Subject of the article: problems of intertextual refraction in contemporary artistic discourse. Object of the article: "dialogue" in Russian prose of the late XX-early XXI centuries. The goal of the project: to actualize the ideas of M.М. Bakhtin for contemporary literary criticism. Methodology of work: the context of studying the scientific creativity of M.M. Bakhtin with the help of literary and cultural approaches. Results of the work: a parody contributing to the construction of a different artistic paradigm in the culture of the XXI century. turned out to be a rather rare phenomenon, since intertextual strategies ceased to lead to building on interpretative delimitation along the line of authorship of lyric intonation of comprehension and rethinking, transforming myths into poetry. Field of application of the results: a dialogue that reflected a new multi-level way of researching Bakhtin's works, as the basis for the formation of a new artistic paradigm. Conclusion: in the development of artistic discourse at the turn of the XX-XXI centuries. two vectors complement each other clearly stand out. The first is engaged in the search for new artistic means of expression and is caused by the need to understand the changes that have taken place at the level of linguocultural behavior and the desire for a certain synthesis. The second vector, which is a reaction to the mental and stylistic complex of postmodernism as a cultural mainstream, is characterized by a return to the sphere of non-reflective discourse. The conclusions presented in the scientific review are reasoned and logical.