Design of Digital Information Space as a Component of "Impression Economy"

Abstract

The purpose of the article is to reveal the features of digital information space design in the context of modern trends in the promoting goods and services on the market with the help of emotions arising in a potential consumer in connection with interaction with this product (service). Research methodology. The application of the analytical method helped to critically comprehend the literature on the subject of the article and formulate conclusions about the importance of the design of digital information space in the strategy of promoting a product or service based on the impact on the user's emotions. The methods of abstraction and concretisation contributed to the identification of the emotional component of digital environment design in the context of “impression economy” and the establishment of areas within which it operates. The conceptual and terminological analysis were used to reveal the content of the components of the analysed concept of “design of digital information space”, and the abstract and logical analysis helped to offer the author's interpretation of it. The scientific novelty of the study lies in outlining the design of digital information space in its emotional context for theoretical understanding and distinguishing it as a separate scientific area of research and development of design science. Conclusions. Promotion of goods or services on the market with the help of emotions that arise in connection with the interaction with this product or service is the main essence of the modern economic concept – “impression economy”. The marketing strategies of enterprises are largely implemented using digital channels to attract and retain customers, which makes the design of digital information space relevant in the context of current trends in promoting goods and services on the market using emotions that arise in a potential consumer in connection with the interaction with this product (service). Today, the emotional context of web design and the psychology of user behaviour are described by the term "user experience" - the user's perception and reactions (emotions, beliefs, comfort, behaviour) as a result of using a system, product or service, which is directly related to the conceptualisation of human-centred design of interaction systems in the web environment. The design of digital information space in the context of “impression economy” is the practice of artistic and technical design of digital communications in the digital space, taking into account psychological criteria of perception, in order to promote goods or services on the market with the help of emotions that arise in the user in connection with the interaction with this product or service, in accordance with the concept of the “impression economy”. Key words: design, digital information space, impression economy, information design, emotional design, human-cantered design, user experience.