Research on Factors Affecting Innovative Start-Up Intention of University Students in Vietnam

Abstract

The purpose of this research is to determine the relationship of personality traits, human capital, and the surrounding environment on the innovative start-up intention of university students, through the mediators of perceived desirability and risk-taking propensity. Using the SPSS 26 and AMOS 26 research tools, analysis techniques and hypotheses of the linear structural model were tested. The research data was collected through interviews with 1,046 university students in Vietnam. The research results show that factors related to personality traits, human capital, surrounding environment, perceived desirability, and risk-taking propensity have a positive direct and indirect impact on the innovative start-up intention of university students. This is a new finding in the context of Vietnam's socio-economic landscape. The research also reveals differences in the impact of these factors on the innovative start-up intention of students, between male and female groups, family backgrounds, and field of study. For the group with prior exposure to innovative entrepreneurship, social norms have a significant impact on entrepreneurial intention. The research results provide a basis for local authorities and universities to develop policy implications and management approaches to better support and enhance the innovative start-up intention of students, in order to contribute to the country's socio-economic development.