Social Media Consumption Research Articles

Young Black Teachers Taking to Social Media to Shame Black Students and Parents: A Narrative Review

Social media is a group of technologies that offers people avenues to engage with one another in a virtual and digital space through their computer or smartphone (Ober & Wildman, 2015) with young black Americans consuming social media more, proportionally, than any other demographic. As such, young Black educators are increasingly availing themselves to social media as a space to communicate and share their professional experiences with other black educators, and the world. In so doing, some young black educators opt to use their social media platform, and their institutional authority to shine a negative light on their black students and parents. In this narrative review, I explore social media consumption, shaming within the educational context, and black teachers as distinct from lower income black parents and students to argue that rather than using their positions as educators to protect their students and parents, young black teachers who have achieved middle-class status and use social media to display their professional frustrations with their black students and parents, only accomplishes the shaming of those with less power and agency - the very people black teachers traditionally protected from harm.

The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis

Purpose The purpose of this study is to investigate the effects of celebrity endorsers on consumer advocacy, customization and entertainment intentions based on the notion of the stimulus–organism–response (SOR) framework. In addition, this study aims to examine the mediating and moderating role of customization and entertainment intentions on the proposed relationships. The authors also intend to highlight the comparative effects between male and female young social media consumers on those proposed associations. Design/methodology/approach In the pursuit of comprehensive and rigorous data collection, this study adopted a quantitative methodology using a meticulously crafted questionnaire. The questionnaire survey was conducted in major cities of Malaysia using the convenience and snowball sampling techniques. A total of 576 responses were collected, even though 549 retorts were used for data analysis. In this investigation, the authors strategically used covariance-based structural equation modeling through the use of AMOS v. 24 as the primary data analysis tool. Augmenting the analytical depth, the authors also conducted a supplementary bootstrap analysis. The additional layers of examination were crucial for appraising the mediating and moderating effects inherent within the model, in which the PROCESS MACRO v.4.20 was used. Findings The results of this study revealed the significant direct positive effects of celebrity endorsers on consumer customization, entertainment and advocacy intentions. Consumer customization and entertainment intentions also found significant direct affirmative effects on consumer advocacy intention, along with the significant direct positive effects of consumer entertainment intention on consumer customization intention. The results further revealed that consumer customization and entertainment intentions cannot mediate the relationship between celebrity endorsers and advocacy intention. The entertainment intention also declined the mediating effects between celebrity endorsers and consumer customization intention. On the contrary, consumer customization intention significantly and positively, and entertainment intention also significantly but negatively, moderate the association between celebrity endorsers and consumer advocacy intention. This study also illustrates that the effects of those examined relationships differ between male and female young social media consumers. Originality/value This study investigates the impact of celebrity endorsers on consumer behavior, focusing on their customization, entertainment and advocacy intentions. It extends current SOR framework, enhances source credibility theory, fills gaps in the literature on social media brand engagement and underscores the significance of customization and entertainment intentions. The findings provide insights for managers aiming to harness consumer brand advocacy through celebrity endorsers effectively.

Intense Short-Video-Based Social Media Use reduces the P300 Event-Related Potential Component in a Visual Oddball Experiment: A Sign for Reduced Attention.

The birth and following growth of social media platforms has influenced a lot. In addition to beneficial features, it has long-been noticed that heavy consumption of social media can have negative effects beyond a simple lack of time for other things. Of particular interest is the idea that consuming short videos lasting only fractions of a minute and watched one after another can lead to deficits in concentration and attention. Completing the existing literature that already reports evidence for attention deficits related to heavy social media use, the present study aims to contribute to this acute topic by adding neurophysiological data to it. In particular, this study made use of a well-known experimental paradigm, which is able to detect attention-related changes on a neurophysiological level. The so-called oddball paradigm was applied and the hypothesis that heavy social media users mainly consuming short videos show a reduced P300 event-related potential (ERP) component was tested, which has been found to reflect attention-related brain functions. For this, we invited twenty-nine participants and designed a visual oddball experiment including a white circle on black background as the low-frequency target stimulus and a white triangle on black background as the high-frequency non-target stimulus. On the basis of their self-reported short-video-based social media usage habits, all participants were grouped into heavy (more than 4 h daily usage) and regular (below 3 h daily usage) users, and finally data from 14 heavy and 15 regular users were further analyzed. It was found that only regular users show a clear P300 ERP component, while this particular brain potential amplitude reflecting attentional processes was significantly reduced in heavy users. This result provides empirical brain imaging evidence that heavy short-video-based social media use indeed affects attentional brain processes in a negative way.

(Mis)Perceptions of the Use of Deadly Force by Police: Exploring the Role of Social Media Consumption.

Recent high-profile uses of deadly force by police in the United States and elsewhere have been the subject of extensive media coverage and social unrest. In turn, researchers have exhibited nascent interest in the factors that influence the use of deadly force by police, as well as vignette-driven studies of circumstances in which deadly force is believed to be acceptable. Less attention has been paid to perceptions of the frequency with which deadly force is used, proportion that is legal and necessary, to what extent its use varies by race, or how these beliefs are shaped by media consumption. Using survey methodology, we examine the perceptions of 458 respondents from the Southeastern United States in relation to the frequency with which deadly force is used, proportion that is legal and necessary, to what extent its use varies by race, and how these beliefs are shaped by social media consumption net of the effects of personal demographics and experiences. Our findings indicate the majority of respondents drastically overestimate both the frequency with which police use deadly force and the proportion of incidents involving suspects who are people of color, while underestimating the proportion of incidents that are legally justified and necessary. These perceptions are influenced, in part, by social media consumption but the effects vary in direction and significance by social media platform.

The Effects of Chinese Social Media on Consumer Decision-Making in the Pet Industry

The essence of social media lies in its promotion of participation, openness, communication, and community-based interactions, empowering individuals to both create and distribute content. The era when social media is pervasive in all aspects of people's lives cannot be ignored. Approximately 1.02 billion people in China were using the internet as of January 2022, compared to around 307 million users in the United States. As of January 2023, global social media usage reached 59%. This number is expected to grow as less developed digital infrastructure builds and the availability of inexpensive mobile devices increases. Pet consumer habits are no exception to the impact. Chinese social media was chosen for research due to East Asia's status as a mobile-first market. It holds the top position in global mobile social network penetration. This proposal aims to study the behavior of pet consumers in the Chinese social media environment and explore in depth how social media affects their pet consumption decisions. The study will survey Chinese people living in Australia through the questionnaire. In the questionnaire, the Chinese social media usage habits and consumption habits of pet users were quantitatively collected. By discussing the behavior habits of pet consumers on social media platforms and analyzing the consumption status and trends of the pet consumption market, this paper provides valuable data and strategic suggestions for enterprises, policy makers and academia in the pet consumption market in the context of China's social media platforms.

“Dancing in Chains”: Chilling Effects of Content Creators on Chinese Social Media

ABSTRACT The notion of “chilling effects” is not new, but several theoretical and empirical gaps remain. Existing evidence of chilling effects lies primarily in social media consumption rather than production behaviors. Do Chinese content creators consciously experience chilling effects? What do creators do when they perceive chilling effects? This study helps to answer these questions by exploring chilling effects among 32 content creators on Chinese social media. Through in-depth interviews, this work proposes a model of chilling effects for content creators, including (a) the three major influencing factors, (b) the four manifestations of chilling effects, and (c) the presentation of chilling and anti-chilling effects. The results indicate that the influencing factors of content creators’ chilling effects are extremely complex and cannot be attributed solely to political factors in China. Instead, the impacts of platform capitalism, data surveillance, and personal factors should be emphasized. Furthermore, creators have taken a series of anti-chilling effects measures to minimize the conflicts between chilling effects and freedom of creation so that they can remain stable, profitable, and creative. This is one of the first studies investigating chilling effects among content creators in China.

Structural Topic Modeling Analysis of Patient Safety Interest among Health Consumers in Social Media

This study aimed to investigate healthcare consumers' interest in patient safety on social media using structural topic modeling (STM) and to identify changes in interest over time. Analyzing 105,727 posts from Naver news comments, blogs, internet cafés, and Twitter between 2010 and 2022, this study deployed a Python script for data collection and preprocessing. STM analysis was conducted using R, with the documents' publication years serving as metadata to trace the evolution of discussions on patient safety. The analysis identified a total of 13 distinct topics, organized into three primary communities: (1) "Demand for systemic improvement of medical accidents," underscoring the need for legal and regulatory reform to enhance accountability; (2) "Efforts of the government and organizations for safety management," highlighting proactive risk mitigation strategies; and (3) "Medical accidents exposed in the media," reflecting widespread concerns over medical negligence and its repercussions. These findings indicate pervasive concerns regarding medical accountability and transparency among healthcare consumers. The findings emphasize the importance of transparent healthcare policies and practices that openly address patient safety incidents. There is clear advocacy for policy reforms aimed at increasing the accountability and transparency of healthcare providers. Moreover, this study highlights the significance of educational and engagement initiatives involving healthcare consumers in fostering a culture of patient safety. Integrating consumer perspectives into patient safety strategies is crucial for developing a robust safety culture in healthcare.

Fitness social media is positively associated with the use of performance-enhancing drugs among young men

The use of performance-enhancing drugs (PEDs) is at alarmingly high levels. Despite the risks associated with PEDs, young men are turning to these substances in pursuit of the perfect physique. One contributing factor to this pursuit may be the rise of fitness-related social media. The current study is set to examine the relationship between consumption of fitness social media and the intent to use PEDs among men who live in the United States (US) aged 18 to 35. The study also examines whether this relationship is moderated by attitudes toward muscularity. Specifically, we tested two hypotheses: (1) fitness social media positively predicts the intent to use PEDs; and (2) this relationship is stronger for individuals who value muscularity (i.e., idealized muscle size and definition). To that end, we measured usage of fitness social media, attitudes towards muscularity, and intent to use PEDs among 149 young men from the United States. We found that young men who consume fitness social media are more likely to use PEDs, but we did not find that this relationship is moderated by attitudes towards muscularity. These findings highlight the concerning influence fitness social media has on young men’s illicit use of PEDs and can help to inform and guide the development of targeted interventions aimed at preventing the harmful usage of PEDs.

Exploring the Proliferation: A Study on the Growing Use of Social Media Networks among Teenagers in India

This research aims to conduct a comprehensive study on the escalating prevalence of social media usage among teenagers in India. Recognizing the transformative impact of social media on communication, socialization, and lifestyle choices, this study employs a mixed-methods approach to delve into the motives, patterns, and consequences of social media engagement among the adolescent demographic. The study incorporates qualitative research methods, including interviews, focus group discussions, and content analysis, to capture nuanced insights into teenagers' motivations for using social media and their experiences in the digital realm. Concurrently, quantitative surveys will be utilized to identify trends, usage patterns, and statistical correlations related to social media consumption among teenagers. The research explores various facets of social media engagement, including the types of platforms preferred, the content consumed and shared, the impact on social relationships, and the potential consequences on mental health and well-being. It also investigates the role of digital literacy and parental guidance in shaping teenagers' interactions with social media. The findings from this research are expected to provide valuable insights for parents, educators, policymakers, and social media platforms. By understanding the dynamics of social media use among teenagers, stakeholders can develop informed strategies to promote responsible digital citizenship, address potential challenges, and ensure a positive online experience for this demographic. This study serves as a foundation for informed decision-making and future research within the realm of teenage social media engagement in the Indian context.

The Green Frontier of Mobile Applications in Improving Recycling Consumers’ Behavior

In this article, we provide a new insight into overcoming resistance to emerging green technologies through mobile app users' environmental engagement. The use of a mobile recycling application is evaluated with regard to its media richness with a sample of 12 539 users in Italy. The research is developed during the COVID-19 pandemic, at a time when users have become more environmentally conscious and aware of plastic pollution. This time period has also seen an increase in the use of mobile applications, which provide social engagement and other benefits. Although it has encouraged new research on recycling behavior and how environmental messages are spread, as far as we know, no research has included a specific technology, such as mobile applications. Through the lens of consumer social media engagement behavior, it has emerged that media richness has a positive correlation with user engagement and recycling behavior. Theoretically, the research offers a novel technological tool worthy of further exploration in the fields of management and engineering. New practical insights are offered in terms of best practices for strengthening the relationships between companies and their clients. As users become more accustomed to social technologies, those technologies may help to establish responsible consumption patterns.

Consumption Culture in the Metaverse Economy as New Communication Technologies (ChatGPT Analysing)

The intense technological revolution in the field of communication and information technologies has naturally affected economic and social life. As the economy evolves towards Industry 4.0 and the metaverse universe, digital transformation has started to reshape production and consumption relations. Thanks to advanced technology and mass media, the world has shrunk, communication has intensified and access to information is realised with a single click. At the last point, the Metaverse appears as a digital virtual universe. The Metaverse world, which provides a parallel but virtual reality for human beings, can be considered as a twin world where we live with our avatars. However, the virtual twin world changes the known consumption, production and financing patterns of the economic system and creates a commodity universe economy, or in other words, the Metaverse economy. In this context, the aim of this systematic review is to understand the consumption of individuals in the new economic life that comes with the changing world order. Many global, popular and world giant brands include the Metaverse in their production methods. When the Metaverse fully enters our lives, a new economic life will be formed in our daily work, working life and social life thanks to the Metaverse tools we will use. Keeping up with advanced communication and information technologies will harmonise both the production and consumption structure of society with technological change. In this context, the aim of this study is to draw attention to the culture of consumption in the Metaverse economy as new communication technologies. For this reason, the Metaverse economy and ChatGPT analysis method were chosen in the context of the originality of the subject. The research questions of the study are, will the Metaverse economy as a new communication technology increase the consumption culture? Will people shop with their avatars in virtual stores? The originality of the study stems from the fact that there is no study on this subject and ChatGPT analysis method has not been used. Its contribution to the literature will be in this context. A literature review was also conducted. ChatGPT analysis method was applied in the study. With the ChatGPT analysis method, Internet 1.0 consumption culture, social media consumption culture and metaverse period consumption culture change processes were compared.

PENDAMPINGAN PEMBUATAN KONTEN MENARIK DALAM PENINGKATAN KREATIFITAS MARKETING UMKM (USAHA MIKRO KECIL DAN MENENGAH) “KRIUKNYA”

The problem faced in UMKM Kriuknya is the marketing system, where when marketing products online they still use the old method, namely only by posting original product photos. This lack of marketing reach affects the turnover and profits earned. Based on these problems, a community service programme based on science and technology is carried out. This community service activity is to create content as an effort to increase the marketing of UMKM Kriuknya products in Pacarpeluk Village, Megaluh Jombang. The purpose of this activity is that UMKM can do digital marketing by utilising social media so that their marketing reach is even wider. In assisting the creation of interesting content for UMKM Kriuknya, the approach method used is Asset Based Community Development (ABCD). this approach will help UMKM Kriuknya explore unique potential, such as special expertise, local resources, or interesting business stories. The content creation assistance that has been carried out includes; assistance in making pamphlet designs, making content for Whatsapp and Instgram social media consumption and assistance in making content through videos shared on the YouTube channel and making advertising scripts for the benefit of advertising videos.

Social media usage: implications for empathy, passive aggressive behavior, and impulsiveness

This paper undertakes an examination of the intricate interplay between social media consumption and critical psychological attributes, specifically empathy, passive aggression, and impulsiveness while adopting a nuanced perspective on potential variations across age cohorts. The primary objectives of this research encompass a comprehensive exploration of the relationships between social media engagement and the aforementioned psychological traits, coupled with a comparative assessment of these connections within two distinct age groups: young adults (aged 18–30) and the elderly population (aged 40 and above). The research design employed a purposive sampling strategy to assemble a diverse cohort of 200 Indian citizens. The empirical findings of this study substantiate a discernible positive correlation between increased social media use and heightened levels of passive aggression, affirming the initial hypothesis. In contrast, the anticipated associations between social media usage, empathy, and impulsiveness are not supported by empirical evidence. It is notable that no significant variations in the influence of social media on empathy and impulsiveness emerged between the two age groups. Furthermore, the regression analysis confirms the outcomes of the correlation analysis, underscoring the limited effect of social media on empathy and impulsiveness. However, the analysis also underscores a positive link between social media engagement and passive aggression, particularly among young adults. This research underscores the necessity of considering age-related nuances when exploring the impact of social media on individual behavior, emphasizing the requirement for a more nuanced comprehension of how social media shapes our psychological well-being

Can Social Media Consumption behaviour shape personalities? -A comparison between GenZ and GenAlpha

Purpose: The research aims to find the answer to the question if social media consumption behavior can shape personalities and a comparison has been made between GenZ and GenAlpha. Design/Methodology/Approach: Two surveys consisting of total 150 respondents,75 respondents each were conducted. The two types of respondents were the GenZ and GenAlpha. The respondents of GenZ are basically the students at University and Freshers who just landed to a job. For the GenAlpha cohort students from a private school were surveyed through a Bengali questionnaire provided in hardcopy to get the responses. For getting more detailed information about the GenAlpha cohort schoolteachers were also included as expert opinion and secondary data analysis has also been analyzed for better insights. Findings: According to the study, all five personality traits—extraversion, neuroticism, openness to new experiences, agreeableness, and conscientiousness—have a considerable impact on media consumption, which shapes the personalities of different generations. Practical Implications & Conclusion: Research on social media consumption among Gen Z and Gen Alpha can help managers understand their unique traits, values, and interests. This knowledge can be used to modify workplace regulations, product development, and marketing tactics to effectively engage and manage these generations. Understanding media consumption habits can also be applied to internal communications and marketing information.

Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts

This paper investigates the impact of corporate social responsibility (CSR) communication through social media on consumer engagement, focusing on the top 15 European banks' social media accounts. Drawing on stakeholder theory and customer engagement perspective, this study analyzes banks' content posted on Facebook and Instagram from January 2021 to December 2022. The research employs multiple regression analysis to assess the relationship between CSR dimensions and consumer engagement. Results reveal that two CSR dimensions (employee support and diversity) positively arouse more engagement than non-CSR-related content. Oppositely, other CSR dimensions (environment, community support, product) provide negative or non-statistically significant results compared to non-CSR-related content. This empirical study, utilizing official data from Facebook and Instagram, contributes valuable insights into consumer engagement with CSR-related posts in the banking sector, addressing both scholarly and practical needs for understanding consumer social media engagement dynamics.

Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment

Artificial intelligence (AI) is revolutionizing consumer–provider interactions by changing the nature of online purchases. This study uses the social support theory to investigate consumer purchase intentions by combining AI technology, consumer social media engagement, and consumer experience. Online surveys are conducted with 467 Chinese social media users who had experience with online purchasing and AI technology. Partial Least Squares Structural Equation Modelling (PLS-SEM) is used to examine the data and proposed hypothesis. This study finds that AI positively affects consumer experience and consumer engagement on social media. Similarly, a positive relationship exists between social media engagement and consumer experience, leading to a more satisfied consumer and amplified purchase intentions. Additionally, affective attachment moderates the relationship between consumer satisfaction and purchase intention. The results reveal that AI can be used on social media to improve consumer experience and increase customer satisfaction levels and purchase intention. We also provide tips for developing flawless service business models. Marketers should explore making social media posts more engaging by using vibrant images and videos to attract customers and prompt them to create, circulate, and share said content on various social media networks.

Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic

Purpose Campaigns to promote the COVID-19 vaccination messages to vaccine-hesitant consumers in the late stages of the pandemic are often met with resistance. This study aims to explore a way to leverage positive emotions induced from entertainment media consumption to promote vaccination messages to this audience group. Design/methodology/approach An online experiment was conducted with vaccine-hesitant consumers (N = 409). Participants viewed personally relevant entertainment music videos or mundane videos and vaccinated messages embedded in user-generated comments. Findings Data revealed that feelings of inspiration and nostalgia induced from entertainment media consumption increased vaccination intentions via increased risk perceptions and reduced anti-vaccination attitudes. Practical implications Social marketers should consider leveraging the combined effect of entertainment media-induced positive emotions and user-generated comments to motivate behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic. Originality/value The present study adds to social marketing literature by showing mechanisms that positive emotions induced from entertainment social media consumption might lead to health behavioral change.

A Literature Review on Persuasive Communication: Utilising Elaboration Likelihood Model to Understand Consumer Engagement on Social Media Platforms

The public’s consumption of social media has experienced a significant increase. This trend encourages marketers to use social media platforms to market their business and boost consumer engagement. Though studies have been conducted on the public’s consumption of social media and several theories anticipating consumer behaviour, motivation, and technological adoption have been developed, research into the relationship between marketing and promotional communications and consumers’ attitudes and choices has been limited. For example, the Elaboration Likelihood Model (ELM), which is a reasonable and viable model capable of explaining disposition and conduct in influential marketing communication, has remained unnoticed by researchers. The purpose of this study was to ascertain whether persuasive messages used in social media marketing could effectively increase consumer engagement (CE) using ELM. This research employed the search terms ‘elaboration likelihood model, consumer engagement, and social media’ on a Scopus-indexed academic database, dated from 2018 to 2023. A total of 16 articles were selected following a screening stage. The administered systematic literature review suggests that ELM provides a hypothetical direction to arranging online entertainment content angles (i.e., focal and fringe signs) and recognising the variables that influence consumer engagement. A greater understanding of how to build consumer engagement on social media platforms through ELM can give insight into developing effective strategies for marketers. Future research can use the current study to improve research on social media and consumer engagement by using and expanding ELM.

Social media consumption and depressive symptoms during the COVID-19 lockdown: the mediating effect of physical activity.

Social media platforms played a critical role during the COVID-19 pandemic. This study aimed to explore: (1) the changes in social media consumption patterns, physical activity levels/sedentary behavior, and depressive symptoms, and (2) how the changes in social media consumption patterns predict the changes in depressive symptoms while investigating the mediating role of changes in physical activity levels/sedentary behavior between before, and after the COVID-19 lockdown among U.S. adults with different age clusters. A total of 695 U.S. participants completed an online questionnaire via MTurk, and participants were asked to recall their social media consumption patterns, physical activity/sedentary behavior, depressive symptoms in January and May of 2020 while covariates included non-physical activity health behavior including diet quality, alcohol consumption, smoking, and sleep quality. The results of Bayesian significance testing of changes showed that the older participants tended to spend more time with content-focused social media platforms during the lockdown. While significantly increased sitting time was reported by all age clusters, no significant changes were found in activity levels. Additionally, the middle-aged and older participants reported significantly higher depressive symptoms. The findings of a multigroup structural analysis showed the significant mediating effect of moderate-to-vigorous physical activity on the relationship between changes in social media consumption and depressive symptoms. This study highlights the need for targeting specific social media platforms for older adults and the importance of moderate-to-vigorous physical activity to alleviate the mental health issues resulting from social media consumption. The result of this study also highlights the need for sport-based intervention programs in the future and the need for more social media campaigns at the institution/organization levels established by public health stakeholders and policy makers to promote physical activity and maximize population perception and reach during the pandemic.

Impact of social media on academics: a fractional order mathematical model

ABSTRACT Due to the COVID pandemic and lockdown, usage of social platforms increased for academic and non-academic purposes. As a result, students are at significant risk of developing social media addiction, so techniques to control social media addiction throughout society are required. There are several positive and negative ways in which social media affects the academic performance of a student. Most of the mathematical models exclude the past of an individual, which is critical for controlling social media consumption. Hence, this study offers a fractional-order mathematical model to analyze the impact of social media on academics. There are two equilibrium points for the proposed model: social web-free and endemic equilibrium. Based on an evaluation of the threshold value, the social web-free equilibrium point is globally asymptotically stable whenever the threshold value is less than one. Endemic equilibrium points exist when the threshold value is greater than 1. Additionally, numerical simulations have been performed to examine changes in population dynamics and validate analytical outcomes. In summary, the findings of this research reveal that social media addiction decreases as the order of the derivative decreases, demonstrating the high efficiency of a fractional-order model over an integer-order model.