Abstract
Real estate is a form of real property that is attached to a piece of land. It can be used for residential, commercial or industrial purposes, and typically includes any resources on the land such as water or minerals. The real estate industry has witnessed a significant transformation in recent years, with digital marketing emerging as a crucial component of success in this dynamic and highly competitive sector. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of real estate companies and ensure better communication with customers. To analyze the effectiveness of marketing strategies in reaching the target audience to generate qualitative and quantitative data, this work has been carried out, this paper aims to investigate and analyse the digital marketing strategies employed by real estate professionals, agencies, and developers to achieve their objectives in the digital age. KEYWORDS: Real Estate Digital Marketing, Real Estate Marketing Strategies, Online Marketing for Realtors, Social Media Marketing for Realtors, Real Estate PPC Campaigns.
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