Cross-cultural Perspective Research Articles

Social Media Communication Strategy and User Behavior Analysis of Film IP from a Cross-cultural Perspective

This paper uses the live-action film "Barbie" as an example to explore the strategies and analysis of user behavior in the social media communication of film intellectual property (IP) from a cross-cultural perspective. First, it introduces the concept and characteristics of social media marketing, including establishing marketing points and trust, sharing content with readers, and building interactive relationships with customers. Next, it analyzes the current situation and characteristics of film marketing and summarizes the development stages of film marketing. Then, it proposes social media marketing strategies based on the film's content, the audience, and the business model, including topic marketing, event marketing, word-of-mouth marketing, and emotional marketing. In addition, it explores the problems faced by film social media marketing. It puts forward corresponding countermeasures, such as innovation in marketing models, integration of online resources, and rational planning of market schedules. Finally, it summarizes this research's primary results, innovations, and prospects for future research directions. This study is significant for film IP's social media communication strategies and user behavior analysis, providing valuable references for the film industry.

Child and adolescent foraging: New directions in evolutionary research.

Young children and adolescents in subsistence societies forage for a wide range of resources. They often target child-specific foods, they can be very successful foragers, and they share their produce widely within and outside of their nuclear family. At the same time, while foraging, they face risky situations and are exposed to diseases that can influence their immune development. However, children's foraging has largely been explained in light of their future (adult) behavior. Here, we reinterpret findings from human behavioral ecology, evolutionary medicine and cultural evolution to center foraging children's contributions to life history evolution, community resilience and immune development. We highlight the need to foreground immediate alongside delayed benefits and costs of foraging, including inclusive fitness benefits, when discussing children's food production from an evolutionary perspective. We conclude by recommending that researchers carefully consider children's social and ecological context, develop cross-cultural perspectives, and incorporate children's foraging into Indigenous sovereignty discourse.

Facework in translating and re-narrating vulgar language: The case of Macron's harsh statement against the unvaccinated in English language and Greek mainstream and alternative media

The present paper investigates, from a comparative and cross-cultural perspective, how ‘journalators’ in English-language and Greek media rendered a controversial statement by French President E. Macron against the non-vaccinated, with the use of the slang verb emmerder. The paper examines how journalators sought to render the verb and re-narrate that particular discursive instance, largely judged as vulgar, divisive and improper for a head of state, in order to save or aggravate the French president's face through selective appropriation and reframing. It draws on narrative theory of translation as developed by Mona Baker (2005, 2006, 2010), and explores the concept of facework (Goffmann, 1967; Brown and Levinson, 1978, 1987; Bull and Fetzer, 2010) and the notion of ethos (Mainguenau, 2002, 2014) to analyze from a critical discourse analytic perspective a corpus of press articles in English and Greek. The results of both quantitative and qualitative analysis indicate that there is an array of lexical choices and strategies to intensify or attenuate vulgarity and offensiveness and save or aggravate Macron's image. The study has also confirmed the role of ideology and ideological positioning in the choice not only of lexical choices but also what is selected or deselected to be translated.

Impacts of exile on mental health: Considerations with a differential approach. State of the art 2000-2019

Exile generates the fracture of the vital project and a high load of stress, which can induce the appearance of mental health disorders and health in general. The impact is subject to various demographic variables. The objective of this article is to present the product of a review of the impacts od exile on mental health based on age, gender and the most important risk and protection factors. Finally, reference is made to the most relevant approaches from the perspective of mental health A search was carried out in various databases of academic literature between the period 2000-2019 using terms in Spanish, English and Portuguese in relation to the impacts of exile on the mental health of women, minor and older adults. The saturation criterion was used. Although exile itself does not necessarily result in mental illness, the greatest risk is associated with armed conflicts; in women, the absence of an affective partner and the confluence of care roles; in older adults, loneliness, illness and poverty and in all ages and genders, being a victim of hostility or discrimination in the host society. As protective factors, younger age; family and social network; favorable economic conditions, higher level of educations, integration into social groups with cultural and linguistic affinity in the country of arrival. There is no single therapeutic approach. It´s important to highlight relevance of a comprehensive and cross-cultural perspective and the need for specific public policies.

Pragmatics in the service of marketing: The case of COVID-19 semi-commercial public signs

This study adopts a cross-cultural perspective and investigates the ways in and the extent to which the pragmatic choices made by the authors of COVID-19 signs announcing business closures in the UK and in Greece could reflect the Relationship Marketing approach. The data for the study comes from a large corpus of COVID-19 related public signs that appeared in London and Athens between 2020 and 2022. The analysis of the data focuses on the extent to which the relationship between the businesses and the customers is treated as personal and intimate. To this end three types of pragmatic choices are examined in detail: (i) (in)directness and (in)formality of directives used on the signs, (ii) conveyance of emotions, and (iii) the extent to which future encounters and transactions with the customers are thematised. The analysis shows that the pragmatic choices of UK sign authors reflect the Relationship Marketing approach to a far greater extent than those of their Greek counterparts. This finding is discussed in the light of observed cultural differences and the possible impact of Relationship Marketing on language use.

The Importance of Cross-Cultural Perspectives Based on the Spread of Christianity in China

The process of spreading Christianity in China is also the process of localizing Christianity in China. According to historical records, there was the first religious and cultural exchange between East and West in the Tang Dynasty. In the Yuan Dynasty, Mark Polo brought China into the European horizon, and Matteo Ricci spread Christianity by studying Confucian classics, which also promoted the development of Western sinology; After centuries of outbreak of contradictions within the Christian church, coupled with the blows of imperialist and capitalist power politics in modern times, Christianity in China has been viewed as a binary opposition, many of which are influenced by political factors. But today, the role of Chinese scholars in academia is increasingly non-negligible, and many examples demonstrate the importance of breaking down stable stereotypes and looking at different cultures from a more open-minded and dynamic cross-cultural perspective.

New Understanding of World Civilization from a Cross Cultural Perspective

New Understanding of World Civilization from a Cross Cultural Perspective

Cross-Cultural Perspective on Evaluating and Boosting the Effectiveness of Educational Assistance in Africa

Cross-Cultural Perspective on Evaluating and Boosting the Effectiveness of Educational Assistance in Africa

Происхождение и различия немецкой и японской культуры роботов и построение «Третьей китайской робокультуры»

With the rapid development of AI technology, robots are no longer restricted to industrial and social fields, and their cultural connotations should be paid more and more attention. The paper focuses on the robot culture within the scope of human culture and attaches importance to the inherent humanistic and cultural traditions of robots, which helps to understand the relationship between humans and machines and is also closely related to today’s robot application practice. Significant differences can be found in the robot culture between the East and the West. Germany（Europe and the United States）and Japan have formed anxiety- and visionary-type robot cultures respectively, which are closely related to their religious human relations and science fiction culture. In this article, using the example of the analysis of German and Japanese robotic cultures, the differences and specific features of literary images of robots are revealed on the basis of a direct dialogue between scientists of these countries. At the same time, the cultural roots of religion and science fiction, which have had a huge influence on the formation of German and Japanese robot culture, are explored. The attitude of scientists towards robots is rooted in their different cognitive attitudes regarding the nature of a human being and his interaction with the world. German robot culture represents classic anthropocentrism, in which humans occupy a central position in the universe. Japanese robot culture demonstrates a different - non-anthropocentric - concept of human beings, emphasizing the unity of technological artifacts and people. The study of robot culture is based on the method of cultural interpretation, data analysis and other methods. This article is based primarily on cultural components such as literature, religion, philosophy, as well as film and television. The discussion on the differences of robot culture can help to reflect on human nature and human culture. The discussion of robot ethics needs to have a cross-cultural perspective, and it can also bring inspiration to the construction of Chinese robot culture. Different from the European, the U.S. or Japanese robot culture, the “third Chinese robot culture” that is eclectic, pragmatic, active and emphasizes the coexistence of humans and machines is taking shape.

Research and Practice of Music Education from a Cross-Cultural Perspective

Research and Practice of Music Education from a Cross-Cultural Perspective

Investigation on the Ecological and Mixed College English Teaching Model from the Cross-cultural Perspective

Investigation on the Ecological and Mixed College English Teaching Model from the Cross-cultural Perspective

Feasibility Analysis of Cross-cultural Competence Development in College English Textbooks— A Case Study of New Horizon College English Textbook for Viewing, Listening and Speaking

Against the backdrop of increasingly frequent globalization and international communication, English serves not only as a tool for international exchange but also carries the function of disseminating and communicating diverse cultures. University English textbooks are not just tools for language learning but also crucial mediums for fostering students’ cross-cultural communication skills. This paper examines the cultural content reflected in the textbook and its impact on students’ cross-cultural communication abilities in the third edition of New Horizon College English Textbook for Viewing, Listening and Speaking (Third edition, Book 2) textbooks from a cross-cultural perspective. A framework of cross-cultural competence teaching for textbook analysis was constructed based on the previous research. The study analyzes the cultural content and its presentation in the textbooks according to the different dimensions of the framework, revealing significant differences in the selection and presentation of cultural content. Research findings show that the textbooks primarily focus on introducing English and American cultures while neglecting the diversity of other English-speaking countries and students’ local cultures, resulting in a narrow cultural perspective. Furthermore, the depth and breadth of cultural content are insufficient to comprehensively develop students’ cross-cultural communication skills. It is suggested that when using these textbooks for cultivating cross-cultural skills, attention should be given to diverse cultures, balancing the introduction of different cultures, incorporating students’ local cultures, and helping them develop a global perspective. By enriching cultural content and implementing diverse teaching activities, students’ cross-cultural understanding and communication skills can be enhanced, fostering international exchange and cooperation.

How young consumers are influenced by the valence of positive and negative frames: a cross-cultural perspective

How young consumers are influenced by the valence of positive and negative frames: a cross-cultural perspective

Research on Language Arts of English and American Literature Translated Works from Cross-cultural Perspective

Research on Language Arts of English and American Literature Translated Works from Cross-cultural Perspective

Construction of Evaluation System for English Translation Teaching in Colleges and Universities under Cross-cultural Perspective

Abstract The construction of the evaluation system of English translation teaching in colleges and universities under the cross-cultural perspective to improve the quality of translation education. The focus is on integrating the LMBP neural network algorithm and quantitative judgment indexes to provide an adequate evaluation model for English translation teaching. The study adopts the neural network algorithm based on LMBP, combined with the quantitative processing methods of “AHP+DEA” and “Entropy Assignment Method+Euclidean Distance Method”, to systematically construct and empirically analyze the evaluation indexes of teaching. It is found that teaching construction, application and effect are the core indicators of evaluation. Regarding teaching construction, classroom content integrity (correlation coefficient 0.428) and learning resources integrity (correlation coefficient 0.439) are the key factors. Teaching application analysis showed that hybrid teaching positively correlated with student achievement (r=0.569). Conducting effectiveness analysis showed that student discussion and in-class performance were significantly and positively correlated with teaching evaluation (p<0.005). These results prove the effectiveness and usefulness of the constructed evaluation system.

Study on English Translation of Zhangjiajie Proverbs from a Cross-Cultural Perspective—Taking the Proverb in the Sign of Wulingyuan Scenic Spot as an Example

Study on English Translation of Zhangjiajie Proverbs from a Cross-Cultural Perspective—Taking the Proverb in the Sign of Wulingyuan Scenic Spot as an Example

An Innovative Model of English Translation Teaching Mode in Colleges and Universities from a Cross-cultural Perspective

Abstract English translation teaching in colleges and universities has problems such as outdated models, lack of attractiveness, and low efficiency. In this paper, we construct an automatic translation scoring model for English teaching, convert the English translation scoring problem into a semantic similarity problem of multiple English phrases, combine the Bi-LSTM algorithm to realize lexical embedding encoding, and design a feature extraction algorithm mainly based on the Transformer encoder. The attention mechanism is introduced to interact with the English phrases with the translation similarity information and linguistic information, and the global optimal strategy is used to select the score as the final score of similarity and calculate the automatic translation scoring score. After the construction was completed, two classes of the same major in a university were used as the experimental class and the control class to conduct a controlled trial of the new teaching mode utilizing the model. It was found that after one semester of teaching, the translation scores of the experimental class and the control class were 94.63 and 82.77, respectively, and the gap between the two classes was 11.86 points, which was obvious compared to the pre-test gap. There is no significant change in the translation level of the control class, and the experimental class has made considerable progress, with its scores in the five dimensions being 12.7%, 6.7%, 26.6%, 13.9%, and 35.6% higher than those of the control class respectively. It can be concluded that the effectiveness of adopting the new teaching mode is remarkable. The students’ translation level has made tremendous progress, the model and the latest teaching mode are widely recognized and accepted by the students in the experimental class and produce greater attraction, and the students’ attitude towards translation learning is more positive. This study provides a useful exploration of the innovation of English translation teaching methods in colleges and universities and improves the efficiency and learning effect of English translation classrooms.

Opportunities and Challenges of East Asian Economic Cooperation from a Cross-cultural Perspective—Taking the Implementation of the Belt and Road as an Example

Opportunities and Challenges of East Asian Economic Cooperation from a Cross-cultural Perspective—Taking the Implementation of the Belt and Road as an Example

Research on the Development of College English Pedagogy System in Cross-cultural Perspective

Abstract Current college English programs at universities suffer from an inadequate teaching system and poor practical results, which hinder the effective development of students’ intercultural communication abilities and reduce their interest in learning the subject. This study integrates the output-oriented approach with blended teaching techniques to develop a college English teaching model. Utilizing University A as the research subject, we designed questionnaires and conducted teaching comparison experiments to evaluate the model’s effectiveness. The entropy value method calculated the weights of formative evaluation indices, while the fuzzy comprehensive evaluation model assessed the teaching quality. The results of the data analysis show that the reading character of students in class A under the blended teaching mode shows significant differences. The total score of reading level score is 21.07 points higher than that of students in class B with traditional teaching, and the speaking score rises by 3.468 points. The quality of college English teaching in University A was rated good, with a comprehensive score of 90.32 points using the fuzzy comprehensive evaluation model. The POA-based college English blended teaching model and formative evaluation system provide a new reference for innovating the college English teaching model in colleges and universities and boosting the intercultural communicative competence of college and university students.

The Construction of English Speaking Evaluation System in Colleges and Universities under Cross-cultural Perspective

Abstract Establishing a perfect teaching evaluation system is one of the essential links to test the teaching results. In this paper, firstly, on the basis of clarifying the principle of constructing the evaluation index system of spoken English teaching, we formulate the index elements of the first, second level, and third levels, build the evaluation index system of spoken English teaching through the Delphi method, and initially determine the degree of importance of the evaluation indexes by relying on the Likert scale. Then the indicators are assigned with the compatibility matrix analysis method and the improved entropy weighting method, and the level of spoken English teaching in colleges and universities is quantitatively analyzed from the two primary levels of students and teachers through the fuzzy comprehensive evaluation method. Finally, examples are used to examine students’ readiness to evaluate spoken English teaching in colleges and universities, and the effectiveness of the constructed evaluation system for spoken English teaching is assessed. The results show that the total score of students’ rating of spoken English teaching in colleges and universities is 86.5, and the total score of teachers’ rating is 93.3, both of which are more than 85, indicating that the quality of spoken English teaching in the sample colleges and universities is good. This study realizes further improvement and transformation at the levels of evaluation concept, evaluation content, evaluation method, etc.. It provides specific references for teaching evaluation and decision-making regarding teaching reform in other disciplines.