THE SURGE IN DIGITAL MEDIA CAMPAIGNS FOR TOURISM DEVELOPMENT

Abstract

Digital media plays an important role in both the supply and demand sides of tourism, enabling places to communicate with tourists via different digital platforms, as well as recognize and respond to visitors' thoughts and assessments of offerings. The study outlines tourism locations and classifies digital networks and tourism relations. It outlines the major aspects of digital media as they relate to tourist media strategy, as well as variations in visitor behavior that affect digital media campaigns. The article's major goal is to demonstrate how digital media-aligned initiatives might assist destinations in remaining competitive. Specified guiding principles for digital media campaign are discussed, as well as crucial parts of a strong digital media campaign. Nowadays, digital media campaign is pivotal to the development of any firm in the tourist sector. This article investigates the fundamental variables of digital media campaign and their significance in the tourist sector. In the tourist business, when customers have instant access to all forms of information about the latest discounts and best prices, the need for a digital marketing campaign is greater than ever. In today's world, a digital media strategy is critical to the success of any tourism company.