POST-WAR RECOVERY OF THE NATIONAL ECONOMY: THE INSTITUTIONAL ENVIRONMENT OF DIGITAL BUSINESS

Abstract

The article considered the essence of the institutional environment for the post-war recovery and development of digital business, analyzed the main formal and informal institutions that will influence the implementation of entrepreneurial activity in this direction after the Victory of Ukraine. It is noted that for a better understanding of the specifics of the functioning of the specified system in the modern conditions of digitization of all social systems, the issues of conducting additional research on the processes of forming a new post-war space for the implementation of economic activities by economic entities, the emergence of digital business and its role in the post-war recovery of the national economy are becoming relevant. It is emphasized that the specificity of the functioning of institutes and institutions in the public space is that their formation and development is possible through already functioning institutes and institutions, but quite often they arise on the basis of the same systems, for example, political, social, and exert a powerful influence on development of other systems (economic, for example). This is exactly the situation that arose in Ukraine during the war. New informal institutions were formed, and even faster than the formal ones were changing. It was determined that the prerequisites for the formation and development of institutions, the birth of institutions are extremely complex, and this determines the complexity of the formation of the institutional environment, which is necessary for the post-war recovery of the national economy. However, the ability to transform and develop such an environment contributes to the potential possibility of its change, affecting individual factors, factors that determine it. It was concluded that an important role in this process is played by formal institutions, which are called upon through transformational processes to ensure the systematic and harmonious development of all social systems without exception, to promote their effective interaction with each other, which will become the basis for the post-war recovery of the national economy. In general, it has been established that institutes and institutions influence the development primarily not of the digital business system itself, but of the behavior of economic entities involved in the functioning of such a system. The study shows that it is the purposeful influence on their behavior regarding the provision and use of services that are provided within such a system, and forms the foundation for the post-war restoration of the specified system, determines the peculiarities of its functioning in a stochastic postwar environment. Acting either as producers of relevant services or as their consumers, business entities produce a significant number of different types of models of their own economic behavior, which are formed within the institutional environment. It was concluded that influencing the process of building such models is a possible way to determine the post-war development of the digital business system. At the same time, measures of influence on the activities of various economic entities should be different, depending on the degree of post-war digitization of the national economy.