Abstract
The article explores the impact of creative management on socio-economic development. The author examines the concept of creative management, describing its influence on the organization, talent development, and innovations. Special attention is given to interaction with society, emphasizing the role of social responsibility, integration into the local community, the creation of innovations for society, and stakeholder engagement. The article concludes that creative management not only contributes to efficiency within the organization but also serves as a force driving sustainable and responsible socio-economic development.
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