Creative Management Research Articles

ІВЕНТ- ТА КРЕАТИВНИЙ МЕНЕДЖМЕНТ ТУРИСТИЧНОГО ТА ГОТЕЛЬНОГО БІЗНЕСУ: ПЛАНУВАННЯ ВІДНОВЛЕННЯ ЕКОНОМІКИ МІСТ УКРАЇНИ

The goal is to investigate the peculiarities of event-creative management in the system of tourism and hotel business from the point of view of planning measures for the economic improvement of Ukrainian cities. The analysis of the impact of the main trends in the development of event and creative management of the tourism and hotel business on urban recovery planning is based on the methods of theoretical generalisation, grouping and comparison. The study of the impact of the system of knowledge and practices of event management on the state of the business environment and the information economy of cities is based on the methodology of system analysis and synthesis.Results. The article is devoted to topical issues of event and creative management in the system of tourism and hotel business in the context of intensified planning and forecasting of economic recovery in Ukraine. The conditions for successful management of the country's economic recovery process with elements of support for the hotel and tourism business as an infrastructure support for the business environment of cities are determined. The areas of activity and measures in urban management that are universal and require their own scientific and practical substantiation are outlined. Examples of the impact of the event management knowledge system on the state of the business environment and the information economy of cities are systematised. The features of event and creative management in the system of tourism and hotel business are studied from the point of view of planning measures for the economic recovery of Ukrainian cities. The necessity of attracting event management technologies and creative vision to restore the business environment and information economy of cities after the war is substantiated. In general, the article is valuable for both scholars and practitioners interested in the development of cities in post-war Ukraine. This study offers practical recommendations for authorities, businesses and NGOs on the use of event management as a tool for urban development in post-war Ukraine. It is proven that the economic and social future of Ukrainian cities largely depends on the formation of urban space based on the effective, scientifically based involvement of event management technologies, a creative vision of already existing and prospective changes, safety and social harmony in the relations of "government-business-population".

Управління креативністю персоналу в закладах індустрії гостинності

The article is devoted to the study of the concept of personnel creativity in the hospitality industry in today's conditions, the analysis of the characteristics of creativity in the literary sources of domestic and foreign scientists, the determination of the key conditions for the success of the management of personnel creativity, and the development of practical modern approaches to the management of personnel creativity in the hospitality industry. Based on the scientific goals of this research, creativity is considered as creative abilities, as a sign of giftedness, as a creative potential inherent in every person, which includes cognitive needs, thresholds for responding to novelty and non-standard situations. Selected examples of practical application of creative thinking skills, among which it is worth paying attention to the fact that, firstly, solving complex, unexpected problems requires a creative approach; secondly, creativity in analytical thinking helps to extract meaning from sets of raw data; third, if a manager has excellent leadership skills based on creative ideas and vision, he can unite team members and motivate them to work together to achieve the ultimate goal. It has been studied that motivation is one of the most important components of creativity because it comes from the desire to do something that has never been done before. It is proposed to highlight creativity as an integral quality from the "soft skills" of hospitality workers, because a person with non-standard thinking and unique ideas can be successful in this field and help their employers improve their business. It is highlighted that the key conditions for the success of managing the creativity of personnel in hospitality industry establishments are knowledge; creative and critical thinking; employee motivation for creative, intellectual activity. Modern practical approaches to managing the creativity of personnel in hospitality industry establishments are proposed, among which innovative, marketing and "startup" approaches are highlighted.

Is Team Entrepreneurial Orientation important in generating creative business ideas? The moderating role of team-perceived heterogeneity and the individual creative mindset

PURPOSE: The study aims to unveil if Team Entrepreneurial Orientation (TEO) facilitates identification of creative market opportunities understood as novelty and quality business ideas. Entrepreneurial Orientation (EO) has rarely been measured at a team level and few studies have attempted to examine the relationship between EO and actual creative outcomes. The proposed research model searches for new patterns that can foster creativity of entrepreneurial teams. In addition, the research adds the moderating effect of perceived team heterogeneity and individual creative mindset (Growth-Creative and Fixed-Creative Mindsets) as contingency variables to improve the understanding under which circumstances the entrepreneurial teams generate creative business ideas. METHODOLOGY: The research sample comprises entrepreneurial teams from the Mondragon Team Academy in the Basque Country, Spain. The survey data were collected after the entrepreneurial teams performed idea generation. The applied experiment of idea generation of entrepreneurial teams has not been generated for the purpose of the study but it formed part of the natural processes of the selected sample of teams. The novelty and quality of business ideas were evaluated by experts in the field. The data relationships were analyzed through partial least square structural equation modeling (PLS-SEM). FINDINGS: Entrepreneurial Orientation of teams leads to product-market entries but not necessarily to novel product-market entries. Entrepreneurially oriented teams have a greater tendency to generate quality and slightly modified existing business ideas rather than to generate novel market opportunities. The applied moderators present different interaction results with the studied relationships. Specifically, individuals with a Fixed-Creative Mindset in a team have an antagonistic interaction on the TEO-Quality relationship. Team-Perceived Heterogeneity and Growth-Creative Mindset of individuals have no effect on either the TEO-Quality or the TEO-Novelty link. IMPLICATIONS: The research demonstrates the importance of contextualization of the nature of creativity in EO as a crucial antecedent of market innovations. Our study adds to the literature and practice by providing evidence that EO at a team level (TEO) plays a critical role in exploring product-market entries, given that TEO facilitates Quality outcomes only. Entrepreneurially oriented teams do not easily achieve Novel outcomes that allow them to enter new markets. Individuals with Fixed Creative Mindset in a team should be avoided as they block the relationship between Team Entrepreneurial Orientation and Quality. Likewise, our study supports the validity of Entrepreneurial Orientation at a team level, which can lead to more suitable practical implications for a team and its creativity management if applied. It could help in developing appropriate team formation and team management practices. ORIGINALITY AND VALUE: The study proposes rare and unique EO analysis at a team level and at young companies’ level (start-up). The study contributes to the original and overlooked in the literature conceptualization of EO within Schumpeter’s perspective of “creative destruction” in entrepreneurial activities. The examined theoretical foundations of EO led to clearer antecedents of behavioural effects of entrepreneurial teams towards product-market entries. The study initiates, identifies and calls for new further research lines to contribute to a greater and contingent understanding of how entrepreneurial teams generate creative business ideas, especially, novel business ideas, which are necessary for “creative destruction”, the EO construct itself and overall economic development.

ІННОВАЦІЙНИЙ МЕНЕДЖМЕНТ: СТИМУЛЮВАННЯ ТА УПРАВЛІННЯ ТВОРЧІСТЮ І ІДЕЯМИ В ОРГАНІЗАЦІЇ

The creativity of individual employees in an organization is an important source of innovation. The author establishes that the basis of the modern approach to stimulating creative activity among employees is the task of managers of organizations to maximize the creative abilities of each individual and direct them in the necessary direction to achieve specific innovative and economic results. It is necessary to create a special creative environment characterized by openness to new proposals, support for innovation, democratic leadership style, trust in management, cooperation at all levels, training and professional communication. Creativity management is a system of principles, methods, techniques, practices and tools for managing the creativity of employees. The factors that determine the level of organizational creativity are determined. Five phases of management for the realization of an idea are defined: the origin of the idea, compilation of the primary pool of ideas, development and enrichment of ideas, managerial evaluation of ideas, selection of ideas for practical implementation. The author considers a set of motives that encourage people to be creative and generate ideas. The process of generating ideas is stimulated by individual factors such as task skills, intrinsic motivation, and creativity-related processes, including certain personality traits, as well as work styles and heuristics to improve creative thinking. Effective and sustainable idea management programs that deliver results require key components - alignment, people and process, and technology. There is a distinction between intrinsic and extrinsic motivation. However, in practice, a combination of the two is more common. Finding the right balance between intrinsic and extrinsic motivation is one of the main tasks of motivation policy development. The author distinguishes non-economic methods of motivating creative work: moral and psychological (in the form of approval, support, recognition of merit, respect and trust) and organizational (participation in decision-making, clarification of prospects, delegation of authority and performance of more complex tasks). Intrinsic motivation increases the level of responsibility, attitude and personal initiative, personality traits that are usually associated with the successful implementation of an idea.

Creative Management and Mindfulness among Head Nurses and its Relation to Nurses' Work Thriving and Professional Nursing Autonomy

Creative Management and Mindfulness among Head Nurses and its Relation to Nurses' Work Thriving and Professional Nursing Autonomy

КРЕАТИВНЫЙ МЕНЕДЖМЕНТ КАК ФАКТОР СОЦИАЛЬНО-ЭКОНОМИЧЕСКОГО РАЗВИТИЯ

The article explores the impact of creative management on socio-economic development. The author examines the concept of creative management, describing its influence on the organization, talent development, and innovations. Special attention is given to interaction with society, emphasizing the role of social responsibility, integration into the local community, the creation of innovations for society, and stakeholder engagement. The article concludes that creative management not only contributes to efficiency within the organization but also serves as a force driving sustainable and responsible socio-economic development.

Improvements activity of innovation: experience, challenges and opportunities in Nigeria

Technology and innovation are important concepts in improving efficiency, productivity and competitiveness in companies. The effective management of knowledge, science, technology and innovation is a determinant of competitiveness for companies, business and countries. In other side R+D is a very important activity for the economic development in the age of the digital economy and Industry 4.0. R&D and technology innovations have been proved to positively correlate with profitability in developed countries. This article assessed the actual status of these activities on the enterprises in Nigerian; experiences, challenges, strategies and opportunities to improve them in innovative sector. Data were collected from the textbooks and the internet. The research showed that the governments do it some efforts to improve the innovation. Some strategies point to management of knowledge and creativity, increase the finance of the projects, and protection of intellectual right property. The experts, institutions, banks and government need to create some strategies to do it more available and to support innovation activities. This is the most important challenge.

CRIATIVIDADE E INOVAÇÃO: ANÁLISE DE APLICAÇÃO DO FRAMEWORK CRALVES PARA GERAÇÃO DE NOVAS IDEIAS DE NEGÓCIO EM UMA STARTUP DO MERCADO EDITORIAL

Segundo diagnóstico de uma pesquisa realizada pela Nielsen Book para a Câmara Brasileira do Livro (CBL) e Sindicato Nacional de Editores de Livros (SNEL), em 2021, para o mercado editorial brasileiro, as livrarias físicas perdem vendas, mas em contrapartida há um crescimento no seguimento das livrarias exclusivamente virtuais. No contexto de inovação desse mercado surge uma plataforma digital para a facilitação no processo de produção e venda de livros. Um ecossistema alimentado por vários segmentos de clientes: editoras, escritores, designers, revisores, serviços de impressão e finalmente os clientes finais, os leitores. Com o objetivo de gerar ideias criativas e inovadoras para a melhoria dos processos de negócio em questão, aplicou-se o Framework Cralves, também foi realizada revisão bibliográfica da literatura existente para analisar as ferramentas e técnicas utilizadas em seu processo. Diante dos fatos, foi possível concluir que o Framework Cralves corrobora com a potencialização na geração de ideias criativas e inovadoras, individuais e em grupos. Contribuiu para a gestão da criatividade e da inovação. Proporcionou engajamento entre as partes a partir do desdobramento das etapas realizadas. Submetido: Agosto 2022 Aceito: Dezembro 2022 DOI: 10.18226/23190639.v10n2.03

Kreativni menadžment korporativne kulture

The creative aspect of management applied in the corporate environment is becoming more and more a necessity of the modern way of doing business, which can be of crucial importance for the successful operation of both individual companies and the economy as a whole. Certainly, it should be borne in mind that the influence of creativity in management is not a new concept, but it is certainly a way of doing business that has its practical aspect in modern management theory and practice. As the corporate culture itself has its basis in the development of a vision, which achieves competitiveness in the market, the creativity of the management in such an environment is of paramount importance. Conceptual framework and relationship that is realized in the domain of culture-creativity-corporation, that there is a new potential for the company with the realization of quality and development, both from the economic and human aspects.

Territórios-museu em espaços marginais. Valorização e interpretação do património cultural do Baixo Guadiana

This paper aims at presenting some proposals for the creation of a “Territorial Museum” in the peripheral areas of the Portuguese-Spanish borderlands of the Guadiana and Chanza rivers (PortugalSpain), as well as topics for its interpretation. This European internal border is the oldest and the largest in Europe, which configured unique landscapes and heritage that can be interpreted and enhanced from the point of view of Global History. Borderlands are examined from four different perspectives: as places occupied for surveillance; as border identities generators; as territories with a rich archaeological heritage that is a consequence of contacts and interactions, and as historical landscapes that can be enhanced and interpreted holistically. This paper presents as its main result the creation of proposals for heritagization and musealization of the Portuguese-Spanish border landscape, as well as for a creative management focused on the sustainable development of the local communities in peripheral areas

Creatividad en el Desarrollo Empresarial desde un Análisis Teórico

Modernity uncertainty demands to envision new responses, trends and opportunities to stay ahead of the curve. In light of that, people, workers and companies find themselves in the challenging task of generating a creative approach that takes into account the needs, realities and resources. Therefore, the objective is to analyze aspects of creativity, potential for the company, implementation process and reduction of barriers, carrying out a retrospective, descriptive, qualitative and documentary review analysis in three databases: Scopus, Web of Science and ScIELO. It was found divergence in creativity classification. However, its role within business development is highlighted, detailing two internal potentialities: results and impacts, as well as two external ones: entrepreneurship and business associativity. Also, it was perceived that the strategies for its promotion will vary according to individual and social characteristics of the population, and environmental ones. Moreover, the existence of barriers inhibits creativity, but not necessarily other activities’ performance. Finally, the implication of the creativity management in business development is reaffirmed and research of educational systems, curricula and barriers linked to creativity from a national approach is encouraged.

Роль креативного менеджменту у формуванні творчого потенціалу підприємства

Modern business trends create new requirements for the use of innovative tools for searching and generating ideas in order to increase the efficiency of enterprises. It is creativity that contributes to the personal and professional self-development and self-improvement of the company’s employees. Analyzing the research of recent years in the field of management, it can be emphasized that in order to achieve important organizational results, such as innovation, growth and management success, it is creativity that is important. Key industries in the creative economy include: advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing, television and radio. The era of informational and intellectual development became the era of the XXI century, which was marked by the transition from rationality to creativity. The concept of the “creative class” offers a new way of understanding the mechanisms of wealth creation. In the period of the “post-industrial” economy, the new driving forces of economic development are the “super creative core” (including artists, designers) and “creative professionals” (including managers, lawyers). Organizational management is complex and multidimensional in nature. It combines a number of elements, activities and processes aimed at achieving the organization’s goals. Amidst a rapidly changing business landscape, organizations are moving forward from the classic criteria of cost and performance to integrating creativity and innovation for overall efficiency. Such integration involves the study and implementation of concepts at different functional levels of management for the development of the creative potential of enterprises. Development of creative solutions at the enterprise involves market research and analysis, generation of new ideas, evaluation of alternatives and implementation of innovative solutions. Creative management is what is needed in the 21st century in order for the business to stay afloat and maintain its competitive advantage. The main skill that managers are looking for in skilled workers today is creativity. Creativity management ensures the development of an individual's creative skills, his ability to generate fundamentally new ideas and bring them to a concrete result. That is why the achievement of the goals and objectives of creative management requires improvement of the tools for the development and implementation of innovative solutions.

The Impact of Knowledge Management in Developing Administrative Creativity through the Role of Mediator for Information Technology: An Exploratory Study of the Opinions of a Sample of Administrative Leaders and Teachers of the Oil Training Institute / Bas

The subject of knowledge and its impact on managerial creativity is of particular importance to administrative researchers due to its great importance in today's business organizations that live in knowledge economies and an unstable competitive environment. This study is an attempt to test the effect of knowledge management as an independent variable in developing administrative creativity (the dependent variable), in addition to determining whether information technology has a mediating role in that relationship. A questionnaire was designed to collect the primary data, as (220) questionnaires were distributed, (212) questionnaires were retrieved, and (206) questionnaires were valid for statistical analysis. The research was based on the SPSS program.The study reached several results, the most important of which are:There is a significant and statistically significant effect of knowledge management in developing administrative creativity.There is a significant statistically significant effect of information technology on achieving administrative creativity.Information technology partially mediates the relationship between knowledge management and administrative creativity.Based on the results of the study, the researcher made a number of recommendations, the most important of which are:Working to support and disseminate knowledge at all levels of the Oil Training Institute / Basra.Attention to administrative creativity and its development and the need to pay attention to information technology because of its clear effects on the administrative creativity of organizations.Continuous updating of technology and taking advantage of the information revolution in the speed and accuracy of the required tasks.

(Un)claiming rights, resources, and ocean spaces: Marine genetic resources and area-based management tools in high seas governance negotiations

After years of informal efforts, the parties to the United Nations Convention on the Law of the Sea (UNCLOS) are negotiating an international legally binding instrument to address governance gaps that have impeded attempts to conserve biodiversity in areas beyond national jurisdiction (ABNJ). Though these discussions were initiated in response to concerns about biodiversity, states have used them to advance competing claims regarding rights of access, ownership, and control of ocean spaces and resources. This paper examines how states have discussed ocean space in negotiations regarding area-based management tools (ABMTs) and marine genetic resources (MGRs) at the first three intergovernmental conferences regarding biodiversity in ABNJ. ABMTs, which have become widespread in governing ocean space for conservation, are premised on an ontological framing that ocean space can be divided by geographical boundaries into territories for management. MGRs, on the other hand, are newly recognized governance objects that cross existing spatial boundaries: between areas of national and international jurisdiction, between the seafloor and water column, and between the ocean and the laboratory. Through their mobility, MGRs reveal how territorial forms of governance over material resources intersect with other forms of exclusion, control, and rights-based institutions, suggesting the need to develop creative management regimes that go beyond territorial approaches.

The Impact of Human Resource Development towards Efficiency of Workers from the Perspectives of Islamic Creative Management Strategies: A Preliminary Study

The study aimed to identify and analyze the impact of human resources development towards the efficiency of workers from the perspectives of Islamic creative management strategies, based on the descriptive analytical approach. The study found out that human resource development increases productivity and efficiency, as well as reduces the accident rate among employees. The aspect of training, motivation, and performance appraisal are considered as the most important processes practiced by human resources management. At the same time, creative management is an important entry point in developing organization’s strategies and directing it towards achieving the highest degree of initiative and flexibility, the ability to solve problems and innovation in providing solutions and treatments. The study recommends holding several training courses to meet the different needs of employees in institutions, and to provide justice and objectivity when judging an individual's competence, while providing various incentives, both material and moral.

Sustainability and Creativity Management in Agribusiness

Agribusinesses are closely linked to natural resources, and sustainability is relatively important to companies indulged in agribusiness. This is especially true in developing countries, whose agricultural activities have largely focused on increasing efficiency rather than protecting the natural environment. Agribusinesses in these countries are currently facing the challenge of adopting corporate social responsibility practices. In this context, individual and collective creativity can be decisive. Our objective is to assess the role of creativity in improving knowledge management and innovation, environmental sustainability and performance in the agribusiness sector in the Dominican Republic. We develop a model linking green creativity with corporate social responsibility, knowledge-based innovation and sustainability performance, and formulate and validate numerous hypotheses that could help to better understand the different relationships and impacts between these elements. Testing these hypotheses could have implications for agribusiness management and policy in the Dominican Republic and possibly in other countries with a similar nature of their productive structure.

THEORETICAL ASPECTS OF USING MODERN TOOLS, TECHNOLOGIES AND METHODS OF CREATIVE MANAGEMENT IN MANAGEMENT INNOVATIONS

The article is devoted to the study of the article is devoted to the study of strategic advantages for enterprises and organizations from the development of management innovations, in particular, creative management methods. The urgent need to research the creativity and innovativeness of enterprise management systems for the purpose of their further development has been revealed. The main problems on the way to increase the level of innovative activity of enterprises due to the introduction of creative management innovations were studied, their features and main types were considered. The interrelationship, functional interdependence of the creative management system and creative components of preparation and management decision-making have been revealed. The place and role of creative management systems as a tool for the development and implementation of non-standard management solutions at enterprises in conditions of uncertainty, as well as the key problems of the introduction of management innovations, are revealed. The article points out the need for additional research in order to form a theoretical basis for determining the main trends in the transformation of the managerial functional activity of the organization and the characteristics of the modern stage of development of the innovation management system. The content of the stages of the process of finding creative solutions based on the introduction of modern tools, technologies and methods of creative management into the practice of managing domestic enterprises is highlighted and considered. The characteristics of the roles of creative workers who directly participate in innovation processes are given. Particular attention in the article is devoted to the features, principles and innovative methods of creative management. The study noted an increase in the application of idea generation methods – from the use by individuals to building up the intellectual capital of the organization with the help of regular trainings.

Creative management: Model for the development of entrepreneurial competencies

A model is presented for developing creative entrepreneurial competences (CEC), which is focused on the formation of creative entrepreneurial and practical skills in a timely manner (Just-in-Time Learning). The proposed model assumes a high level of motivation, deep immersion, and full dedication of individuals and has a cyclical nature throughout their working life (Lifelong Education Cycle). The central figure of the model is an individual who, by choosing an active form of education and following a precise algorithm of actions, can obtain high performance and achieve entrepreneurial success. The formation of an individual’s business consciousness is divided into five stages: UnConscious InCompetence, Conscious InCompetence, Conscious Competence, UnConscious Competence, and the second Conscious InCompetence stage. It is established that the minimum level of creative entrepreneurial competences consists of a combination of basic professional competences, elementary competences of IT&S literacy, and key communicative competences. Furthermore, it is found that an individual’s professionalism will grow until the pace of their learning exceeds the pace of the external environment’s dynamics. AcknowledgmentsThis scientific paper is published with support by British Council’s ‘Creative Spark: Higher Education Enterprise Programme’, project № 5742783597 – the ‘National Сentre for Сreative Entrepreneurship Development’ (NCCE) and Kingston University London. English language proof-reading and comments were provided by Dr Martha Mador and Dr Alan Flowers, Kingston University London, UK.

Kreativitas Manajerial Kepala Sekolah dalam Meningkatkan Mutu Pembelajaran di Yayasan Buddhist Manjusri Kota Pematangsiantar

This study aims to describe the managerial creativity of school principals in improving the quality of learning at the Buddhist Foundation. The leadership of the principal greatly determines the progress of a school. The research used is descriptive qualitative research. Qualitative research methods are research methods to explore and understand the meaning that according to some individuals or groups of people comes from social or human problems. The results showed that maturity in mastering the theories and concepts of management and leadership requires integrated and continuous training and training. The content of the learning curriculum requires weighting on the theory and implementation of organizational management and leadership. That the success of education through the application of management in schools requires principals who have high managerial and professional integrity and democratic abilities in the decision-making process, especially regarding the managerial creativity of school principals.

Quantifying flow and nonflow management impacts on an endangered fish by integrating data, research, and expert opinion

AbstractManagers charged with recovering endangered species in regulated river segments often have limited flexibility to alter flow regimes and want estimates of the expected population benefits associated with both flow and nonflow management actions. Disentangling impacts on different life stages from concurrently applied actions is essential for determining the effectiveness of each action, but difficult without models that integrate multiple information sources. Here, we develop and fit an integrated population model for endangered Rio Grande Silvery Minnow (Hybognathus amarus) in the Middle Rio Grande, New Mexico. We integrate catch per unit effort monitoring data collected during 2002–2018 with population estimates, data collected during rescue of minnow from drying pools, habitat availability estimates, laboratory results, releases of hatchery reared minnow, and expert opinion. We use expert elicitation to develop a larval carrying capacity index as an informed proxy for the complex interactions among flow, habitat, and life history in this species. We evaluate the model using out‐of‐sample forecasts of 2019 and 2020, develop an algorithm to identify supplemental water releases that maximize benefits to the minnow, and quantify the effectiveness of various actions. Experts generally agreed on the duration and timing of flow requirements and disagreed regarding the importance of different magnitudes. The integrated model with the larval carrying capacity index outperformed two alternative models in forecasting catch in 2019 and 2020. The model estimates that minnow abundance varied by more than three orders of magnitude between 2002 and 2018 and that in a few years recruitment was limited by spawner abundance. Evaluation of the expected benefits of flow and nonflow management actions to fall population abundance across different years suggests that efficient addition of water to the base hydrograph is the most effective action in most, but not all years. Many actions are effective only under certain hydrologic and population conditions and the effectiveness of different actions varies in different sections of the study area. Widespread water extraction and river regulation combined with periodic drought and ongoing climate change may necessitate creative management of federally listed fish species in arid systems informed by thorough analyses of management effectiveness.