Синкретичність менеджменту цифрових ризиків та інформаційної безпеки

Abstract

The role of business digitalization in the context of permanent changes in the marketing environment is determined. The key blocks of business digitalization that allow us quickly and timely respond to market requests, the needs of online shoppers are identified and interpreted. The satisfaction of market requests and needs of online shoppers is an important component of successful activity in the online space. The dependence between the digital business competitiveness and the ability of rational innovative technological approaches implementation in practice is proved. The significance of the correct implementation of innovative technological business approaches for the digital business stable development in modern realities is justified. In sampling acceptable alternative administrative decisions, the author proposes five contours of adaptation and/or sequestering of the complex of marketing programs and activities. The author provides recommendations on how to take into account relevant references when arguing and justifying digital business, which will contribute to the design of the digital endogenous ecosystem and ensure long-term business development. It is determined that the information protection provision is a participatory priority in the digital business development. It is substantiated that the digital business complementarily considers the use of heterogeneous methods of implementing innovative technologies, which determine the different directions of IT flows. The author formulates the guidelines for digital risk and information security management that are unified for implementation in the unstable conditions of digital transformation. The implementation in practice of these directives provides for the readiness of the digital business to adapt to the changing marketing environment, and contributes not only to the internal transformation of the digital business, but also to attract new investments for effective digital risk and information security management.