Current industrial production systems allow assembly of customised products which include additional elements distinguishing them from a reference model. This customisation can result in significant additional time constraints which compel workers to complete their tasks faster, which may pose problems for older workers. The objective of this laboratory study was to investigate the impact of restrictive or flexible pacing during assembly of customised products among groups of younger and older participants. The data gathered were used to analyse cycle-time, assembly performance, muscular load, and kinematic adaptations. The flexible pacing condition was found to improve production performance, increasing customised assembly cycle-time and reducing biomechanical load, for both young and older participants. However, as the task required fine manual dexterity, older participants were subjected to a higher biomechanical load, even in the flexible pacing scenario. These results should encourage assembly-line designers to allow flexible time constraints as much as possible and to be particularly attentive to the needs of older workers.