Current Market Situation Research Articles

Regional Characteristic Branding Helps Rural Revitalization Development: The Case of Ziwu Village in Huangshan City, Anhui Province

This paper takes Ziwu Village in Huangshan City, Anhui Province as an example, and relies on the local tea plantation to create the special tea brand "Ziwu Tea", and explores the role of regional branding in rural revitalization. The paper gives an overview of the market prospect of regional branding, analyzes the current situation of the tourism market and the competition of the tea market in Anhui Province, and proposes the branding scheme of "Zi Cha". Finally, the paper details the brand positioning and target market of the brand, providing a model for China's rural revitalization.

ОСНОВНЫЕ НАПРАВЛЕНИЯ ГОСУДАРСТВЕННОЙ ПОДДЕРЖКИ МАЛОГО И СРЕДНЕГО ПРЕДПРИНИМАТЕЛЬСТВА КИТАЯ

In modern conditions, SMEs especially need the support of the Chinese government. The purpose of this work is to study three key areas of state support for SMEs in China – the monetary policy of the Central Bank of China, tax policy and sectoral policy. SMEs are the drivers of China’s economic growth. The impact on GDP is a crucial factor for the decision to support SMEs by Chinese government authorities. The creation of preferential conditions for SMEs in the post-crisis period creates conditions for improving China’s macroeconomic indicators. Despite the high costs of implementing incentive measures, these investments make it possible to keep SMEs in the market that are facing a crisis situation both due to disruptions in supply chains and due to a decrease in demand for products. The Chinese economy is focused on exports, including high-tech products. That is why special attention is paid to SMEs operating in the innovative sector of the economy. In addition, measures to support SMEs with low profitability were also considered. By applying the historical approach, the analysis of the trajectory of entrepreneurship development in China in the period 1978–2022 was carried out. The distinctive features of Chinese SMEs in comparison with Russian enterprises are highlighted. The classification of SMEs according to the main criteria established at the legislative level in the sectoral context is given. The choice of performance indicators depends on the scale and time interval of the analysis. It is particularly difficult to assess the effectiveness of the measures taken, which have an impact on various spheres in different time periods. The assessment of SMEs’ perception of the current market situation was based on the China SME Confidence Index (China SME Confidence Index) from 2019 to May 2022. Most of the measures considered relate specifically to this period. Based on the analysis of statistical indicators, the types of SMEs in China in which there is the least confidence in the sustainable conduct of activities are identified.

Financing Preferences and Optimization Recommendations for Listed Companies in China

Since its establishment, China's capital market has made great progress and has also promoted the formation of various financing channels. However, in recent years, the current situation of China's capital market, compared with the western developed country, China's listed companies gradually form the phenomenon of equity financing preference, which is not conducive to the basic function of China's securities market play and healthy development. Therefore, this paper makes a detailed study of the financing preference characteristics such as equity financing, which is significantly higher than debt financing, Short-term debt financing is higher than Long-term debt financing, and insufficient endo source financing.

Justification of management decisions on the modernization of Volga-type dry cargo ships based on an express analysis of the market situation

The market situation, as in the global. so on a local scale, it is quite changeable and reacts sensitively to the state of the political situation, socio-economic indicators of the country, changes in legislation, etc. Depending on the changing market situation, the company also needs to reorient the scope of its activities, depending on the requirements of the market, in order to be able to provide services or goods in demand in the new market conditions with the greatest efficiency. The presence of several directions of the company's development leads to some tension in making a management decision. This requires research and analysis of the current market situation. The article discusses the rapid analysis of the market situation in order to make a management decision in relation to an asset: a cargo ship. A methodology for conducting express analysis based on information published in open sources has been obtained

MODELS AND METHODS OF TECHNICAL ANALYSIS OF FINANCIAL MARKETS

This paper is devoted to the study of existing models and methods of analysis and prediction of financial markets. Basic information about fundamental and technical analysis of financial markets and their main assumptions is provided. The main tasks and problems that arise in the process of analysis and forecasting of financial markets are highlighted. The relevance of the topic is ensured by the fact of significant increase in the number of financial instruments in stock and other financial markets, as well as the rapid computerization of the trading process in these markets. Analysis of existing models and methods used to solve problems such as: analysis of the current market situation, search for patterns and anomalies in the financial time series and forecast the future price of the asset is provided. Authors mainly focus on statistical models and forecasting methods, pattern recognition methods, machine learning models and methods, sentimental analysis models and hybrid models. Study on the results of such models and methods as long short-term memory, gated recurrent units, support vector machine, perceptually important points is provided. In particular, given results of research of models that are used both independently and as components of a hybrid model for technical analysis of various financial markets. Namely, an overview of the achievements in the application of these models for short- and long-term forecasting in the United States stock market and Korean stock market. It has been found that hybrid artificial neural networks, which are able to take into account the public mood of market players, are the most promising for short-term forecasting of the company's stock price in the stock market. Based on the study, feasibility of using statistical models in combination with methods of pattern recognition or machine learning.

An Analysis of Covid-19 Supply and Demand, and Impacts on the Post-Pandemic World

Covid-19 has impacted the world in an unprecedented way. The astounding rate that Covid-19 spreads has made it a universal and ubiquitous threat, affecting every facet of our daily life, causing changes in behavioral characteristics among individuals, communities, and governments. Accordingly, there have been drastic changes in domestic markets, governmental policies, and decision-making processes in this environment in supply and demand. This paper reviews the current market situation facing Covid 19, economic sector’s responses so far and its impact on post-pandemic era. Covid-19 has been a warning sign that we have to do better. Although the world was unprepared for this global crisis, this could be an opportunity for governments and businesses to learn from the experience and harden up to do better under abrupt challenges that could arise in the future.

Can Maruti Suzuki’s wagonr steer through the repositioning drive?

Case overview Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering repositioning its WagonR brand amidst issues of overall decline in sales in the automobile industry. With a market share of more than 53%, MSIL is the market leader in passenger vehicle segment in India, yet it is facing difficulties in driving up sales. The company’s portfolio comprises entry-hatch, mid-hatch, premium-hatch, sedan, SUV/MUV, crossover and van. The case dilemma involves the decision that MSIL’s management should take for the repositioning of WagonR, a compact hatchback, at a time when the automobile industry is showing no signs of recovery. Is it opportune to reposition WagonR, given the current situation of the passenger car market in India? If yes, what can MSIL learn from its past positioning efforts and how can it use insights about consumers’ current perceptions of WagonR’s brand image to arrive at a repositioning decision? Leaning objectives Using the case will help address the following objectives: to expose students to the challenges of repositioning an established brand; appreciate the need for and importance of repositioning established brands; evaluate existing positioning and market conditions for making a sound decision; and develop analytical skills that will prepare them to make decisions in real business scenarios. Complexity academic level The study is suitable for Masters level students in courses on Marketing Management, but it can also work well in elective courses such as brand management. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.

Digital Transformation of Terrestrial Radio: An Analysis of Simulcasted Broadcasts in FM and DAB+ for a Smart and Successful Switchover

The process of digitizing radio is far from over. It is an important interdisciplinary aspect, involving Big Data and AI (Artificial Intelligence) when it comes to classifying and handling content, and an organizational challenge in the Industry 4.0 concept. There exist several methods for delivering audio signals, including terrestrial broadcasting and internet streaming. Among them, the DAB+ (Digital Audio Broadcasting plus) system is one of the leading standards of terrestrial digital radio transmission. Compared with analog FM (frequency modulation) radio, it is more bandwidth efficient and offers greater possibilities when it comes to delivering content and forming an ensemble and multiplex. Currently, many countries worldwide, particularly European States, are still making adjustments in order to perform an efficient switchover from analog FM to digital DAB+ radio. This paper presents the current situation of the digital radio market as well as the results of a subjective quality evaluation study and questionnaire concerning broadcasting in both digital and analog techniques. It involves radio programs, transmitting both speech and music signals, simulcasted in DAB+ and FM standards. It also presents the development of the national multiplex. The results of this study may help both researchers and scientists as well as policy makers and professionals active in the field of broadcasting and electronic media and not to mention the consumption of multimedia content.

Encountering Covid-19 in the Stock Market Context

COVID-19 has hit the world tremendously and transformed regular daily routines into a new normative way of life. The consequence of COVID-19 has had a notable impression on the world economy, including current world investment. Therefore, investors nowadays have to face changes in their investments. The hurdles of the overall world economy are making the stock market decline day by day. Accordingly, investors should be wise to ascertain the appropriate time to enter the market to invest than before. Hence, this research attempted to explain the current market situation with the situation of investors. This study was administered based on a literature review that highlighted the writings and results of prior studies related to the stock market in Malaysia. Generally, the method used to produce this study was a qualitative approach that included highlighting and analysing secondary data obtained through documents, research results, or reviewed writings. The data captured were then analysed systematically using content analysis techniques writing. This survey was done, and the results confirmed that even though investors were worried, anxious and desired it all to end soon, they still strived their best to deliver and invest as best they could by gaining knowledge in whatever method they could to ensure they were not failing continuously in this volatile market as the impacts of the COVID-19 pandemic.

Research on the Improvement of TMT Innovation Capability from the Perspective of Knowledge Integration

TMT (Top Management Team) is an important research topic in the development of business operations after the emergence of Upper Echelons Theory. The development and innovation of enterprises rely on the power of talents, and TMT, as the core force influencing the decision of enterprises, will directly influence the direction of innovation development and strategic goal decision of enterprises, which in turn will affect the business efficiency of enterprises. Under current market situation, enhancing the innovation capability of TMT has become a pressing issue for industry players to address. Taking TMT-related knowledge concepts and innovation capability aspects as the entry point, this paper analyzed the elements affecting TMT innovation capability from the perspectives of knowledge integration and team diversity, and tried to suggest corresponding optimization of its team structure on the basis of knowledge integration.

코로나19로 인한 팬데믹 이후 항공산업 발전방안 연구

The aviation industry has grown steadily for over 40 years despite the influence of external environmental factors such as SARS and MERS. However, this growth has led to a sharp decline in air traffic and a crisis of suspension of operations when the World Health Organization (WHO) declared the COVID-19 pandemic. Although a clear plan has been implemented for the aviation industry to deal with the current situation that continues to change in the future, it has been difficult to the present. Above all, it is important to predict the exact recovery time of air demand and suggest a countermeasure, but COVID-19 is an unprecedented case, and by analyzing major research results that suggested countermeasures in various ways so far, a plan that fits the current situation was derived. First, there is a need for a plan to change the risk perception of infection during air travel, and second, a countermeasure to shorten the isolation period is needed. Third, timely government support and, finally, the need to expand and accelerate non-face-to-face aviation services through the advancement of 4th industrial technology was drawn. Therefore, based on the results of this study, it is expected that it can be usefully used to prepare an optimal response plan for the current aviation market situation.

New Energy Vehicle Power Battery Raw Material Industry Analysis

With the rapid development of China's new energy vehicle industry, the scale of the power battery industry has gradually expanded, directly driving the demand for raw materials for power batteries. Raw material supply, cost and power battery recycling will directly or indirectly affect the healthy and sustainable development of China's new energy vehicle industry. This paper analyzes China's new energy vehicle power battery raw material market, explains the current situation of the power battery raw material market from the perspectives of market pattern, price changes and technology trends, and proposes the market demand and prospects of power battery recycled materials.

CONSTRUCTING HOUSING PRICE INDEX FOR TERRACED PROPERTIES IN JOHOR BAHRU, MALAYSIA

Housing is a country’s biggest asset. Hence, the pattern of the housing price index (HPI) is an important topic to gain insight into the housing market while identifying the prevailing housing issues. The determinants of housing price vary for each city and state based on the different characteristics in each location. Accordingly, HPI should consider the property’s quality differences. Besides, national HPI is insufficient and restricted to the housing price at the state level. Thus, the study focused on constructing a specified HPI model for different cities, districts, and states. Effective HPI can give parties a better idea of the current property market situation and act as an analytical tool in managing the sector. Specifically, the study aims to examine the relationship between the heterogeneity housing attributes and housing prices of the terraced properties in Johor Bahru, Malaysia. Additionally, the study provides detailed information on the key determinants of the housing price variation in Johor Bahru. Hedonic price analysis is useful in constructing HPI, expressing housing price as a function of vector property characteristics. Furthermore, HPI is constructed based on the yearly indices and by pooling the data into certain periods. The results show the percentage of variance explained by the factors of HPI for the terraced properties in Johor Bahru. Correspondingly, the underlying correlation between the tested housing attributes with the housing price is explained through the analysis results.

Food Enzyme Database (FEDA): a web application gathering information about food enzyme preparations available on the European market.

Following the European Commission No. 1332/2008 regulation and the consequent necessity of a scientific evaluation of food enzymes (FEs) for their approval for sale on the European Union market, many FE dossiers have been submitted to the European Commission and various documents currently co-exist. In order to centralize all relevant information in one structured location that is easily accessible to support enforcement laboratories and the competent authorities, we developed a web application, called Food Enzyme Database (FEDA). FEDA allows searching and collection of information originating from many different sources in one centralized portal. Queries can be performed using key information types, which include information on the producing company, production source (strain type, genetically modified microorganism status), type of enzyme protein and evaluation status with employed evaluation criteria. The database contains all current publicly available information. Centralizing all information coupled with intuitive searching functionality also allows the generation of general statistics regarding the current market situation. FEDA is open access and is freely available at the following location: https://feda.sciensano.be. Database URL : https://feda.sciensano.be

Application of preferential leasing at enterprises of the agro-industrial complex

The article deals with leasing operations for small enterprises of the agro-industrial complex. The following basic conditions of leasing transactions are considered: requirements for the lessee, minimum interest rate, minimum / maximum lease term, type of the financed property in the current market situation, industries and regions that are allowed for cooperation in the current market situation. The risk factors of the lessor and the lessee are analyzed. It is noted that when considering the segment of small and medium-sized enterprises of the agro-industrial complex, the main factor that determines the risk of the transaction is the uncertainty of the future profit of the lessee. A scheme for determining the risk of a leasing transaction is proposed. The risks of the lessee’s and lessor’s segments are considered. The conclusion is made about the high riskiness of leasing transactions for enterprises of the agro-industrial complex.

On the Support of the Oilfield Service in the Russian Federation.

This article makes use of financial-economic modeling to study the measures of providing necessary support to Russian oilfield service companies due to a reduction in the amount of orders on the part of oil and gas companies because of the slowdown in the demand for energy inputs as a result of restrictions related to the COVID-19 pandemic. The global practices of drilling uncompleted wells are analyzed; a brief review of the current market situation is provided. The need for taking system-level steps to support the industry and maintaining the key competences and share of Russian companies in the market is shown.

Potential of Using Medium Electric Vehicle Fleet in a Commercial Enterprise Transport in Germany on the Basis of Real-World GPS Data

The intensive electrification of the automotive sector means that the energy system must be able to adapt to the current market situation. The increase in energy demand is a major factor associated with electric vehicles. The study analyzed the operation of a grid-connected facility operating a vehicle fleet providing transport services in the region Halle/Saale, Germany. Measurement data were used in the analysis, including global positioning system data of the vehicles and technical data, including average fuel consumption on a given route section, daily load demand of the industrial facility, and energy generation from photovoltaics. This paper shows the impact of using a battery electric vehicles (BEVs) fleet in the load distribution for the industrial facility considered. The NEDC energy consumption profile for the Nissan e-NV200 were used in this study. Furthermore, the paper presented simulation results allowing one to determine the usage potential, energy demand, and consumption of EVs using real data, reliably representing the processes related to EV daily use. The measurement data were captured using available specialized equipment: Dako-Key (GPS data), PV power generation (Siemens 7KM PAC4200), and load (Janitza UMG 604-Pro) in September, 2018. On this basis, it is possible to identify the effects and variations in load on the power grid during the replacement of combustion vehicle fleets used currently by EVs for the provision of transport services. Three models were presented, making it possible to calculate changes in energy demand for each scenario. In the first model, EVs were charged exclusively from the distribution network. In the second, the energy generation from a renewable source was considered and the possibility of compensating the energy demand of the vehicles from this source was demonstrated. In the third model, the daily load profile and the period of maximum load in the electricity grid were considered. The results are presented in graphical and tabular form. Finally, the potential of using an EV fleet to increase the functionality of a modern industry object was determined and discussed. Based on data for the adopted scenarios, electrification of transport can increase demand for energy by 40.9% for individual enterprises. The electrification of the automotive sector will increase the instantaneous energy demand of businesses, forcing the integration of renewable energy sources during designing new invests.

Response Strategies of the Creative Market Industry in the Post-Epidemic Era in Taiwan-Taking ISHANDS International Creative Market as an Example

The creative market is mainly composed of small and medium-sized and micro-sized enterprises. It focuses on personal creation, as well as face-to-face sales with customers in the market. Affected by COVID-19, customers no longer go out, and markets are canceled due to crowds, which affect the business of market curators, as well as cultural and creative brands. While the epidemic is still raging, how to respond and transform has become the key to survival. This research mainly focuses on comparing and analyzing the situation in 2019 and 2020 of “ISHANDS International Creative Market”, which is a creative market regularly held, as well as seven cultural and creative brands participating in this creative market in Taiwan. Through on-site observation and in-depth interviews, it interviews with curators of the creative market and operators of market brands, analyzes the creation and development process and planning of the “ISHANDS International Creative Market”, as well as key factors for cultural and creative brands to participate in creative markets, brand entrepreneurship and development, and difficulties they face at present. It sorts out the business interactions between the creative market and cultural and creative brands through case studies, summarizes them, and analyzes various interactions with business models, so as to understand the current situation of the creative market facing COVID-19 and possible future development in response. This research finds that: (1) the success of the creative market lies in brand differentiation and persistence; (2) the brand image building of the creative market and cultural and creative brands are key factors for each other; (3) the problems faced by the creative market under the influence of COVID-19; (4) it should accelerate the marketing and application of technologies in response to COVID-19; (5) it needs to master key resources in response to the post-epidemic era; (6) it explores the future development trend of Taiwan’s creative market industry.

Financial Return Distributions: Past, Present, and COVID-19.

We analyze the price return distributions of currency exchange rates, cryptocurrencies, and contracts for differences (CFDs) representing stock indices, stock shares, and commodities. Based on recent data from the years 2017–2020, we model tails of the return distributions at different time scales by using power-law, stretched exponential, and q-Gaussian functions. We focus on the fitted function parameters and how they change over the years by comparing our results with those from earlier studies and find that, on the time horizons of up to a few minutes, the so-called “inverse-cubic power-law” still constitutes an appropriate global reference. However, we no longer observe the hypothesized universal constant acceleration of the market time flow that was manifested before in an ever faster convergence of empirical return distributions towards the normal distribution. Our results do not exclude such a scenario but, rather, suggest that some other short-term processes related to a current market situation alter market dynamics and may mask this scenario. Real market dynamics is associated with a continuous alternation of different regimes with different statistical properties. An example is the COVID-19 pandemic outburst, which had an enormous yet short-time impact on financial markets. We also point out that two factors—speed of the market time flow and the asset cross-correlation magnitude—while related (the larger the speed, the larger the cross-correlations on a given time scale), act in opposite directions with regard to the return distribution tails, which can affect the expected distribution convergence to the normal distribution.

E-business and Marketing Activities for Online Shopping Support

At the beginning of our research, the conditions for the operation of an online store were defined. The bases of an online store are the Internet, Information and Communication Technology and a comprehensive understanding of market opportunities for online trading. Due to the current market situation and increasingly fierce competition, as well as opportunities offered by ICT, e-commerce is gaining ground, especially among the younger generations of customers. To achieve them, we must adapt our marketing activities. The online store also enables smaller providers to enter the global market and reach customers around the world. Online store providers can use cost-effective approaches provided by social networks, which enable quick, easy and efficient reaching of a large number of potential target customers, as well as obtaining quick feedback on current market conditions. With the research we wanted to check the influence of social media on the decision to shop online. The research was conducted on the basis of a questionnaire and a regression analysis. The reasearch showed that social media had an extremely large influence on the decision to purchase a product or a service in an online store. The internet itself allows immediate comparison of offers among different providers.