THE POWER OF SACHET MARKETING: A COMPREHENSIVE EVALUATION

Abstract

Sachet marketing is a strategic approach in which products are offered in small, affordable packaging to meet the needs of cost-conscious consumers. This marketing strategy aims to enhance accessibility, affordability, and convenience, particularly in emerging markets or among demographics with limited purchasing power. Sachet marketing facilitates market penetration by providing entry points for consumers to try new products with reduced financial risk. The approach involves creative packaging, often showcasing innovation in design and sustainability. While offering benefits to both consumers and sellers, such as affordability, trial opportunities, and market expansion, sachet marketing also poses considerations related to environmental impact and the need for a balanced approach to pricing and packaging. Understanding consumer preferences, economic conditions, and cultural factors is essential for successful implementation of sachet marketing strategies. KEY WORDS: affordability, convenience, Consumer preference, Cost – Effective, Environmental impact