Development Of Entrepreneurial Activity Research Articles

Evolution of the entrepreneurship in Uzbekistan

This article discusses the evolution of entrepreneurship in Uzbekistan based on historical sources. In this regard, a number of factors that played a role in the emergence and development of entrepreneurial activity on the territory of Uzbekistan were studied. The scientific basis of the article is that the author divided the evolutionary development of entrepreneurship into five stages. Also, each stage of entrepreneurial activity in the history of our country is studied separately, their specific historical and economic role is indicated. Also, each stage of entrepreneurial activity in the history of our country is studied separately, their specific historical and economic role is indicated. It also explains the importance of these evolutionary stages of entrepreneurship in the process of creating a national model of a market economy in Uzbekistan at the present time.

Развитие расчетов в национальных валютах как фактор интенсификации предпринимательской деятельности в ЕАЭС

ABSTRACT The subject of the study is the mechanisms of mutual settlements as a factor in the development of entrepreneurial activity in the EAEU. The purpose of the work is to establish the features and optimal mechanism of mutual settlements within the EAEU. The paper examines the current state and opportunities for the development of settlements in national currencies in the EAEU. It is noted that the problems associated with the strengthening of the role of national currencies in the field of mutual settlements of the EAEU countries are caused by various factors, most of which are economic in nature, while the other part is influenced by political motives. Various mechanisms of mutual settlements within the EAEU are considered, including taking into account the experience of other foreign countries. It is concluded that, taking into account the experience of foreign countries, the most optimal variant of the settlement mechanism is multilateral currency clearing, in which the requirements and obligations of the participating countries are mutually offset

СОВЕРШЕНСТВОВАНИЕ УПРАВЛЕНИЯ ТЕРРИТОРИАЛЬНО-ОТРАСЛЕВЫМ РАЗВИТИЕМ ПРЕДПРИНИМАТЕЛЬСТВА В РЕСПУБЛИКЕ ТАДЖИКИСТАН НА ОСНОВЕ КЛАСТЕРИЗАЦИИ

Based on the analysis, the article substantiates that there are disparities in the development of entrepreneurial activity within the sectors and regions of the Republic of Tajikistan. They are largely, in our opinion, a consequence of inconsistency of actions in managing the territorial and sectoral development of entrepreneurship. This problem is proposed to be solved by clustering. A conceptual scheme of a territorial- sectoral entrepreneurial cluster is proposed. Examples of clusters are given.

Реализация финансовых инструментов поддержки предпринимательской деятельности в северном регионе

In recent years, the development of entrepreneurial activity in the northern regions has become relevant. At the same time, there is a problem of providing financial support to small and medium-sized businesses, which can be solved by researching them, identifying key problems and improving its mechanism. The aim of the work is to systematize and analyze the implementation of financial instruments to support entrepreneurship at the regional level (on the example of the Vologda Oblast). When writing the article, theoretical (comparison, systematization, generalization) and empirical (graphical, statistical observation, comparative analysis) methods were used. Scientific novelty lies in the application of a quantitative approach to the analysis of the implementation of financial instruments aimed at supporting entrepreneurial activity in the northern region. The idea of using this approach is to describe the identified issues by means of quantitative values extracted from the statistical database of the register of state support recipients. The article presents a model of the financial mechanism for supporting entrepreneurial activity at the regional level. An assessment of the implementation of financial support for this activity in the Vologda Oblast, is given. The main instruments of this support in the region are identified. The problems of implementation of these tools are indicated. Directions for improving the financial mechanism for supporting entrepreneurial activity in the region are proposed. The results of the study can be applied by researchers, graduate students when studying problems of similar subjects, as well as representatives of regional authorities in the context of improving financial policy aimed at supporting entrepreneurial activity in the northern regions.

On the development of an innovative type of entrepreneurship in the field of waste in Kazakhstan

The aim of the research is to analyze the development opportunities of innovative businesses in the field of waste aiming at the transition of the Republic of Kazakhstan to a "green" economy. The following objectives were formulated: developing the approach to the definition of a "green" economy; identifying the problems based on a comprehensive analysis of the waste management sphere of the Republic of Kazakhstan; developing recommendations for the development of a "green" business. The research methodology is based on a systematic analysis of the waste management sphere. The analysis was conducted to identify the potential for the development of a "green" business. As a result of research, it was concluded that the existing business models and waste management systems are inefficient. The results also propose a number of measures to stimulate the development of the waste disposal and recycling business, which will contribute to the "greening" of the economy of Kazakhstan. The relevance of the research is claimed by the fact that an innovative approach to the development of entrepreneurial activity in the field of waste is scientifically justified. By using the example of advanced foreign experience in waste disposal, the expediency of waste recycling to obtain specific types of finished products was depicted. The obtained results can be used in the development of regulatory documents on the problems of waste management, measures to support small and medium-sized businesses in this area; in the practical activities of state bodies and entrepreneurs; in the educational process when teaching the disciplines "Green Economy", "Sustainable Development", "Fundamentals of Entrepreneurship", "Environmental entrepreneurship". Conclusions: It is necessary to strengthen state regulation of the sphere of solid waste, create conditions for the development of innovative businesses for the disposal and recycling of waste, and the use new business models in the activities of waste processing enterprises.

Female Entrepreneurship Model, a Sustainable Solution for Crisis Resilience

Entrepreneurs have always been the engine of the whole economy, but the vast majority of them have been men. And as society has evolved, social or entrepreneurial behavior patterns have been redefined so that we can now look at the impact gender can have on leadership and its sustainability. And when would it be more appropriate to analyze sustainability than in times of crisis? Therefore, we have now, one year after the outbreak of the COVID-19 pandemic, undertaken a research based on a questionnaire as a research tool, disseminated in the Romanian entrepreneurial environment, by means of which we have been able to outline the analysis and conclusions regarding the business model that supports sustainable development, especially in times of crisis. Thus, through it, we have analyzed the impact that the COVID-19 pandemic has had on the development of entrepreneurial activity and we have extracted the "pattern" of changes that entrepreneurs have undertaken for resilience during the crisis period. Our empirical research, undertaken in March 2021, showed that the majority of affected entrepreneurs have implemented changes to their pre-pandemic management model (85%). Of the total 320 respondents, more than 65% represent women owned businesses. We have analyzed what are the main entrepreneurial traits that guide female entrepreneurial behavior. At the same time, for a sustainable development, we have determined the traits of the female entrepreneurial model, which can be successful in times of crisis.
 Keywords: crisis resilience, female entrepreneurship, sustainable model, leadership

Organization of the process of professional socialization of the younger generations in Canada and New Zealand

The article actualizes the problem of organizing the process of professional socialization of the younger generations in Canada and New Zealand. A number of effective mechanisms and approaches implemented in English-speaking countries are described, while focusing on the fact that a feature of the organization of the process of professional socialization in Canada was the shift in the focus of career guidance to the opportunities of school graduates through the content of the concept of “life strategy” to consciously make a professional choice. In New Zealand, professional socialization is associated with the professional activities of the teacher, which is implemented in schools with a focus solely on the development of entrepreneurial activity and the involvement of the younger generation in business. The relevance of this topic is determined by its relatively low level of study in the Russian pedagogy, including comparative pedagogy. The purpose of the article is to identify and characterize the problem of organizing the process of professional socialization of the younger generations in Canada and New Zealand. The authors analyze the main directions and describe a number of successful initiatives implemented in these countries that contribute to the successful organization of the process of professional socialization of the younger generations. Methodology and research methods. An analysis of the scientific literature on the organization of the process of professional socialization of the younger generations in the two countries we studied showed the importance of this type of organization of the process of professional socialization of the younger generations. Research results. The article emphasizes that in the third decade of the 21st century, the concept of “life strategy”, implemented in Canada, allows the younger generation to make a conscious professional choice. Unlike Canada, the organization of the process of professional socialization of the younger generations in New Zealand is mainly focused on the development of entrepreneurial activity and the involvement of the younger generation in business. Conclusion. The study of the organization of the process of professional socialization in Canada and New Zealand is of great theoretical and practical importance for preparing the younger generations for life and professional activity. The study of the positive experience of these countries may be important for understanding, enriching and the possibility of its use in practice in Russia, taking into account the cultural characteristics of our country.

Literacy matters in sustainable livelihood development among refugee adults in South Africa

Background: Political and economic upheavals in the current millennium globally have displaced millions of people, making cross-border and forced migration a reality. Many refugees are forced out of their countries and flee to other countries to find new languages with which they are not familiar. South Africa as a signatory to the 1954 UN Convention on refugees and stateless persons accepts refugees (asylum seekers) from all over the world. The displaced persons are mostly illiterate in English and the indigenous languages of their new settlement countries.Objectives: The study was set up to investigate the socio-economic value of literacy in the lives of refugee adults in South Africa. Hence, in this article, literacy refers to the ability to read, write, calculate, communicate and function in any language with a basic understanding in one’s environment.Method: This ethnographic qualitative study used interviews, observations and focus group meetings to explore how literacy matters in the sustainable development of entrepreneurial activities among the refugee adults and youths in South Africa. The study is grounded in Paulo Freire’s critical pedagogy theory and has some implications for adult literacy throughout the developing world where millions of adult refugees find themselves vulnerable.Results: The study revealed that refugee adults learn functional literacy in English and other 11 local South African languages informally as communication skills for the survival of their small businesses and for social and economic use in their ‘adopted home’. They find it difficult to get employment in the formal sector and often use their ingenuity to create their own jobs for survival and livelihoods in informal trade and entrepreneurship.Conclusion: The article concludes that within the public adult learning interventions by the Department of Basic Education, where literacy programmes are offered, refugees should be encouraged and supported in attending formal classes to deal with their livelihoods and small businesses for survival.

SOCIAL FACTORS IN THE FORMATION OF ENTREPRENEURIAL CULTURE IN YOUNG PEOPLE

The article describes the social factors of youth entrepreneurship culture in the context of reforms in the country, the concept of youth entrepreneurship culture and its constituent elements. The author analyzes the social factors influencing the formation of entrepreneurial culture in young people, ie the state, political institutions and their role in the organization and development of entrepreneurial activity. The article also examines the role of entrepreneurship in the social structure of society, its role in improving socio-economic life.

PRIORITIES OF STATE POLICY FOR FORMATION AND EFFECTIVE USE OF HUMAN CAPITAL AS A FACTOR OF ECONOMIC GROWTH

The purpose of the study is to substantiate the priorities of state policy of formation and effective use of human capital as a factor in economic growth of Ukraine. The urgency of the problem of determining strategic priorities and vectors of qualitative formation and effective use of human capital of the state is revealed. The role and directions of increasing the efficiency of human capital use in order to strengthen competitiveness and ensure economic growth of the state are generalized. Measures have been identified that contribute to improving the place of human capital in the system of competitiveness and economic growth, in the areas of: personnel, innovation, organizational, financial, social, marketing, technological innovation. The strategic priorities of the state policy of formation and effective use of human capital in the context of ensuring economic growth in Ukraine are identified, concerning improving the quality of the system of professional training and advanced training of personnel; improving the planning of costs for intellectualization and development of research; improving the resource security of research and innovation activities; development of entrepreneurial activity in the research sphere, as well as high-tech startups; improving the efficiency of the infrastructure elements of scientific and innovative activities; increasing costs and investment in the intellectualization of commercial economic activity. The applied significance of the research results is that six technological stages of the state policy of quality formation of human capital in the context of economic growth in Ukraine are identified: analysis and identification of risks and threats to human capital; development of methodology; approbation of the method; identification of scenarios for the recovery of human capital in Ukraine; planning and institutionalization of public policy; improving the state policy of preservation and development of human capital. The scientific novelty of the research results is that the methodological approach to the planning of the state policy of ensuring the economic growth of the state and the means of formation and effective use of human capital have been improved.

Развитие предпринимательской деятельности аэропорта в условиях цифровой транcформации экономики

The purpose of the study is to determine the share of non-aviation revenues of domestic and foreign airports in the structure of its financial results, to determine the distribution of these incomes from entrepreneurial activities in directions at Koltsovo (Yekaterinburg) and Tolmachevo (Novosibirsk) airports. The scientific novelty of this study lies in comparing the share of non-aviation revenues of domestic and foreign airports and bringing quantitative indicators in the areas of business activities of Koltsovo and Tolmachevo airports. As a result, indicators of non-aeronautical activities were identified by share and by direction, the results of an analysis of global trends in the development of airport business in the context of the formation of a digital economy and the threat of a pandemic are also reflected, data are given on changes in the structure of non-aeronautical revenues of airports, and a conceptual model for the development of entrepreneurial activity of Russian airports is proposed.

COMPARISON OF THE LEGAL FRAMEWORK FOR THE REGULATION AND MANAGEMENT OF JOINT-STOCK COMPANIES IN THE USA AND RUSSIA

The article considers the core aspects, advantages and disadvantages of the legal regulation and corporate management of joint-stock companies in the United States of America and in the Russian Federation. A comparative analysis of the main legislative acts, on the basis of which the foundation and intrafirm management of joint-stock companies in Russia and corporations in the USA is carried out. Attention is paid to the following issues: principles of legislative regulation, establishment and organization of intrafirm management, formation of capital, types of shares, management control system, the right of limited liability, subsidiary liability of managers and owners, corporate agreements. The main conclusion made by the author is that in Russia the regulatory and legal framework for regulating the creation and management of joint-stock companies is purely declarative in nature and does not serve as the basis for the development of entrepreneurial activities of private investors.

The Legal Basis For Free Entrepreneurship

The main source of financing of the financial system of Georgia and the most promising means of entrepreneurial activity. The development of market economy depends on an unjustified comprehensive regulation of entrepreneurial relations. Entrepreneurship is based on an organized initiative of individuals and their unions, independent and repeated activities aimed at obtaining material wealth, intellectual values, paid services or other works. It shall be carried out in Georgia in consideration of national interests: it is not permissible to commit criminal interests against national interests in order to win profits. Legal regulation process of entrepreneurial relations was commenced in 1991 in Georgia by law of Georgia “about the basics of entrepreneurial activity”. It laid the foundation to start of entrepreneurial activity and has established the legal conditions of subject of commercial nature. Initially, the entrepreneurial practice has placed the topic “to develop an applicable legislation” in agenda. Nowadays the field related to entrepreneurs is thoroughly and comparatively perfectly governed by 1994 Law of Georgia “about entrepreneurs” and Civil Code of Georgia dated as of 1997. According the law, an entrepreneur bears the responsibility in case of non-fulfilment or improper fulfilment of agreement concluded, for violation of anti-monopoly legislation, for defamation of consumer interests, for environmental pollution, for damage and demolition of state and social property, national valuations, historical and cultural monuments, for incorrect labeling of the goods, for violation of standards and technical terms, for violation of labor safety, for non-fulfilment of tax liabilities and other. The guarantor to protect the entrepreneur`s rights and lawful interests in Georgia is the country. It ensures the equal rights of all entrepreneurs. During the overview of market business principles the significant importance is given to develop small and medium business. The country puts every its effort to promote an expansion and development of small enterprise activities. The reimbursement of loss dealt to entrepreneur due to lawless actions of state bodies or their officials is subject to discuss according the judicial rule. Comprehensive development of entrepreneurial activity constitutes the guarantee of stable financial resources of the country. Keywords: Charter, insurance activities, attachments, licensing. Forsyth Methodology - A Strategic Tool For The Development of Regional Industries

Ways to improve the provision of measures of state support for the development of small and medium-sized businesses in the Russian Federation

The article is devoted to the analysis of the current state and problems of the development of small and medium-sized businesses in the Russian Federation; the correction of the mission and the goals of the development of small and medium-sized businesses in the Russian Federation is proposed. In addition, the factors that hinder the development of entrepreneurial activity are identified, and systemic measures, methods and mechanisms of support for small and medium-sized businesses are proposed. The paper considers and analyzes the existing measures to support small and medium-sized businesses in the Russian Federation. A retrospective analysis of the current regulatory framework has been carried out. Also, the aspect of the application of promising directions of the development of scientific and technological progress and the demand for its results in the general theory of business management have been studied. The authors proposed adjustments and additions to the small and medium-sized business management model, taking into account the increasing possibilities of scientific and technological progress, the development and improvement of the general management theory and the prospects for working in foreign markets. The conducted study helps to supplement the theoretical picture of the effectiveness of the application of the regulatory framework by small and medium-sized businesses and ensures the sustainable progressive development of the theory of business management in the current epidemiological situation in the country.

ФАКТОРИ ВПЛИВУ НА ФОРМУВАННЯ ВНУТРІШНЬОГО ПІДПРИЄМНИЦЬКОГО СЕРЕДОВИЩА РЕГІОНУ

With the development of the market economy, the importance of entrepreneurship is increasing both at the state level and at the regional level. Business entities make a significant contribution to the development of the economy, creating added value, jobs, investing in fixed assets. The overall result of entrepreneurship is characterized by the level of entrepreneurial activity, so effective management of it is now particularly relevant. However, entrepreneurial activity remains unchanged in different time periods and has different intensity in different regions. The reasons for this are that the degree of entrepreneurial activity is influenced by various factors that must be taken into account after taking state regulatory measures. The business environment is an integrated set of factors that shape the possibility and ability of entrepreneurship to exist and contribute to its activity and economic development. The factors of the business environment determine the effectiveness of the functioning of this environment, which affects the ability of the business to carry out activities, and even determines the activity of these activities. Therefore, the development of entrepreneurship primarily depends on the study of factors. At the same time, these factors, on the one hand, determine the position of small business entities on the market, and on the other hand, they contribute to or hinder the successful creation, long-term functioning and development of entrepreneurial activity. Factors that affect the state of entrepreneurial activity form a special entrepreneurial environment in the region, which can be both favorable and unfavorable for the implementation of entrepreneurial activity. State authorities, based on the classification of these factors, are able to identify the most problematic areas of interaction between entrepreneurship support institutes and the entrepreneurial sector of the economy, which restrain the development of the regional entrepreneurial environment, as well as use the data of the proposed classification to formulate long-term and short-term goals of socio-economic development of regions and development a set of measures for their further implementation.

METHODOLOGY OF DEVELOPMENT OF ENTREPRENEURIAL ACTIVITY OF STUDENT YOUTH BY MEANS OF PROJECT ACTIVITY

The article characterizes and systematizes the methodology of development of entrepreneurial activity of student youth by means of project activities in institutions of professional (vocational) education. The principles of this technique are revealed: the principle of goal setting; the principle of professional orientation; the principle of integrativity; principle of additionality; the principle of creativity; the principle of freedom of choice. The concept of “methodology” and its content in five aspects (target, motivation-stimulating, cognitive-operational, content-process and analytical-effective) is given. Each of the stages during which a certain range of tasks is solved is determined, which determines the choice of means, methods of influence, forms of organization of activity. The definition of what is entrepreneurial activity. Fundamentally new opportunities for self-creation of jobs for young students and others are considered. The structure, content, components, forms, methods and pedagogical means of theoretical and industrial training are determined, which will promote the development of entrepreneurial activity of student youth of P (PT) O institutions. New requirements of the labor market and employers (stakeholders) for the training of skilled workers are highlighted. The expediency of using the competence approach, which promotes the development of a conscious attitude of the individual to his professional life (activity) and youth entrepreneurship; development of intellectual, special and general cultural knowledge and skills of student youth on the issues of design technology, generation of ideas for projects and project management. The components of the educational process that affect the development of entrepreneurial activity are identified. A set of pedagogical conditions has been developed that promotes the development of entrepreneurial activity of student youth of P (PT) O institutions during vocational training in vocational (vocational) education institutions. The issues of professional training of student youth as an important aspect of rapid response to changes in labor market demands are highlighted. The formation and development of entrepreneurial activity of student youth of vocational (vocational) education institutions is the implementation of a social order, in which the role of the customer is society, including the student himself.

Application of Entrepreneurial Intention Model in Comparative International Entrepreneurship Research: A Cross-Cultural Study of India and Saudi Arabia

The development of entrepreneurial activities helps in realization of multiple goals of sustainable development. This study aims to inspect the applicability of the entrepreneurial intention model (EIM) to explain entrepreneurial intention in different cultural contexts. A survey was conducted using the Entrepreneurial Intention Questionnaire. Based on 535 valid responses received from business students in India (N = 285) and Saudi Arabia (N = 250), the model was analyzed using the partial least square regression method. The results show that the EIM is validated for the combined sample (R2combined = 0.522) as well as for the individual samples (R2India = 0.644; R2Saudi = 0.412). Demographic variables and human capital variables were found to impact the entrepreneurial intention differently in the combined sample and the individual samples of the two countries. Multigroup analysis was performed to test if the country variable influences the hypothesized paths in the model. The results of the multigroup analysis show that many of the hypothesized relationships (gender-personal attitude; gender-subjective norm; gender-perceived behavioral control, role model-subjective norm, role model-perceived behavioral control, subjective norm-personal attitude, and subjective norm-entrepreneurial intention) are significantly different in the two countries. This study addresses the gap in comparative international entrepreneurship (CIE) research by testing the applicability of EIM in two different cultures. The findings are also significant for policymakers at both national and international levels for facilitating entrepreneurship.

Innovative Forms of Experience Services in Business Activities

Recently, due to the global coronavirus pandemic infection caused by SARS-CoV-2 people were not able to meet their needs for obtaining positive impressions, emotions, memories by visiting global tourist places due to geosocial restrictions, which led to the establishment of new vectors of economic activity in the national market and the popularisation of Ukrainian experience services. The purpose of the study is to consider the experience services, not only as a mechanism of social and psychological rehabilitation of a person, but also as an alternative tool for the development of entrepreneurial activity in the field of entertainment. In order to obtain objective results in determining the essence of experience services and indicators that hinder its development in Ukraine, the study used system analysis and scientific generalisation. The paper also discusses the main directions of development of the market of experience services in the field of conservation. The study analyses destructive factors of an economic, organisational, regulatory, and administrative nature that can negatively affect the dynamics of development of the relevant service sector. The dual nature of mechanism for regulating economic and social relations in the experience economy was defined, namely: ordering public relations, the purpose of which is the creation and consumption of the final product of experience services by customers – obtaining emotions, impressions, experience (commodity market) and regulating processes aimed at implementing a set of measures, the tasks of which are the establishment of artificial circumstances, a scenario for a potential client to receive a product (impressions, emotions), for example, transportation, creating conditions for rapid movement from one location to another, etc. (market for the production of services). The service market for programming experience and the service market for delivering experience have been separated, which can become a vector of financial, organisational and investment development of both the protected industry and the separation of a separate area of business activity in the hospitality industry

PROVIDING SUPPORT AND DEVELOPMENT OF ENTREPRENEURSHIP IN THE CONDITIONS OF GLOBAL CHALLENGES

Topicality. In the context of global challenges, in particular related to overcoming the consequences of the COVID-19 pandemic, providing support and development of entrepreneurship is becoming especially relevant. Indeed, if large enterprises are able to overcome the problems facing them, at the expense of their own reserves, then micro-,small- and medium-sized enterprises, that provide a large number of jobs, are at risk in the absence of support from both the state and others institutions for support and development of entrepreneurship. Aim and tasks. The aim of the paper is to determine the main trends in the development of entrepreneurship in Ukraine in the context of global challenges, substantiate the need to stimulate entrepreneurial activity and identify the main problems of forming an effective infrastructure for its support. To achieve this goal, the theoretical aspects of entrepreneurial activity were identified, the changes that occurred in the business sector in the context of global challenges were analyzed, the features and problems of the existing infrastructure for supporting entrepreneurship were considered. Research results. The development of entrepreneurship is the key to the economic growth of the country as a whole. The analysis has showed that entrepreneurs in Ukraine are now quite successfully adapting to global challenges, in particular those associated with the COVID-19 pandemic. However, there are a number of obstacles that hinder the development of entrepreneurship, namely the introduction of changes in legislation (for example, the mandatory submission of primary documentation) and the tax burden, the impact of which has not been graded by the state in the context of a pandemic. The need to provide support for the development of entrepreneurship in the context of global challenges has been substantiated in the paper. In particular, it seems to be very important for ensuring the development of micro, small and medium-sized businesses, that have much less reserves for eliminating the consequences of economic instability in comparison with large enterprises. Despite a fairly large network of institutions for supporting entrepreneurship, the activities of many of them are declarative and do not fully meet the needs of business entities. The process of formation of effective business support infrastructure in Ukraine is constrained by the low level of business confidence in the government and, as a consequence, the lack of an well-established interaction. Conclusion. The key direction of ensuring effective support and development of entrepreneurship in the context of global challenges is the establishment of effective interaction between institutions of various forms of ownership. Prospects for future research in the field of support and development of entrepreneurship are associated with the development of an effective mechanism for interaction between the state, business and international donors to ensure the development of entrepreneurial activity in Ukraine.

Трансформация предпринимательской деятельности в сфере рекреации и туризма в условиях цифровизации

After the advent of the Internet, travel planning has become a visual process. Potential tourists book hotels, studying their interior in advance; familiarize themselves with places of recreation and infrastructure of the receiving deprivation, without leaving the house.; comparing prices; study feedback from visitors, etc. The modern tourism business is forced to increasingly use information and communication tools in competition for the client. At present, it is not enough for entrepreneurs to create tourist and recreational infrastructure facilities, it is important to form unforgettable positive emotions, atmosphere and demonstrate this not only in the traditional format, but also with the use of digital technologies. Based on a study of publications, it was revealed that Russian economists consider entrepreneurship in the field of recreation and tourism not just as a risky and profitable activity, but as an innovative one. However, the authors describe mainly economic, political, social and natural risks, leaving out psychophysiological phenomena of stress in both entrepreneurs and consumers of services, which are currently aggravated.
 The purpose of the article is to substantiate the role of a modern entrepreneur in the field of recreation and tourism in the conditions of digitalization and give recommendations that contribute to the further development of entrepreneurial activity in the conditions of digitalization.