Digital Tourism Research Articles

Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis

Digital tourism has witnessed substantial evolution, shaping the trajectory of tourism research. Employing bibliometric analysis on 1,079 articles from the Web of Science database, this study identifies predominant themes and research trends in digital tourism. Key findings revealed three main co-citation clusters: ‘Smart tourism destinations and smart tourists', ‘Evolution and impact of E-tourism on travel behavior’, and ‘Personalized smart tourism experience’. Additionally, co-word analysis showcased prominent themes such as ‘AR-Integrated E-Tourism’, ‘Co-creation of smart tourism destinations in China post-COVID-19′, and ‘AI-driven personalized destination recommender systems in tourism’. The study highlights gaps in digital tourism research, advocating for socio-cultural preservation alongside tech advancements. Co-citation analysis suggests new travel theory directions, while AR's role in sustainable tourism is spotlighted. Practically, AI and Big Data emerge as pivotal in personalized experiences, with co-word analysis aiding industry foresight and emphasizing AI-driven, sustainable strategies. Limitations include reliance on a single database, suggesting future studies to integrate multiple sources and qualitative insights. The study's findings offer a roadmap for academics and practitioners, emphasizing potential avenues in digital tourism, especially in the context of sustainable and responsible practices.

Virtual lighting environment and real human fusion based on multiview videos

The realistic fusion of human bodies and virtual lighting environments has important application value in digital tourism, virtual conferences, and other fields. To achieve this goal, it is necessary not only to reconstruct the geometry of the human body but also to estimate the reflectance for the human relighting in a virtual environment. Existing methods only focus on either reconstructing the human body geometry or relighting the human body under specific poses and cannot accommodate new poses in fusion-relighting images. In this paper, we propose a novel approach that enables the relighting of new poses from multiview human videos under unknown illumination, whereby a relationship is established between the observation space and canonical space through a pose-mapping process that connects the geometry and reflectance at different temporal and spatial locations. The geometry and reflectance results obtained from the neural fields are input into the physically based renderer along with the optimized environment map. Human relighting in new poses can be generated by inputting skeletal poses, and the entire pipeline can be trained in a self-supervised manner. The proposed technique was verified on multiple datasets. The experimental results show that the proposed method is capable of fulfilling the goal of a virtual lighting environment and real human fusion under new human poses, outperforming recent methods both subjectively and quantitatively.

Internet of Things and Big Data Analytics for Risk Management in Digital Tourism Ecosystems

Participation and inclusion in the business ecosystem have emerged as a growing trend for company collaboration in areas such as innovation, product development, and research. Collaborations can take many forms, ranging from the traditional value chain to strategic alliances, corporate networks, and digital ecosystems. The Internet of Things (IoT) and Big Data Analytics (BDA) play key roles in developing smart tourism destinations by delivering efficient management solutions, increased public safety, and improved operational efficiency while managing different risks and challenges, while also being a source of such risks and challenges. The objective of this article was to investigate the potential of IoT and BDA to properly control the risks associated with participants in a tourism destination’s digital ecosystem. The authors used the systematic literature review (SLR) method to examine scientific and applied articles on this subject. As a result, the main risks of the digital tourism ecosystem (DTE) as a whole and of the IoT and BDA technologies used in it were identified and classified; the features of DTE that affect risk management in it were distinguished; IoT technologies and their applications used in DTE were outlined; and the roles of DTE participants and the possible IoT technologies that can successfully address the risks associated with a given role were defined.

Digital tourism research: a bibliometric visualisation review (2002–2023) and research agenda

Purpose This study aims to review the diversified existing literature on digital tourism from 2002 to 2023 using bibliometric analysis to present a holistic review of the current scientific structure of digital tourism and sets the future research agenda. Design/methodology/approach A detailed search of 646 SSCI articles collected from the Web of Science Core Collection (WOSCC) database was analysed through CiteSpace. Findings The findings indicate that developed countries are at the core of the co-authorship network, although developing countries represented by China increasingly contribute valued research findings. The conceptual structure of digital tourism mainly evolves from exploration (2002–2006), and acceleration (2007–2014), to diversification (2015-2023), with the most recent focus on consumer-oriented value creation and potential technological risks. Three well-established thematic groups have been identified, namely, technological innovation and application, destination digital management and consumer value creation. Constructive insights for future research are also offered, including digital scenarios, digital production and digital governance. Practical implications The research helps scholars and practitioners grasp the current issues and needs of digital tourism and provides a guide for policymakers in the tourism industry who seek to intelligently improve tourism performance. Originality/value This study thoroughly evaluates 22 years of digital tourism literature through bibliometric analysis. It creates a framework for understanding how digital tourism is theorised and developed and indicates future research directions.

Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas

As there is lack of a research synthesis on metaphor in tourism discourse up to date, the paper offers a novel contribution by summarising empirical literature on metaphor use in print and digital tourism promotional materials and identifying the existing research gaps. The review uncovers that figuration is largely underexplored in tourism promotion literature revealing only general functions and specific examples of metaphors. The paper also presents preliminary results from ongoing research on metaphor use in English e-promotional tourism discourse. Thereby, the paper provides new insights into metaphor as a multifaceted phenomenon integrating discursive, conceptual, and cultural elements and contributes to our understanding of the role of metaphor in cross-cultural communication.

Integrated Framework for Virtual Tours and 3D Visualization of Cultural Tourism in Pattani, Thailand Based on WebGIS Platform

This paper presents a framework for developing a lightweight WebGIS platform as a web map service for publishing and servicing cultural tourism information. The archaeological sites, history, and cultural arts in Pattani Province were used as case studies in this article. It incorporates various digital technologies to create digital archives in providing web-based information services, including geospatial databases, virtual tours and virtual reality, 3D models, and online cultural maps for tourism. The framework describes the necessary infrastructure based on open-source code that is specially developed and provides libraries with free software interoperability, which can be considered as a real-time data management facility and simple completion. It is a relatively low-cost but a reasonably efficient system that is very useful and suitable for local authorities and small organizations with budget constraints to be able to implement practical cultural heritage management for a digital tourism experience that can be displayed on computer equipment, smartphones, and VR headgear efficiently. Furthermore, it also offers a conceptual framework in disclosing future research directions.

The Level of Stakeholders/Users Satisfaction (in Tourism Industries) Toward the Graduates of Sekolah Tinggi Pariwisata Mataram

The target of this research is the alumni/graduates of the Sekolah Tinggi Pariwisata Mataram (STP) who have worked in the field of tourism services (hotels) on the island of Lombok in West Nusa Tenggara. This research is intended to map the level of user satisfaction in terms of aspects (ethics, expertise in the field of science, mastery of technology and information, communication skills, cooperation, self-development, and foreign language skills) alumni/graduates of the STP Mataram Hospitality Study Program on several aspects of ability. This research is focused on the D3 Hospitality program through a survey study of 25 respondents (stakeholders/users) in the tourism service industry (hospitality). Data were collected through observation, filling out questionnaires and documentation studies using descriptive-quantitative analysis. This study found that aspects of integrity, professionalism, understanding of technology, teamwork, and self-development of STP Mataram alumni were at a good level. Meanwhile, their English-speaking ability is still weak. This research is expected to be useful for: (1) increasing the quality of STP Mataram graduates who are moral, ethical, and with integrity according to the tourism culture, (2) strengthening skills, knowledge, and attitudes in the tourism service industry, and (3) strengthening understanding and skills digital tourism (digital tourism) in the millennium era (industry 4.0) with the use of technology which has become a tourism development paradigm. This research is targeted to be carried out for 4 months with the personnel involved, namely three research lecturers.

Экологический и «умный» туризм в контексте устойчивого развития отрасли в России

The article presents statistical confirmation of the dynamic development of the tourism industry in Russia, which resumed after the pandemic 2020, and analyzes the demand for environmental and cultural and educa-tional tourism services. At the same time, there is a low degree of population involvement in the process of in-dustry digitalization. The global spread of the sustainable development concept has also affected the tourism sector, the peculiarity of which is the organization and maintenance of the movement of travelers' flows in space. The consequences of tourists’ activity on the way to the destination and on the host territory may be negative. In this regard, the quality management of this process should be carried out with long-term compli-ance with the balance of economic growth goals with environmental awareness and social responsibility. The realization of the idea of sustainable tourism is associated with its digital transformation, as well as the prob-lems of developing the intellectual capital of the territories. Due to the lack of clear terminological links in the system of sustainable tourism, the author clarified the essence and interrelation of the terms “sustainable tour-ism”, “smart tourism”, “digital tourism”, “intellectual tourism”, “educational tourism” and “ecological tourism”.

Augmented Reality Technology Adoption in Tourism Using Structural Equation Model

Purpose: Less attention has been given to the barriers that prevent consumers from using augmented reality in tourism (ART). Therefore, this research objective to propose a model that examines a study adopting innovativeness (i.e., service innovation and technology innovation) to use ART as the mediating role of attitude and word of mouth (WOM) in Thailand’s tourism industry. Theoretical framework: To identify individual characteristics that influence the use of augmented reality in tourism (ART), despite the technology's growing popularity in the country. We propose a conceptual model derived from studies on innovativeness, attitude, WOM and intention to use (ART). Design/Methodology/Approach: A total of 551 responses were considered for research analyses. Both confirmatory and exploratory factor analyses (CFA and EFA) were employed during the preliminary stages of the development of the measurement model. The significant impact that innovativeness has on ART in Thailand was subsequently identified through the use of the structural equation modeling (SEM). Findings: The findings of this study provide the tourism sector with recommendations for developing facilities that allow tourists to utilize ART. This study also lays the groundwork for future research, as the use of augmented reality (AR) has become an increasingly valuable tool for travelers. Furthermore, ART developers can use the outcomes of this research to design and implement this service effectively and promote user adoption. Research, practical & social implications: This study has outlined the primary indicators that encourage travelers to utilize AR-based applications. Travelers engage in a more dynamic and enhanced tourism activities if ART is utilized in a way that enhances their enjoyment of the city and stimulates their desire to explore new places. This study demonstrated that utilitarian motivation has the greatest effect on travelers’ attitudes toward AR applications. Originality/Value: To create a digital tourism experience in Thailand. This relatively new technology is a unique application that goes beyond the use of mobile devices to access relevant ART applications. It also has the potential to function as an AI tour guide that helps consumers save money without sacrificing the quality of their travel experience.

Digital destination branding: A framework to define and assess European DMOs practices

The current tourism scenario is complex, marked by deep crises and changes due to Covid-19 pandemic impacts. Tourist destinations more than ever need to assert their brand on the global market. This paper proposes a framework for setting up destination branding choices in the digital realm and for measuring the choices made by tourismplayers such as Destination Marketing Organisations (DMOs).This study proposes a Digital Destination Branding (DDB) framework drawing from the academic literature and practitioners’ perspectives. This framework is organised on three dimensions in which the main digital branding choices are grouped to promote a tourist destination, engage visitors and offer them services for a superior visiting experience: Social Network Presence (SNP), Social Network Content (SNC) and Digital Tourism Services (DTS). Each of these pillars is based on multiple items and micro-items. Assigning scores to each element of the framework allows for measuring compliance with the model’s requirements for digital destination branding. Applying our proposed framework, the empirical component of the study provides a comparative evaluation of the DDB practices of the 2021 top 10 European destinations. The results provide an overview of how DMOs are currently using digital channels and tools for destination branding.

Digitalization-Based Religious Tourism Village Development Strategy Case Study in Nyatnyono Village, Semarang Regency

The digital village is a new strategy for urban development and management. Currently, villages rarely utilize online media for information exchange. When people need information, they have to visit the village office to request the necessary information and communicate with village members to convey it. The Digital Village program aims to provide internet access to villages that previously had no internet connectivity at all. Conceptually, a digital village is a program that transforms villages into development areas that empower communities with adequate information technology facilities. In the context of the government, the massive implementation of technology began with Presidential Instruction Number 3 of 2003 regarding the implementation of electronic government. With quality and competitive village development, the quality of information, systems, and services positively influences user satisfaction. User satisfaction and outcomes (organizational objectives) are among the main goals that the government must achieve in providing services to the community. The implementation of e-government in Village Governments can be a key intervention in driving villages towards progress. This research is descriptive research. The approach used is qualitative and conceptual. The data sources used are secondary data. Data analysis is conducted descriptively and qualitatively. Conclusions are drawn using deductive methods, which involve drawing conclusions from general to specific, particularly related to the research topic of Digitalization-Based Religious Tourism Development Strategies in the Village. This study found that Nyatnyono Tourism Village is a religious tourism village that offers pilgrimage tours of nature and traditional cultural heritage located in Semarang Regency. The tourism attractions in Nyatnyono Tourism Village include Wali Bathing Water, river tracking tours, salak fruit garden tours, arts and cultural tours, wali pilgrimage, and more. The accessibility to the tourism village is easy, and the tourism facilities in Nyatnyono Tourism Village are complete, including a mosque, musholla, security posts, public toilets, and even vintage bicycles. The management of Nyatnyono Tourism Village has shifted to using digital media to promote the village. With tourism digitalization, the management provides information about tourist attractions, tour packages, and supporting components through interactive websites and social media platforms to engage with tourists and provide information. In practice, digitalization in Nyatnyono Tourism Village through social media has been highly effective, as visitors can easily access information about the tourism village and directly book their accommodations online with available tour packages. Embracing the concept of "from the community, for the community," the management of digital tourism in Nyatnyono Tourism Village starts with the planning process by creating social media accounts and a website as promotional tools.

Driving destination brand engagement: The role of traveler participation

AbstractThis paper explores the importance of two forms of interactions, namely marketer–traveler interaction and traveler–traveler interaction in driving destination brand engagement (DBE) dimensions, and their effect on travelers' short‐term and long‐term behavioral intentions based on impulse buying and external search behavior. Using multi‐group analysis, the impact of DBE dimensions on external search behavior and impulse buying across Generation‐Z travelers (aged between 18 and 25) and Generation‐Y travelers (aged between 26 and 40) was also explored. The results provide meaningful implications for tourism marketers to drive relationships between travelers and destinations on digital tourism platforms.

Gastronomic tourism and smart solutions used for its development: the case of a region of Latvia

PurposeThe purpose of the study is to examine opportunities for gastronomic tourism development and smart solutions in the regions of Latvia.Design/methodology/approachThe methodology is based on a qualitative approach applied to examine the theoretical and legal frameworks for gastronomic tourism, as well as on a case study based on mapping and a typology of gastronomic tourism.FindingsAn analysis of priorities for the Kurzeme planning region (including Talsi municipality) in tourism development revealed that digitalization, the introduction of smart solutions important for travellers and the integration of the digital environment and innovative solutions into tourism services are specified in policy documents. An examination of a mapping of tourist services supplied in the Talsi municipality and the role of gastronomic tourism therein showed that such a mapping can serve as a basis for developing targeted smart and digital tourism products for Talsi municipality, which involves both the target audience and the typology of food tourist behaviour.Research limitations/implicationsThe examination of smart solutions for the regions of Latvia represented an in-depth case study of one municipality – Talsi. Talsi municipality was selected as a typical gastronomic destination, which offers a wide range of gastronomic tourism opportunities, and this kind of tourism is also referred to in the tourism development strategy of the municipality (region).Originality/valueThis study's contribution is determined by the constantly changing dynamic environment that fosters the differentiation of supply of tourism products, as well as the integration of smart solutions into tourism products. Gastronomic tourism in Latvia and the Baltic states plays a steady role in contributing to the recognition of the cultural environment and regional traditions; therefore, the supply of smart solutions is essential and significant from the regional perspective. The originality of the research is also determined by an examination of smart solutions for gastronomic tourism in the tourism products supplied in the region.

Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis

E-commerce has spurred digital tourism entrepreneurship. Digital tourism companies must create unique and shareable destination brands to attract customers. Scholars advocated increasing brand perceptions as value enhancers to increase destination brand equity (DBE) which has been previously overlooked in research. This study examines digital tourism entrepreneurship's digital media marketing. This study shows how companies' marketing communications boost the destination's brand and less-studied traits like digital tourism entrepreneurial trust. This study employed a quantitative or deductive method to map communicative and branding features that decrease tourist visits since previous work covers integrated marketing communication and brand equity. The study employed deductive hypotheses in a quantitative quasi-experimental research design. An online survey was conducted with 497 participants who were international travellers. Partial Least Squares Structural Equation Modeling (PLS-SEM) results indicated a significant relationship between destination brand equity and visitor intention. Our study highlights the significance of social and digital media in promoting tourism through digital tourism entrepreneurs in Pakistan's lesser-known areas.

INTEGRATION OF QR-CODE AND WEB-BASED APPLICATIONS FOR DEVELOPING DIGITAL TOURISM IN IBOIH VILLAGE, INDONESIA AS A LESSON LEARNED MEDIA ON THE VOLCANIC ISLAND

The Great Sumatran Fault activity on Sumatra Island has presented a series of volcanoes and geological landscapes that can be developed as geo-tourism potential, such as in Iboih. The Weh Island has many natural tourism potentials that can be used to improve the community's income directly and as lessons learned for the dangers of living in a volcanic environment. The conventional method of delivering information is through a guide to visitors. This is very limited to the guide's ability to explain the phenomenon of tourist sites and the relation to lessons learned. In this study, we use the integration of QR-Code and web-based technology to develop a digital tourism system that can provide unlimited information to visitors and can be managed efficiently by the public. The data analysis shows that a QR code information board integrated with a web-based programming system can be used to monitor the number of monthly visitors at each tourism site. In addition, the java-script integration on the QR code board can present information that can be changed through links, images or videos without reprinting the QR-code model. Furthermore, we also present important locations from Iboih Village in the form of Web-GIS, such as tourist locations, road access, public infrastructure and food locations that tourists can easily access. Based on the research, we conclude that integrating QR-code and web-based programming can be an effective tool in tourism development as a medium for lessons learned by the community.

ATTITUDES AND COMMUNITY READINESS TOWARD DIGITAL TOURISM DEVELOPMENT

The tourism industry is growing along with technological developments and human needs. In fact, tourism is the main economic sector in several countries, including Indonesia. Tourism development requires the full support of the local community as a tourist destination. The purposes of this study were to analyze people's attitudes towards the impact of tourism and measure community readiness towards digital tourism development in Pangururan Subdistrict, Samosir Regency. Data were collected using questionnaires and interviews. Respondents were local people and community leaders with total of 79 people. Quantitative data were analyzed using descriptive statistics and qualitative data through qualitative deductive analysis of content. The results of the study showed the positive attitude of the community towards the impact of tourism both socio-cultural, economic and environmental. The highest mean value on economic impact. Community readiness for digital tourism development which consists of 6 dimensions, namely community knowledge about the issue, resources related to issue, community efforts, community knowledge of the efforts, leadership and community climate. The highest mean on leadership with preparation level. But overall the community's readiness for the development of digital tourism is at the preplanning level.

INOVASI KEBIJAKAN PEMERINTAH DESA DALAM PENGEMBANGAN DESA WISATA KERTOSARI KECAMATAN PURWOSARI KABUPATEN PASURUAN

This research is motivated by the development of tourism in the village in an effort to optimize the village's potential to be utilized as a tourist village destination. The role of the community in this development is a form of shared commitment. However, in this development effort literacy related to tourism awareness is still low and must be overcome so that community awareness of tourism villages can be realized. This study uses field research (field research) with a qualitative approach. Data collection techniques are carried out through observation, interviews, and documentation. Data analysis was performed using data collection techniques, data reduction, data presentation, and drawing conclusions. Based on the results of the research conducted, the development of the Kertosari tourism village is a tourist destination that combines aspects of recreation and education by optimizing the potential that the village has. In the scope of increasing the community's economy, the presence of tourist villages has a very positive impact, especially on the sale of agricultural products. Suggestions that can be conveyed are the importance of the role of tourism awareness groups (Pokdarwis) in increasing the existence of the Kertosari tourist village both in terms of the number of tourists and community economic empowerment through the use of social media as a means of digital tourism information. This shows that the role of Pokdarwis is not only as tourism manager but also as tourism marketing

Community Economy Improvement Through Digital Tourism Village in Pabean Udik Village, Indramayu

Community Economy Improvement Through Digital Tourism Village in Pabean Udik Village, Indramayu

Transformasi Model Bisnis Museum Ke Pariwisata Digital Di Indonesia

Background – Because of the Covid-19 pandemic, human travel was severely restricted and reliant on digital technology. Tourism is one of the businesses that has been obliged to adapt to digitalization in order to keep its primary source of income from travelers. The present transition to digital tourism is taking the shape of virtual tours or long-distance interactive tours, such as those seen in museums. To reach more tourists, some museums in Indonesia already entered the digitization stage by offering virtual tours and edutainment.
 Aim – This study intends to provide emphasis on the advantages and disadvantages of disruptive innovation in the sense of digitization in the tourism industry, particularly museums.
 Design / Methodology / Approach – An detailed review of existing literature regarding digital technology, disruptive digital innovation, smartphone technology, social media, internet, and mobile applications from the perspective of museum tourism was used.
 Findings – Digital museums provide a new perspective to enjoy their collections and as a diversification strategy that has the potential to bring in tourists virtually. Curators should develop websites using communication strategies that relate to their collection and focus on their visitor profile. On the other hand, there is a risk that there is a conservative opinion that digitization will reduce the integrity of physical artwork and an unstable digital ecosystem.
 Conclusion - The digitization and publication of collections online has the potential to enable access to content. It is projected that disruptive innovation in the form of changing the museum's business model will provide financial benefits and become a business diversification that can support the sustainability of the museum itself in the future.
 Research implication – In the field of management, disruptive innovation in the form of changing the museum's business model will provide financial benefits and become a business diversification that can support the sustainability of the museum itself in the future. In the field of architecture, the preservation of cultural heritage objects through digitization guarantees digital archives and provides wider educational opportunities virtually.
 Research Limitations – The breadth of coverage regarding the digitization of museums and also the many things that still need to be done in order to implement it perfectly, makes research on digitization will continue to be needed. Future studies can complement and continue to update research results so that museums can also continue to evolve.

Exploring the Effectiveness of Using Digital Tourism Platforms in Egyptian Tourist Destination

Exploring the Effectiveness of Using Digital Tourism Platforms in Egyptian Tourist Destination