Abstract
Abstract Today online marketing has become an integral part of marketing mix. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of real estate companies and ensure better communication with customers. The aim of this paper is to explore results of qualitative research regarding real estate online marketing activities. It has been found that real estate companies’ web sites provide customers with qualitative information. Some companies offer online communication experience. Several companies have created their profiles on Facebook and Twitter but not all of them use social media in an appropriate way. Real estate companies should learn how to use online marketing tools more effectively.
Highlights
Today, the Internet is one of the most effective communication tools between businesses and customers
Companies are trying to find new ways how to benefit from the Internet usage, at the same time consumers consider the Internet as a new decision making support tool
According to statistics presented by the Latvian real estate company “Nira fonds”, on average 777 apartments are sold per month (Nira, 2014)
Summary
The Internet is one of the most effective communication tools between businesses and customers. Razali et al noted that real estate companies used their web pages for marketing (Rowley, 2006; Razali et al, 2010; Razali et al, 2014). According to the previously mentioned research, real estate companies use the Internet as a marketing and customers’ information tool (Dermisi, 2004). Using IT, real estate companies can be connected with potential real estate buyers and equip them will all necessary information for buying decision making. Consumers can get information about real estate from company’s web pages, social networks or other Internet resources. The aim of the present research is explore whether the client can find all the necessary information about real estate on the company’s web page and can get online support if additional information is needed and to investigate how real estate companies use social network platforms for communication with potential customers
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