Corporate Web Pages Research Articles

Stakeholder engagement during the COVID-19 crisis: perspectives from South Africa

PurposeThis study aims to examine how governing bodies demonstrated stakeholder engagement during the time of the COVID-19 crisis in South Africa.Design/methodology/approachThis study uses a qualitative approach based on semi-structured interviews with 18 participants, comprising of preparers of financial statements, board members and management consultants/advisors. The study also relied on the analysis of articles on corporate webpages and publications produced by professional bodies on the economic, social and environmental impact of COVID-19.FindingsThe results of this study indicated that governing bodies demonstrated stakeholder engagement during times of crisis through transparent reporting, corporate social responsibility initiatives and active stakeholder inclusivity.Originality/valueThis study contributes to the body of research on stakeholder engagement during a crisis and provides evidence of the role stakeholder inclusivity can play in responding to a crisis. The findings will be useful in understanding the importance of stakeholder engagement during times of crisis. The study is one of the first, to the best of the authors’ knowledge, to evaluate how stakeholder engagement principles can be followed by governing bodies during a crisis.

DIGITAL MARKETING STRATEGIES IN REAL ESTATE FOR PROPERTYPISTOL REALTY PVT.LTD, BENGALURU

Real estate is a form of real property that is attached to a piece of land. It can be used for residential, commercial or industrial purposes, and typically includes any resources on the land such as water or minerals. The real estate industry has witnessed a significant transformation in recent years, with digital marketing emerging as a crucial component of success in this dynamic and highly competitive sector. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of real estate companies and ensure better communication with customers. To analyze the effectiveness of marketing strategies in reaching the target audience to generate qualitative and quantitative data, this work has been carried out, this paper aims to investigate and analyse the digital marketing strategies employed by real estate professionals, agencies, and developers to achieve their objectives in the digital age. KEYWORDS: Real Estate Digital Marketing, Real Estate Marketing Strategies, Online Marketing for Realtors, Social Media Marketing for Realtors, Real Estate PPC Campaigns.

Visual strategies of sustainability communication on corporate webpages. A critical multimodal discourse analysis in the hospitality sector

Anchored in the methodology of digital corporate communication, multimodal discourse analysis, legitimation and relevance theories, the research focuses on the contribution of images – photographs and logos– to sustainability meanings conveyed by the websites to the different stakeholders. The corpus analysis includes 330 images coming from the five hotel chains most sustainable according to the Sustainability Yearbook 2022. These images were downloaded manually from the English corporate websites and particularly from the sites with the header and sub-header related to sustainability. The research procedure was organized in three phases from a quantitative and qualitative perspective by answering the questions: “what do you see?”, “what should the images represent regarding sustainability issues?” and “how visual elements are utilized to convey the different dimensions of sustainability on web pages?”. The results obtained show that, on the one hand, the hotel chains preferred photographs of people in order to elicit people's dimension and humanize their image and, on the other hand, the photographs of nature that depict planet dimension and would be the expected, are in the third position. With sustainability communication as a complex area of investigation, the aim of this paper is twofold. On the one hand, it aims at contributing to the studies of sustainability communication from a multimodal perspective. On the other hand, it aims at strengthening and furthering a methodological tool to critically analyse the sustainability discourse as a multimodal digital discursive practice.

Halal Concept Package Tour Recommendation for Travel Agencies and Tour Operators: Example of Turkey

This study aims to present a model for halal concept travel agencies operating in Turkey. In this study, data were collected using qualitative research techniques. In addition, corporate web pages of related agencies will be examined. Face to face meetings with tourism academicians, theologians and customers will be held. The data obtained from the interviews will be coded and themes will be created. Halal tourism has become a common concept in recent years. People who adopt a conservative lifestyle want to make their holidays within the framework of their beliefs. Although Halal tourism is the first concept that comes to mind with halal concept, travel agencies have started to create package tours according to the wishes of conservative customers in recent years. However, there is no generally accepted halal package tour standard in this area. As a result of the study, it is envisaged to present a model halal package tour model for travel agencies and academicians. The biggest limitation of this study is that there are not too many halal concept travel agencies in the field of travel.

Isomorphic Patterns with Unique Flair: Employer Branding Strategies Emerge among Top-performing Employers

ABSTRACT Online recruitment has become ubiquitous, just as many scholars predicted it would in early research and theory related to online employer branding. Studies from the early 2000s provide evidence of branding patterns that organizations used to signal their legitimacy as an employer, yet the landscape of online recruitment and the predominant values of the current workforce have transformed since these initial investigations. As such, this study sought to develop an updated understanding of strategic employer branding by examining the websites of employers of choice. Among a sample of 59 organizations awarded for embodying the values of modern job seekers (work-life balance, job satisfaction, supportive of women, and financial growth), a content analysis of the text communicated on their About Us and Careers corporate webpages was performed. Though isomorphic patterns of communication emerged both among and between pages, there was simultaneous evidence that organizations strive to highlight their unique characteristics as well. These findings are discussed through the lenses of institutional theory and the attraction-selection-attrition model, and further outline their implications for other organizations seeking competitive advantage through employer branding. Finally, researchers are called upon to continue to explore the systematic communication of employer brands and how these brands are managed.

Turkey’s Most Valued Brands Sponsorship Activities: An Analysis on Corporate Web Pages as a Digital Medium

Markalar; tanınırlığını artırmak, marka imajını desteklemek, marka kimliğini pekiştirmek, toplumun iyi niyetini kazanmak, medyanın ilgisini çekmek, kurum içi ilişkileri geliştirmek gibi çeşitli amaçlarla sponsorluk faaliyetleri gerçekleştirmekte ve bu sponsorluk çalışmalarının da hedef kitlelere duyurulmasında önemli bir dijital araç olan kurumsal web sayfalarından yararlanmaktadırlar. Dijital Çağ’ın yaşandığı günümüzde bireylerin, markalar hakkındaki bilgi arayışında başvurduğu öncelikli dijital mecralar arasında yer alan kurumsal web sayfaları, markalar için bir vitrin niteliği taşımaktadır. Çalışmada Brand Finance 2021 raporuna göre, örneklem olarak seçilen Türkiye’nin en değerli ilk 10 markasının sponsorluk faaliyetleri, markaların kurumsal web sayfaları incelenerek, web sayfalarında sponsorluk çalışmalarına ilişkin mesajlara yer verilip verilmediği, mesajların hangi iletişim biçimiyle duyurulduğu, paylaşılan mesajların hangi sponsorluk alanlarına yönelik gerçekleştirildiği, sponsorluk mesajlarının web sayfalarının neresinde yer aldığı gibi amaçlar 02.07.2021-16.07.2021 tarihleri arasında içerik analizi yöntemiyle incelenmiş ve sonuçlar ortaya konulmuştur. Buna göre, Türkiye’nin en değerli ilk 10 markasının 6’sının kurumsal web sayfasında “Sponsorluk” linkinin olmadığı belirlenmiştir. Türk Hava Yolları hariç diğer markaların sponsorluk mesajlarını “Sponsorluk ve Sosyal Sorumluluk” başlığı altında paylaştıkları görülmüştür. Markaların en çok kültür/sanat ve spor alanlarında sponsorluk faaliyetinde bulundukları ve en fazla ana sponsor düzeyinde destek oldukları görülmüştür. Markaların web sayfalarında sponsorluk mesajlarını en çok görsel ve yazılı materyal, metin ve basın bülteni olarak paylaştığı görülmüştür.

Social Responsibility Activities of GSM Operator Brands: An Analysis on Corporate Web Pages

Markalar sosyal sorumluluk çalışmalarıyla toplumsal sorunlara dikkat çekmek, bu sorunlara çözümler üretmek, insanların hayatlarına dokunmak ve böylece toplumla yakınlaşmaktadırlar. Markalar, gönüllülük esasıyla gerçekleştirdikleri sosyal sorumluluk çalışmalarını, önemli bir iletişim aracı olan kurumsal web sitelerinde paylaşmakta ve hedef kitleleri bilgilendirmektedirler. Markalar web sayfaları sayesinde, hedef kitlelerle hem hızlı hem de aracısız ve doğrudan iletişim kurabilmekte, bunun sonucunda oluşacak güvenle de marka imajlarına olumlu katkı sağlamaktadırlar. Bu bağlamda çalışmada, Türkiye’de ürün ve/veya hizmetleriyle faaliyet gösteren Turkcell, Vodafone ve Türk Telekom GSM operatörü markalarının sosyal sorumluluk mesajlarını kurumsal web sayfaları üzerinden değerlendirmek amaçlanmış ve bu doğrultuda markaların kurumsal web sayfaları içerik analizi yöntemiyle 19.02.2021-05.03.2021 tarihleri arasında incelenmiştir. Araştırmanın sonucunda, üç markanın da web sayfalarında sosyal sorumluluk mesajlarına yer verdiği görülmüştür. Turkcell sosyal sorumluluk mesajlarını “sponsorluk” linki içinde paylaşırken, Vodafone ve Türk Telekom’un sosyal sorumluluk linkleri olduğu tespit edilmiştir. Markaların en çok çevre, eğitim ve toplum alanlarında sosyal sorumluluk mesajı paylaştığı; turizm, kültür-sanat, spor alanlarında ise hiçbir sosyal sorumluluk faaliyetlerinde bulunmadıkları saptanmıştır. GSM operatörleri mesajlarını en çok metin aracılığıyla, daha sonra görsel ve yazılı materyal ve görsel ve işitsel materyal kullanarak paylaştıkları belirlenmiştir. GSM operatörleri içinde marka değeri açısından ikinci olan Turkcell’in en fazla sosyal sorumluluk çalışması gerçekleştirdiği tespit edilmiştir.

An Empirical Research on the Examination of the Relationship Between Financial Distress and Corporate Governance

The purpose of this study was to examine the relationship between financial distress and corporate governance practices. The scope of study, the study was conducted on listed and continuous auction method used companies on Borsa Istanbul 100 Index between the years 2009-2015. Research data were obtained from the corporate governance compliance reports, annual reports, and web pages. The obtained data was analyzed using logistic regression method. As a result of the analysis, it was determined that there is a relationship between the financial distress and the corporate governance practices. According to the findings, there are significant relationships between the financial distress and variables of the number of members on the board of directors of the company, institutional ownership, managerial ownership, CEO duality, and financial leverage.

Cultural diplomacy as corporate strategy: an analysis of Pasona Group’s “New Tohoku” program in Japan

Corporate diplomacy research suggests US executives display little interest in supporting government diplomacy and promoting national culture; rather, corporate strategy focuses on profit. The corporate diplomacy phenomenon, however, needs additional examination in the more collectivistic East Asia context. This study investigates a public–private partnership in which a corporation sponsors a cultural exchange project in Japan, specifically how Japanese business leaders perceive and integrate promoting national interests and country image into corporate strategy. This research analyzes the New Tohoku program that brings foreign students, businesspersons, and social media influencers to Tohoku, a region undergoing reconstruction since the 2011 tsunami, to learn about Japan’s economy, history, climate, and culture. Interviews with executives and managers and documentary information from corporate webpages, news releases, and promotional brochures reveal motivations for engaging to (1) promote Japan’s culture, (2) stimulate economic growth, and (3) generate awareness about Pasona through publicity. While unrelated to Pasona’s business model, New Tohoku reflects the “Japanese mindset” of helping Japan; the founder, employees, and shareholders ensure this remains a strategic objective regardless of profits. This research has implications for multinational corporations’ role in cultural diplomacy as a component of public diplomacy.

The Representation of Luxury Brand's Talent Management on Corporate Web Pages as a Communication Vehicle: Comparative Assessment of Luxuries

In today's new communication environment, the concept of talent management emerges in providing competitive advantage and rendering the brand sustainability. With the developments in internet-based applications, corporate web pages take their place as an effective tool in the communication process between the developments seen in internet-based applications and the communication process between brand and talent. It is noteworthy that the talent management process, which can establish a synchronization with the nature of the luxury brand, is also present in the luxury brands, which adapted late to the internet environment. In this study, formed on the basis of the fact that official web pages act as a bridge between brand and talent, the reflections of the talent management process on the web pages have been examined. The report entitled "2019 Global Powers of Luxury Goods," was used to identify the brands worked with. The sharings aimed at talent management on the web pages of LVMH, The Estée Lauder and Richemont, which are the first three brands in the luxury brand rankings, were examined for a month, between August 01-31, 2019. The descriptive tablesin Burcu Öksüz's (2011) study entitled "A Research on the Use of Corporate Web Sites in E-Recruitment Process and a Research on the Subject," were utilized in the evaluation. As a result of the evaluation, the concepts of 'talent' and 'career," attract attention in each brand's presentation, which includes sharings aimed at talent management. The stages of the talent management process (such as find, retain and develop talent) are available on each brand's website. It is possible to say that the training programs aimed at improving talent and the elements of the institutionalization of the talent and creating loyalty to the institution appear on the web pages of each brand with relative differences.

Electronic civil surveillance: review oriented to communications for monitoring and a case

This article, in the context of documentary research carried out and interpreted for that was taken as baseline in investigations on electronic security and their themes for the ORCA group, it´s describe the state of the art of electronic surveillance focused in communications for monitoring stations. It’s set up chronologically in the last decade, in Latin America, and Colombia particularly. The subject has been categorized and subcategorized in such a way that keys are established sources extraction: university digital repositories, online academic magazines and corporate web page. As a product produced by the review, a particular communication model is presented for a case of a monitoring center and a equipment for tracking people.

WEBSITE USAGE IN DIGITAL PUBLIC RELATIONS – AN ANALYSIS OF IT COMPANIES IN TURKEY

Digital public relations, which can be defined as the use of Internet-enabled tools such as social media management, social bookmarking and sharing, search engine optimization (SEO), creating and distributing online press releases, blogs, forums, news sites, corporate web pages, etc. are an indispensable field for companies and brands. In this research, it is aimed to analyze the content of corporate web sites used as a digital public relations tool. In this study, we take "Turkey’s Top 500 IT Companies" survey and analysed the content of newly established companies. Our study reveals that new all IT companies have a website. In technical side, they provide most of the criterias but they are unsufficient in content side. In total, almost half of the companies are under 50% coverage rate. When all of the categories were calculated, 51.8% of the criteria were met and 9 companies (53%) received a score above this rate.

Sustainability Reporting Factors on Web Pages and Mandatory Report for Peruvian Listed Companies

In a globalized environment, the organizations contribute to sustainable development and stakeholders demand more information from companies. The technology allows other means of communication: the corporate Web pages. This research studies the nature of voluntary sustainability reporting on the Web, the level of compliance with mandatory sustainability reporting and whether some variables are determinants in the level of such information. A content analysis of the corporate web pages and the mandatory Corporate Sustainability Reports of 151 Peruvian listed companies for the periods 2016, 2017 and 2018 have been carried out examining whether those variables are determinants in the level of information on Web pages and mandatory reports. We found that the level of information disclosed on sustainability in the Web pages and Corporate Sustainability Reports is not very developed and that the size, voluntary report, transnational nature, and certain business sectors are determining factors in the level of sustainability reporting.

Online Marketing Issues of Real Estate Companies: A Case of Latvia

Abstract Today online marketing has become an integral part of marketing mix. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of real estate companies and ensure better communication with customers. The aim of this paper is to explore results of qualitative research regarding real estate online marketing activities. It has been found that real estate companies’ web sites provide customers with qualitative information. Some companies offer online communication experience. Several companies have created their profiles on Facebook and Twitter but not all of them use social media in an appropriate way. Real estate companies should learn how to use online marketing tools more effectively.

Corporate protectors of state sovereignty: Mitsubishi’s and a Taiwan affiliate’s accounts of relations with Taiwan Aborigines

This paper compares two related corporations’ accounts of enacting sovereignty with Taiwan Aborigines. First, Mitsubishi corporate webpage histories constitute mythic origin narratives about how their patriotic founder, Yataro Iwasaki, helped the Japanese government transport munitions and troops to Taiwan in 1874 and the government rewarded him with 30 ships, starting their close relationship. These narratives about this state-centred assemblage omit why Japan sent the military expedition, which ostensibly was a punitive expedition against Paiwan Aborigines for the 1871 massacre of 54 Ryukyu Islanders, but was actually part of the new Meiji state’s annexation of the Ryukyu Islands. Second, it analyses the Shung Ye Museum of Formosan Aborigines which was founded in 1994 by the wealthy chair of the Shung Ye Group, a Taiwan-based Mitsubishi-affiliated conglomerate. The museum is a private assemblage organized around hero narratives in which the chair demonstrates his patriotism by rescuing Taiwan Aborigines and their cultures. The museum contributes to the Taiwan-centred identity project which challenges One-China sovereignty claims over Taiwan.

Communication of Corporate Social Responsibility Information on Canadian Corporate Webpages

Communication of Corporate Social Responsibility Information on Canadian Corporate Webpages

Regulating for rights and sustainability: biofuel in Malaysia

PurposeIndustrial biofuels have been promoted as one solution to energy security, climate change and rural development, however many non‐government organisations argue that national biofuel policies could violate many individuals' right to food. Drawing specifically on the palm oil industry in Malaysia, this opinion piece therefore seeks to provoke debate on the relationship between rights and sustainability and whether emergent business and human rights regulatory frameworks grasp the complexity of business's impact on the right to food.Design/methodology/approachThe commentary draws on an analysis of disclosure made by all palm oil companies listed in the Malaysian stock exchange. The annual, corporate social responsibility reports and web pages for all companies as at June 2011 were reviewed. Each company's disclosures on human rights; sustainability and biofuel were analysed and related this to evidence of government investment. The primary objective in undertaking the content analysis was to explore whether and how the discourse of corporate accountability in the palm oil industry is evolving, specifically in relation to human rights and sustainability.FindingsThe paper finds that there is little evidence that rights, the environment and biofuel are being connected at a policy or conceptual level in the palm oil sector in Malaysia. In the majority of disclosures, sustainability and rights appear to be substantively disconnected. In the main, the increase in demand for palm oil that will result from the growth of national biofuel targets is constructed as positive for business. This paper address the regulatory implications of the findings.Originality/valueThis opinion piece contributes toward filling a significant gap in the literature on the inter‐relationship between rights and sustainability. This study will primarily be of value to regulators and policy setters within the palm oil industry in Malaysia. However, the findings may have value to policy setters within the biofuels sector internationally.

Analysing the corporate responsibility Web pages of consumer electronics companies: implications for process improvement

Corporate social responsibility (CSR) is a set of principles and practices that encourages companies to be responsibile for the impact that their activities have on society. CSR positions are publicly communicated through information usually made available through corporate Web sites. Previous studies have shown that these are heterogeneous in the way they present the companies as socially responsible. This paper reports an exploratory study on these differences and their relation to diverse CSR-related indexes and rankings in a sample of consumer electronic companies that participate in the Greener Electronic Guide. The ISO 26000 standard is used to analyse the core subjects that are explicitly mentioned in corporate Web pages and how they relate to the scores obtained in the mentioned Guide and other rankings and indexes available. Results obtained point out to a positive correlation between environmental issues and overall CSR behaviour, but differences indicate a need for further research. That behaviour in turn appears to be related to how CSR is communicated externally through corporate Web sites to some extent, but differences are also apparent. This may have potential implications for process improvement. Concretely, in that higher levels of transparency in communication may be achieved by aligning common processes with actual CSR actions more closely, including communication processes.

Hormone Replacement Therapy advertising: sense and nonsense on the web pages of the best-selling pharmaceuticals in Spain

BackgroundThe balance of the benefits and risks of long term use of hormone replacement therapy (HRT) have been a matter of debate for decades. In Europe, HRT requires medical prescription and its advertising is only permitted when aimed at health professionals (direct to consumer advertising is allowed in some non European countries). The objective of this study is to analyse the appropriateness and quality of Internet advertising about HRT in Spain.MethodsA search was carried out on the Internet (January 2009) using the eight best-selling HRT drugs in Spain. The brand name of each drug was entered into Google's search engine. The web sites appearing on the first page of results and the corresponding companies were analysed using the European Code of Good Practice as the reference point.ResultsFive corporate web pages: none of them included bibliographic references or measures to ensure that the advertising was only accessible by health professionals. Regarding non-corporate web pages (n = 27): 41% did not include the company name or address, 44% made no distinction between patient and health professional information, 7% contained bibliographic references, 26% provided unspecific information for the use of HRT for osteoporosis and 19% included menstrual cycle regulation or boosting feminity as an indication. Two online pharmacies sold HRT drugs which could be bought online in Spain, did not include the name or contact details of the registered company, nor did they stipulate the need for a medical prescription or differentiate between patient and health professional information.ConclusionsEven though pharmaceutical companies have committed themselves to compliance with codes of good practice, deficiencies were observed regarding the identification, information and promotion of HRT medications on their web pages. Unaffected by legislation, non-corporate web pages are an ideal place for indirect HRT advertising, but they often contain misleading information. HRT can be bought online from Spain, without a medical consultation or prescription constituting a serious issue for public health. In our information society, it is the right and obligation of public health bodies to ensure that such information is not misleading.

Brand positioning in the B2B online environment: A case from the UK print industry

This paper examines the way in which brand positioning elements are manifested in the business-to-business (B2B) online environment. The case of the UK print industry is presented, investigating the use of brand positioning elements through the examination of corporate web pages of 30 UK print suppliers. A framework is developed to show how brand positioning is operationalised in the online environment. The paper concludes by giving recommendations about how the framework can be used by practitioners in order to reconcile their online and offline branding activities. The framework may also be useful for academics to undertake empirical research.