The application of the Forbidden City’s mythical beasts in cultural and creative packaging design

Abstract

China's dragon culture has a long history in the Chinese nation for thousands of years, and has become a spiritual symbol of the Chinese nation, and the cultural inculcation of the traditional dragon images has penetrated into many aspects of Chinese society. It is a kind of historical condensation and cultural accumulation of the Chinese nation. The Historic Evolution of the Auspicious Beast Dragon In China, the traditional Chinese culture of the Auspicious Beast Dragon is one of the earliest in origin, longest in duration, and most influential. This project integrates the traditional Forbidden City Auspicious Beasts into the packaging of cultural and creative products, and explores the cultural connotation, historical significance, and expression of the traditional Chinese Auspicious Beasts pattern. Firstly, the background and influence of traditional Chinese mythical beast graphics in China are outlined; secondly, traditional Chinese mythical beasts are classified, analyzed for their artistic characteristics, culture, forms of expression and the symbolism behind them, and the image of mythical beasts from the Forbidden City is used as the basis for the design, and the commercial value and scope of dissemination of the mythical beasts culture can be brought about in cultural and creative packaging design is analyzed; ultimately, a series of packaging design of "Four Seasons mythical beasts" is presented, so that traditional mythical beasts culture can enter the public's vision and make more people understand China's excellent traditional culture. Four Seasons Auspicious Beasts" cultural and creative packaging design series, so that the traditional Auspicious Beasts culture into the public's field of vision, so that more people understand the excellent traditional Chinese culture. Finally, by combining the changes of the Forbidden City throughout the year with the beasts of prey for innovation and redesign. We hope that this design can give more people who love traditional culture and Auspicious Beast motifs new inspiration and ideas, and we also hope that it can provide a reference for the innovation point of Chinese traditional motifs in cultural and creative packaging design.