Abstract
The article presents statistical confirmation of the dynamic development of the tourism industry in Russia, which resumed after the pandemic 2020, and analyzes the demand for environmental and cultural and educa-tional tourism services. At the same time, there is a low degree of population involvement in the process of in-dustry digitalization. The global spread of the sustainable development concept has also affected the tourism sector, the peculiarity of which is the organization and maintenance of the movement of travelers' flows in space. The consequences of tourists’ activity on the way to the destination and on the host territory may be negative. In this regard, the quality management of this process should be carried out with long-term compli-ance with the balance of economic growth goals with environmental awareness and social responsibility. The realization of the idea of sustainable tourism is associated with its digital transformation, as well as the prob-lems of developing the intellectual capital of the territories. Due to the lack of clear terminological links in the system of sustainable tourism, the author clarified the essence and interrelation of the terms “sustainable tour-ism”, “smart tourism”, “digital tourism”, “intellectual tourism”, “educational tourism” and “ecological tourism”.
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