Digital Information Space Research Articles

APPLICATION OF MESSENGERS FOR CONSTRUCTING THE ARCHITECTURE OF A SYSTEM FOR COLLECTING CONSTRUCTION WASTE RESULTING FROM HOSTILITIES

The work notes the negative consequences of Russia's military aggression for the population, economy, infrastructure and natural ecosystems of Ukraine. In addition, a large-scale problem of waste management resulting from hostilities, related to the amount of this waste and its various effects on people and the environment, is highlighted. Further analysis of informational and literary sources demonstrated the necessity of mandatory inclusion of construction waste generated as a result of hostilities in the system of secondary processing and further reconstruction of our state. The growing role of digitization in modern society and the necessity of using technologies based on artificial intelligence, the Internet of Things, blockchain and big data analytics, virtual and augmented reality in the field of waste management as necessary elements for ensuring a digital circular economy are noted. The available separate digital tools for regulation of this sphere in Ukraine need further development. Further, in the work, an algorithm for the functioning of the construction waste collection system, which was formed as a result of hostilities, was developed. the architecture of the information system for the collection of these wastes is proposed, and its implementation is verified on individual examples. The proposed architecture is based on the use of well-known messengers in mobile devices, which ensures massiveness and convenience of informing. It is envisaged to create a digital information space in which the destruction waste collection system includes users, a means of communication, a communication path, an interactive array of data, an automated router providing information, and the indirect participation of the owner of this system. Features of the interaction of the elements of this space are outlined. Individual examples of implementation of the proposed architecture include the development of a chatbot, an author's information channel, and an online training course. It was noted that these components are aimed at the introduction of a closed-cycle economy in the country and will contribute to its achievement of the goals of sustainable development.

The role of electronic media in the region in updating cultural codes and forming a complex of identities of the population (the case of Maikop television)

The issue of preserving cultural codes in ethnic communities in the era of globalization is relevant. The departure of a greater share of social interactions into the digital information space raises the need to include elements of traditional forms of culture in it in order to preserve and strengthen the ethnocultural identity of communities, especially in multi-ethnic regions. The most effective means of transmitting and assimilating cultural codes as the basis of identity, both among members of local sociocultural communities and among the larger society of the Russian nation, are artistic practices. The goal of the research is to identify the role of electronic media in the region in updating cultural codes and forming a complex of identities of the population. The research method used was content analysis – a selection of television programs about artistic practices over a certain time period, followed by classification and generalization. It was revealed that the main form of representation of artistic life are fragments of news blocks relating to exhibitions, festivals, competitions, theatrical performances, etc., which presented: a display of the traditions of folk art of local residents – the Circassians, the Cossacks, the Russians; coverage of artistic events with heroic and patriotic content; a story about involving children in activities in the field of academic art (sculpture, music). Taken together, a picture emerges of a stable system of artistic life in the region, within which an environment is formed for the preservation of cultural codes and a harmonious balance of ethno-local and national identity.

Informational-digital continuum as a sociocultural phenomenon: on the problem of conceptualization

It is shown that the digital environment significantly influences changes in social communication, information dissemination and knowledge, formation of axiological structures of social groups, self-identification of personality, and society as a whole. It is argued that the breadth of the spread of the digital information space and the depth of its penetration into everyday life have determined the necessity of refining the categorical apparatus for its designation and study. The category “informational-digital continuum” is proposed to denote the entire set of existing digital devices and phenomena of digital culture, united by a single foundation.

85 ЛЕТ С ВУЗОМ: НАУЧНАЯ БИБЛИОТЕКА ГИПУ – ОТ КНИГОХРАНИЛИЩА ДО ЦЕНТРА ПРОФЕССИОНАЛЬНОГО СООБЩЕСТВА ГОРОДА ГЛАЗОВА

The article briefly describes the history of the ISU scientific library from the moment of its foundation to the present. Much attention is paid to the role of the scientific library as a modern digital information and educational space, which is an integral part of the educational and educational space of the university, as well as the organizer of events among the professional library community, contributing to increasing the recognition of the university in the cultural space of the city and the republic.

On the Methodological Basis of Storytelling as a Mechanism of Collective Consciousness Manipulation

Continuing the series of publications devoted to the socio-political aspects of digital transformations, the authors focus on the high pace of development of information technology and qualitative changes in public policy, which has ceased to be a sphere of rational thinking and argumentation, turning into a field for the struggle of symbols. There is a tendency for people to abandon language, and an increase in the influence of symbols and simplified structures in communications at various levels. The study of the methodological foundations of storytelling refers to the problem of neomythologism in the consciousness of modern man, the significant features of which are associative thinking and proximity to archaic perception. The increasing impact of ‘post-truth’ combines several interrelated phenomena: the growing prevalence and influence of misinformation, disagreement over verifiable facts, the increasing importance of personal faith and experience over facts and evidence, declining trust in institutional information providers, and the increasing fragmentation and polarization of information consumption. Thus, the concept of Homo Narrans, which assumes that a person’s perception of information occurs primarily through stories, takes on a new meaning in the context of the development of digital public policy. Visual perception makes it possible to use unconscious motives and symbols. The authors come to the conclusion that visual storytelling is becoming an effective tool of political struggle due, on the one hand, to the emotional impact on the audience and, on the other hand, by simplifying the perception of the transmitted information. As a communication technology, it is widely used to build relationships of trust. If used correctly, this technology can help organize the digital information space of Russia in the national interests, including for articulating a system of values that correlate with socio-political processes in the country and the world and taking into account our cultural traditions.

Media generation of the “digital borderline” in the information and communication area of the digitalization era

The article presents the results of testing the concept of media generations, focusing on media users in pre-digital and digital information and communication spaces. To identify the characteristics of the media generation of the “digital frontier”, I rely on the concepts of the generations of C. Mannheim and M. McCrindle, the model of conjugation of technology and the human body by M. McLuhan, the ideas of the phenomenologist T. Fuchs about procedural memory, the explanatory model of the formation of generations by H. Becker. The application of qualitative research methods based on in-depth interviews (N = 30; Urals Federal District, Russian Federation) allows us to understand the essence of the media generation and identify its unique features: its transitional nature and role as a kind of frontier between “analogue” and “digital” audience media. The most significant markers of the “digital frontier” are ambivalent media patterns in the information technosphere, which are due to the sustained interest in the media of the analog period and the possession of digital skills that let one join the “digital lifestyle”.

Design of Digital Information Space as a Component of "Impression Economy"

The purpose of the article is to reveal the features of digital information space design in the context of modern trends in the promoting goods and services on the market with the help of emotions arising in a potential consumer in connection with interaction with this product (service). Research methodology. The application of the analytical method helped to critically comprehend the literature on the subject of the article and formulate conclusions about the importance of the design of digital information space in the strategy of promoting a product or service based on the impact on the user's emotions. The methods of abstraction and concretisation contributed to the identification of the emotional component of digital environment design in the context of “impression economy” and the establishment of areas within which it operates. The conceptual and terminological analysis were used to reveal the content of the components of the analysed concept of “design of digital information space”, and the abstract and logical analysis helped to offer the author's interpretation of it. The scientific novelty of the study lies in outlining the design of digital information space in its emotional context for theoretical understanding and distinguishing it as a separate scientific area of research and development of design science. Conclusions. Promotion of goods or services on the market with the help of emotions that arise in connection with the interaction with this product or service is the main essence of the modern economic concept – “impression economy”. The marketing strategies of enterprises are largely implemented using digital channels to attract and retain customers, which makes the design of digital information space relevant in the context of current trends in promoting goods and services on the market using emotions that arise in a potential consumer in connection with the interaction with this product (service). Today, the emotional context of web design and the psychology of user behaviour are described by the term "user experience" - the user's perception and reactions (emotions, beliefs, comfort, behaviour) as a result of using a system, product or service, which is directly related to the conceptualisation of human-centred design of interaction systems in the web environment. The design of digital information space in the context of “impression economy” is the practice of artistic and technical design of digital communications in the digital space, taking into account psychological criteria of perception, in order to promote goods or services on the market with the help of emotions that arise in the user in connection with the interaction with this product or service, in accordance with the concept of the “impression economy”. Key words: design, digital information space, impression economy, information design, emotional design, human-cantered design, user experience.

Methodology for content analysis of the digital medicine information space

In the near future, global healthcare will undergo fundamental changes associated with digital transformation of medicine, which is supported by numerous innovative technologies. Digitalization of domestic healthcare is currently a priority for its development. It requires medical professionals to have specialized knowledge and a willingness to make the most of the advances in digital medicine. Content analysis of the information space of digital medicine makes it possible to determine people's attitudes by learning the opinions of representatives of various strata of civil society, expressed in the media, and to draw a conclusion about the state of healthcare both in Russia and around the world. In this regard, the methodological support of computer-based content analysis, which must be carried out at the most modern technological level, is of particular interest. It is no coincidence that the purpose of this article is to consider key issues related to the use of innovative approaches and algorithms for assessing the information space of digital medicine.

Digital Transformation of Resource Management of Territorial Communities Based on the Cloud ERP System in the Concept of Industry 4.0

The aim of this study is to explore the potential for creating a unified digital information space using a modern ERP system to manage all processes and resources of territorial communities, which are categorized as non-industrial enterprises. This research is conducted in the context of building a modern landscape of Industry 4.0 technologies, which are considered to be the future of industrialization. The practical case of Ukraine is used to illustrate the typical problems associated with the uncoordinated use of different types of software in the management of enterprises and organizations operating in territorial communities. Furthermore, the advantages of switching to a new ERP platform are discussed. The benefits of deploying the system's multi-tier architecture in the cloud and implementing a corporate model for parallel management of individual divisions and organizations are also highlighted.

INFORMATION SECURITY AND CYBER SECURITY

In the era of digital transformation, the dependence on information technology services and products has increased significantly. Accordingly, the challenges in information security and cyber security have increased. Social distancing, while playing an important role in containing the spread of COVID-19, increases the risk of infected workstations, unauthorized access, data leakage, malicious code execution, and all the types of risks that come with working in a vulnerable environment. Computer security, cyber security or information security - protection of computer systems and control points of networks from its interference, unauthorized use or damage to hardware, software and electronic data, as well as from destruction and violation of the services they provide to users. This area is becoming more and more important for computer systems, the Internet and wireless networks such as Bluetooth and Wi-Fi. Because of its complexity, in terms of politics and technology, cyber security is also one of the main challenges in modern life. Cyber security is one of the most important fields in today's world. This branch is connected with such demanding professions and specialties as: security analyst, security engineer, security architect, security administrator, security specialist, consultant, etc. Types of Malware - Malware (Malware); computer virus; mobile media means; Trojan (Trojan Horse); rootkit; Backdoor (Backdoor); Worm (Computer worm); Keylogger (Keylogger). In 2003, the computer virus Slammer penetrated the management system of the electric distribution network and slowed down its operation, which also caused the speed of management to slow down. As a result, even a small incident like a tree falling on a power line can set off a serious chain reaction. In particular, in the US state of Ohio, the voltage began to change, and the equipment, which was installed to prevent the cascade effect, failed to isolate the high voltage area in time. As a result, 8 US states, 2 Canadian provinces (a total of 50 million people) were left without electricity and services dependent on it. This example shows what can result from a little carelessness, ignoring security issues, in the digital information space. Today, cyber security is at risk like never before.

Copyright and Digital Sovereignty

Digital transformation affects all social spheres bringing to life interactive technologies and virtual reality. Since the virtual (digital) space depends on the digital and creative solutions that form its technological base, insofar the legal regime of copying creative solutions affects both the freedom of creativity necessary for sustainable development and public control which is significant for maintaining the manageability of sovereign states and integrational unions.Aim. Improving the legal regime for the protection of interactive works to create a universal and harmonious information space where the rights of authors and the economic interests of software developers are protected, as well as digital sovereignty is guaranteed.Tasks. The concept development for legal protection of interactive works and the political and legal modeling of the digital (information) space presuppose the implementation of international agreements in the field of intellectual rights, as well as solution of several tasks to formalize the results of the creative activity that are perceived through digital technologies.Methods. Political and legal modeling of the digital space is carried out by introducing terminological certainty and creating a system of the interactive works protection. Such legal construction should provide effective public control while preserving creative freedom in digital space.Results. The protection of the copyright and moral rights of the authors of interactive works differs significantly from the legal protection of audiovisual artworks and literature. While the form of objective expression in computer programs may be similar to a literary artwork, their perception by the target audience is fundamentally different in that it models a virtual (digital) space, which the state administration seeks to control in recent years.Conclusion. The state administration’s tendency to digital sovereignty makes sense only if the target audience demonstrates high demand for interactive artworks published under the state jurisdiction. Since the information space is universal, the digital sovereignty of the state is inextricably linked with participation in integration unions that ensure the p roper quality of the results of creative work and create the digital space that is necessary under digital transformation for the interactive art development and the prosperity of creative corporations.

The specificity of the so-called digital sovereignity in Russia on the example of the Russian segment of the Internet the RuNet.

Due to the activity of the Russian Federation in the digital information space, it seems necessary to examine the role (identity) of Russia in the sphere of international information security and the process of shaping Russian national interests in this field. One of the steps leading to the achievement of the above research objective is an attempt to analyse the specificity of the Russian segment of the Internet the RuNet, which functions according to internal regulations and is becoming more and more independent of the global network. The main hypothesis of the article is the assumption that the nature of the Russian segment of the Internet the RuNet, deeply embedded in the Russian culture, is an excellent space for implementing the so-called digital sovereignty, which is on a par with digital authoritarianism in Russia. During the considerations, reference was made to Russia's geopolitical and cultural issues concerning the conceptualisation of Russian national interests in the changed international information space. The article briefly presents the Russian legislation related to the process of implementing the so-called digital sovereignty.

E-MARKETING AND DISTANCE EDUCATION PLATFORMS IN LIGHT OF VIRTUAL COMMUNITIES

Societies differ in their specificities and forms, and there are the real societies in which we live, as a group of individuals living in a specific geographical region, where a fabric of social relations arises, adhering to a single social order and sharing certain values and objectives. A realistic society, as is customary, is a coherent construction composed of interrelated parts that are functionally supportive, consisting of physical spaces and forming different entities and structured by the laws of gravity, space and time. There are also virtual societies in the form of digital information spaces that seek to globalize beyond the physiological world. These societies have imposed themselves in the light of contemporary social changes experienced by various countries of the world due to the coronavirus epidemic that has brought them into and expanded their spaces by attempting to bring down "traditional" concepts at the heart of the concepts of digital space consisting of virtual societies. It shows the simulation of the vocabulary of the physiological world. This resulted in several vocabulary, namely, e-education, virtual tourism, e-shopping, chat rooms, etc., which makes physical space content similar to information space content but from a different environment is real and the second is virtual. We will stand in this intervention: at both e-shopping vocabulary and chat rooms we will try to study their most important developments in virtual communities

УКРАЇНСЬКА ІСТОРІОГРАФІЯ НА ШЛЯХУ ДІДЖИТАЛІЗАЦІЇ

Relevance and purpose of the article. In response to information and globalization processes in the modern world, to the occupation-genocide war of Russia against Ukraine reconstruction and transformation of sciences is ongoing, including Ukrainian historiography in electronic form, which is accompanied by an update of methodological, cognitive-scientific, educational, ideological and educational functions, enrichment of the source base at the expense of electronic information resources, expansion of the issues of scientific research studies, transfer of research results into digital form, and hence the new format of their presentations and introduction into social practices. The research methodology is based on taking into account the assets of predecessors, systematic adherence to the principles of historicism, continuity, anthropological, sociocultural and critical-analytical approaches, the involvement of methods of historiographical analysis and synthesis, comparative studies, methods of historical-chronological, historical-genetic knowledge and personal reflections. Presentation of the material built in four blocks: a) methodological and terminological foundations of the formation of electronic historiography; b) formation of historiographical sources in digital format and involvement of their information resources; c) creation of electronic historiographical texts; d) traditional and public historiography in the digital information space. Systematized information about the format and content of electronic web portals and websites of academic historical institutions, historical faculties and departments of national universities, creation of electronic texts based on the involvement of sources and literature on electronic carrier, formation of public history in digital format. Highlighted the value of electronic information resources of libraries, archives, museums for the development of historiography, the historiographical context of the concepts «electronic source» and «informational electronic resource» is clarified. Separated place and role in the structure of the source base historiography of electronic information resources of social networks, Internet communities, bloggers, in particular Facebook, YouTube, WhatsApp, Viber, Instagram, Twitter, Telegram, Messenger etc. Expressed a warning about the need to be critical of information, drawn from social networks, checking their authenticity, comparison with other sources, specified, th at they are often used for disinformation and manipulation of consciousness through fake posts, for compromising historians, which was especially evident in the conditions of the current war and Russia's informational aggression against Ukraine, the «war of histories», the imposition of the paradigm of «one nation» and «Russian peace». Conclusions and suggestions. Formation of electronic Ukrainian historiography, involvement in scientific studies of sources on digital media, the creation of electronic texts is intended to contribute to the new quality of research work, formation of a new generation of scientists as a response to the challenges of the digital revolution, globalization of the modern world, the information explosion and Russia's war against Ukraine. It is important to continue further research into the problems of the formation and development of digital historiography, updating the methodology, increasingly wider involvement of electronic information resources and increasing on this basis its role as a system of scientific knowledge and educational discipline on the development of historical science.

COMMUNICATION COMPETENCE IN UKRAINIAN AND FOREIGN LITERATURE CLASSES

The priority direction of the educational informatization process is introducing information and communication technologies (ICT) in the educational sector. When developing digital information and educational space, certain questions arise regarding the expediency and effectiveness, the place and the role of ICT in the educational process, which is quite natural. The aim of the research is to prove the expediency of using ICT at the lessons of Ukrainian and foreign literature. The relevance of the issue is influenced by many contradictions between the potential possibilities of multimedia technologies as a means of multimodal and multichannel perception of artistic information from literature and the technology uncertainty of conducting a literature lesson with ICT technologies, as well as insufficient development of computerbased literature lessons, regarding the specifics of perception of an artistic literary work in the system of activity-value learning. Incorporating ICT into the educational process provides opportunities for further differentiation of general and professional education, comprehensive implementation of creative, searching, person-centered and communicative forms of education, increasing its effectiveness, mobility and compliance with practice requests. Modern life demands searching for new forms of the educational process arrangement, especially, lessons of foreign literature. The use of computer technologies and the Internet is one of innovative means of studying literature, which allows stimulating students’ interest in artistic works and saves time for creative cooperation between the teacher and the student. The implementation of ICT at the lessons of Ukrainian and foreign literature is considered to be one of the urgent methodological problems.

Функциональная неграмотность как следствие «смены субъекта мышления»

The most important reason for the formation of functional illiteracy is the impact of the digital information environment, in which the reduplication of knowledge as an activity is purposefully distributed. This method, becoming one of the main ones due to low energy consumption, reduces the degree of personal responsibility of the individual for the nature and meaningfulness of the activity. Reduplication and imitation as mental operations are supported by changes in memory, which is increasingly becoming transactive. The authors analyze one of the manifestations of functional illiteracy – the lack of neurophysiological operations in a significant part of the examined students, which are necessary for the full cycle of meaning generation. The authors found the most typical errors in student translations, which reflect cognitive alteration in mental activity of students thus pointing to the cognitive subject shift. The results of the analysis of the students' translation activity showed that it forms a stable tendency towards "simplification of meanings", that arises from the use of only nominative meanings, enables the use of an out-of-context and non-associative meaning of the word, promotes operating with approximate meanings, reflects the desire to identify the units with the same root, but different in lexeme value. It is proved that this is largely a consequence of the active use of various types of visual signs and a partial change in the quality of a verbal sign in the digital information space.

Surveillance Capitalism or Democracy? The Death Match of Institutional Orders and the Politics of Knowledge in Our Information Civilization

Surveillance capitalism is what happened when US democracy stood down. Two decades later, it fails any reasonable test of responsible global stewardship of digital information and communications. The abdication of the world’s information spaces to surveillance capitalism has become the meta-crisis of every republic because it obstructs solutions to all other crises. The surveillance capitalist giants–Google, Apple, Facebook, Amazon, Microsoft, and their ecosystems–now constitute a sweeping political-economic institutional order that exerts oligopolistic control over most digital information and communication spaces, systems, and processes. The commodification of human behavior operationalized in the secret massive-scale extraction of human-generated data is the foundation of surveillance capitalism’s two-decade arc of institutional development. However, when revenue derives from commodification of the human, the classic economic equation is scrambled. Imperative economic operations entail accretions of governance functions and impose substantial social harms. Concentration of economic power produces collateral concentrations of governance and social powers. Oligopoly in the economic realm shades into oligarchy in the societal realm. Society’s ability to respond to these developments is thwarted by category errors. Governance incursions and social harms such as control over AI or rampant disinformation are too frequently seen as distinct crises and siloed, each with its own specialists and prescriptions, rather than understood as organic effects of causal economic operations. In contrast, this paper explores surveillance capitalism as a unified field of institutional development. Its four already visible stages of development are examined through a two-decade lens on expanding economic operations and their societal effects, including extraction and the wholesale destruction of privacy, the consequences of blindness-by-design in human-to-human communications, the rise of AI dominance and epistemic inequality, novel achievements in remote behavioral actuation such as the Trump 2016 campaign, and Apple-Google’s leverage of digital infrastructure control to subjugate democratic governments desperate to fight a pandemic. Structurally, each stage creates the conditions and constructs the scaffolding for the next, and each builds on what went before. Substantively, each stage is characterized by three vectors of accomplishment: novel economic operations, governance carve-outs, and fresh social harms. These three dimensions weave together across time in a unified architecture of institutional development. Later-stage harms are revealed as effects of the foundational-stage economic operations required for commodification of the human. Surveillance capitalism’s development is understood in the context of a larger contest with the democratic order—the only competing institutional order that poses an existential threat. The democratic order retains the legitimate authority to contradict, interrupt, and abolish surveillance capitalism’s foundational operations. Its unique advantages include the ability to inspire action and the necessary power to make, impose, and enforce the rule of law. While the liberal democracies have begun to engage with the challenges of regulating today’s privately owned information spaces, I argue that regulation of institutionalized processes that are innately catastrophic for democratic societies cannot produce desired outcomes. The unified field perspective suggests that effective democratic contradiction aimed at eliminating later-stage harms, such as “disinformation,” depends upon the abolition and reinvention of the early-stage economic operations that operationalize the commodification of the human, the source from which such harms originate. The clash of institutional orders is a death match over the politics of knowledge in the digital century. Surveillance capitalism’s antidemocratic economic imperatives produce a zero-sum dynamic in which the deepening order of surveillance capitalism propagates democratic disorder and deinstitutionalization. Without new public institutions, charters of rights, and legal frameworks purpose-built for a democratic digital century, citizens march naked, easy prey for all who steal and hunt with human data. Only one of these contesting orders will emerge with the authority and power to rule, while the other will drift into deinstitutionalization, its functions absorbed by the victor. Will these contradictions ultimately defeat surveillance capitalism, or will democracy suffer the greater injury? It is possible to have surveillance capitalism, and it is possible to have a democracy. It is not possible to have both.

Exploring digital news, advocacy networks and social media campaigns ‘for’ and ‘against’ cannabis legalisation during New Zealand’s cannabis legalisation referendum

New Zealand’s 2020 cannabis legalisation referendum was narrowly defeated. Some post-referendum commentary claimed that the anti-reform campaign dominated the information space. Digital media represented a new forum for referendum advocacy. We analysed reporting on the cannabis referendum by six leading New Zealand digital news providers and Facebook advocacy campaigns ‘for’ and ‘against’ legalisation during 3 months pre-referendum. The mean sentiment score of media articles was marginally supportive of reform (+0.4 on a scale of −2 to +2). On average, pro-legalisation articles were re-published more often (2.3 vs 1.5 times for anti-reform), received better website placement (52% of articles published in the prime website section) and had more Facebook interactions (mean 1129 vs 771 for anti-reform). Ninety six per cent of articles were shared on Facebook, including via paid advertising. The principal pro-legalisation campaigner spent four times as much on Facebook advertising as the principal anti-legalisation campaigner. The networked map of Facebook posts illuminated links between digital media and cannabis advocacy. We find that pro-legalisation campaign dominated the digital information space, while the anti-legalisation campaign relied on traditional media, such as billboards. Combining media sentiment analysis with network analysis of social media posts provided new insights into the cannabis referenda debate.

Moral orientations as a factor of family self-determination development of modern students

Introduction. The phenomena of the family-demographic crisis in modern society make it necessary to study socio-psychological factors determining the actualisation and development of family self-determination of young people in the context of digital socialisation. Within the framework of digital socialisation, an open and contradictory information space determines the nature of marriage and family ideas, which are the indicative basis for the implementation of family behaviour by young men and women.Aim. The aim of the research is to identify the features of family self-determination of Russian students, who have different moral orientations and personality types in adolescence and early adulthood.Methodology and research methods. The theoretical and methodological basis of the study consists of: cultural-historical theory of psychological development and the doctrine of a psychological age by L. S. Vygotsky; age and psychological approach to the analysis of mental development in ontogenesis; theories of family self-determination of the individual; the concept of personality orientation by B. S. Bratus; concepts of moral self-determination by A. B. Kupreichenko, A. E. Vorobieva, Q. Guo, P. Sun, M. Cai, X. Zhang, K. Song; theories of prosocial behaviour by K. R. Bell, C. J. Showers; L. Kamas, A. Preston. The study involved 490 students, mostly enrolled in the humanities educational programmes. To achieve the goal, the author applied theoretical and methodological analysis of scientific literature; methods of comparison, generalisation, concretisation; psychodiagnostic method and mathematical and statistical methods of data processing.Results. The conducted research has shown that the dominant moral orientation of the personality in adolescence and early adulthood is a peace-building orientation. As a result of comparative analysis of the structural and content characteristics of family self-determination depending on personal moral orientation at different stages of age development, general and specific features were identified. The invariant characteristic is manifested in the fact that in the humanistic orientation there is a high importance of the value of happy family life; in the peace-building orientation – the strength of roles claims in the sphere of social activity for the stability of marriage and family relations, the importance of such marriage motives as self-actualisation and security; the probability of marriage regulated by unproductive feelings of revenge increases in the egocentric orientation. Adolescence is a sensitive period to form a cognitive component of family self-determination of student youth through the development of spiritual and moral sphere. The period of early adulthood is the most sensitive for the development of value-emotional and regulatory-behavioural component of family self-determination as a result of purposeful education of humanistic and peace-building orientation of students’ personality.Scientific novelty of the research lies in the establishment of the connection between the moral orientation of the personality and meaningful characteristics of family self-determination of students in adolescence (17–19 years) and early adulthood (20–22 years).Practical significance. The research materials and findings can be used for creating the education programmes in the organisations of higher education and for planning measures to preserve and develop traditional family values in the youth environment.

Morality in the dynamics of socio-cultural contexts

The article is devoted to the dynamics of morality and the peculiarities of its functioning in various social fields. The interdependence of the cultural code of the epoch, the peculiarities of its reading and the transformation of moral matrices is investigated. The authors highlight the peculiarities of changing moral values in the digital age. The influence of digitalization on the behavior of users in the Network is shown. The issues of image formation in the Internet era, the impact of digitalization on the individual, the readiness of society for the achievements of the digital revolution are touched upon. It is said about the importance of compliance with ethical standards in the World Wide Web by all actors using IT innovations. The emphasis is placed on the psychological readiness of society members for digital scientific and technical achievements. Special attention is paid to the role of ideology, agitation and propaganda in the digital information space, their influence on the development of the ideological principles of citizens. The importance of the formation of moral values of Internet users is noted. The ways of prevention or possible resolution of social conflicts and risks associated with the ethical side of the use of information technologies are proposed. It is stated that under the influence of the Global Network and the constant improvement of information technologies, the ethics of individual behavior in society is gradually transformed. The article presents the results of the author's sociological research, which makes the conclusions of the article scientifically sound.