The role of B2B digital platforms for managing future worldwide crisis. A strategic sensitivity framework for exploiting the breakthrough technological innovations

Abstract

The recent years have been dominated by the urgency of mitigating the effects of dramatic emergencies. In the first step the sudden outbreak of Covid19 and next the Ukraine conflict raising have put under stress the stability of worldwide B2B digital platforms sectors. In response to the unpredictable catastrophes the worldwide organizations started to adopt several breakthrough technologies by means of confused response strategies. The literature did not sufficiently address the issue of which could be the most effective ways to relief a crisis picking solutions from the new breakthrough innovations in B2B digital platform systems. The analysis of B2B digital platforms during a crisis is not trivial because of the system complexity. To fill the literature, gap this paper exploits the line of study of crisis theory. Through the lens of analysis of the adaptive management model, the paper aims at creating a theoretical model based on the most impactful breakthrough innovations on B2B digital platforms mechanisms. Related to dual adaptive management approaches, the study creates four different scenarios to simulate through a system dynamic method. The results of the simulation come up with four main mitigation strategy patterns associated with the different levels of crisis perturbation and adaptive approach style. The paper aims at expanding the study on B2B digital platform technological evolution and provides some interesting insights on how to configure an effective crisis mitigation strategy.