Digital Business Development Research Articles

Green leadership: Sustainability Accounting Catalyst towards Digital Business Development

This research was conducted with the aim of developing descriptively the concept of green leadership as a catalyst for sustainability accounting towards digital business development. This study uses a qualitative method, with a literature review design. The secondary data sources tested were only articles or journals indexed by Scopus Q1, Q2, Q3, Q4 and International Journals. This research was conducted because there is still a scarcity of research themes on green leadership and digital business economics, especially sustainability accounting in Indonesia. This research is a development of the concept of accounting economics, especially green leadership towards the sustainable development of digital business.

Assessing the Impact of Digitalization on MSMEs Performance

This study aims to examine the impact of digitalization on Msmes performance, as well as challenges and opportunities in digitalization and effective technology management strategies. The digital era presents MSMEs with a number of obstacles, including scarce human and financial resources, poor digital infrastructure, and little technical knowledge and awareness. However, MSMEs can also benefit significantly from digital transformation, which opens up new markets to them, increases operational efficiency, and gives them the capacity to use data analysis to make better decisions. This research discovers that good technology management techniques are essential for the digital transformation of MSMEs through a qualitative approach and literature review. The strategies include of creating a strategy for technology plan that is compatible with business goals, choosing and integrating the right systems, and skill-building programs for employees. The purpose of this study is to investigate and determine the most innovative strategies for MSME digital business development. The study concludes that MSMEs can increase productivity and innovation, automate business operations, and save operating expenses by implementing digital technology properly.

Improving the Sustainability of MSMES Businesses Through Digital Business Development in Tegal Parang Urban Village, Mampang Prapatan Sub-District, South Jakarta

Business development in Indonesia is happening fast and has given birth to many examples of digital businesses with diverse business models. This requires every business owner to be able to adapt and find new opportunities for business growth. This digital business model also aligns with the government program that targets 30 million MSME businesses to go digital by 2024. MSME players must keep up with technological developments to spread to a broader market, so they must try to familiarize MSME players with digital behavior. This activity is a Community Service Programme (PkM) that aims to improve the sustainability of MSME businesses through digital business development training for MSME participants. This activity is expected to provide meaningful benefits for the participants, where the participants, after attending the training, can better understand the importance of digitalization in the businesses they run. Also, the participants are expected to be able to be more effective and efficient in running their businesses using digital technology. The final result to be obtained is that MSMEs can maintain the sustainability of their business by being able to compete in the global market, have high innovation, and be strong in facing future challenges.

International regulation of the turnover of virtual assets: basic provisions and principles

The dynamic development of virtual assets and their introduction into everyday human life and the economy require the world community to build symmetrical international legal regulation. Currently, the world still does not have a unified approach to regulating this financial phenomenon. However, most countries and international institutions do not ignore it and try to create an appropriate legal field to regulate all possible types of these assets.
 The article analyzes the legal regulation of relations in the sphere of circulation of virtual assets in some countries of the world and identifies the most favorable norms for their possible implementation into Ukrainian legislation.
 The experience of regulating virtual assets in the United States of America is singled out, in particular, it is determined that at the federal level of the country, digital assets are considered as property. The general principles of taxation that apply to transactions with property also apply to transactions with virtual assets. It has been studied that the system of regulation of virtual assets in the USA is in the process of development, but the fundamental principles have already been formed.
 The legal field of regulation of virtual assets in Great Britain is analyzed. The announced intentions of the government in 2017 to make the United Kingdom the best place in the world for the development of digital business are becoming a reality, the confirmation of this is the high level of regulation of the sphere of circulation of virtual assets.
 The experience of Germany is singled out, where virtual assets are not considered a means of payment, currency or foreign currency. Regulators classify them as a financial instrument or asset, subject to securities and investment-related rules and laws. The country’s legislation contains both detailed regulation of the activities of service providers, users and investors, as well as a system of tax benefits and exemptions. The legal regulation of virtual assets in Singapore, which is one of the most loyal to virtual assets in Asian countries, is analyzed.
 The conclusion was formulated that when developing a mechanism for legal regulation of virtual assets and blockchain technologies in Ukraine, it is necessary to take into account the international experience of countries where relevant regulatory acts already exist and there is experience in law enforcement.

IMPACT OF E-COMMERCE ON INTERCULTURAL ASPECTS OF COMMUNICATION

Digitalization of business in combination with cultural diversity has created a new space and conditions where communication becomes a challenge. The purpose of the article is to identify intercultural aspects of communication in the context of digital business development. It is established that cultural sensitivity in business involves, on one hand, the formation of respect for legal and moral norms specific to a particular community, and on the other hand, enhances the operational efficiency of the company. It is argued that cultural factors influence decision-making in international business, and awareness and knowledge of cultural differences enhance the competitiveness of the company. It is postulated that the intercultural competencies of managers should be viewed in terms of their new functions and socio-professional roles in transnational organizations and through the lens of their cultural intelligence, which facilitates adaptation to new cultural realities and cultural freedom—a set of necessary skills, knowledge, and abilities for a manager in an international and even global dimension. The top 10 countries in the Digital Technology Usage Index (NRI) reveal three trends: they belong to high-income countries, demonstrate reliable network readiness in all dimensions, and European countries continue to dominate the list. These trends persisted in the 2023 ranking. The challenges hindering the development of digital trends and the transformation of the Ukrainian economy into a digital one are substantiated. Two scenarios for the development of digital business in Ukraine are identified depending on the assessment of the criticality and necessity of changes in the traditional economic structure: the inertial (evolutionary) and the targeted (forced). In the case of implementing the inertial scenario, the Ukrainian economy will remain inefficient, labor migration will continue, and Ukrainian products will be non-competitive in external markets. The targeted scenario envisions the transition of the Ukrainian economy to a digital one within 3-5 years. The result will be the emergence of new norms, standards, and value systems. The internationalization of management changes the traditional model of management communications.

Види цифрового бізнесу у сфері рітейлу

Analyzing various aspects of digital business in the context of European integration processes, it is substantiated that digitalization plays a key role in the modern economy, facilitating the transformation of traditional business approaches. It has been proven that European integration processes provide a powerful impetus for the development of digital business, opening new markets and promoting the establishment of unified standards in e-commerce, data protection, and consumer protection. This creates conditions for seamless cross-border interaction between companies and consumers, ensuring high competitiveness and innovative development. It is argued that the use of digital technologies and online platforms allows businesses to adapt to changing market conditions, optimize internal processes, and enhance customer satisfaction through personalized offers and high-quality service. At the same time, digital businesses face challenges related to the need to comply with regulatory requirements, ensure cybersecurity, and protect personal data. However, these challenges also encourage companies to innovate and seek new solutions for effective risk management. Overall, European integration processes significantly contribute to the development of digital business in Europe, opening up broad prospects for growth and international cooperation.

DIGITAL INEQUALITY AND DIGITAL ENTREPRENEURSHIP IN INDONESIA

In the era of disruption, myriads of digital entrepreneur in Indonesia still faces significant problems due to the demographical disadvantage and the lack of government policies that can overcome the problem faced. This series of problems has resulted to the existence of digital inequality. This study aimed to explains the digital inequality in Indonesia that has an impact on the inequality of opportunities and challenges for digital entrepreneurs. Qualitative approach to case studies in Indonesia. Informants were taken from 3 regions in Indonesia as well as government representatives responsible for the development of information and communication technology. Data was collected through in-depth interviews online and data was processed with the help of NVivo12. The study was conducted for 6 months. The results of this research will certainly have implications for the development of technology research, digitalization and communication as well as business. If the problem of digital inequality is resolved, digital business development in Indonesia will be more competitive. However, the biggest implication can certainly be a recommendation for information and communication technology development policies in Indonesia, such as the policy of building base transceiver station (BTS) in areas where there is no internet connectivity.

Digital transformation in business development: A comparative review of USA and Africa

This comparative review explores the dynamics of digital transformation in business development, drawing parallels between the United States (USA) and various countries in Africa. Digital transformation, characterized by the integration of digital technologies into all aspects of business operations, is a global phenomenon with unique manifestations in diverse economic landscapes. The study delves into the distinct approaches and challenges faced by businesses in the USA and Africa as they navigate the complex terrain of digital transformation. In the USA, a mature and technologically advanced market, businesses have embraced digital transformation as a strategic imperative. The review analyzes the adoption of cutting-edge technologies, such as artificial intelligence, data analytics, and cloud computing, and their impact on enhancing operational efficiency, customer experiences, and overall competitiveness. Case studies and success stories from American businesses provide insights into best practices and lessons learned in the realm of digital business development. Contrastingly, the review examines the digital transformation landscape in various African countries, acknowledging the diversity of economic contexts and technological infrastructures. It explores the challenges faced by African businesses, including limited access to digital infrastructure, the digital skills gap, and regulatory complexities. Case studies from African businesses showcase innovative strategies employed to overcome these challenges, highlighting the resilience and adaptability of entrepreneurs on the continent. The comparative analysis sheds light on the similarities and differences in the pace and nature of digital transformation between the USA and Africa. By understanding the unique challenges and opportunities in each context, businesses, policymakers, and researchers can derive valuable insights to inform strategies for fostering digital business development. Ultimately, the review advocates for a nuanced and context-specific approach to digital transformation, recognizing that successful strategies must be tailored to the distinctive characteristics of each economic landscape.

Student-Based Entrepreneurship Incubation Program for Student Startup Digital Business Development in Efforts to Optimize Sustainable Student Business

The student digital startup business development incubation program is one of the initiatives implemented to support the development of innovative and sustainable student businesses. This program aims to help students realize their competitive and sustainable business potential. Analysis of the entrepreneurial situation at the University of North Sumatra is currently in the process of development, marked by a large number of new young entrepreneurs from various entrepreneurial programs both internal to the university and outside the university, such as the Young Entrepreneurs program (PMW), Student Creativity Program (PKM), it known that in 2022 there will be 12 PKM funding for the entrepreneurship scheme, apart from that there were also three program winning entrepreneurs (P2MW). The problem is that there are limitations in opening up networking opportunities and market access for students just starting a business. There is a need for education from campuses and assistance regarding good business financial management, and there is still a need to improve sustainable entrepreneurship programs for students. There is a lack of qualified mentors or other resources and support. So, every startup from campus that has just started a business immediately loses enthusiasm and motivation because there is no continuous assistance. The method used to resolve this problem is assistance to improve student startup skills in providing competent human resources, financial assistance, and financial management literacy for student startups, providing facilities in the form of booths and business facilities, training and guidance to improve business management skills, and marketing. This program's online and offline results are characterized by opening up valuable opportunities for students to develop digital business ideas and promote sustainable business principles, allowing student businesses to contribute to sustainable growth.

Legal Framework for consumer Data Protection For Digital Business SMES in Indonesia

Objective: The development of digital business in Indonesia has increased significantly. It is estimated to be more than US$ 77 billion by 2022, an increase of 22% from the previous year. The contribution of 64.2 million MSMEs to Indonesia's GDP was recorded at > 60 per cent. However, the development of information technology and the considerable potential of the digital economy are also accompanied by several negative impacts, including threats to citizens' privacy rights and personal data. However, not an absolute human right, protecting privacy remains crucial in this digital economy era. Method: The study used a seven-step approach. The first is the collection of data from primary and secondary legal materials; the second step is to filter this data based on policies related to data privacy, especially for consumers who conduct digital transactions in the jurisdiction of Indonesia. These policies are then sorted according to the criteria that have been filtered. The on-site policy is then compared to the benchmark policy. This comparison will show the gap between effective regulation and Indonesian legislation on digital business and MSME consumer data privacy. This gap is verified by Indonesian law and legal experts to eliminate false positives. Finally, a proposed set of guidelines was designed based on expert-verified benchmarks and gap policies Result: This is where legal protection is essential for consumers who transact with digital businesses. So that it can protect legal subjects through applicable laws and regulations and forced implementation with a sanction, legal protection Conclusion: Legal protection for consumers, especially consumers who make digital transactions, has been regulated in the Consumer Protection Law. However, this law generally only regulates conventional consumer transactions manually, whereas in trading, there is a meeting between traders and buyers.

Epistemology of Fatwas on Digital Transaction in Indonesia

The shift from conventional business transactions to digital business transactions, especially for the Muslim community in Indonesia, necessitates a fast and reactive response from current laws. The theoretical argument that has been developed thus far is that the fatwa is the most appropriate legal tool for Muslim communities to respond to the rapid development of digital business. Nevertheless, do the existing fatwas fulfill legal needs as expected in this era of digital transactions? Hence, this paper discusses digital transaction fatwas within the framework of Islamic legal epistemology, especially fatwas from the National Shariah Council–Indonesian Ulama Council. The research method uses normative juridical with a conceptual and historical-uṣūliyah approach. This research finds that the contemporary fatwa epistemology of the National Shariah Council–Indonesian Ulama Council in terms of digital transactions employs istiṣlāhī arguments. This is shown by the proposition that fiqh rules are more dominant than textual ones. Moreover, the arguments in the fatwa of the National Shariah Council–Indonesian Ulama Council provide signs of benefit as the estuary of maqāṣid syarī'ah. The consistency of the use of legal methodology utilized by the National Shariah Council–Indonesian Ulama Council in fatwas on digital transactions is shown in the structure and utilization of al-nuṣūṣ al-shariah arguments, the opinions of ulama, and the rules of fiqh, which are expanded from the five rules of fiqh into eight rules. These fatwas are reliable and valid in terms of dictum and method, thus supporting the development of the current digital transactions.

Overview of the annual international scientific conference on artificial intelligence “AI Global Dimension” 8-9 December 2022

The article provides an overview of the work of the sections of the annual international scientific conference AI Global Dimension on 8-9 December 2022, organized by the Centre for AI MGIMO. The event brought together representatives of science, business and government and contributed to the development of student research and business projects through the AI Showcase technology competition. During the conference experts discussed soft regulation in the field of artificial intelligence, new vectors of digital business development and technological innovations in the university educational process.

An Empirical Study on the Effects of Information Characteristics in Influencer Marketing on Consumers’ Purchase Intention

With the continuous development of digital business, influencer marketing has gradually become a regular marketing strategy. In this marketing context, on the one hand, influencers play an indispensable role in recommending products and delivering information to consumers, and on the other hand, the proportion of the information released by influencers on consumers' purchasing intention has gradually increased, and more consumers are willing to trust the information recommended by influencers and thus generate corresponding consumption behaviours. Therefore, how information from influencers can contribute to the development of influencer marketing has become a focus of attention in both academia and industry. This study confirms the positive effect of consumers’ perceived information characteristics on purchase intention in influencer marketing through empirical experiments and reveals the mediating role of information credibility in it. Furthermore, the relationship between information credibility and consumers’ purchase intention was moderated by parasocial relationship. These findings point to the importance of information characteristics in influencer marketing with a view to providing some references for the enhancement of consumers’ purchase intention in influencer marketing.

Digital Business Development Strategy as a Determinant of Business Competitiveness Through E-Commerce of MSMEs Products in Indonesia

This study aims to explain and analyze the impact of product innovation and social media on business competitiveness through e-commerce of MSME products to bridge the gap. The population under this study includes e-commerce MSMEs customer community located in 27 districts / cities in South Sulawesi and East Java Provinces including Palopo City, Pare-Pare, Makassar, Batu, Malang, Surabaya, Kediri and Madiun, Bulukumba Regency, Sinjai, Bantaeng, Takalar, Gowa, Tana Toraja, Luwu, Maros, Pangkep, Soppeng, Wajo, Banyuwangi, Blitar, Bojonegoro, Gresik, Kediri, Lamongan, Magetan, and Malang which amounted to 22,296,873 e-commerce MSME customers in South Sulawesi and East Java Provinces. The sample used in this study, namely 500 respondents / customers, using probability sampling techniques or multistage random sampling or determination of cluster sampling based on the division of an area / region in stages. The analytical technique used for hypothesis testing is Amos structural equation modeling (SEM). The results show that product innovation has one indirect significant effect on e-commerce of MSME products, social media has an indirect significant effect on e-commerce of MSME products. Product innovation has a significant effect directly on business competitiveness. Social media has a significant effect directly on business competitiveness and e-commerce of MSME products has a significant effect directly on business competitiveness.

Digitalization of Islamic Finance: Epistemological Study of the National Sharia Board-Indonesian Council of Ulama’s Fatwa

The dynamic and rapid development of digital business and finance requires progressive Sharia legal certainty. National Sharia Board-Indonesian Council of Ulama (Dewan Syariah Nasional – Majelis Ulama Indonesia/DSN-MUI) has issued several fatwas related to digital finance. This research aims to examine the portrait of DSN-MUI’s progressiveness towards the digital finance paradigm and aspects of Islamic legal epistemology in the DSN-MUI Fatwa with the theme of digital finance. This research uses a qualitative approach. The primary data for this research are the DSN-MUI fatwas up to 2021 with a digital theme, plus secondary data in the form of relevant literature. Data analysis uses content analysis techniques. The findings are that there are three DSN-MUI fatwas regarding digital finance in Sharia financial institutions, namely Fatwa No. 116/DSN-MUI/IX/2017, No. 117/DSN-MUI/II/2018, and No. 140/DSN-MUI/VIII/2021. These three fatwas constitute progressive Islamic business law and are important for the Sharia financial industry in Indonesia. DSN-MUI used the ta’līlī and istiṣlāḥi methods with the consideration that electronic money, digital-based financing, and crowdfunding are permissible (mubah) based on sharia principles to achieve benefit. These three DSN-MUI fatwas need to be transformed into OJK regulations and can become a source for making derivative fatwas.

Extract, Transform, Load Monitoring sales Multi Marketplace

This research is made in the design of a database system and online sales files for sales on a medium business scale, Era 5.0 Society many marketplaces make it easy for medium businesses to sell products, So business actors need to see the development of digital business and forecast their merchandise that is sold out online. As for the implementation of 1) database from RDBMS into MYSQL. The research uses an open source database, namely MYSQL, 2) The research method uses Microsoft Access program tools with the link to the Windows 10 operating system odbc in Extract Transform Load (ETL) which is carried out automatically with button 3 process Extract, Transform, Load from the download folder into the relational database management system (RDMS) in ms access and stored in the MySQL database. 3) This research forms raw data facts from several marketplaces and is processed into normalized table dimensions in the data warehouse. This research aims to design a combination of open-source systems and Microsoft access licenses, for business actors who need sales analysis that is sold multichannel (online or offline), to optimize stock and provide products consistently in each sales channel.

Development of the Model and Digital Business Insight for Primary and Secondary School Teachers in Indonesia-Thailand

Digital business is a business model that uses digital technology. All people can become successful entrepreneurs in this digital era, both home-based people, practitioners, and even academics can plunge into this world. With this, business competition requires that its human resources (HR) must not stutter in incorporating technological elements into the business they run. The main problem of Eakapapsasnawich Islamic School Thailand School Teachers lies in the lack of insight related to digital business models that must be run and digital business insights, the absence of a forum that focuses on digital business development and the absence of activities related to the development of digital business models and insights that are present to educate Eakapapsasnawich Islamic School Thailand, inspiring the PKM Team to educate Eakapapsasnawich Islamic School Teachers Thailand related to understanding digital business insights and introducing several digital business models that can support the improvement of the business it is engaged in. The method used is the provision of material through lectures, motivation, discussion, and practice. The output target of this program is scientific articles published through service journals indexed by Sinta, and increasing teacher empowerment in running a business using a digital-based business model.

POST-WAR RECOVERY OF THE NATIONAL ECONOMY: THE INSTITUTIONAL ENVIRONMENT OF DIGITAL BUSINESS

The article considered the essence of the institutional environment for the post-war recovery and development of digital business, analyzed the main formal and informal institutions that will influence the implementation of entrepreneurial activity in this direction after the Victory of Ukraine. It is noted that for a better understanding of the specifics of the functioning of the specified system in the modern conditions of digitization of all social systems, the issues of conducting additional research on the processes of forming a new post-war space for the implementation of economic activities by economic entities, the emergence of digital business and its role in the post-war recovery of the national economy are becoming relevant. It is emphasized that the specificity of the functioning of institutes and institutions in the public space is that their formation and development is possible through already functioning institutes and institutions, but quite often they arise on the basis of the same systems, for example, political, social, and exert a powerful influence on development of other systems (economic, for example). This is exactly the situation that arose in Ukraine during the war. New informal institutions were formed, and even faster than the formal ones were changing. It was determined that the prerequisites for the formation and development of institutions, the birth of institutions are extremely complex, and this determines the complexity of the formation of the institutional environment, which is necessary for the post-war recovery of the national economy. However, the ability to transform and develop such an environment contributes to the potential possibility of its change, affecting individual factors, factors that determine it. It was concluded that an important role in this process is played by formal institutions, which are called upon through transformational processes to ensure the systematic and harmonious development of all social systems without exception, to promote their effective interaction with each other, which will become the basis for the post-war recovery of the national economy. In general, it has been established that institutes and institutions influence the development primarily not of the digital business system itself, but of the behavior of economic entities involved in the functioning of such a system. The study shows that it is the purposeful influence on their behavior regarding the provision and use of services that are provided within such a system, and forms the foundation for the post-war restoration of the specified system, determines the peculiarities of its functioning in a stochastic postwar environment. Acting either as producers of relevant services or as their consumers, business entities produce a significant number of different types of models of their own economic behavior, which are formed within the institutional environment. It was concluded that influencing the process of building such models is a possible way to determine the post-war development of the digital business system. At the same time, measures of influence on the activities of various economic entities should be different, depending on the degree of post-war digitization of the national economy.

ЦИФРОВАЯ СТРАТЕГИЯ КАК МАРШРУТ ДВИЖЕНИЯ ОРГАНИЗАЦИИ

The theoretical understanding and study of the processes of digitalization of enterprises in all industries without exception is a relatively new and complex scientific problem that requires systematic research. The modern realities of doing business, due to the specifics of the post-pandemic period, constant changes and political instability in the world, actualize the issues of strategic management and, as a consequence, digital transformation. The article analyzes the patterns and trends of digital business development in Russia based on official statistics. Approaches and classifications of digital transformation strategies are considered. Attention is focused on possible problems and key stages of its development.

SUSTAINABILITY FOR STARTUP BUSINESS: THE ROLE OF HUMAN CAPITAL

The development of digital business is currently driving the rapid growth of the startup business. Startups are required to develop their capabilities through human resources, which are important human capital for the business they run. This research was conducted on a sample of startups located in the city of Bandung. The research was conducted for four months with the aim of determining the factors that affect human capital in a startup business and how the influence of human capital on company performance. The research method used is descriptive and quantitative methods with SEM PLS data analysis tools. The results of the study show that the role of human capital is quite large in startup performance. The results of the study also show the influence of all the factors studied, especially HR management and the role of the government as the factors that contribute the most to human capital.