Abstract
Analyzing various aspects of digital business in the context of European integration processes, it is substantiated that digitalization plays a key role in the modern economy, facilitating the transformation of traditional business approaches. It has been proven that European integration processes provide a powerful impetus for the development of digital business, opening new markets and promoting the establishment of unified standards in e-commerce, data protection, and consumer protection. This creates conditions for seamless cross-border interaction between companies and consumers, ensuring high competitiveness and innovative development. It is argued that the use of digital technologies and online platforms allows businesses to adapt to changing market conditions, optimize internal processes, and enhance customer satisfaction through personalized offers and high-quality service. At the same time, digital businesses face challenges related to the need to comply with regulatory requirements, ensure cybersecurity, and protect personal data. However, these challenges also encourage companies to innovate and seek new solutions for effective risk management. Overall, European integration processes significantly contribute to the development of digital business in Europe, opening up broad prospects for growth and international cooperation.
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