Creative Packaging Research Articles

PEMANFAATAN TEMPE SEBAGAI KOMODITI LOKAL UNTUK PASAR GLOBAL

Tempeh, one of Indonesia's traditional fermented foods, has great potential to become an international culinary commodity because of its high nutritional content and relevance to healthy and sustainable food trends. However, the main problems faced are the use of tempeh which is only processed into household food, lack of product innovation, and packaging that is not attractive for the global market. Small businesses also face problems with a lack of understanding of good marketing strategies. This community service aims to provide business actors and entrepreneurial students with an understanding of the potential of tempeh as a competitive local commodity in the global market. Hygienic production processes, high-quality fermentation methods, creative packaging and digital marketing techniques are taught to participants in this service. The methods used include technical training, live demonstrations and interactive discussions guided by expert speakers in the field of food technology. Participants are also trained to utilize digital platforms such as marketplaces and social media to expand market reach. The results of the service show that business actors are able to understand the importance of production and packaging standards to meet export requirements. Product innovations, such as crispy tempeh and energy balls, received a positive response as diversification that suits global market tastes. Digital-based marketing strategies also provide opportunities to reach global consumers. By overcoming these challenges, tempeh has great potential to compete in international markets as a superior local product in Indonesia.

Disentangling audiences' reactions to creative content and creative packaging

AbstractResearch SummaryThis research addresses the tension of audiences often rejecting creative products despite creativity being foundational to organizational success. To better understand this issue, we take an abductive approach to disentangle the effects of creative content (how creative the core concept is) and creative packaging (how creatively the core concept is presented and visualized) while accounting for audiences' different expertise levels. Across two archival studies and a pre‐registered experiment, we find that both experts and general audiences react positively to creative content. However, reactions to creative packaging display greater variability: on average, experts react positively whereas general audiences react negatively. We find no interaction between the two variables. We discuss the theoretical implications of these findings for the literature.Managerial SummaryWhile creativity is foundational to organizational success, audiences often reject creative products. Across two archival studies and an experiment, we show how the effect of creativity on different audience's reception can be better understood when disentangling creative content (how creative the core concept is) from creative packaging (how creatively the core concept is presented and visualized). Our results suggest that companies should (a) invest more resources in developing products high in creative content—products that break current norms and are different from others—and (b) acknowledge that heavy investments into novel and visually groundbreaking packaging lend diminishing returns, particularly for general audiences: for the same level of quality a traditional (vs. creative) packaging yields more advantages.

Application of Multimodal Fusion in Creative Packaging Design

Application of Multimodal Fusion in Creative Packaging Design

A study on the impact of creative packaging design that influences consumer perception and purchase intention with reference to Wintrack Packs, Karur

A study on the impact of creative packaging design that influences consumer perception and purchase intention with reference to Wintrack Packs, Karur

THE POWER OF SACHET MARKETING: A COMPREHENSIVE EVALUATION

Sachet marketing is a strategic approach in which products are offered in small, affordable packaging to meet the needs of cost-conscious consumers. This marketing strategy aims to enhance accessibility, affordability, and convenience, particularly in emerging markets or among demographics with limited purchasing power. Sachet marketing facilitates market penetration by providing entry points for consumers to try new products with reduced financial risk. The approach involves creative packaging, often showcasing innovation in design and sustainability. While offering benefits to both consumers and sellers, such as affordability, trial opportunities, and market expansion, sachet marketing also poses considerations related to environmental impact and the need for a balanced approach to pricing and packaging. Understanding consumer preferences, economic conditions, and cultural factors is essential for successful implementation of sachet marketing strategies. KEY WORDS: affordability, convenience, Consumer preference, Cost – Effective, Environmental impact

The Application of Ink Art Elements in Modern Cultural and Creative Product Packaging Design

In the social reality where various cultures collide with each other and art and design are ubiquitous, ink art has constantly absorbed and borrowed the essence of other art forms. absorbs the essence of other art forms, and has a close relationship with various art disciplines. In-depth analysis of the external characteristics and Ink art is analysed in depth for its external characteristics and profound connotations, and the unique features of ink art are explored from the perspectives of truth, simplicity and spirit. The integration and extension of ink into cultural and creative packaging design is feasible and meets the requirements of both consumers and the times. It is concluded that the integration and extension of ink in cultural and creative packaging design is feasible and meets the requirements of both consumers and the times, and it is explored from the viewpoints of truth, simplicity and spirit. The visual elements and the beauty of chiaroscuro in ink and wash culture are The visual elements and the beauty of chiaroscuro in ink and wash culture are the inspirations for the current cultural and creative packaging design. The changes of ink and wash culture, as well as the mood of both motion and tranquility, make the modern cultural and creative product design have more Chinese characteristics and It can make modern cultural and creative product design have more Chinese characteristics and play the role of promoting Chinese traditional culture.

Pemberdayaan UMKM Dekpid melalui Pembimbingan Promosi melalui Instagram dan Desain Packaging Produk

Purpose: This activity aims to assist small business, Dekpid, in creating attractive packaging and enhancing the quality of its social media content. Methodology/approach: This project follow a practical approach, using interview techniques to identify challenges faced by Dekpid and to develop the activities or programs for solving them. Ultimately, the project assists Dekpid in utilizing social media to enhance the promotion of their products through higher-quality content and provides guidance on creating packaging designs. Results/findings: The output of the activity contributes to an enhanced understanding of designing product packaging and the development of high-quality social media content to support the promotion of SMEs Dekpid on Instagram. Conclusion: Lecturers and undergraduate students are participating in initiatives aimed at boosting the competitiveness of UMKM Dekpid. These activities include the development of creative packaging designs that align with the logo, as well as the development of social media marketing content to promote the products. Limitation: One limitation of the activity was the restricted timeframe, which led to the project concluding in less than a month, resulting in a less detailed impact and a potential for better outcomes if it had a longer duration. Contribution: These program can help the growth of Dekpid as one of small businesses in Palembang. Ultimately, this growth is expected to lead to an increase in job opportunities within the area.

Strategi Peningkatan Penjualan Produk Briket Kelurahan Indro Melalui Branding Packaging dan Marketing

The problems often experienced by Small and Medium Enterpises (SMEs) in Indro Village are inappropriate marketing strategies and less attractive packaging. The aim of carrying out this Real Work Lecture (KKN) community service activity is to increase understanding of the importance of packaging and marketing aspects of charcoal briquette products among SMEs in Indro Village. In its implementation, it is carried out using a direct counseling and training method approach to SMEs actors which consists of four stages, namely observation, counseling, training and mentoring, and evaluation. From the evaluation results, it was found that the women in Indro Village already understood the material presented, and training and assistance for creative packaging could also be followed well. However, 4 out of 10 people experience difficulties in creating Instagram content. This is due to age and lack of familiarity with social media tools.

Inovasi Jamu Jeli Anak : Metode Housewife Creative dengan Menggabungkan Semangat Kewirausahaan dan Pelestarian Tradisi Lokal untuk Meningkatkan Perekonomian Keluarga

The role of housewives is a vital component of the nation that can be empowered to enhance family welfare. Various programs can be implemented by women to improve family well-being by utilizing and managing their surrounding environment. One such program, particularly in the realm of food, is the cultivation and utilization of local traditions, specifically the Family Medicinal Plants (TOGA) program. Prioritized issues include the availability of land for TOGA cultivation and the processing of results that still yield conventional products, limiting their economic value. The use of chemical drugs, especially for children, poses significant risks, given the prevalence of toddlers and children under 12 in residential areas. Efforts are needed to reduce the consumption of chemical drugs in favor of herbal products and to address the innovative production and management of herbal products as a priority for PKK housewives. Activities involve socialization and training using the Housewife Creative Method as a solution. The modification of conventional herbal medicine or liquid herbal medicine into gel form is considered an innovative solution, adding economic value when sold. A 3-4 month community service project in Green Semesta Housing, Wates Subdistrict, Semarang, specifically in RT 2 RW 4, targeting PKK mothers, yielded positive and beneficial results. PKK mothers, who are also homemakers, gained additional insights into the use of TOGA plants, creating economically valuable products such as jelly herbal medicine for children in various types and creative packaging. The project also provided advanced entrepreneurial knowledge related to utilizing local products like TOGA plants. All PKK mothers could predict selling prices and produce appealingly packaged jelly herbal medicine products, making them suitable for marketing and sale.

Analysis of Artificial Sweeteners, Sodium Cyclamate, in Packaged Beverages and Powders by the Gravimetric Method

Most people like instant beverage products because of their practical processing and superior taste and creative packaging, thus attracting consumers to consume them. One of the food additives that is often used in instant beverage products is artificial sweeteners such as sodium cyclamate which has a sweetness level of 3.94 kcal/g or 30 times that of sucrose. This study aims to determine the levels of sodium cyclamate in packaged and powdered drinks circulating on the campus of the Indonesian Muslim University using the gravimetric method. The sampling method used a purposive technique and obtained 6 test samples, qualitative analysis used the precipitation method and obtained all positive samples containing sodium cyclamate. The results of the quantitative analysis obtained the levels of sodium cyclamate for each sample A; B; C; D; E; F as much as 37.07 mg/kg; 30.17 mg/kg; 12.93 mg/kg; 4.31 mg/kg; 340 mg/kg; 258 mg/kg. Thus, these results indicate that all samples do not exceed the levels set by BPOM regulation No. 11 of 2019 concerning food additives, namely 350 mg/kg, so they are safe for consumption.

MARKETING CONSTRUCTION OF THE TELEVISION MESSAGE

To be heard by your target customer and consumer, your message and your campaigns must be clear, coherent, empathetic and impactful. Deliver a calibrated speech about the buyer persona and eliminate obstacles as well as comprehension bias... This is the challenge you will be able to meet by preparing your marketing message. This preparation is, in fact, essential to set up an effective campaign and thus increase sales. As its name suggests, the marketing message encompasses the company's communication elements about its identity and the value it brings. The consumer is the economic entity (natural or legal person) who chooses, uses and consumes a service or goods and thus proceeds to their partial or complete consumption. This consumption is considered to be: "final", when the use of the consumed good corresponds to private personal use (drinking a glass of wine, watching a show, driving...); "intermediate", when the consumed good or service contributes to the creation of another good or service (a craftsman uses a car to travel to a client...). To construct an effective television message, it is necessary to take into account the particularity of this medium: the small size of the TV screen and the distance between the viewer and the image, spots often limited to 30 seconds, creative packages and signature restrictions, and a consumer who is often poorly engaged and pays little attention to messages, which you need to know how to interest them, surprise and seduce to convince.

CREATIVE PACKAGING SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK KULINER “SERUNDENG” SEBAGAI OLEH-OLEH KHAS BALI

The emergence of Balinese Culinary MSMEs indicates that this business is very promising. One of them is the UMKM "Serundeng Bali" in Pesaban Village, Rendang District, Karangasem Regency. Mrs. Nyoman Ambih Hartini as a partner entrepreneur has been running this business for three years by utilizing the results of coconut plantations. So far, the abundant coconut plantation products besides being sold in the form of whole coconuts, are partly processed into a product of serundeng which has been used for family consumption and ceremonial needs as well as partly being traded to traditional markets around the business location. Product marketing is still limited because it does not have special packaging so there are no modern marketing efforts such as the use of social media and e-commerce. The product is also not equipped with a product label as the identity of the brand name and manufacturer. In addition, partner entrepreneurs do not yet have financial records, so they do not know the profit/loss of the business they have been running. Based on the analysis of the situation in the "Serundeng Bali" MSME, assistance is provided for the creation of creative packaging and product labels as an effort to increase product competitiveness so as to expand market and marketing. Through this assistance, it is hoped that partner entrepreneurs and employees will have the ability to innovate products through making attractive packaging and that MSMEs have a corporate identity in the form of product labels. In addition, assistance is provided for the use of social media and e-commerce as promotional media to strengthen branding and marketing activities for serundeng products as traditional culinary souvenirs typical of Bali.

The application of the Forbidden City’s mythical beasts in cultural and creative packaging design

China's dragon culture has a long history in the Chinese nation for thousands of years, and has become a spiritual symbol of the Chinese nation, and the cultural inculcation of the traditional dragon images has penetrated into many aspects of Chinese society. It is a kind of historical condensation and cultural accumulation of the Chinese nation. The Historic Evolution of the Auspicious Beast Dragon In China, the traditional Chinese culture of the Auspicious Beast Dragon is one of the earliest in origin, longest in duration, and most influential. This project integrates the traditional Forbidden City Auspicious Beasts into the packaging of cultural and creative products, and explores the cultural connotation, historical significance, and expression of the traditional Chinese Auspicious Beasts pattern. Firstly, the background and influence of traditional Chinese mythical beast graphics in China are outlined; secondly, traditional Chinese mythical beasts are classified, analyzed for their artistic characteristics, culture, forms of expression and the symbolism behind them, and the image of mythical beasts from the Forbidden City is used as the basis for the design, and the commercial value and scope of dissemination of the mythical beasts culture can be brought about in cultural and creative packaging design is analyzed; ultimately, a series of packaging design of "Four Seasons mythical beasts" is presented, so that traditional mythical beasts culture can enter the public's vision and make more people understand China's excellent traditional culture. Four Seasons Auspicious Beasts" cultural and creative packaging design series, so that the traditional Auspicious Beasts culture into the public's field of vision, so that more people understand the excellent traditional Chinese culture. Finally, by combining the changes of the Forbidden City throughout the year with the beasts of prey for innovation and redesign. We hope that this design can give more people who love traditional culture and Auspicious Beast motifs new inspiration and ideas, and we also hope that it can provide a reference for the innovation point of Chinese traditional motifs in cultural and creative packaging design.

Recognizing and Extending Creativity

Creativity, though integral to organizational success, can be difficult to recognize. At times, creativity’s role may be unclear because it functions as a kind of backdrop that sets the stage for productive behaviors that are not necessarily creative in their own right. When creativity is specifically desired, leaders may find themselves unable to recognize or accept it because it is perceived as incongruent with other priorities. Responding to these critical barriers to making the most of creativity at work, the five papers in this presenter symposium all consider some aspect of how creativity might be better recognized and extended in ways that foster its appreciation. Collectively, the papers provide a deeper look into the challenges facing organizations hoping to leverage creativity and suggest a symbiosis between recognizing creativity and extending it – both within the creativity domain and outward into various organizational settings. Create, Compost, and Conserve: The Relationship Between Creativity and Pro-environmental Behavior Presenter: Poornika Anantha Ramakrishnan; Rotterdam School of Mgmt Presenter: Verena Krause; UCL School of Management Why and How Leaders Overcome a Bias Against Novelty in Bureaucratic Contexts Presenter: Yidan Yin; U. of Southern California -Marshall School of Business Presenter: Jennifer Mueller; U. of San Diego Presenter: Matthias Simmons; U.S. Army Research Institute Presenter: Michele Calton; U.S. Army Research Institute Creative Packaging: Disentangling the Impact of Creative Presentation and Creative Content Presenter: Davide Orazi; Monash U. Presenter: Pier Vittorio Mannucci; Bocconi U. A Dynamic Ontology of Creativity and Standardization in High-stakes Work Presenter: Yuna Lee; Columbia U. Presenter: Robert Litchfield; Washington and Jefferson College Presenter: Lucy L. Gilson; U. of Connecticut Creativity as Composition: A Framework and a Research Agenda Presenter: Spencer Harrison; INSEAD Presenter: Arne Carlsen; BI Norwegian Business School Presenter: Miha Skerlavaj; U. of Ljubljana, School of Economics and Business

The influence of creative packaging design on customer motivation to process and purchase decisions

Creativity is a growing area of retailing research. Drawing upon the optimal-arousal theory, this research examines how the dimensions of packaging design creativity, such as divergence and relevance, have varying levels of influence on customer process, persuasion, and response measures. The findings show that packaging design can evoke customer curiosity in certain conditions. Further, the results suggest that the effect of packaging design creativity differs significantly in the retail context, in contrast to earlier studies that have mostly focused on the context of advertising. The findings provide new insights and implications for retailers, brand managers, and packaging designers to understand how creativity impacts customer decision making.

A REVIEW ON POST-HARVEST HANDLING PRACTICES OF TOMATO (LYCOPERSICUM ESCULENTUM)

To minimize post-harvest losses, tomato post-harvest handling procedures are crucial. The tomato (Lycopersicum esculentum) is one of the vegetables that is grown and consumed the most all over the world. A healthy, balanced diet includes tomatoes as well. Minerals, vitamins, vital amino acids, and antioxidant qualities are abundant in tomatoes. Tomatoes have a short shelf life and are extremely perishable. Post-harvest management procedures are therefore necessary to satisfy the rising population’s need for food while minimizing losses. Tomato post-harvest losses are primarily brought on by incorrect sorting and grading, in appropriate packaging, improper packaging without removing field heat, lack of storage facilities, and poor transportation. The quality and shelf life of tomato fruit is greatly impacted by handling procedures such as harvesting, precooling after harvest, washing and disinfecting, sorting and grading, packaging, storage, and transportation. Additionally, there are a variety of creative packaging and storage methods, including refrigeration storage, changed atmosphere packaging, and intelligent packaging. This review article mainly focuses on the different ways to reduce post-harvest losses of tomatoes thereby securing food security.

Literasi Aspek Pemasaran pada UKM “Nabil Collection”

Background: “Nabil Collection” are SMEs affected by restrictions on activities outside the home. SME “Nabil Collection” has been selling its shirt products conventionally so that when there is a policy of limiting activities outside the home, the sales of their products decrease. This literacy is carried out so that the SME “Nabil Collection” has the ability to do product packaging, the importance of trademarks and choose the right marketing media according to the product market target. Method: Literacy for SME owners “Nabil Collection” by providing modules on the marketing aspects of shirt products. Result: increased knowledge of “Nabil Collection” SME owners about product packaging, trademarks and online marketing media with social media. Conclusions: This literacy aspect of marketing increases the knowledge of “Nabil Collection” SME owners knowing more creative product packaging, realizing the importance of trademarks, more competitive shirt product prices and trying alternative social media-based marketing media to increase product sales during the time of restrictions on activities outside the home.

Developing the lesson plan of STEM education: designing Moringa leaf tea

The paper will clarify STEM education learning activity of the designing Moringa leaf tea. The STEM education learning activity will be developed based on Sutaphan and Yuenyong [17] the context-based STEM education learning approach. The activity will start from identification of social issue of designing the tea from the Moringa leaf that Indonesian people usually eat Moringa leaves as a vegetable. The issue of making a tea from moringa leaf could motivate students to design not only moringa tea but also various favor of teas, label or packaging. Then, the lesson plan will provide activities regarding on the 7 stages of Sutaphan and Yuenyong [17] the context-based STEM education in order to scaffold students to practice knowledge for designing some technology prototypes or products through engineer design process. For making something related to moringa tea, the lesson plan will provide students chance to practice integration of knowledge. These knowledges include chemistry (e.g. temperature, oxidation, basic measurement skills), Physics (e.g. heat transfer, energy), mathematics (e.g. the ratio of the ingredients, measurement skills, conversion of units), arts (e.g. creative packaging and presentation of their Moringa Leaf Tea and the flavor variant), and so on. This paper may have implications for designing STEM education learning activities.

Community Service Research (CSR) In Corn Chips Central Industry, Pandanwangi, Blimbing District,Malang, East Java

The home industry for processing corn products into corn chips in Malang City includes Sinar SME and Berkah SME. they both still do not have attractive, innovative and creative packaging designs. The packaging used has not been able to protect the product during the transportation process, and the design is less attractive. Corn chips produced by Sinar and Berkah SME’s did not have a variety flavors of products. This can have an impact on market saturation and reduce sales. There is still a lack of ability in both SME’s people in mastering technology and hygiene. Improvement efforts were made by improving the packaging design of Sinar and Berkah SME’s. The variety of corn chips that can be done to attract consumer appeal is to add a level of spiciness. Technology transfer is carried out in frying equipment and packaging activities using a pedal sealer machine.

Substituting white rice with brown and black rice as an alternative to prevent diabetes mellitus type 2: a case-study among young adults in Yogyakarta, Indonesia.

The purpose of this study is to explore the preference and acceptance of white rice substitution with brown and black rice among young adults in Indonesia to prevent diabetes. This study used a qualitative design. Rice preference deeply explored using focus group discussion as a case-study. 85 informants with an average of ages 20years old were divided into several groups. Several topics to discuss include the reasons to accept or reject brown and black rice, knowledge, attitude, motivation, and potency to substitute white rice. Price was the main barrier to substitute white rice to brown and black rice. The participants have known brown rice from parents, mass media, and friends. Most of them were still unfamiliar with black rice. Culture also affected the preferences of the participants. To motivate people to change their white rice diet, creative packaging and segmentation of the sale were recommended. Substituting white to brown and black rice is still a challenge for young adults in Indonesia. Several barriers such as culture, accessibility, and affordability need to be considered. Further efforts are important to manage a program to increase brown and black rice consumption.