This article analyzes the experiences and perceptions of visitors to Deyrulzafaran Monastery using the netnography method. Netnography is a research method that aims to understand participants' experiences and perspectives in depth by examining content shared in online communities and social media platforms. The study reveals how the touristic experiences of Deyrulzafaran Monastery are perceived by examining visitor comments on TripAdvisor. As a result of the content analysis, the experiences of visitors to Deyrulzafaran Monastery were determined as six components. These components; unforgettable experience, satisfaction, intention to recommend and revisit, historical experience, cultural learning experience, gastronomic experience and guide features. This netnographic analysis aims to contribute to a better understanding of visitor experiences of cultural and historical sites and the development of tourism management strategies. Especially in the digital age, analyzing visitor feedback provides important information on how tourism destinations can adapt to meet visitor expectations.
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