Nucleon transfer reactions have played a fundamental role in understanding the single-particle components, shell structure and collective properties of atomic nuclei. The conventional distorted wave Born approximation (DWBA) envisioned the nucleon transfer reaction as a one-step process, which proceeds directly from the ground state of the target nucleus to a state of the residual nucleus. The coupled channels Born approximation (CCBA) and coupled reaction channels (CRC) theories evolved because a number of nucleon transfer reaction cross sections could not be reconciled within the DWBA. These coupled channels models revealed that, in addition to the “one-step” process of the DWBA, “multi-step” nucleon transfer processes involving accessary pathways can participate in populating the final nuclear state. In the CCBA, the auxiliary pathways involved inelastic excitations of the target and/or residual nucleus, whereas, in the CRC, the pathways included sequential nucleon transfer passing through nuclear states of an intermediate partition. Coherent addition of contributions from one-step and multi-step nucleon transfer processes resulted in dramatic alterations in reaction cross sections, which were experimentally confirmed. The CCBA and CRC linked the structure of the nuclei participating in a reaction to modalities of nucleon transfer arising during the relative motion between the interacting ions. These complementary theories inexorably changed physicists’ interpretations of nucleon transfer reactions and, in doing so, heralded in the new field of direct heavy-ion reactions.