Digital Media Strategies Research Articles

FranchiseGlobal.com: Digital Media Strategy in the Development of Franchise Industry and Business Opportunities in Indonesia

The franchise and business opportunity industry in Indonesia has experienced significant growth, particularly with the emergence of digital media platforms that facilitate connections between franchisors and prospective franchisees. FranchiseGlobal.com stands as a key online media platform playing a pivotal role in this industry. This study aims to analyze the digital media strategies employed by FranchiseGlobal.com in advancing the franchise and business opportunity sector in Indonesia. The research adopts a descriptive analysis with a case study approach, focusing on FranchiseGlobal.com's business model, digital marketing strategies, and its role in supporting franchise expansion. The findings reveal that FranchiseGlobal.com has effectively utilized digital media to enhance franchise visibility through services such as advertising, content distribution, and online business matching. The study concludes that an effective digital strategy can significantly contribute to the growth of the franchise industry in Indonesia, particularly by leveraging online platforms that reach a broad and targeted audience.

Enhancing Competitiveness in Vocational Education: The Role of Strategic Marketing in Schools

This study aims to analyze marketing strategies to improve vocational high school competitiveness in Indonesia. This study uses a qualitative approach with a case study type. Data collection techniques are carried out through interviews, observations, and documentation. Data analysis is done through data reduction, presentation, and conclusion. The study results indicate that the school's competitive advantage lies in its special expertise in automotive technology, strong partnerships with leading companies, and modern facilities. The school's proactive approach to updating its curriculum to suit industry needs, effective branding and digital media strategies, and partnerships with industry have contributed to its success in producing employable graduates. The implications of this study suggest that vocational schools can improve their competitiveness by adopting a strategic marketing approach that focuses on building strong industry partnerships, developing relevant curricula, and utilizing digital media to promote their vocational programs.

Media space and the formation of civil society: the role of information technologies

Introduction: The media space and information technologies are rapidly evolving, influencing the formation of civil society and democratic processes. Objectives: This research aims to analyze modern trends in the interaction between the media space, information technologies, and civil society, focusing on the growth of civic activity and participation in social life. Methods: The study employs a mixed-methods approach, combining quantitative surveys to assess public trust in media and qualitative analyses of digital media strategies. Results: The findings highlight varying levels of trust among Europeans in media and technological advancements as tools for fostering a democratic society. Key digital media strategies that increase civic engagement were identified. Conclusions: Research concludes that media space and information technologies hold significant potential for strengthening civil society and supporting freedom of speech. A promising direction is the integration of critical thinking and media literacy, especially in the context of increasing geopolitical tensions. The study emphasizes the need for further innovation in mass media, developing adaptive strategies that align with the dynamics of the digital age and contribute to civil society's development.

The Transformation Strategy of Radio Republik Indonesia in Attracting Interest of the Youth: Case Study of RRI Central Java

This qualitative study, adopting a SWOT analysis methodology, critically examines Radio Republik Indonesia (RRI), focusing on its Central Java branch, as one of the regions that still hold closely to its culture and traditions - to transform strategically to engage the youth effectively. Identifying key weaknesses, including RRI's formal broadcasting style, regulatory constraints, and misalignment of content production with the preferences of the youth demographic, the research underscores the urgency for RRI to pivot towards a more relaxed, contemporary, and interactive broadcasting approach. The study advocates for a comprehensive strategy encompassing active audience participation and using digital platforms such as RRI Digital and RRI Play Go. These platforms present opportunities for RRI to enhance content accessibility and relevance, catering to the dynamic consumption patterns of the youth. The article posits that a robust transformation strategy should address broadcasting style restructuring and necessitate technological upgrades. Fostering collaboration with creative communities is essential for creating content that resonates with the youth. The study delves into the significance of strategic digital marketing, leveraging the strengths of social media and other digital platforms where the youth are most active. By incorporating these elements, the research proposes a holistic transformation strategy, offering actionable insights for RRI in adapting to the evolving preferences of the youth. This contribution extends beyond the case of RRI Central Java, serving as a valuable resource in the ongoing discourse surrounding public broadcasting strategies in the digital era. Keywords: Public broadcasting, youth engagement, radio transformation, SWOT analysis, digital media strategy.

Enhancing Student Affairs Management in Higher Vocational Education Through Digital Media

This study comprehensively analyzed the importance of digital media on student affairs management in higher vocational colleges. The current application status of digital media in student affairs management reveals extensive and profound effects. Digital media enhances efficiency and convenience in areas such as: extracurricular activities, socialization, academic performance, ,Student Personnel, Student Services ,Student Development, Communication Tools, Self-Satisfaction and fulfillment& Inclusivity and Diversity. The researcher employed stratified sampling to select 397 respondents from four higher vocational colleges in Jiangxi Province and used a comparative descriptive research design. Based from the data results the students are aware of the crucial role that digital media plays in these domains but their assessment of the role of digital media on student affairs management based on extracurricular activities, socialization, academic performance, and student personnel student services, student development, communication tools, self-satisfaction and fulfillment, and inclusivity and diversity is considered to be less important. With this It was recommended that school administrator should highlight the importance of recognizing and building upon the unique needs and preferences of students in different academic years to optimize the use of digital media for their holistic development and well-being. There is also a need for tailoring digital media strategies and resources to meet the unique needs and objectives of students in different disciplines and maximize the benefits of technology integration in their academic and professional pursuits.

Digital media strategies to riase awareness of the risks climate changes in Iraq

سعت الدراسة الى رصد استراتيجيات الاعلام الرقمي وتحليلها في طبيعة المعالجة الاعلامية للموضوعات البيئية والتغيرات المناخية في العراق بناء على توجيهات وتحذيرات الامم المتحدة التي وصفت في تقريرها الصادر عام 2023, ان تغير المناخ ينذر بمستقبل مرعب وبائس ينتشر فيه التصحر والجوع والتشرد , وانتقد( فولكر تورك) مفوض حقوق الانسان في الامم المتحدة زعماء العالم ؛ ((لانهم لا يدركون حجم الخطر القادم وينظرون الى ازمة المناخ على المدى القصير , وينبغي الا نورث مستقبل الجوع والمعاناة لاطفالنا , ولسنا مضطرين لذلك , نحن الجيل الذي يمتلك اقوى الادوات التكنولوجية في التاريخ التي تمكننا من التغيير والتكيف مع التحولات الجديدة التي بدأت تضرب العالم منذ اكثر من ثلاثين عاما .)) ولتحقيق اهداف الدراسة اعتمد الباحث على طريقة تحليل المضمون في اطار منهج الدراسات المسحية ؛ إذ تم تحليل المواقع الالكترونية للمؤسسات المعنية بالشأن المناخي في العراق وهي : ( وزارة البيئة , وزارة الموارد المائية , وزارة الزراعة , وزارة العلوم والتكنولوجيا , هيئة الانواء الجوية ) للمدة من 1/ 3/2023 وحتى 31/12/2023 ، وهي المدة التي طالبت فيها الامم المتحدة بلدان العالم بالتحرك الاعلامي والتوعوي والتكنولوجي في معالجة ازمة المناخ . وقد وظفت نظرية المسؤولية الاجتماعية في الدراسة كونها من اقرب النظريات العلمية التي تدمج الاعلام وحماية المجتمع ومسؤوليات الدولة . وتضمنت الدراسة استخدام اداة الاستطلاع الخاص برأي النخب الاكاديمية في الجامعات العراقية لعينة بلغت (184) من التدريسيين والتدريسيات في تقييم الاداء الاعلامي الرقمي للمؤسسات عينة الدراسة حل التوعية من مخاطر التحولات المناخية . وتوصلت الدراسة الى وجود اهتمام اعلامي من قبل المؤسسات المعنية بالدراسة لكنها لاترتقي الى مستوى المخاطر المتوقعة التي اشارت اليها الامم المتحدة , وتضمنت المعالجات الاعلامية عددا من الاستراتيجيات الاتصالية الرقمية المتنوعة في المواقع الالكترونية ؛ إذ احتلت استراتيجية التثقيف المرتبة الاولى من مجموع الاستراتيجيات العشرة التي تم تصنيفها في الاطار النظري , واظهرت النتائج اعتماد المواقع الالكترونية على التقارير الاخبارية بالدرجة الاساس في اطار الفنون الاعلامية المستخدمة . بينما يرى اغلبية عينة الاكاديميين ان الاداء الاعلامي كان متوسطا في اهتمامه قياسا بحجم المشكلة.

ANALYSIS OF MARKETING COMMUNICATION STRATEGIES IN INCREASING BRAND AWARENESS

Changes in the lifestyle of the millennial generation who now like to drink coffee with friends have an impact on the business economy with the emergence of new coffee shops in Indonesia with a variety of names and products. Marketing communication strategy is important for companies. To survive in the market, companies need to organize effective and appropriate corporate strategies. This research aims to find out the strategy. The The locus of this research at Kopi Janji Jiwa Opi Mall Palembang Branch Jl. Governor H. A Bastari, Sungai Kedukan, South Sumatra The sample of this study amounted to 50 respondents. The type of research used in this research is descriptive qualitative using descriptive statistical data analysis techniques and interactive analysis techniques. The results showed that Kopi Janji Jiwa maximizes marketing communication strategies through digital marketing strategies by carrying out the PENCILS concept (Publications, Events, News, Community Involvement, Identity Media, Lobbying, and Social Investment) and digital media strategies. In the brand awareness pyramid level, Kopi Janji Jiwa has not reached the top of mind level but Brand Recall.

Digital Media Strategies in Promoting Sustainable Consumption: An Evaluation of BIST Sustainability 25 Index Companie

Digital Media Strategies in Promoting Sustainable Consumption: An Evaluation of BIST Sustainability 25 Index Companie

Using the PESTEL Analysis to Determine the Effectiveness of New Digital Media Strategies

In recent years, new digital media marketing strategies, for example, online streaming, NFTs, and Metaverse have been frequently seen and discussed. However, the effectiveness of these strategies has varied between countries. The PESTEL analysis is a tool that can help to explain the answer to this inconsistency. This paper aims to discuss and analyze emerging digital media strategies by using the PESTEL analysis. The analysis focuses on six aspects, which are political, economic, social, technological, environmental, and legal, to examine each digital media strategy. Through the PESTEL analysis and real-life examples, the results have shown that these strategies have the potential to attract new customers and raise public attention. Each digital media strategy can help to boost sales and increase brand recognition. The PESTEL analysis shown the advantages of implementing these strategies, but the analysis also addresses the shortage of these strategies.

Content is key to non-profit digital media strategy

This research aims to determine the type of content offered by non-profit digital media, determining whether this content is different and characteristic. For this purpose, a binomial logistic regression analysis was carried out on a sample of digital medias included in the Latin American SembraMedia directory (509 media: 70% for-profit and 30% non-profit). This data from SembraMedia's digital media list showed that non-profit media is having a social impact. As such, it was relevant to address non-profit media as an organisational model compared to for-profit media. Variables such as journalistic genre, the techniques used the origin of the content, and the coverage or type of content were considered. The main conclusion is that non-profit digital media show significant differences in their contents when compared to for-profit ones. These differences are found in the content (environment) and in the journalistic techniques used (data journalism).

The Adelante project: Realities, challenges and successes in addressing health disparities among central American immigrant youth.

The Adelante intervention, implemented between 2013 and 2018, addressed an important syndemic health disparity for Central American immigrant youth approaching or in high school-the co-occurrence of substance abuse, sex risk (pregnancy, sexually transmitted infections, HIV), and interpersonal violence. Adelante was implemented and evaluated by the Avance Center for the Advancement of Immigrant/Refugee Health, which built on a university-community partnership that has been in place since 2005. Using a tailored, ecological positive youth development (PYD) approach, Adelante employed intervention strategies across ecological levels, including individual, family, peer, and community levels, with the use of social marketing and digital media strategies to link activities under one aspirational identity and support community engagement. Using a Community Based Participatory Research approach with multiple community partners involved in the effort, the research assessed changes in co-occurring behavioral outcomes and tested hypotheses concerning relationships between PYD mediators and these outcomes. Multiple methods were used in collaboration with partners to assess intervention inputs and outcomes-detailed implementation process records; prepost surveys to assess changes in PYD assets, risk behavior knowledge, and prevention skills; a community survey in the intervention and comparison communities (total N = 3,600) at baseline and two follow-up waves; surveys of a high risk cohort (n = 238) at baseline and follow-up; and social marketing campaign surveys (n = 1,549) at baseline with 2 follow-up waves. Analysis showed multiple improvements in PYD mediators and risk behavior outcomes, including an overall 70% increase in knowledge and a 15% increase in prevention skills. Preliminary analysis of risk behavior outcomes demonstrated, for example, a significant, inverse effect on reported sexual activity (past 3 months) for both Adelante intervention community and cohort samples. In addition, self-reported exposure to the social marketing campaign was associated with positive effects on multiple outcomes, including drug use risk and violence attitudes, and improvement in violence/sexual risk behavior outcomes in the intervention versus comparison community. There are few models in the literature that provide a roadmap for how to address multiple, related health conditions in marginalized, immigrant communities, even as most health disparities are associated with complex social ecologies. The Adelante intervention adds a useful model of this nature to the evidence base, and provides support for the ecological approach to PYD with respect to such communities. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

The Entrepreneurs' Acceptence Ability in Learning The Use of Digital Media

In today's digital era, learning the use of digital media for entrepreneurs is mostly done by imitation through various role models on digital media such as content creators who display various content strategies for business development. However, success in learning through observation on digital media depends on the entrepreneurial receptivity ability to assess, interpret and apply the knowledge gained from the observed results. This study aims to investigate the acceptance of entrepreneurs in learning the use of digital media in an effort to develop their business. The research was conducted with a qualitative approach using a case study method on six novice entrepreneurs from micro, small and medium enterprises in Surakarta City, Indonesia. In-depth interviews were conducted from October 2020 – to March 2021. The results showed that three entrepreneurs in each use of digital media strategies were in a dominant acceptance position, two entrepreneurs were in a negotiating position, and one entrepreneur was in an oppositional position. Entrepreneurial receptions in the three acceptance positions show, among other things, in the dominant acceptance the entrepreneur makes a similar imitation, in the negotiated acceptance the entrepreneur carries out development, and in the oppositional acceptance the entrepreneur makes a new version. Keywords: case studies, entrepreneurship learning, reception analysis, SMEs. use of digital media strategies

STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI ERA DIGITAL DAN ERA PANDEMI COVID-19

Kopi Janji Jiwa is a fast-growing coffee shop chain in Indonesia. This research was motivated by external obstacles to the level of sales of the Promised Soul coffee caused by the Covid-19 pandemic. This is what makes one of the soul's promise coffees engaged in the coffee shop setting up marketing communication strategies during the Covid-19 pandemic. By using marketing communication strategies and theories and qualitative descriptive methodologies as well as non-participant observation techniques and in-depth interviews, it is found that the research results of Kopi Promise Jiwa maximize marketing communication strategies through digital strategies by carrying out the concept of PENCILS (Publications, Events, News, Community Involvement, Identity). Media, Lobbying and Social Investment) and digital media strategy. The results of the study found that in Publications Kopi Janji Jiwa conveyed a lot of information through its social media. Events are held consistently once a month with a different theme. News or news conveyed by Kopi Janji Jiwa to the mass media are also often seen in digital traces on search engines. The community found for the soul's promise coffee is often called #Temansejiwa. Media identity is carried out in the form of applying the image in each of the attributes used in its products. Lobbying and social investment are carried out in connection with promotions carried out by Kopi Promise Jiwa and other social activities.

Advances in Search Strategy Using the Set of Brand Considerations in the Web Ecosystem

This study explores changes in a set of brand considerations as a result of web search strategies. Survey and personal computer log data of car buyers were used to identify online information search behavior for brands and products. Through this study, we found that higher frequencies of brand searching are associated with how much consumer-initiated sites and third-party-initiated sites are used, while lower frequencies of brand searching are only related to how much brand-initiated websites are used. We also concluded that ambivalent messages on consumer-initiated sites lead to the postponement of a decision and a continued search for another brand. In addition, third party-initiated information sources lower search costs, which lead to longer consumer journeys and expand the set of brands considered and searched. The results of this study can help marketers understand the importance of their own media and aid in the development of a digital media strategy.

THE SURGE IN DIGITAL MEDIA CAMPAIGNS FOR TOURISM DEVELOPMENT

Digital media plays an important role in both the supply and demand sides of tourism, enabling places to communicate with tourists via different digital platforms, as well as recognize and respond to visitors' thoughts and assessments of offerings. The study outlines tourism locations and classifies digital networks and tourism relations. It outlines the major aspects of digital media as they relate to tourist media strategy, as well as variations in visitor behavior that affect digital media campaigns. The article's major goal is to demonstrate how digital media-aligned initiatives might assist destinations in remaining competitive. Specified guiding principles for digital media campaign are discussed, as well as crucial parts of a strong digital media campaign. Nowadays, digital media campaign is pivotal to the development of any firm in the tourist sector. This article investigates the fundamental variables of digital media campaign and their significance in the tourist sector. In the tourist business, when customers have instant access to all forms of information about the latest discounts and best prices, the need for a digital marketing campaign is greater than ever. In today's world, a digital media strategy is critical to the success of any tourism company.

Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.

Using digital and social media for health promotion: A social marketing approach for addressing co-morbid physical and mental health.

This study examines consumer engagement with a social marketing digital media strategy designed to support the implementation of Equally Well-a program to improve the physical health of people living with mental illness. A four-stage strategic analysis and intervention mix were used as the theoretical framework to assess stakeholder needs and to evaluate the effectiveness of the intervention. Online and digital media. Mental health consumers, carers, clinicians and service managers. A digital media, social marketing intervention to support those seeking to improve the physical health of people living with mental illness. The strategy was developed using a co-design methodology and provided links to self-care resources, access to service providers, clinical tools for health professionals and links to existing successful rural programs. The main outcome measures were the number of people from each category accessing the media, making connections and downloading resources. The program has resulted in more than 24500 website hits per annum, 3500 tweets and 14.5million Twitter impressions with good bounce and download rates. The analysis suggested the materials were mostly used by clinicians and service managers using desktop computers. Using a co-design approach, the study demonstrated the potential of a social marketing digital media strategy as a health promotion methodology. The paper has provided a framework for implementing and evaluating the effectiveness of digital social media campaigns that can help consumers, carers, clinicians and service planners address the challenges of rural health service delivery and the tyranny of distance.

Preventing distracted driving: A program from initiation through to evaluation

BackgroundDistracted driving(DD) is a public health threat. We initiated a DD program where the objective was to attract parents to a website to download a parent tool box. We report the effectiveness of media strategy. MethodsAn evidence based interactive DD website was developed which provided a parent tool box. Two different digital media strategies were used. Parent(P)/Teen(T) focus groups were used. Analytics, orders during each media strategy are reported as well the results of the focus group. ResultsThere were 73972 visits (>2 min) to the site. The tool box was downloaded/ordered from 10 different countries and 50 states. There were 603 requests via the internet for tools kits, 159 in the first campaign and 444 in the second campaign. Average website time increased from 2.33 min in media campign 1–5.29 min in campaign 2. The focus groups reported the: website was “very useful” in 9/15-P vs 10/15- T. ConclusionContextual placement digital advertising and focused social media was more effective in attracting parents to the website, and increased downloads. Level of evidenceIII. Type of studyprospective/retrospective study with economic and valued based evaluations.

“Scattered Like Sand” WeChat Warriors in the Trial of Peter Liang

ABSTRACTThis paper builds on social media activism scholarship and critical historiographies of Asian-Black conflict to examine the February 20, 2016 rallies for Peter Liang as a digital grassroots effort and a symbolic referendum on Asian-Black relations in the era of Black Lives Matter. Considering WeChat activism as a counterpublic enclave, we seek to bring critical context to the collision of new digital media strategies and old neoconservative “colorblind” race rhetoric that brings power to the increasingly visible Chinese American conservative movement.

International orientation of professional football beyond Europe

PurposeThe purpose of this paper is to investigate how professional football clubs from the English Premier League, German Bundesliga and Spanish Primera División use digital media to expand their international reach in emerging football markets (EFM) outside of Europe. Based on the EPRG framework and Rugman’s home-region hypothesis, the aim is to broaden the perspective where “sports go global” for a further understanding of actors’ international orientation in the digital sphere.Design/methodology/approachThe study is based on data from desk research and a qualitative survey, comprising information on international digital media activities of 58 European clubs. Cluster analysis is used to identify different international orientations with regard to digital media activities.FindingsThe data provide evidence that clubs differ strongly in their orientations towards EFM. While some global players that provide digital media content in several EFM languages and attract a large share of Facebook followers from EFM exist, other clubs focus on their home region. League-specific differences become apparent.Originality/valueThis study determines the international online orientations of European football clubs by combining two previously separated research streams in football management studies: internationalisation and digital media activities. Most clubs with a strong EFM fan base choose polycentric, multi-language digital media strategies, followed by geocentric, standardised approaches. By offering a novel angle on internationalisation in professional football, this study contributes towards optimising clubs’ international online strategies for EFM, which are markets that promise high growth rates.