Direct Positive Impact Research Articles

The influence of AR virtual clothing design elements on Chinese consumers’ purchase intention: Novelty, craftsmanship, trendiness, and sociability

In the context of the burgeoning digital fashion industry, this study investigates the factors influencing consumer purchase intentions for virtual garments. Through literature review, this study constructed a theoretical model comprising seven latent variables: trendiness, novelty, sociability, craftsmanship, perceived value, perceived quality, and purchase intention, the data of 347 surveys from China are analysed effectively. Results show that novelty, sociability, and craftsmanship not only have a direct positive impact on consumers’ purchase intentions but also indirectly influence purchase intentions through the mediating variables of perceived value and perceived quality. Although trendiness itself did not have a direct significant impact on purchase intention, it could indirectly affect it through perceived value and perceived quality. These insights offer valuable implications for the design and marketing strategies of virtual garment brands, aiming to better align with consumer motives in the digital fashion realm.

Car Ownership, Commute Distance, and Commute Mode Choice in the Dense Megacity of a Developing Country: The Direct and Indirect Role of the Built Environment

Despite much having been published about the effects of the built environment (BE) on urban travel in the developed world, few articles have so far been published based on studies using a megacity in a developing country. The paper addresses the existing gaps in research by conducting a study in Dhaka, one of the densest urban areas globally. An integrated framework based on the structural equation model and discrete choice model is used to examine how individual commute mode choice behavior is influenced by the BE, as mediated by car ownership and commute distance. Three BE features—population density, street connectivity, and job-to-household ratio—have a direct and total positive association with non-motorized transport use. Although being close to bus stops does not directly affect people’s choice to take non-motorized transport, it does promote non-motorized travel in an indirect way by decreasing car ownership and commute distance. Population density, job-to-household ratio, proximity to the nearest central business district, and bus stop proximity all have a positive direct and total impact on transit use, although larger employment densities directly support automobile use over transit. Understanding how the BE affects commute distance, car ownership, and mode choice is a useful reference for the development of practical measures to reduce demand for automobiles.

Perceived dissimilarity and knowledge sharing with younger workers: the role of generativity striving and knowledge receiving from younger workers

Abstract Drawing on self-categorization theory, this study examined the impacts of perceived age and deep-level dissimilarities with younger workers on older workers’ tacit and explicit knowledge sharing (KS) with younger workers via generativity striving (GS), and extended the theory by proposing the moderating role of knowledge receiving (KR) from younger workers. This study used a three-wave online survey of 570 older workers in a large Chinese aircraft maintenance company. The results showed that GS mediated both the positive relationships between perceived age dissimilarity with younger workers and older workers’ tacit and explicit KS with younger workers, as well as the negative relationships between perceived deep-level dissimilarity (PDD) with younger workers and older workers’ tacit and explicit KS with younger workers. Moreover, the positive direct impact of GS and the negative indirect impact of PDD with younger workers on older workers’ explicit KS with younger workers were found to be relatively weaker when older workers’ KR from younger workers was high. The findings suggest that perceived age and deep-level dissimilarities with younger workers present both opportunities and challenges for older workers to share knowledge with younger workers.

Adaptive Traffic Management Model for Signalised Intersections

As population increases, one of the factors affecting life is traffic. Efficient traffic management has a direct positive impact on issues such as time, carbon dioxide emissions, and fuel consumption. Today, an important parameter under the heading of traffic is the signalling systems for intersections, which are operated with fixed-time, semi-actuated, fully actuated, and fully adaptive control methods. In this study, an adaptive traffic management model is developed for signalised intersections. The adaptive traffic management model developed includes phase extension with minimum and maximum time intervals dependent on density and phase skip features. Additionally, the most distinctive feature of the model is its flexible phase structure rather than a sequential phase. The Heybe intersection, located within the boundaries of Antalya province, is modelled one-to-one in the simulation of urban mobility (SUMO) simulation programme with real intersection data. The developed adaptive traffic management model is applied to the Heybe intersection, and the effects of the model are revealed. Improvements obtained from the SUMO simulation programme were verified through visual inspection, and high-accuracy results were determined. As a result of the studies, it was found that the application of the adaptive traffic management model developed at Heybe intersection, which has approximately 50,000 vehicles passing daily, resulted in a 27.2 % improvement in the average delay per vehicle parameter, a 32.4 % improvement in the average waiting time per vehicle parameter, and a 16.7 % improvement in the average speed per vehicle parameter.

Research on Factors Affecting Innovative Start-Up Intention of University Students in Vietnam

The purpose of this research is to determine the relationship of personality traits, human capital, and the surrounding environment on the innovative start-up intention of university students, through the mediators of perceived desirability and risk-taking propensity. Using the SPSS 26 and AMOS 26 research tools, analysis techniques and hypotheses of the linear structural model were tested. The research data was collected through interviews with 1,046 university students in Vietnam. The research results show that factors related to personality traits, human capital, surrounding environment, perceived desirability, and risk-taking propensity have a positive direct and indirect impact on the innovative start-up intention of university students. This is a new finding in the context of Vietnam's socio-economic landscape. The research also reveals differences in the impact of these factors on the innovative start-up intention of students, between male and female groups, family backgrounds, and field of study. For the group with prior exposure to innovative entrepreneurship, social norms have a significant impact on entrepreneurial intention. The research results provide a basis for local authorities and universities to develop policy implications and management approaches to better support and enhance the innovative start-up intention of students, in order to contribute to the country's socio-economic development.

Unleashing the potential of urban jogging: Exploring the synergistic relationship of high-density environments and exercise on Residents' Health

This study investigates the influence of high-density urban environments on residents' health, focusing on jogging as a mediating activity. Based on the 5D framework (Density, Diversity, Design, Destination accessibility and Distance to Transit), this study examines GPS trajectory data from 1621 residents in Shanghai, analyses the relationship between high-density urban environments, jogging exercise, and residents' health, using jogging frequency, duration, and distance as mediators, and BMI as a health metric, alongside socio-environmental factors. Key findings include the design of the path environment has a direct positive impact on residents' health. Jogging frequency plays a negative mediating role between Density and residents' health, whereas Jogging distance has a positive masking effect between Density and health, but a negative masking effect between Distance of the path environment and health. Socio-environmental factors indirectly affect health indicators by adjusting the impact of built environment elements on jogging exercise. The Socio-environment has a regulatory effect on the mediating effect of jogging exercise. When the Socio-environment is better, the effects of the Design of the path environment on residents' health through Jogging frequency are more positive, but the effects on residents' health through Jogging distance are more negative. The duration and distance of jogging exercise have a nonlinear effect on health. These research results reveal how high-density urban environments affect residents' health by influencing jogging exercise, providing useful information for future formulation of healthy urban construction strategies.

The spatial effect of financial openness on high-quality economic development: Evidence from provincial-level data in China

Serious environmental pollution challenges have compelled policymakers to replace China's previous crude rapid economic development model with high-quality economic development (HQED) to promote sustainable social progress. Since finance is the core of the modern economy, financial openness (FOPEN) may affect China's HQED. This study uses provincial-level data from 2007 to 2020 as a research sample to examine the relationship between the FOPEN and HQED. We construct indicator models for HQED and FOPEN and analyze the resulting spatiotemporal evolutionary features applying the Dagum Gini coefficient and kernel density estimation. We observe significant overall differences between HQED and FOPEN, which are mainly interregional in origin. In addition, HQED and FOPEN exhibit opposing dynamic evolutionary features, revealing that the polarization of the former (latter) is becoming progressively larger (smaller). With the spatial Durbin model, we demonstrate that FOPEN exerts a positive (negative) direct (indirect) impact on HQED. The subsample test indicates that the influence of FOPEN in the eastern and central regions is similar to the entire sample, while it has only a direct impact in the western region. These findings are validated by a series of robustness tests. Finally, our threshold effect analysis shows that FOPEN has a stronger promotional impact on HQED in regions with more advanced and rational industrial structure. The findings of this study suggest the policymakers should apply supporting policies to enhance the promotional direct effect and relieve the inhibiting indirect effect of FOPEN, and rationally plan local industrial structure upgrading, so as to more efficiently promote HQED.

The relationship between Entrepreneurial Education and the Sustainable Development of SMEs in China: the mediating effect of Innovation Capability

This study explores the relationship between entrepreneurship education, innovation capabilities and the sustainable development of small and medium-sized enterprises in China, especially the mediating effect of innovation capabilities. By analyzing questionnaire data from SMEs in different regions of China, this study uses SPSS 27 and Process Model 4 to verify the impact of entrepreneurship education on the sustainable development of SMEs and the mediating effect of innovation capabilities. The results show that entrepreneurship education significantly positively predicts innovation ability (β=0.691, p<0.001), and indirectly promotes the sustainable development of small and medium-sized enterprises through innovation ability. The indirect effect accounts for 78.6% of the total effect, confirming the partial mediation of innovation ability. effect. In addition, the direct effect (β=0.152, p<0.001) also shows that entrepreneurship education has a direct positive impact on SMEs. These findings highlight the importance of entrepreneurship education in promoting corporate innovation capabilities and sustainable growth and provide policy makers with policy recommendations to enhance the innovation capabilities and sustainable development of small and medium-sized enterprises.

Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making

The number of social media users and users accessing different social media platforms is increasing daily. For this reason, social media influencers and content marketing are increasingly important in businesses' marketing strategies. More studies on social media influencers and content marketing still need to be done since they are relatively new concepts. The research goal is to find out the impact of social media influencers and content marketing on online repurchase intention through brand trust and customer brand engagement in online shopping stores. These research findings generally found a significant positive direct impact of social media influencers and content marketing on brand trust, customer brand engagement, and online repurchase intention. The results found that content marketing was the most vital determinant of brand trust and customer brand engagement, followed by social media influencers. Additionally, brand trust is significantly influenced by customer brand engagement. Additionally, brand trust and customer brand engagement significantly and positively impacted online repurchase intention. Furthermore, social media influencers are identified as the most significant determinant of online repurchase intentions, followed by content marketing, brand trust, and customer brand engagement. The mediation analysis results revealed that customer brand engagement did not mediate the positive impact of social media influencers and content marketing on online repurchase intention. Additionally, it was found that brand trust mediates the positive impact of social media influencers and content marketing on online repurchase intentions. Future studies should continue to study social media influencers and content marketing since literature is scarce.

Exploring Subjective Attitudes Towards Public Transport of Intercity Travel and Their Relationships

With the continuous development of urban agglomerations, higher demands are placed on intercity public transport travel services. To improve these services, it is necessary to comprehensively understand the views and evaluations of travelers. Taking the Guanzhong Plain urban agglomeration in China as the object, this study explores subjective attitude indicators from self-administrated survey data and examines the relationship among perceived accessibility, preference, and satisfaction for intercity public transport using a structural equation model. The results show that perceived service quality has a direct positive impact on perceived accessibility and satisfaction. Perceived accessibility and preference significantly affect satisfaction. In addition, perceived accessibility mediates the effect of service quality on satisfaction. This study provides valuable insights from a policy perspective to improve the subjective evaluation of intercity public transport travelers while emphasizing the importance of subjective variables in transport system evaluation and advocates for their subdivision to more comprehensively improve travel experience.

ANALYSIS OF THE EFFECT OF CONTRACT CHANGE ORDER FACTORS ON THE PERFORMANCE OF ROAD FACILITY PROJECTS

Road facilities are part of the national transportation system according to Article 25 in Law of the Republic of Indonesia Number 22 of 2009 concerning Road Traffic and Transportation. Road facilities in the form of sidewalks and crossings are crossings for pedestrians. The arrangement of sidewalks by the DKI Jakarta Provincial Government is to improve urban infrastructure, where the percentage of sidewalk arrangements by 2022 will reach 5.58% of the length of roads in Jakarta. This research aims to determine the influence of factors Contract Change Order (CCO) on cost performance and implementation time for sidewalk arrangement activities, using structural equation modeling techniques-partial least squares (SEM-PLS). This research focuses on identifying the main CCO factors that directly influence cost performance, and indirectly influence implementation time performance through cost performance on road facility projects. There are 3 (three) types of research variables used; The independent variables consist of scope of work, planning, policy changes, specification changes, and coordination of related parties, the dependent variable is cost performance and the intervening variable is cost performance as a mediating variable of the influence of the CCO factor on time performance. The results showed that the coordination of related parties had a direct and significant positive impact on cost performance by 59%, and an indirect and significant impact on time performance through cost performance as a mediating variable by 37.7%.

Assessment of Polygenic Traits Association with Yield in Soybean Genotypes

Soybean is one of the important oilseed crop at global level with special concern to India. Despite its global dominance, India's contribution to the soybean scene remains relatively modest, with a production ranking of fourth but only a 5% share of the world's output. For this concern, the analysis of the relationships among yield attributing characters and their associations with seed yield is essential to establish selection criteria. The experimental material used in the present study comprised of fourteen lines (8 F1s and 6 parental lines). The characters viz., number of pods/plant, primary branches/plant, harvest index, plant height, secondary branch/plant, biological yield, 100-seed weight and days-to-50% flowering recorded significant positive correlation coefficient with seed yield both at genotypic and phenotypic level. Path coefficient analysis further pinpointed 100-seed weight, harvest index, and pods per plant as the traits with the most direct positive impact on seed yield. Additionally, the study identified plant height, pods/plant, primary branches/plant, 100-seed weight, and the harvest index as the key contributors to soybean yield, suggesting these traits as primary targets for manipulation in breeding programs aimed at yield improvement.

The relationship between ethical leadership style and employees’ voice behavior (The mediating role of employees’ psychological empowerment)

This study aimed to examine the relationship between the ethical leadership style and the employees’s Voice behavior through the mediating role of psychological empowerment by applying to public sector banks in Greater Cairo (National Bank of Egypt, Banque Misr, Banque du Caire). To achieve the objectives of the study, it was relied on taking a non probability sample to reach the target sample - and more specifically - the Snowball Sampling method, which had a size of 306 individuals with a response rate (80%). Research and test hypotheses through structural equation modeling (SEM) analysis, depending on the program (Smart PLS v.3). The Experimental results of the research resulted in a direct positive impact of ethical leadership on both the psychological empowerment of employee (as a mediator variable), and the employee's Voice behavior (as a dependent variable) in its two dimensions, the promotive voice behavior, and the prohibitive voice behavior. The results also showed the direct positive effect of psychological empowerment on the promotive voice behavior, while there was no effect of psychological empowerment on the prohibitive voice behavior. The research presented several recommendations that emphasize the importance of taking into account the selection of individuals with ethical potential, in addition to creating an ethical work culture that motivates subordinates (as future leaders) to follow ethical behaviors and limit unethical behaviors, as well as the need to emphasize On what is called “Voice Safety” and “Voice Effectiveness,” which means that individuals feel safe (lack of fears resulting from anticipating negative outcomes related to individuals’ display of vocal behaviors)

Research on Influencing Factors of AI Chat Robot on Customer Satisfaction of Online Shopping Platform

Based on the technology acceptance model, this study deeply investigates the factors influencing customer satisfaction of AI Chatbot, and portrays the relationships between different latent variables from both TAM and external factors to reveal the information quality, usability, self-efficacy, perceived enjoyment, subjective norms, perceived ease of use, perceived usefulness and customer satisfaction. A total of 481 valid questionnaires were obtained through online questionnaire distribution and offline interview research, and the samples were analyzed by SPSS software for reliability and heterogeneity, and then the SEM model path analysis was conducted by Amos software to derive the direct or indirect relationships among the variables. Main research conclusions include:(1) information quality, usability, self-efficacy, perceived enjoyment have a direct impact on customers' perceived ease of use (2) subjective norms can positively affect customers' perceived usefulness; (3) perceived ease of use and perceived usefulness have a direct positive impact on customers' satisfaction. Last, this study further discusses the research results, elaborates the theoretical significance and practical significance of this study, and finally puts forward the limitations and looks forward to future studies.

The Impact of Organizational Change on Organizational Commitment and The Mediation Effect of Job Security, Trust and Justice in Pharmaceutical Industry in Indonesia

This research aims to determine the impact of organizational change on organizational commitment and the mediating effect of Job Security, Trust and Justice in pharmaceutical industry in Indonesia. Research was conducted among employees from four (4) different pharmaceutical companies in Jakarta, Indonesia. The sampling technique is based on probability sampling and data collection method used in this research was using questionnaire with total sampel obtained was 108. The research design used is descriptive quantitative research. The data analysis technique uses structural equation modeling-partial least square. The result showed that organizational change has insignificant direct positive impact on organizational commitment, Job Security does not mediate the impact of organizational change to organizational commitment, organizational change has indirect significant impact on organizational commitment through mediator variables Trust and Justice. Trust and Justice fully mediate the effect of organizational change to organizational commitment. Based on the result of the study, it was suggested that pharmaceutical companies to put more emphasis on trust & justice and achieve higher level of trust and justice during organizational change process to increase employee’s commitment.

Effects of stressful life events on suicide risk among orphaned and left-behind adolescents in China: The mediating roles of loneliness and subjective well-being

BackgroundResearch has established a link between stressful life events and suicide risk among adolescents, but limited attention has been directed towards vulnerable groups regarding the impact of such events on suicide risk. ObjectivesThis study aimed to examine the influence of stressful life events on suicide risk among orphaned and left-behind adolescents in China and to explore potential variations in this effect across different types of adolescents. MethodsParticipants were from four schools located in four counties with high HIV/AIDS infection rates in the Liangshan Yi Autonomous Prefecture, Sichuan Province, China. A sample of 1912 students were recruited, and 1524 responses were retained for analysis. Participants completed questionnaires assessing stressful life events, suicide risk, loneliness, and subjective well-being. Orphaned and left-behind adolescents were identified through demographic questions. Multiple linear regression analyses were conducted to assess the mediating effects of loneliness and subjective well-being on the relationship between stressful life events and suicide risk, as well as to examine the moderating effect of adolescent type. ResultsStressful life events showed a significant positive association with suicide risk. Loneliness and subjective well-being played mediating roles in the relationship between stressful life events and suicide risk. Double and single orphans exhibited higher levels of loneliness and lower levels of subjective well-being. Moreover, stressful life events had a more pronounced effect on suicide risk among left-behind adolescents. ConclusionsStressful life events exerted a direct positive impact on suicide risk among adolescents, while also indirectly affecting suicide risk by elevating loneliness and diminishing subjective well-being. Adolescents who experienced parental bereavement were more susceptible to feelings of loneliness and unhappiness. However, left-behind adolescents demonstrated elevated suicide risk even when facing similar levels of stressful life events. The stress sensitization theory and the distinct effects of chronic and acute stressors may offer explanatory insights. Implications for practice were discussed.

A model of barriers, drivers, government responses, recovery expectations and expected future changes in SME performance: digitalisation as a moderator

PurposeThe aim of this paper is to examine a model that combines barriers, drivers, government responses, recovery expectations, expected future changes in performance and the extent of digitalisation as a moderator in SMEs.Design/methodology/approachThis study uses exploratory causal methodologies. The study employs a quantitative methodology based on utilising an electronic questionnaire to gather the opinions of home workers and entrepreneurs in Jordan. The cross-sectional data collection approach was conducted in a single time frame, and a total of 1,179 valid questionnaires were analysed using Smart PLS along with SPSS.FindingsThe findings demonstrate that the barriers lower the expectations of recovering performance, whilst the drivers and government responses raise the expectations of both performance recovery and change in performance. Concerning digitalisation, this study discovered that firms going digital had a significant positive direct impact on expectations of performance change. This paper also found that expectations of performance change are significantly positively impacted by the interaction between drivers and digitalisation. However, the moderating influence of digitalisation on the positive impact of government responses on expectations of performance change was not verified.Practical implicationsThe study's conclusions led to the formulation of several policy recommendations aimed at easing the burden on SMEs.Originality/valueThis study adds something new to the body of knowledge on SMEs by investigating the effects of barriers, drivers and government responses on expectations of performance recovery and the expected future change in performance moderated by digitalisation.

Factors influencing user experience in AI chat systems – a satisfaction study based on factor analysis and linear regression

PurposeSince the introduction of the outstanding web AI chat system, ChatGPT, it has caused a significant impact in both academia and the business world. Many studies have started to explore its potential applications in various fields. However, there is a lack of research from the perspective of user experience. To fill this theoretical gap and provide a theoretical basis for the operation and design of related services, this study plans to develop a set of evaluation scales for AI chat system user experience and explore the relationship between various factors and user satisfaction.Design/methodology/approachThis study obtained 41 evaluation indicators through literature review and user research. Subsequently, these indicators were used as questionnaire items, combined with satisfaction metrics. A total of 515 questionnaires were distributed, and factor analysis and linear regression were employed to determine the specific elements influencing user experience and the user satisfaction model.FindingsThis study found that the factors influencing user experience are usefulness, accuracy, logical inference, interactivity, growth, anthropomorphism, convenience, credibility, ease of use, creativity, and security. Among these factors, only accuracy, anthropomorphism, creativity, and security indirectly influence satisfaction through usefulness, while the rest of the factors have a direct positive impact on user satisfaction.Originality/valueThis study provides constructive suggestions for the design and operation of related services and serves as a reference for future theoretical research in this area.

Direct Economic Short-Term Impact of Public Spending in Sporting Events: The Case of the Elite and Senior Badminton World Championships

Sporting events are drivers of urban life and have the potential to bring substantial short-term economic benefits to the host region by attracting visitor spending. This study has analyzed the impact generated by the 2021 Senior and Elite Badminton World Championships that took place in Huelva, Spain. The objectives are (i) determine the economic impact and determining factors; and (ii) the impact on the development of badminton in the region. For this purpose, the study used the Cost-Benefit Analysis approach to estimate the cashflows through a survey applied to both events. The results reflect a direct positive impact on the region’s economy, although the results are not as satisfactory at the sporting level. The article contributes to the few mid-range event studies on a minority sport in a city with a highly developed tourism sector.

THE KNOWLEDGE ECONOMY: THE POWER OF KNOWLEDGE AND ITS ROLE IN THE ECONOMIC EMPOWERMENT OF MOROCCAN WOMEN

Recently, the term third wave has spread, which refers to a new branch of economic science, which has become necessary in the global context, which is the knowledge economy. This economic model is based on a deeper understanding of the role of knowledge and human capital in the development of the economy and the progress of societies. It is an advanced economic pattern based on the effective use of multiple technologies in general, and information and communications technology, while harnessing knowledge as an essential component of production processes. This study dealt with a new type of economy based on knowledge and its role in the economic empowerment of women within Moroccan society. The problem of the study was represented by raising the question: Does the knowledge economy have a direct positive impact on building women’s capabilities or an indirect negative impact? What is new is the extent of its impact on economic and social life and on women’s lifestyle in general, which came as a result of the integrated national plans of the Kingdom of Morocco with specific timetables and goals.