As the revolutionary culture is the valuable spiritual wealth of the Communist Party of China (CPC) from overcoming multiple difficulties and challenges, an outstanding achievement of the sinicization of Marxism, the traditions of revolution therein are important carrier of ideological and political education in colleges and universities in the new era. Containing the essence of Marxist ideology, the spirit of hard work and fearless sacrifice, the revolutionary culture is the inheritance and innovation of excellent traditional culture, and the endogenous power of cultural self-confidence. At present, the realization of the value function of the revolutionary culture in the ideological and political education in colleges and universities is faced with actual challenges such as the infiltration of western ideology, the lack of the subject function of colleges and universities, and the limitation of network communication. Giving full play to the main channel of ideological and political courses, strengthening the educational joint forces of revolutionary culture and campus culture, and innovating the revolutionary culture communication platform are the necessary ways to promote the revolutionary culture education.