This paper investigates the effects of the Seoul Metropolitan Government’s urban regeneration strategy plan revision on the hotel real estate market, focusing on legal scrutiny and support measures. The introduction outlines the significance of Seoul’s urban regeneration policy and introduces the potential implications of the revised strategy plan on the real estate market. Particularly emphasized is the role of hotel real estate in local economies and the tourism industry, highlighting the necessity for legal regulations and support measures. The paper is structured into three main sections. Firstly, it provides an overview of the current status and characteristics of Seoul’s hotel real estate market, including investment trends, price fluctuations, and key influencing factors. Secondly, it discusses the Seoul Metropolitan Government’s urban regeneration strategy plan and its amendments, elucidating their implications for the hotel real estate market. Lastly, it delves into the anticipated impact of these changes on the market and proposes corresponding strategies. This includes analyzing the effects of current real estate regulations and predicting the repercussions of the revised urban regeneration plan on the hotel real estate market. Additionally, it suggests legal and supportive measures to ensure sustainable growth and development in Seoul’s hotel real estate sector. In conclusion, the paper proposes policies aimed at revitalizing and sustaining growth in Seoul’s hotel real estate market. Recommendations include easing real estate regulations, enhancing investment attractiveness, strengthening public-private cooperation, and bolstering legal protection for investors. These proposals aim to foster sustainable development and contribute to the economic and tourism vibrancy of the region.
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