Proposed indicators of the levels of formation of auditory selfcontrol skills of future art school teachers in instrumental ensemble classes. A three-point system for evaluating indicators of the levels of formation of auditory self-control skills of a future art school teacher in instrumental ensemble classes is defined. The characteristics of high, medium and low levels of formation of auditory self-control skills in instrumental ensemble classes are described. We assume that the experimental data will become the basis for updating the content of working training programs in instrumental and executive disciplines. Also, the proposed method can be used in the professional training of students of higher art education institutions.

Features of the psychological state of students in conditions of self-isolation

The purpose of the presented research is to study the domestic scientific works of the psychological state of students in conditions of self-isolation. The methods: to study the peculiarities of the psychological state of students in conditions of self-isolation by theoretical analysis of scientific publications of researchers in the field of sports psychology. The results: the features of the psychological state of student youth in conditions of self-isolation are considered, which can contribute to programs to increase the effectiveness of psychological assistance from sports psychologists in order to ensure psychological well-being and maintain athletic fitness by students in an unforeseen situation. The article presents a project aimed at creating a system of scientific and methodological support for the professional activities of sports psychologists, educational support for the sports community and student youth, in particular. As a result of the project, it should not only be expected an increase in the prestige of a sports psychologist profession, but also the creation of a reliable system of psychological support for boys and girls in conditions of possible self-isolation.

МАРКЕТИНГ ПОСЛУГ У КОНТЕКСТІ ГЛОБАЛЬНОГО РИНКУ ПОСЛУГ

The article explores that in the context of economic globalization, the world services market is developing more dynamically than other segments, and today is at the stage of active formation. According to the United Nations Conference on Trade and Development, global services exports were valued at $7.1 trillion in 2022, representing 7.1% of global GDP and 23% of total global trade in goods and services. At the same time, the domestic service system collapsed as a result of hostilities, and international trade in services was virtually destroyed. It is substantiated that one of the effective tools that provides companies with the prerequisites for obtaining competitive advantages in the global market is effective marketing of services. It has been established that the specificity of marketing activities in the service sector is determined by the characteristics of services (intangibility, inseparability of production and consumption, lack of stability, impossibility of storage and accumulation). It has been proven that successful operation of a company in the services market is impossible without a marketing strategy. Based on F. Kotler's service marketing triangle, the structure of relations between stakeholders involved in the development and implementation of the marketing strategy of a service sector company has been studied. It has been established that external marketing reflects the interaction between the company and consumers, internal – between the company and its employees, interactive – between employees and consumers of services. Attention is focused on the fact that in the context of the globalization of service markets, along with a strategy aimed at external consumers, the company is developing a strategy aimed at internal consumers (internal marketing) and effective interaction between company personnel and the client in the service process (interactive marketing). Strategies for each element of the overall service marketing strategy are characterized: product, its price, place of sale, promotion, people, process and physical environment (the "7P" mix-marketing). It is noted that digital technologies open up wide business opportunities for companies on the global market.