Corporate Social Responsibility Initiatives Research Articles

Exploring millennials’ digital CSR communication expectations from Indonesian unicorn companies

Corporate Social Responsibility (CSR) communication is a conduit for companies to engage with the public. This research delves into millennials’ digital CSR communication expectations from Indonesian unicorn companies. Digital CSR initiatives aim to bridge the gap between corporate needs and public expectations. Public expectations encompass beliefs, attitudes, and anticipations. The study focuses on five Indonesian unicorn companies—Gojek, Tokopedia, OVO, Traveloka, and Bukalapak. Data collection involved interviews with millennials who follow the Instagram accounts of unicorn companies. Findings reveal diverse millennial expectations generated through CSR communication on Instagram, spanning visual message representation, media utilisation, and prospective CSR programs. Storytelling emerges as a pivotal method for conveying expectations via Instagram accounts. Moreover, Instagram is not the sole medium utilised for CSR communication. Follower interest underscores the necessity for sustained, long-term CSR programs. Positive engagement, such as likes, shares, and comments, represents a tangible manifestation of the millennials’ positive response to the content shared by these companies.

CSR performance of dual-class firms in different life cycle stages

ABSTRACT This paper investigates the relationship between corporate social responsibility (CSR) performance and different phases within a firm’s life cycle. Drawing on a sample of U.S. public firms spanning the period from 1991 to 2018, our empirical findings reveal distinct patterns: Younger firms with dual-class equity structures tend to allocate fewer resources to CSR initiatives compared to their single-class counterparts. However, as firms progress into the mature phase of their life cycle, dual-class firms exhibit superior CSR performance compared to single-class firms. Furthermore, we also observe that CEO compensation in dual-class firms tends to be higher during the mature phase. Those findings make a substantial contribution to the fields of agency theory, corporate governance, and business ethics.

Exploring the Mediating Role of Organizational Commitment in the Relationship between Corporate Social Responsibility and Employee Performance: Evidence from Henan's Universities

Aims: This study aims to examine the mediating role of organizational commitment in the relationship between Corporate Social Responsibility (CSR) and employee performance within Henan's universities, highlighting the strategic importance of CSR in enhancing organizational effectiveness and employee outcomes. Study Design: This study utilized a cross-sectional survey methodology to explore the relationships among Corporate Social Responsibility (CSR), Organizational Commitment (OC), and Employee Performance (EP) within Henan's higher education sector. A stratified random sampling approach was employed to select faculty and administrative staff from universities engaged in CSR initiatives. The analysis, conducted through Structural Equation Modeling and mediation analysis, aimed to understand both direct and indirect effects of CSR on employee performance, with a particular focus on the mediating role of organizational commitment. Place and Duration of Study: Zhengzhou University, Henan University, Henan Normal University, Henan Agricultural University and Henan Polytechnic University, in December 2023. Methodology: The study adopted a quantitative research design using a cross-sectional survey method to explore CSR's impact on organizational commitment and employee performance in Henan's universities. A stratified random sampling strategy was utilized to select faculty and administrative staff from universities engaged in CSR, aiming for a sample size of 328 to ensure statistical significance. Validated scales measured CSR, organizational commitment, and employee performance, with data analysis conducted through Structural Equation Modeling and bootstrapping for mediation effects. Results: In this study, the impact of Corporate Social Responsibility (CSR) on Employee Performance (EP) and Organizational Commitment (OC) within Henan's universities was examined. Findings indicate that CSR positively influences EP both directly and via OC, serving as a mediator. Significant relationships were confirmed: CSR to EP (β=0.433), CSR to OC (β=0.825), and OC to EP (β=0.442), all highly statistically significant (p<0.001). Mediation analysis showed CSR impacts EP through OC, accounting for about 45.73% of the effect. This underscores CSR's dual role in enhancing performance directly and by fostering organizational commitment. Conclusion: This study not only underscores the pivotal role of Corporate Social Responsibility (CSR) in enhancing employee performance within Henan's universities but also sheds light on the crucial mediating role of Organizational Commitment (OC). The dual pathway through which CSR influences employee performance underlines the significance of integrating CSR into the core strategic management practices of educational institutions. It signals to university administrators and policy-makers that CSR initiatives are not just external obligations but essential strategies for cultivating a committed and high-performing workforce. This realization opens up avenues for universities to re-evaluate and strengthen their CSR strategies, ensuring they are aligned with both organizational goals and employee values. Moreover, it encourages educational institutions to view CSR as a lever for organizational improvement and a bridge to deeper engagement with employees, ultimately contributing to the advancement of educational quality and societal contributions.

Dynamics and Effects of Corporate Social Responsibility Authenticity

Authentic corporate social responsibility (CSR), defined as the belief that a company's CSR initiatives are an honest reflection of its "real self," has received little attention in the literature on micro-CSR and management. Establishing views of genuine CSR among workers is undoubtedly crucial for firms to fully reap the advantages of CSR, especially in a climate when charges of corporate greenwashing abound and cynicism about social responsibility initiatives is rampant. Using attribution theory as a framework, we investigate two possible reasons for engaging in CSR—strategic-driven and values-driven—to see how workers view the legitimacy of such efforts. Along these lines,weanalyze how genuine CSR impacts workers' faith in the company and their perceptions of organizational support. Finally, we use a social exchange theory framework to look at how CSR authenticity mediates the connection between how people perceive the organization's motives and two major outcomes, how people perceive the organization's support and trust, and how these outcomes impact how employees feel about the organization and how they act as citizens. According to my findings, workers' views of CSR authenticity are influenced by values-driven reasons. Moreover, these authenticity perceptions play a mediating role in the link between values-driven motives and perceived corporate support and trust. Employees' views of CSR authenticity and sentiments of perceived corporate support are two channels by which values-driven motivations favorably impact organizational citizenship activities, according to further study.

Millennials’ CSR Adoption: A Stakeholder Approach and the Impact on Profit

Business education emphasizes an analytical approach to decision making and strategy development. However, certain factors, such as Corporate Social Responsibility (CSR), are challenging to quantify in corporate strategy. The consideration of CSR, including Environmental, Social, and Corporate Governance, by Boards of Directors, is among these difficult-to-quantify factors. Business schools now teach students to focus more on a CSR/stakeholder approach, in line with updated standards such as Advance Collegiate Schools of Business Standard 9, which has increased the focus on societal impact in curricula. The CSR/stakeholder approach has emerged as a global strategic management option but is not without challenges, including non-homogeneous CSR issues and potential greenwashing. Moreover, a measurable stakeholder approach might lead to decreased profitability. Individual differences, particularly among millennials, influence support for or against CSR initiatives. This paper evaluates these differences and their impact on decision-making, which will significantly influence society as millennials rise to leadership roles.

Enhancing Community Participation in Corporate Social Responsibility Activities at PT. Prima Bara Nusantara through Improved Decision-Making Process

Corporate Social Responsibility (CSR) is crucial for companies that have a substantial ecological footprint, such as coal mining in Indonesia. PT. PBN strives to achieve a harmonious combination of responsible behaviors and economic viability. However, attaining this equilibrium necessitates strong community engagement to alleviate negative effects and provide beneficial contributions at the local level. This study focuses on the underexplored issue of poor community participation in CSR initiatives within Indonesia’s coal mining sector. Although PT. PBN has made substantial investments in environmental and community activities, recent evaluations indicate a substantial disparity between stakeholder expectations and the level of actual participation in activities. Gaining insight into the factors contributing to this disparity is vital for the effectiveness of CSR endeavors, as the support of stakeholders and active involvement of the community are crucial for ensuring social sustainability and enduring stability. The study utilizes analyzed data from interviews conducted with both internal and external respondents. It uses problem tree analysis in order to uncover the root causes of low community participation. Focus group discussions are used to delve deeper into the objectives of Value-focused Thinking (VFT) and help determine which alternative solutions should be chosen. The integration of VFT with Analytical Hierarchy Process (AHP) aids decision-making by recognizing the criteria and sub-criteria used to evaluate solutions based on their values. The findings emphasize identifying skill gaps and providing formal acknowledgment to improve the sense of responsibility and involvement of the community in CSR initiatives. This is in line with PT. PBN’s commitment to its stakeholders and the sustainable development of the community in the long run. In the end, decision-makers give the utmost significance to the strategy of licensing and training, considering its long-term impact, effectiveness, resource availability, and ease of control.

Bioethics-CSR Divide

Bioethics-CSR Divide

The Impact of Corporate Social Responsibility Initiatives on Brand Reputation and Consumer Behavior

Corporate Social Responsibility (CSR) initiatives have become increasingly important in shaping brand reputation and influencing consumer behavior globally. This paper presents a comparative study across multiple countries to analyze the impact of CSR initiatives on brand reputation and consumer behavior. Drawing upon existing literature and empirical data, this research investigates how CSR activities influence brand perception, consumer attitudes, and purchasing behavior in different cultural contexts. By examining case studies and conducting surveys, the study aims to provide insights into the effectiveness of CSR strategies in enhancing brand reputation and fostering positive consumer engagement. The findings contribute to understanding the cross-cultural variations in the relationship between CSR initiatives, brand reputation, and consumer behavior, offering implications for multinational corporations seeking to implement CSR strategies effectively across diverse markets.

MTN NIGERIA AND NIGERIAN ECONOMIC DEVELOPMENT: A MULTINATIONAL CORPORATION STUDY

This study examines MTN Nigeria and Nigerian economic development: A multinational corporation study. The relationship between host nations and multinational enterprises should be based on mutual benefits. Corporate social responsibility (CSR), foreign direct investment (FDI), and foreign portfolio investment (FPI) are economic initiatives aimed at promoting the economic development of host nations and providing a platform for the growth of multinational enterprises. To effectively capitalize on the benefits of multinational firms, governments must realize the importance of technology transfer and its impact on economic advancement. As a result, governments hosting large firms should modify their present policies and institutions to not only attract foreign direct investment (FDI), but also to promote successful technology transfer, including local dissemination and generation. Governments should establish national policies to ensure that multinational companies develop and implement good customer relations programs as part of their efforts to deliver effective services to the people and improve the quality of education within the nation. MTN Nigeria has already engaged in a number of public relations projects and continues to do so. Some have already been completed, and the corporation intends to introduce additional ones as part of its corporate social responsibility (CSR) initiatives. These projects strive to give back to society while also thanking the environment and the community in which they operate. Agencies like Servicom can be empowered to monitor the quality of services and customer relations offered by these companies, with the goal of recognizing the best company with superior customer relations programs and potentially recommending the waiver of certain percentages of the company’s annual tax payments.

Corporate Social Responsibility's Impact on Purchase Intention: The Role of Involvement

As education levels rise, consumers become more aware of their consumption choices, and the flow of information becomes increasingly transparent, the significance of corporate social responsibility (CSR) has grown in public and corporate spheres. This heightened attention reflects a growing consensus on the pivotal role CSR plays in shaping consumer behaviors, particularly their purchase intentions. In this evolving landscape, understanding the impact of CSR on consumer purchase decisions has become critically important for businesses aiming to align their values with consumer expectations and foster loyalty. This study leverages expectation theory and rationality theory to construct a comprehensive model that examines the influence of CSR on consumer purchase intentions. By delving into how consumers perceive CSR activities and the extent to which these perceptions influence their willingness to buy products from socially responsible companies, the research aims to provide valuable insights for businesses looking to enhance their CSR strategies. The research methodology included the distribution of questionnaires to a broad audience, resulting in 426 valid responses. Through a rigorous analytical process involving exploratory factor analysis for reliability, alongside correlation and regression analyses, the study sought to validate the hypothesis that CSR and consumer involvement have a positive impact on purchase intentions. Notably, the study also explored the moderating effect of consumer involvement in the relationship between CSR perceptions and purchase intentions. The findings reveal a significant positive correlation between CSR initiatives and consumer purchase intentions, underscoring the importance of companies engaging in socially responsible practices. Moreover, the degree of consumer involvement was found to enhance the positive impact of CSR on purchase intentions, suggesting that more engaged consumers are likely to place greater value on CSR efforts when making purchasing decisions.

Corporate Social Responsibility

The concept of Corporate Social Responsibility (CSR) has gained increased significance in recent years. The growing focus on CSR has changed the attitude of businesses all over the world, and India is not an exception. The concept of CSR is not new to India; historically speaking, social responsibility of companies is a well-established phenomenon in India, and the country has one of the world's richest traditions of CSR. In its oldest forms, CSR in India included the concept of corporate philanthropy and the Gandhian Trusteeship model. But the liberalization of the Indian economy in the 1990s led to a fundamental shift from the philanthropy-based model to a multi stakeholder approach whereby companies are deemed responsible for all stakeholders, including financial stakeholders, employees and the community. The liberalization of the economy also led to the increased presence of large global corporations such as Microsoft, IBM, and others on Indian soil, which thereby exposed India to a highly developed regime of CSR initiatives. Additionally, a strong desire to compete and succeed in the global economy drove Indian business enterprises to integrate CSR into a coherent and sustainable business strategy. These enterprises, both public and private, have realized that their long-term success depends on the satisfaction of their stakeholders, and that ignoring them could jeopardize the company's future prospects in the community. This article discusses the concept of CSR as understood by Indian businesses in the past, and the changing interpretations of the concept in the age of globalization and expanding markets. The article further discusses the efforts toward community and social development made by both state-owned enterprises (SoEs) and private-sector businesses. After a detailed analysis, the article concludes that the future of CSR in India is brought, and that its importance will continue to grow even further given the increasing importance accorded to CSR world-wide, and India's own realization that it needs CSR to achieve long-term sustainability in the world economy.

Corporate Social Responsibility and Ethical Management in the Indian Education Sector: A Study with Reference to the National Education Policy 2020

The research proposal titled "Corporate Social Responsibility and Ethical Management in the Indian Education Sector: A Study with Reference to the National Education Policy 2020" aims to investigate the relationship between corporate social responsibility (CSR) and ethical management practices within the context of the Indian education sector, with a specific focus on the National Education Policy (NEP) 2020. The study aims to explore how CSR initiatives align with ethical management principles, and the impact of these practices on educational institutions and stakeholders.

A Review of Corporate Social Responsibility and Its Role in Value Creation

This research explores the strategic impact of Corporate Social Responsibility (CSR) on companies, emphasizing its role in brand perception and stakeholder relationships. CSR integrates social and environmental responsibilities, holding companies accountable to themselves and their communities. The study examines diverse CSR initiatives, including environmental actions, charitable activities, volunteering, and ethical labor practices. Stakeholders prioritize CSR, impacting a company's attractiveness to customers, employees, and investors. The literature review traces CSR's evolution, highlighting successful and failed efforts and emphasizing genuine commitment. The study compares CSR with Environmental, Social, and Governance (ESG), elucidating their distinct focuses. The outcomes and results section underscores positive impacts, such as enhanced reputation, better risk management, increased employee satisfaction, and stable workplaces. In conclusion, CSR emerges as a critical tool for creating shared value, building strong relationships, and ensuring long-term success for companies.

Assessing corporate social responsibility in South Africa’s built environment industry

PurposeStudies showed that stakeholders want the construction sector’s organisations to be more accountable and transparent regarding social and environmental issues through corporate social responsibility (CSR). There is a paucity of literature regarding CSR implementation in the construction sector, especially in developing countries like South Africa. Hence, the study evaluated CSR’s merits and hindrances and suggested solutions to enhance its implementation in the South African construction sector of Mpumalanga Province.Design/methodology/approachThe researchers employed a questionnaire survey method to collect data from 68 useable respondents in the South African construction sector of Mpumalanga Province. The main section of the questionnaire was divided into three parts, each addressing an objective mean item score ranking technique.FindingsFindings show management lacks willingness, absence of recognition for implementing CSR at tender adjudication, professionals regard CSR as a “soft issue,” inadequate ability to carry out CSR initiatives and lax CSR knowledge emerged as the key issues hindering construction stakeholders, especially construction companies, from participating in CSR in South Africa. The research suggests initiatives to enhance CSR in the construction industry.Originality/valueThe study shows that the findings can be used to improve the implementation of CSR engagement and possibly enhance a policy to stimulate friendly CSR in the South African construction sector.

Firm Characteristics and Corporate Social Responsibility of Listed Consumer Goods Sector Firms in Nigeria

This study assessed the impact of firm characteristics on corporate social responsibility (CSR) of listed consumer goods firms in Nigeria for the period of eleven years covering 2013 to 2023. The study adopted firm size and firm age as proxies for firm characteristics with the addition of firm growth (explanatory variables), while corporate social responsibility served as the response variable. Based on the ex post facto study design, secondary data collected from published financial statements of sampled five companies listed on the Nigerian Exchange Group were evaluated using Pearson correlation coefficient and multiple regression analysis based on OLS technique assisted by E-Views statistical software. The findings revealed that that firm size and firm growth had positive but insignificant impact on CSR, while firm age had negative insignificant effect on CSR practices of listed consumer goods firms in Nigeria. The study recommended that larger firms should dedicate specific departments or teams to CSR, while smaller firms can designate responsible individuals to CSR or outsource CSR functions if needed before implementing any CSR initiatives. Also, firms should conduct a thorough assessment of their competitive advantages and competencies in order to develop a comprehensive and sustainable CSR strategy that aligns with their business objectives, enhances their reputation, to satisfy the interest of all stakeholders in order to enjoy stable operations to enhance firm growth and sustainability.

A Study of Corporate Social Responsibility: Infosys Limited

This research paper provides an in-depth analysis of corporate social responsibility initiatives undertaken by Infosys Limited using a secondary data-oriented approach. It draws on a broad range of sources, such as corporate reports, media reports, and academic literature, to gain a comprehensive understanding of the scope and impact of the company's CSR efforts. The purpose of this secondary data analysis is to identify the primary themes, tactics, and results of Infosys Ltd's CSR activities. By examining the company's dedication to ethical practices, ecological sustainability, and social engagement, the research provides insight into the wider implications of Infosys' CSR activities. The findings of this paper contribute to a more nuanced comprehension of Infosys's CSR practices and their impact on the company and the broader business community.

What drives construction SMEs on CSR implementation during economic uncertainty?

World uncertainty is currently at an exceptionally high level, leading to difficulties in business operations. This phenomenon raises questions about the necessity of corporate social responsibility (CSR) initiatives for vulnerable organizations such as small and medium-sized enterprises (SMEs) as they may deprioritize CSR to focus on surviving. The review of previous studies highlighted a limited theoretical understanding of CSR that existed during such challenging economic periods. This study aims to bridge this research gap by investigating the driving forces that motivate construction SMEs to implement CSR during economic uncertainty. Through a combination of literature review, semi-structured interviews, and hybrid fuzzy Decision-Making Trial and Evaluation Laboratory-Analytic Network Process methods, 13 drivers for CSR were identified and categorized into four clusters: human resources benefit, market pressure, organizational reputation, and financial benefit. Human resources benefit was recognized as the most influential cluster, and employee commitment and loyalty was the most critical CSR driver. This study contributes to the body of knowledge by theoretically explaining the prioritization of drivers to CSR performance regarding their interrelationships.

Impact of corporate social responsibility on employee green behavior: Role of green human resource management practices and employee green culture

AbstractThis study delved into the intricate relationship between corporate social responsibility (CSR) and employee green behavior, with a specific focus on two critical factors: green human resource management practices and employee green culture. Through a meticulously designed research framework, 300 employees from the banking sector were randomly selected to ensure diverse representation. The empirical outcomes underscored the pivotal role of green human resource management practices as a mediator. These practices act as a bridge, enhancing the positive impact of CSR on employee green behavior. This underscores the significance of aligning human resource strategies with sustainability goals, thus elevating environmental awareness among employees. Employee green culture emerged as a substantial moderator. A nurturing organizational culture that encourages eco‐friendly behaviors significantly strengthened the connection between corporate social responsibility and green behavior among employees. This emphasizes the pivotal role of organizational culture in facilitating the successful implementation of CSR initiatives and fostering a sustainable corporate ethos.

Impact of perceived CSR practices on customers loyalty. The mediating role of reputation and customer satisfaction

AbstractCustomers' loyalty is considered as an important factor ensuring overall organizational success in the long run. The purpose of this investigation is to determine how customer loyalty in Pakistan's banking sector affected by perceived corporate social responsibility (CSR) practice. To end this, the present study collected data from 378 respondents using convenience sampling technique. To test proposed hypothesis, the study used correlation analysis, regression analysis, and Baron and Kenny method used to test mediation effect of variables together with the Sobel test. The result of the study shows a significant positive association among perceived CSR, bank reputation and customers loyalty and customer satisfaction. This study further shows that bank reputation has a mediating effect between perceived CSR and customer loyalty, but the relationship between CSR practices and customer loyalty has a negative effect on customer satisfaction. It was found that there was no mediating effect of degree. The findings highlight the importance of allocating resources to CSR initiatives and reputation management as a means of increasing customer loyalty. The results provide an important academic addition to the current body of research on the impact of CSR on the development of customer loyalty, with a particular focus on the Pakistani banking industry.

Corporate Social Responsibility (CSR): a Study of Reliance Industries Limited

Corporate Social Responsibility (CSR) has become a significant consideration for companies around the world. The purpose of this research paper is to examine the CSR initiatives undertaken by Reliance Industries Limited (RIL), one of the largest conglomerates in India. The paper analyzes RIL's CSR policies and practices and its impact on the society and the environment. The research is conducted through a case study approach where data has been collected through secondary sources. The findings indicate that RIL has taken several measures to address its social, economic, and environmental responsibilities, including education, healthcare, women's empowerment, environmental conservation, and sustainability. The study concludes that CSR initiatives are crucial for companies to build a positive reputation, enhance brand value, and contribute to the sustainable development of the society and the environment.