Abstract
This paper discusses the strategy of cultural district development in Seoul, where a developmentalist tradition is still strong. Two specific cases of Insadong and Daehagno are taken to examine several issues concerning inherent conflicts between culture and commerce, the way culture and tradition is perceived and interpreted by different groups, and the focus of cultural strategy. The viability of cultural districts is discussed in terms of governance, policy goals and measures, and programming needs. In particular, the paper argues that, although a collaborative form of governance is desired in general, its sustainability is questionable unless there exists critical discourses reformulating the meaning of culture and tradition and searching the best means to balance between culture and commerce.
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