The article examines the critical role of corporate social responsibility (CSR) in stabilizing Ukraine's economic and social environment amidst recent crisis events, focusing on the active responses of Ukrainian businesses during three key periods: russia's initial military aggression in 2014, the COVID-19 pandemic, and the full-scale invasion in 2022. Through a comprehensive review, the author analyzes the adaptive CSR strategies of businesses, illustrating how various companies provided humanitarian, medical, logistical, and military support. The article highlights CSR’s transformative power, positing that during periods of heightened risk and instability, socially responsible initiatives by businesses not only foster economic resilience but also reinforce social cohesion and national identity. This research delves into two main facets of business response: internal measures for employee welfare and external contributions to community well-being and national defense. It also emphasizes the expansion of business participation in humanitarian relief, financial aid, and infrastructure rebuilding, with attention to strategies that evolved in response to the unique challenges posed by each crisis. During the 2014 crisis, CSR primarily involved relocation of business assets and personnel from occupied territories and provision of direct humanitarian aid. In response to the pandemic, CSR efforts shifted towards protective measures, such as remote work for employees, stringent sanitation standards, and donations to healthcare institutions to mitigate COVID-19’s impact. The 2022 invasion saw unprecedented levels of support, with businesses actively supplying resources, transportation, and direct financial aid to the Armed Forces of Ukraine, and extending humanitarian aid to affected civilians, particularly those displaced by the conflict. The analysis suggests that the scale and nature of CSR initiatives correlate with the intensity and type of crisis, with the most extensive actions arising from the ongoing war. Furthermore, the article notes a strategic realignment in Ukrainian CSR practices, as many companies have severed ties with Russian and Belarusian markets, thus reaffirming their stance against external aggression. The findings underscore that, beyond economic stabilization, CSR engagement provides a foundation for rapid post-war recovery, serving both immediate crisis mitigation needs and long-term national restoration goals. In this regard, the author argues that maintaining and enhancing CSR activities is essential, as it strengthens the overall resilience of Ukrainian society and aids in preserving the economic and social fabric under extreme conditions.
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