A Review of Corporate Social Responsibility and Its Role in Value Creation

Abstract

This research explores the strategic impact of Corporate Social Responsibility (CSR) on companies, emphasizing its role in brand perception and stakeholder relationships. CSR integrates social and environmental responsibilities, holding companies accountable to themselves and their communities. The study examines diverse CSR initiatives, including environmental actions, charitable activities, volunteering, and ethical labor practices. Stakeholders prioritize CSR, impacting a company's attractiveness to customers, employees, and investors. The literature review traces CSR's evolution, highlighting successful and failed efforts and emphasizing genuine commitment. The study compares CSR with Environmental, Social, and Governance (ESG), elucidating their distinct focuses. The outcomes and results section underscores positive impacts, such as enhanced reputation, better risk management, increased employee satisfaction, and stable workplaces. In conclusion, CSR emerges as a critical tool for creating shared value, building strong relationships, and ensuring long-term success for companies.