The impact of innovative technologies on the transformation of general and particular indicators consists in an integrated approach of factors and causes that negatively affect the efficiency of the analyzed object. The purpose of the study is to substantiate the impact of the implementation of innovative projects on the financial condition of the enterprise in conjunction with the change in the general and particular indicators of the company’s activities. Making a decision on the feasibility of an innovative project to identify the relationship between the performance indicators of financial and innovative activities provides for the compliance of the level of development of project solutions with the requirements of institutional investors and the identification of reserves for increasing the economic efficiency of an enterprise by determining the degree of impact of innovations on changing the main performance indicators. The presented technique makes it possible to control the effectiveness of the use of material, financial, labor resources when making a managerial decision by conducting a comprehensive assessment using deterministic factor models. As a discussion on the article, it can be stated that the effective management of factors that have a significant impact on generalizing and particular indicators makes it possible to systematize theoretical issues and integrate them into the general system of indicators of companies. Determination of the integral indicator of the effectiveness of innovative activities in the implementation of an innovative project can be used to determine the relevance of managerial decisions and a qualitative assessment of the enterprise’s activities.