Textual Discourse Research Articles

Exploring the discourse of enterprise cyber governance in the covid-19 era: a sociosemiotic perspective

Abstract This corpus-based study conducts detailed discourse analysis in the domain of enterprise cyber governance in the covid-19 era, with a self-built corpus containing textual discourse resources from nine typical digital technology companies and a reference corpus containing related official publications of the U.S. and the EU. Employing Fairclough’s three-dimensional model with steps of description, interpretation and explanation as the analytical framework, the authors investigate the discourse construction process for cyber governance in the business environment after the breakout of covid-19 epidemic. Based on theme and sample analysis, it is shown that the main concerns of the enterprise cyber governance discourse in the covid-19 era contain data breaches, information security, products and services, customers’ privacy and cyber espionage, and enterprises utilize a series of discursive strategies to (re)contextualize the linguistic realization. Combined with Halliday’s sociosemiotic theory, certain discursive practices are further explained in the social semiotic system as a whole, including the tenor, field and mode under the context of covid-19 epidemic. The contextual analysis proves that such strategies serve as the channels to legitimate the authority of the addressors (enterprises) over the cybersecurity of the main addressees (customers), which is further realized in certain context (situation), including two types of bidirectional relationships enterprises, customers and governments. The findings confirm that the linkage between a signifier and its signified can be realized by contextualization and (re)contextualization, and certain discourse can be materially realized by integrating the semiotic resources in the broader social context. This interdisciplinary study not only provides valuable insights for the domain of discourse and sociosemiotic studies, but also creates a new approach to the studies of cyber governance in the synchronic context.

REPRESENTATION OF GENDER IN MULAN 2020 : A SEMIOTICS APPROACH

Movie is a work of art as a communication medium that can convey a message to many people. This paper contains some important information related to the understanding of Chinese culture towards Mulan as a strong woman through a movie called Mulan, the 2020 version directed by Niki Caro. This study aims to analyze, interpret and represent the gender of the main character in the movie, namely Mulan, through a semiotic approach guided by Pierce's theory. In addition, it has also been briefly explained the storyline of the movie, especially the focus on Mulan. The research method used by the researchers was a qualitative discourse analysis approach and was developed textually. This includes analyzing the discourse text contained in Mulan's movie based on her character as feminine under gender code and then connecting it with social life, analyzing body language or cultures conveyed by each scene that can describe Mulan's character as a great woman. Then, the data source has been collected online, that is from the internet and this article is a non-participant. Based on the movie's story, there are 10 valid data that have been captured as evidence of social impact. The data was analyzed through the Mulan movie, which has a duration of 1 hour 55 minutes, with the themes of adventure, drama, action. Meanwhile, findings and discussion was focused on analyze the movies based of the characters, gender and based of semiotics approach with showing some evidences in the form of pictures of the scene that showed that the women gender in the Mulan movies.This article concluded that gender representation in the Mulan movie 2020 is a serious problem that occurs in the socio-cultural environment of society, so the use of the Semiotics approach helps in analyzing the gender context in the movie.

STUDENTS’ ABILITY TO TRANSLATE A SCIENTIFIC DISCOURSE TEXT FROM ENGLISH INTO INDONESIAN

The purpose of this research was to describe the university students’ ability in applying grammatical adjustment and lexical equivalence to translate a scientific discourse text from English into Indonesian. The design of this research was descriptive. Theresearcher used total sampling technique and the sample was 26 students. The instrument for collecting the data in this research was translation test of scientific discourse text about Biology. To make the test reliable the researcher used inter-rater technique. The result of analysis showed that the test was reliable. It was supported by the fact that the coefficient correlation was 0.93. It was categorized as very high correlation. Then the test was valid in terms of content because it covered the material that students had learnt. The research found that generally, all of the students have been able to translate scientific discourse text. In general 61.54% students got excellent ability and 38.46 % students got good ability. In applying lexical equivalence 84.62% students got excellent ability, 15.38% got good ability. In applying grammatical adjustment 3.85% got excellent ability, 73.08% got good ability, 19.23% got fair ability and 3.85% got poor ability. REFERENCES Abidin, Y., Misbah, B. F. J. M., Putra, A. W., Ertinawati, Y. (2013). Kemahiran Berbahasa Indonesia Untuk Perguruan Tinggi: Buku Pegangan Mata Kuliah Wajib Umum (MKWU) Bahasa Indonesia Kurikulum 2013 di Perguruan Tinggi. Jakarta: Bumi Aksara. Awadalbari, A, M, M. (2015) Translation as an aid to enhance Students’ Writing Skills at University Level, SUST Journal of Humanities. 947 (9) Baryadi, P. (2015). Analisis Wacana. Jurnal Bahan Lokakarya Metode Penelitian Bahasa dan Sastra Indonesia, 2-3. Brown, H., D., & Abeywickrama, P. (2010).Language Assesment: Principle and Classroom Practices. New York: Pearson Education. Fadillah, F. N. (2019). An Analysis of the Third Year Students’ Ability in Translating English Spoof text into Indonesian at the English Literature of Bung Hatta University. Unpublished Thesis. Padang: Bung Hatta University. Fikra, F., Tanjung, F., Refnita, L. (2014). An Analysis of the Third Year Students’ Ability of English Department at Bung Hatta University in Translating “Job Vacancy Text” from English into Indonesian. E-Jurnal Universitas Bung Hatta, 1 (3). Gay, L. R,.Mills, G. E., &Airasian, P (2012). Educational Research book: Competencies for Analysis and Applications (10 ed.). New Jersey: Pearson Education Hatim, B,. & Munday, J. (2004) Translation : An Advanced Resource Book. New York: Routledge Melyani, M., I., Tanjung, F., Ernati. (2014). An Analysis Of Third Year Students’ Ability In Translating English Narrative Text Into Indonesian at Bung Hatta University. E-Jurnal Universitas Bung Hatta, 2 (3). Nababan, M,.Nuraeni, A., & Sumardiono. (2012). Pengembangan Model Penilaian Kualitas Terjemahan. Jurnal Kajian Linguistik dan Sastra, 24, 50-51 Rahayu, D., S., Tanjung, F., Refnita, L. (2017). The Analysis of the Third Year Students’ Ability to Translate Scientific Text from English into Indonesian at English Department of Bung Hatta University. E-Jurnal Universitas Bung Hatta, 3 (6). Ramadhani, F., Tanjung, F., Ernati.(2014). Ananalysis of the Third Year Students’ Ability in Translating The Advertisement on The Newspaper From English into Indonesian At English Department of Bung Hatta University. E-Jurnal Universitas Bung Hatta, 1 (3). Refnita, L. (2018). Educational Research: A Guide for Beginner. Padang: LPPM Universitas Bung Hatta. JurnalUniversitas Bung Hatta Suriadi, A. Roza, W. Harha, K. (2014). An Analysis on the Third Year Students’ Ability of English Department of Bung Hatta University in Translating Analytical Exposition Text From English Into Indonesian. E-Jurnal Universitas Bung Hatta, 3 (3) Thurina, F. (2014). An Analysis of the Ability of the Fourth Year Students in the English Department of Bung Hatta University in Translating an Educational News of Jawa Post Newspaper From Indonesian into English. Unpublished Thesis. Utomo, S., Tanjung, F., Refnita, L. (2013).The Difficulties of the Third Year English Department Students to Translate an Educational News Text from English into Indonesian at Bung Hatta University, E-Jurnal Universitas Bung Hatta, 1-3 (2).

The Practice of Data-Driven Journalism in Brazil: Between Disruption and the Reinstatement of Professional Values

This article presents an analysis of metadiscourses used by professionals and institutions that practice data-driven journalism (DDJ) in Brazil. It aims to understand how they define this practice and seek autonomy within the journalistic field. We conducted an argumentative analysis of editorial texts from 15 news outlets and carried out in-depth interviews with 33 professionals in the field, which allowed us to identify three prevalent metadiscourses: (1) cyberactivism; (2) reinforcing traditional journalistic values; and (3) authority. Using boundary-work as a theoretical basis for the analyses we discovered that all the discourses in these self-referential texts expressed some degree of disruption in DDJ, especially regarding data and its ability to reshape the concept of news transparency and introduce the values and practices of hacktivism in journalism. These discourses also reinforce elements of continuity and suggest a conservative restoration of production routines, values, and conventions in journalism without changing the basic ideology of the profession. Added to highlighting the flexibility and demarcation of this profession’s boundaries, this article also identifies the repertoires and identities mobilized in these processes that give Brazilian data journalism a higher profile.

Love letters to Patagonia: Fostering sustainable consumption via consumer–brand relationships

The purpose of this study was to investigate how consumers’ meaningful experiences with an apparel brand’s quality products can result in a strong consumer–brand relationship, fostering product longevity and sustainable consumption behaviours. Consumer–brand relationship theory was used as a theoretical lens to examine consumer–brand relationships developed via the use of a brand’s quality products. In this analysis, an outdoor apparel brand, Patagonia, was selected as a representative brand because of its effort to deliver quality products and initiatives to foster meaningful consumer–brand relationships and sustainable consumption. Netnography, an interpretive analysis of online textual discourse, was used to collect the consumers’ essays from Patagonia’s website. These essays were about the consumers’ experiences with Patagonia products. The essays were analysed using a theory-driven content analysis based on the consumer–brand relationship theory. Results revealed six types of consumer–brand relationships with three dominant relationships, including ‘partner quality’, ‘love and passion’ and ‘interdependence’. It was also found that a strong relationship with the brand positively affects consumers’ emotional attachment with the brand’s products, reducing the disposal of garments and resulting in product longevity. Theoretically, this study furthers our understanding of the relationship that consumers develop with a sustainable apparel brand by providing empirical evidence about the formation of product attachment in the context of the consumer–brand relationship. The findings also offer managerial suggestions to apparel brands by providing insights into how to develop a meaningful, persistent consumer–brand relationship in a sustainability context.

Factors Influencing the Effectiveness of Supply Chain Traceability System Implementation for Shark and Ray Products in Pahang, Malaysia: Insights from Key Informant Interviews

The objective of this study is to obtain experts’ opinions in identifying factors influencing the implementation of supply chain traceability for shark and ray products in Pahang, Malaysia. The information was obtained through structured key informant interviews (KIIs), which were conducted one-to-one and face-to-face with relevant experts from government agencies and Malaysia’s National Plan of Action (NPOA-Shark) committee members. From the text discourse analysis, the study has identified seven indicators that need to be improved and explored before developing the full implementation of the supply chain traceability system in Pahang. The indicators are as follows: (i) policy and strategic management; (ii) acts and regulations; (iii) shark and ray resources; (iv) manpower and capability; (v) infrastructure and management information system; (vi) collaboration efforts; and (vii) buy-ins from stakeholders. It is recommended that the government reviews the current policy, acts, regulations, and strategic initiatives to increase the commitment from all relevant stakeholders to ensure sustainable utilisation of shark and ray species.

The Phenomenon of Axiological Enantiosemy in Legal Discourse

The article is devoted to the effect of the evaluation factor in legal discourse. The evaluation factor is considered to be the central one providing the connection of conceptual (cultural-axiological) foundations with the communicative dynamics of discourse. Assessment can become an area of study of the complex mechanisms of the relationship between culture and pragmatics in human speech activity. Evaluation is considered to be an immanent factor of human social existence. Human life is impossible without an evaluative attitude to reality. In any sphere of life, a phenomenon, an event, an act are subjects to evaluation, all events are subject to correlation with the norms of social relations and culture. Assessment reflects a person’s position in the system of social relations, his life attitudes: what he strives for, what he denies and what he treats neutrally.The examples of legal judicial polemics show, on the one hand, the central status of evaluation in the teleology of a speech act, and on the other hand, its high mobility and semantic independence. Evaluation needs, on the one hand, subject verification (factual justification), and on the other – moral justification (compliance with cultural norms). This relationship is observed with a high degree of clarity in the speech units of legal discourse (in texts, statements), where pragmatics and the general axiology of evaluation can come into conflict, forming the so-called semantic, or axiological, enantiosemy of legal discourse. There is an internal content asymmetry in the speech signs of discourse, which is actively used by the parties to the trial in the context of legal controversy in order to strengthen the semantic impact on the court. The judge makes the decisive final assessment.The article may be of interest to specialists in the field of general linguistics, semiotics of discourse, communication theory, and researchers in the field of judicial rhetoric.

Levels of textual cohesion and the meaning‐construction process of advanced second language readers

Academic reading in English requires processing of challenging advanced texts for comprehension. Highly proficient second language (L2) readers, such as graduate students, are expected to interpret complex texts fluently and efficiently for academic success, yet the field has little evidence on how these readers process texts. Through two think‐aloud reading sessions and pre‐ and postreading interviews, this study closely examined nine graduate students' interactions with texts that had low and high levels of discourse cohesion. The focus was on the readers' meaning‐construction process in relation to the texts' cohesion. The researchers analyzed these data qualitatively using a grounded theory approach that revealed text‐processing activities of proficient L2 readers grouped at local and global levels. Although all readers experienced these two levels with both texts, some differences were found in their processing between two texts, especially in reading the low‐cohesive text. The findings of the study provide implications for reading instructors and teacher researchers in understanding how advanced L2 readers construct meaning and draw on text discourse as they read texts in English and potentially in conceptualizing what novice L2 readers must do to progress.

A Linguistic Study of Topicalisation in Selected USA Newspapers: North Korea Nuclear Weapon as a Case Study

This research focuses on surveying Topcalisation phenomenon in political texts, and investigating the utilizations of its types. It aims to inspect Topicalisation in construing various types of constructions in the texts of political discourse and display how this phenomenon can construe non-canonical and complex sentences' structures. To achieve these goals, Verma’s division (1976) of Topicalization types is adopted as a model of analysis. Additionally, Quirk et.al (1985) is adopted as a complementary modal. The data of the present study are 17 selected political editorials that are chosen in a random way from three of the most famous American newspapers: The Washington Post, The New York Times, and The Wall Street Journal. According to Verma’s division, Topicalisaion types are divided into four basic types: passivization, pseudo-cleft, Cleft, and Extraposition. The study hypothesized that: Topicalisation transforms the syntactic construction of simple sentences into complex one, still it is utilized in political editorials in order to grant prominence to specific sentences' items to grab the attention of readers and convince him or her in a specific point of view. Cleft, which offers a highly levels of flexibility by drawing two or more sentences from a simple ones, is utilized heavily in political editorials. From a syntactic perspective, topicalisation supplies diverse syntactic structures, which have rhetorical effective. From a semantic perspective, It clarifies and unambiguously expresses the desired meaning. Data analysis has displayed that Topicalisation provides editorialists with various syntactic constructions for various purposes, involving pique the reader's interest and try to persuade him in a particular view. It has shown that passivization has been the most dominant type used in political discourse. In addition, the analysis has shown that syntactic and semantic aspects of Topicalisation phenomenon produce sentences with effective constructions and unambiguous meaning. The study comes up with the conclusion that Topicalisation has various structures which can serve various purposes. For example, when New piece of information appears at the beginning of the sentence, passivization process can be utilized to reorganize the sentence in order to agree with Given-New principle via postponing it.

The Myth of Total Shakespeare: Filmic Adaptation and Posthuman Collaboration

The convergence of textuality and multimedia in the twenty-first century signals a profound shift in early modern scholarship as Shakespeare’s text is no longer separable from the diffuse presence of Shakespeare on film. Such transformative abstractions of Shakespearean linearity materialize throughout the perpetual remediations of Shakespeare on screen, and the theoretical frameworks of posthumanism, I argue, afford us the lens necessary to examine the interplay between film and text. Elaborating on André Bazin’s germinal essay “The Myth of Total Cinema,” which asserts that the original goal of film was to create “a total and complete representation of reality,” this article substantiates the posthuman potentiality of film to affect both humanity and textuality, and the tangible effects of such an encompassing cinema evince themselves across a myriad of Shakespearean appropriations in the twenty-first century (20). I propose that the textual discourses surrounding Shakespeare’s life and works are reconstructed through posthuman interventions in the cinematic representation of Shakespeare and his contemporaries. Couched in both film theory and cybernetics, the surfacing of posthuman interventions in Shakespearean appropriation urges the reconsideration of what it means to engage with Shakespeare on film and television. Challenging the notion of a static, new historicist reading of Shakespeare on screen, the introduction of posthumanist theory forces us to recognize the alternative ontologies shaping Shakespearean appropriation. Thus, the filmic representation of Shakespeare, in its mimetic and portentous embodiment, emerges as a tertiary actant alongside humanity and textuality as a form of posthuman collaboration.

ANALYSIS OF VAN DIJK'S DISCUSSION ON ONLINE NEWS TEXT IN THE CASE OF DESTRUCTION AND HATE SPEAKING OF JERINX SID ON MEDIA LIPUTAN6.COM PERIOD 13 AUGUST 2020 TO 19 NOVEMBER 2020

Jerinx or JRX is a musician, singer-songwriter, and an Indonesian social media activist. He is best known as the drummer for the rock band Superman Is Dead. Jerinx is a social activist who has a great influence among young Balinese. Liputan6.com is a site that provides a variety of selected information for its users and also intensively reports on the Jerinx case. Because the mass media is an actor of social construction that defines reality, the researcher will analyze the macro structure and micro structure of online news discourse texts. By using descriptive qualitative methods and focusing research on reporting on allegations of defamation and hate speech on social media Instagram on the online media liputan6.com for the period 13 August 2020 to 19 November 2020 using Van Dijk's critical discourse analysis. The results showed that the 6 news discourse analyzes showed a tendency for the editorial of liputan6.com to side with IDI who reported Jerinx for alleged defamation and hate speech on social media Instagram and that the police action quickly resolved this case, with only 2 pieces of evidence that Jerinx obtained. named a suspect.
 Keywords: Online news, Critical Discourse Analysis.

Legal Media Discourse As a Hybrid Phenomenon

The paper describes legal media discourse, which is a hybrid discourse formation whose preconstructs are legal discourse and media discourse. The study was conducted using general scientific methods: induction, generalization, analysis, synthesis, description; and specialized linguistic methods: continuous sampling method, discourse analysis. The texts of legal media discourse presented on the official websites of the English-language media platforms such as The Guardian, BBC, The New York Times, The Washington Post, The Times, Washington Monthly, etc. form the empirical basis of the study. Legal discourse and media discourse are institutional discourses whose interaction results in forming an independent hybrid. The article provides the analysis of legal media discourse using the pattern of the institutional discourse description proposed by V.I. Karasik, which consists of the following criteria: typical participants, chronotope, goals, values, strategies, genres, precedent texts, and discursive formulas. The characteristics of the discursive hybrid under study are determined by referring to the preconstruct discourses features identified at the present time. The description of legal media discourse as a specific sphere of the intersection of law and media is viewed as not a mechanical sum of the characteristics of legal discourse and media discourse, but their synthesis which accounts for the independent nature of the hybrid discursive formation.

Construing the Textual Features, Discourse Practice and the Socio-Cultural Practice of a Wardah Renew You Series Advertisement: A Critical Discourse Analysis

This study reports the textual features, discourse practice, and socio-cultural practice in the Wardah Renew You Series advertisement. The objectives of this study are to analyze the textual features, the discourse practice and the socio-cultural practice used in the Wardah Renew You Series advertisement. This study used the descriptive qualitative method. The data were collected from the Wardah Renew You Series advertisement uploaded on the Wardah Beauty Malaysia YouTube channel. The data of this study are phrases and clauses representing the textual features, discourse practice and social-cultural practice. In this study, the writers used Fairclough's three-dimensional models to analyze the data of Critical Discourse Analysis (CDA). The textual features found in the Wardah Renew You Series advertisement are the use of the pronoun 'your', the use of the conjunction 'and', and the use of specific vocabulary. The use of specific vocabulary in this advertisement is a positive adjective. In the discourse practice, the producer of the advertisement is Wardah, and the main target of the advertisement is women aged 25 years and over. In social-cultural practice, there are three levels, namely situational, institutional, and social. On a situational level, the Wardah Renew You Series advertisement was launched along with the emergence of a new beauty campaign carried by Wardah, namely "Feel The New You". Moreover, Wardah also introduced Fenita Arie as the new brand ambassador. This advertisement is not associated with any institution. For the social level, the Wardah Renew You Series advertisement uses words that can influence and invite people, especially women aged 25 years and over, to be confident in their beauty and not worry about premature aging.

Combination ‘v lyubom sluchaye’ (any way): Functioning in Text and Pragmatic Potential

The article is devoted to the description of text structures based on a combination ‘v lyubom sluchaye’ (any way). The analysis was carried out on the material of the texts of the newspaper subcorpus of the National Corpus of the Russian Language. The relevance of the study is due to a multidimensional approach to describing the textual nature of connectivity, including the use of a cognitive-semantic approach to the study of a text from the standpoint of the speaker’s intention, which is consistent with the anthropocentric paradigm of modern linguistics. Within this paradigm, special attention should be paid to transitional linguistic units that occupy an intermediate position between official and significant lexemes and are used by the speaker to form a certain semantic task into a text structure, defined in the article through the concept of a text structure. As an example of such a unit, the combination ‘v lyubom sluchaye’ (any way) is used. It is shown that at a certain position in the text on the border of the utterance, the combination performs the function of a text clip, forms standard text blocks. Particular attention is paid to the analysis of scenarios and models for the presentation of information on the material of newspaper discourse texts. The results of the modality analysis of the of right side the of the structure, which determines the explication of one of the two meanings of the clip ‘free choice’ and ‘universality’ is presented in the article. It is described how the pragmatic potential of the combination is realized in the structure of the textual construction ‘v lyubom sluchaye’ (any way), depending on the nature of the alternative circumstances of the left side of the structure (options, conditions, opinions, assumptions).

МОДЕЛЬ ОБУЧЕНИЯ СИНТЕТИЧЕСКИМ ВИДАМ РЕЧЕВОЙ ДЕЯТЕЛЬНОСТИ С ПРИМЕНЕНИЕМ МЕТОДА «МОБИЛЬНОЕ ВИДЕО»

Currently, there are a lot of writing and talking about the optimization of the educational process using new technologies, models, methods, techniques, forms, the appearance of which is conditioned by the new reality, the modern educational environment. We offer a model of learning synthetic types of speech activity, in which the method of “mobile video” is applied, for use in teaching Russian to foreign students. The development of the model of learning synthetic types of speech activity is due to the fact that the modern educational space dictates a new approach to the choice of educational material, as which are increasingly used various texts of online discourse. Thus, the search for ways to work with texts of online discourse leads to the creation of new effective methods and techniques (for example, the “mobile video” method), which allow to create a flexible model, it is designed to provide one lesson with skills for different types of speech. “Mobile video” is defined by us as a method allowing the teacher to involve the student in “live”, real communication, erasing the boundaries between speaking, listening, reading and writing. Therefore, the basis of the model of learning synthetic types of speech activities, built on algorithms, including various methods of working with texts of the network discourse, aimed at simultaneous formation of oral and written language skills, is the method “mobile video”. This model promotes the formation of communicative competence in the teaching of Russian to foreigners with the help of traditional and new methods and teaching methods, such as: mobile video, voice, comments in social networks, post publication, video subtitling, hyperlinks and etc. The proposed model of learning synthetic types of speech activity has been tested, the results of experimental training show that the application of the proposed model contributes to the formation of skills necessary for communication in a natural language environment, it also enables effective delivery of training activities using the potential of information and communication space.

Expressionist Discourse in Texts by Kurt Pintus and Kazimir Edschmid: the Problem of Reception

Expressionist Discourse in Texts by Kurt Pintus and Kazimir Edschmid: the Problem of Reception

INTERDISCIPLINARY DIMENSION OF THE MODERN ENGLISH-LANGUAGE PENITENTIARY DISCOURSE RESEARCH

The article is devoted to the study of linguistic and translational aspects of English-language penitentiary discourse. The article defines the main concepts of research, such as “penitentiary discourse”, “prison jargon”. The features of the penitentiary discourse in English, the history of its emergence and research are clarified. The article examines the linguistic features of penitentiary discourse in English. The analysis of examples of language interaction within the framework of penitentiary discourse showed that they belong to simple (primary) language genres, which represent the result of direct language communication, in contrast to complex (secondary) language genres that arise in conditions of more complex and relatively highly developed and organized cultural communication (mainly written) – artistic, scientific, socio-political, etc. It is presented in such forms as an order, everyday dialogue, interrogation, story, etc. The study of the peculiarities of the translation of texts of penitentiary discourse and prison jargon in particular showed that the most used methods of translation are literal translation, descriptive translation, in some cases equivalent translation is used. The translation of prison jargon is especially complicated by the fact that such vocabulary is often based on a play on words, a figurative, metaphorical meaning. The article analyzes the translation of language markers of penitentiary discourse into Ukrainian based on the material of the English-language film “The Shawshank Redemption”.

Stratagem of Chinese political discourse

The article is dedicated to the study of the stratagem of the Chinese media discourse as a special way of structuring a discursive position that contributes to its dominance in communication. Because of the analysis of the corpus of media texts of the Chinese political discourse, it is established that stratagem manifests itself in the coordinates of the political macro-communication, which has an agonal character, and is focused on achieving a dominant position by validating it with the help of a public social addressee based on his/her intertextual cultural competence. The essence of a stratagemically structured discourse consists of re-designing, that is, reframing the original scenario of the development of the situation into a different type of scenario. The stratagem is constructed on the basis of both precedent stratagems and non-precedent stratagems. A specific method of reframing can be put in accordance with the implicit prescriptive content of the literal formula of a phraseological unit as a sign of a certain type of stratagem in the Chinese language. Reframing the initial situations that determine the stratagem of the discourse allows us to implement various communicative strategies, the main of which are manipulative, imperative and developmental.

ПЕРЕВОД ТЕРМИНОЛОГИИ НАУЧНО-ТЕХНИЧЕСКОГО ДИСКУРСА (НА ПРИМЕРЕ ИНСТРУКЦИЙ ПО ЭКСПЛУАТАЦИИ СЕЛЬСКОХОЗЯЙСТВЕННОЙ ТЕХНИКИ)

This article is devoted to the analysis of techniques and methods of terminological units translation on the material of scientific and technical discourse texts. The rapid development of scientific and technological progress determines the practical need for the translation of scientific and technical documentation. Translation of texts and documents in scientific and technical discourse is an integral part of international economic relations and processes and is one of the factors of successful intercultural communication. In this case an important condition is compliance of the translated texts with the requirements of equivalence and adequacy. Scientific and technical texts, such as instruction manuals for agricultural machinery, are characterized by their rigor, logic, precision, conciseness, brevity, unambiguity and completeness, which all have an in-fluence on the translation of these texts. The increased density of information, as the most important feature of the texts of scientific and technical discourse, is achieved at the expense of a considerable number of terminological lexical units. The research shows that the lexical specificities of German and Russian and in particular the specificity of the terminological units are not identical and require special translation methods to be employed by the translator. This article examines the two main situations that arise when terminology is translated into a target language when an equivalent or equivalents are found in the respective dictionaries, and when no such equivalent is found. The analysis of translation techniques in the situation when there is no appropriate equivalent in the language to translate the term operating instructions has shown that the terminological units formed by hybrid type or using descriptive translation have been used most often.

Names of new saints of the Ukrainian Greek Catholic church and commemorative discourse

The article discusses the names of new saints of the UGCC (hagioanthroponyms) as markers of the collective memory of modern society regarding the events of the past, namely the rejection of Russian (in the 19th century) and Soviet (in the 20th century) ideologies in the religious life of Ukrainian Greek Catholics. From the theoretical perspective, the analysis is premised on the ideas and provisions of onomastics regarding the semiotic nature of proper names and their functions of accumulation and translation of the religious sphere, of sociolinguistics regarding the interaction of language and the Church, as well as lexicology regarding the systematisation of units into thematic groups. The papers on religious studies, the history of the Church, the history of totalitarianism in the USSR and the historical memory of socio-cultural knowledge provided the context for the transformation of one of the spheres of collective memory into the linguistic categories of «hagioanthroponyms», «nominative productivity» and «thematic group». The sources of the analysis included the texts of religious and secular discourse, thematically related to the life and activities of the martyrs for the Faith, and the works of the event participants. The units of analysis, namely hagioanthroponyms, have denotations of the divine-spiritual sphere as the object of nomination. The research of the problem was provided by applied correlative and biographical methods, the method of sociolinguistic interpretation, and elements of discourse analysis. They helped to follow the process of creating nominations derived from hagioanthroponyms in modern religious and secular discourse and to determine that they contain formal and substantive components of knowledge about the past. Derivative units create thematic groups «names of prayers», «names of Akathist’s», «names of icons and other sacred images», «names of sacred places of prayer», «names of educational institutions», «names of films» and related to information about the forced conversion to Orthodoxy of Ukrainian Greek Catholics in the Russian Empire and the USSR. The analysis results are relevant for onomastics, sociolinguistics, lexicology and stylistics.